CEO @ Modern Outbound | Generating $18M+ in pipeline every month for B2B companies

Cold email alone doesn’t build pipeline. Posting generic blogs on company pages isn’t demand generation.

Most growth teams still treat outbound and marketing as separate worlds. One chases leads. The other builds awareness. Then everyone wonders why neither is driving real pipeline.

At Modern Outbound, we connect those dots.

We help growth teams turn outbound into a demand engine where content, outbound messaging, and paid channels work together instead of operating in silos.

We believe growth happens when:
• Outbound amplifies your content instead of competing with it
• Social and email create consistent touchpoints that warm up prospects before sales ever reaches out
• Intent data and personalization make ABM outreach feel relevant, not random
• Attribution shows what’s driving conversations, not just impressions or clicks

The result: outbound stops feeling like spam, marketing stops feeling disconnected, and the entire growth function starts driving measurable revenue together.

We’re not another SDR agency. We’re an embedded growth partner that builds a cohesive outbound + demand system that scales, converts, and compounds.

Our specialists go deep in:
➡️ Outbound tech and deliverability
➡️ Campaign strategy, signals, and triggers
➡️ Copywriting and creative testing
➡️ Posting strategy and ad management
➡️ Attribution, reporting, and data infrastructure

What happens when outbound and demand gen finally align:
🔥 300+ companies supported, generating hundreds of millions in pipeline
🚀 30%+ of total pipeline sourced through Modern Outbound systems
💰 Bootstrapped to 7+ figures in 3 years by doing exactly what we preach

If you’re leading growth and want to turn outbound into a true demand engine that expands your reach, warms up buyers, and drives measurable pipeline, let’s connect.

Joel Graber

Broadleaf Commerce

Broadleaf is a flexible and extensible framework, which is easily customizable for specific business needs, allows organizations to reposition software licensing dollars to other business improvement initiatives. This is achieved while improving the functionality of the eCommerce channel and accelerating their return on investment (ROI).

Business Development 

RevDash

RevDash is a lead generation and go-to-market consulting company, partnering with B2B companies across diverse industries to drive their revenue and expand to new markets.

Sales Development Representative

Submittable

Submittable is where teams come together to make better decisions and maximize their social impact. Collect applications, manage team review, award funds, and report on results—all in one platform.

Lead Generation

I help enterprise companies with complex commerce needs find the right eCommerce solutions that are flexible and scalable.

I started my career as a Lead Generation Intern at Submittable, where I focused on finding specific leads in the Nonprofit industry. I then moved into an SDR role at RevDash, where I helped with the initial GTM, generating leads, and creating pipeline in the US.

I’m always interested in creative and fun prospecting ideas—feel free to send any my way!

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Joel Graber

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