Most corporate videos are watched once, forgotten instantly, and never spoken of again.

I help internal comms and marketing leaders make sure theirs are not.

I’m Joe Hickey, founder of Shatter Media. I work with brands like British Gas, Arriva, Rathbones and Knight Frank to turn strategies, announcements and events into clear, human stories on video.

My focus:
• Messages people actually understand and feel
• Leaders who feel real on camera
• Content that supports your wider comms plan, not just another “nice video”

If you own engagement, adoption or alignment inside your organisation, I help you create video that does its job.

Joe Hickey

My eldest has just captured me!

It's not what you think!

A little throwback to the end of last year, my son's school assignment was to shadow his old man in a days work.

That just so happened to fall in the infamous Budget Day.

His task, document the day, what we're doing, a few tips a long the way, and edit it into a story-driven vlog style video to showcase a bit of the behind the scenes of some of what I do.

How did he do? Let me know and I'll pass on the feedback!!

📽️ 📽️

Joe Hickey 🎥

Turning strategy, change & events into stories your people remember | Video for internal comms & marketing leaders | Founder – Shatter Media

Stories Are Back! 📖

Not LinkedIn Stories, Although, unpopular opinion, I didn’t hate those.

I mean actual storytelling.

The King of Shortform content TikTok, has been quietly pushing micro-dramas,  short-form, episodic content that hooks you, then makes you come back for the next part.

This is feeding the holy grail of metrics, retention time. It is also driving repeat traffic due to content consumers coming back to see the next episode.

So that's great but what can we learn from this?

Simple:
✅ Think in stories, not snippets
✅ Build episodic arcs for your content, not just one-off's
✅ Don't just bolt CTA's at the end, but weave them into the content;
Tease - Demonstrate - Social Proof

This isn't just a trend, it's a consumer's behavioural signal.

And honestly, it’s exactly why I built my BrandStory Video product in the first place, documenting real journeys, showing experience in action, and proving quality instead of claiming it.

If your content feels forgettable, it’s probably because it’s not telling a story.

If you want help doing that properly, you know where I am.

🎬🎥🎬

What's your 𝗕𝗿𝗮𝗻𝗱𝗦𝘁𝗼𝗿𝘆?


Ok I may of had a little too much fun playing with some AI music, however!

The point still stands, what does your content say about you?

Does it tell your BrandStory?

Or is it all snippets and no substance?

Are you seeking ways to connect with your audience on a deeper, more emotive level?

I love working with my clients to help tell their BrandStory, utilising video content to educate, entertain, motivate and move people into action, and assist them down the road of their customer journey.

Longform Vs Shortform 🎥

So which is better?

In a nutshell... 🥜 neither.

Each serves a different purpose. 

Let's keep it simple

Shortform = Attention, visibility 👀

Longform = Trust, connection, authority

Utilising both effectively, deployed at the right time, leads to conversion and action!

If you're interested in how, then let's chat 🗨️

🎥🎥🎥

The importance of flexibility!

Now I'm not one who can do the splits, but I'll give it a go!

Ok, ok, maybe I don't mean that kind of flexibility, god knows I'm not as nimble as I used to be.

Yesterday demonstrated how being flexible cannot only help you go the extra mile for the client, but also save your own arse!

To set the scene quickly, I was running a camera operator job for an event at a racing circuit, classic cars, lots of noise and the smell of fuel, it was a lot of fun!

Not my gig, but a friend of mine so I was assisting him and his team, the client wanted a really simple video of classic cars with some racing and rally drivers flying around the circuit as part of his presentation, which would be shot in the morning, edited quickly after and added to the PowerPoint.

Simple enough until we checked on the hired camera (which for events we hard wire power in) and the batteries weren't working.

3 large batteries, completely dead, a faulty charge, and no way of getting power out onto the track to the camera to capture the footage.

None of us panicked, none of us worried, we ran a couple tests to ensure there was no way of rectifying the hired kit.

Then, as I always tend to, I had some of my own kit with me, including my camera for a "just in case" moment, this was that moment.

We were right in time, I got my camera, got set up, ran out, got the shot. 

Problem solving is all part of the job, it's the fun part.

Video solutions can impact business in a big way, gain attention, build trust and concert clients, reach out and lets see how video can help your business 🎥🎥🎥

A luxury hotel CEO just went viral on TikTok.

With a simple method...

Not because of a marketing campaign.
Not because of ads.
Not because of a trendy hook or jump cuts.

Because she told stories.

✅ Behind-the-scenes moments.
✅ Day-to-day realities.
✅ Human observations from inside a very polished world.

And people loved it.

Millions of views.
Huge engagement.
Increased brand awareness and job applications.

She didn’t just “create content”.
She documented experience.

No over-produced scripts.
No trying to be an influencer.
Just a real person, in a real role, sharing real stories and real personality.

Authority building at its finest.

And it’s a reminder that storytelling isn’t about drama or viral tricks, it’s about context.

Letting people see how things actually work.

Letting them trust you before you ever try to sell them anything.

This is exactly why polished, generic brand videos are losing their punch…

…and why human-led storytelling is winning.

If you’re a founder, leader, or expert wondering why your content feels invisible, ask yourself this:

Are you posting snippets…
or are you inviting people into a story?

Because stories don’t just get watched.
They get remembered.

🎬

Oakfield Software Ltd

𝐕𝐢𝐬𝐮𝐚𝐥 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 - 𝐀 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 & 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐢𝐧𝐠 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐓𝐡𝐚𝐭 𝐌𝐚𝐤𝐞𝐬 𝐓𝐡𝐞 𝐂𝐨𝐦𝐩𝐥𝐞𝐱 𝐋𝐨𝐨𝐤 𝐒𝐢𝐦𝐩𝐥𝐞.

We deliver software that helps businesses visualise what is going on. 
We specialise, Product Sales, Manufacture, Service Delivery. Ideal for companies making equipment for supply to others, such as Medical Equipment. 

Rosters, Manufacturing, Distribution, Maintenance.
Allowing our clients to manage effectively: saving time and money. 

Sharing info with staff and team leaders, reducing low-level admin,
Enabling others and freeing up time to focus on what matters!

No more chasing time sheet info or waiting for reports. 
Simply make decisions, instantly, based on accurate data. 

Built for this sector. Tailored to your business. 
Any device. Anywhere. Any time.  

𝐄𝐦𝐚𝐢𝐥: 𝐢𝐧𝐟𝐨@𝐨𝐚𝐤𝐟𝐢𝐞𝐥𝐝𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞.𝐜𝐨.𝐮𝐤 𝐂𝐚𝐥𝐥: 𝟎𝟏𝟓𝟒𝟕 𝟑𝟑 𝟎𝟎 𝟔𝟗

Planning & Scheduling Solutions

Visualisation simplifies communication. I help businesses to leverage visual tools to... Run better meetings... Share information more efficiently... Make decisions faster... See what is going on... And much more. 

Find out more by calling 𝟎𝟏𝟓𝟒𝟕 𝟑𝟑 𝟎𝟎 𝟔𝟗 or going to www.thevisualcoach.co.uk

The Visual Coach | The Visual Mentor

Appletree (Mauritius) Ltd

We ran a 150 seat inbound call centre in Mauritius for 18 years, growing it from nothing into a PCI compliant provider of Card Management Services for Sky TV in the UK. We had a roster of top UK Channels and utilised IT to enable our success.

Director | Marketing & Sales | Planning & Scheduling | VoIP & IT | 150 Agent InBound Call Centre

Sterry Communications - VoIP/Telecomms for Major Corporate Clients

I ran 2 sales teams, north and south and worked with technology partners to help grow the business. We provided high end Avaya Voip and Call Centre Solutions to leading UK Corporate Accounts.

Major Projects Manager | Running North and South Teams | Increasing Growth | Maximising Results

Bridgnorth Fencing - Top 5 UK Manufacturer Of Wooden Fencing Panels

I ran a manufacturing business making wooden fencing panels and grew this from £400k to over £1m within 4 years. Added business processes to streamline production, maximise resource utilisation and increase profits until business was sold to market leader. Changed industry standard delivery times from 12 weeks to 1 week and setup and led a Trade Body.

Managing Director | Sales and Marketing | Managing Production and Delivery 

Enabling teams to collect the right data, make better decisions and reduce low level communications, using Visual Planning.

About Me ... For the last 14 years, I've been consulting on scheduling and planning. The key focus is on generating efficiencies, reducing costs and running businesses smoothly. 

Clients include: Astra Zeneca, British Airways (Via Baxter Storey), Govia, GWR, Southeastern Trains, GL Events, PfF Manufacturing, Intertek and Willmott Dixon, to name but a few.

We provide consultancy (to review and analyse your current and desired situations), as well as configuration, pre-built planners and full training and support services. 

As the UK reseller of Visual Planning, we can advise on all your needs, provide licences and work with you through the roll-out period and beyond. We have worked with many of our clients for over 12 years.

Call us for more information, or just to chat about ops and planning.
We can build bespoke demos, or utilise existing planners to help control your costs!

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The Battle

Joe Hickey

Trevor Wood

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The Battle

Joe Hickey

Trevor Wood

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Hickey's LinkedIn Performance

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