CEO @ Modern Outbound | Generating $18M+ in pipeline every month for B2B companies

Cold email alone doesn’t build pipeline. Posting generic blogs on company pages isn’t demand generation.

Most growth teams still treat outbound and marketing as separate worlds. One chases leads. The other builds awareness. Then everyone wonders why neither is driving real pipeline.

At Modern Outbound, we connect those dots.

We help growth teams turn outbound into a demand engine where content, outbound messaging, and paid channels work together instead of operating in silos.

We believe growth happens when:
• Outbound amplifies your content instead of competing with it
• Social and email create consistent touchpoints that warm up prospects before sales ever reaches out
• Intent data and personalization make ABM outreach feel relevant, not random
• Attribution shows what’s driving conversations, not just impressions or clicks

The result: outbound stops feeling like spam, marketing stops feeling disconnected, and the entire growth function starts driving measurable revenue together.

We’re not another SDR agency. We’re an embedded growth partner that builds a cohesive outbound + demand system that scales, converts, and compounds.

Our specialists go deep in:
➡️ Outbound tech and deliverability
➡️ Campaign strategy, signals, and triggers
➡️ Copywriting and creative testing
➡️ Posting strategy and ad management
➡️ Attribution, reporting, and data infrastructure

What happens when outbound and demand gen finally align:
🔥 300+ companies supported, generating hundreds of millions in pipeline
🚀 30%+ of total pipeline sourced through Modern Outbound systems
💰 Bootstrapped to 7+ figures in 3 years by doing exactly what we preach

If you’re leading growth and want to turn outbound into a true demand engine that expands your reach, warms up buyers, and drives measurable pipeline, let’s connect.

Joel Graber

just saw a post where someone claimed they replaced a $500k/year marketing team with a $300/month “autonomous AI machine.”

that line alone should trigger skepticism.

because every time I see a post like that, it’s the same pattern: the person making the claim is also selling the “do-it-all” AI agent.

i’ve popped the hood on a lot of these systems and they're mediocre and grossly underdeliver. 

and in some cases, they’re actively dangerous to the brand.

i get it....there’s enormous pressure right now to cut costs.

but just because an AI agent claims it can do everything on automation: 
- build lists + messaging
- connect multi-channel systems together 
- set up mailboxes (+ magically manage deliverability)
- write & A/B test copy
- decide winners
- launch new campaigns
- post on LinkedIn
- apply even a basic level of sales/marketing strategy
- make calls
- log CRM activity
- respond to prospect replies
- book meetings

…all inside a $300–$500/month workflow....doesn’t mean it actually works.

i’m watching competitors sell these shiny “autonomous” systems every day and behind the scenes they quietly fall apart.

context gets lost, judgment disappears, brands get diluted, prospects get burned.

i’ve intentionally kept my pricing reasonable for years because I always want our services to be sustainable over the long haul for growing businesses/startups. 

what worries me isn’t AI...it’s the wave of fly-by-night agencies that launched 4 months ago and claim they’ve “figured it all out” with fancy/haphazard AI workflows.

please don’t get blinded by the light...it’s tempting to believe all your marketing problems can be solved for a few hundred dollars a month.

but this is your company, your department, your brand, your reputation.

vet harder than ever.

AI is a multiplier, not a replacement for thinking and real talent.

Founder @ Modern Outbound I Investor | ex-BlackRock / JPMorgan

Apparently we were top 1% of Clay users for 2025 (specifically the Claygent feature). 

Kinda funny because I’ve never had a call with Clay, never emailed them, no partner deal, no rev share, no “Claygency” badge.

And honestly I’m good with that. We just use the platform hard. Clients love the output. We're in it for results, not glory.

For the last 6 years running modern outbound, we’ve been a service-first agency.

 – We don’t push tools
 – We don’t sell platforms
 – We don’t care what’s trendy

We obsess over the best possible stack so our clients don’t have to. Then we become the quietest power users in the room.

No hype.
No affiliate links.
No side deals.

Just deep execution as long as it drives results.

If you’re choosing tools based on partnerships instead of performance…your clients feel it.

Results > relationships. Always.

Bay MarketForce

Vice President, Client Services

Director, Integrated Sales & Marketing Services

Manage account based and digital marketing campaigns. Integrate with our clients sales, marketing, and management teams to ensure priorities align throughout the length of each campaign and beyond. Develop strategy for digital marketing and demand generation campaigns, websites, and content. Coordinate the publication and distribution of digital content. Measure and report on executive-level campaign metrics. Use market-captured intelligence to optimize sales teams.

- Manage client digital marketing campaigns including social media
- Design and manage company and client wordpress sites
- Execute lead generation and sales development campaigns across multiple marketing channels
- Use google analytics to report traffic and marketing campaign metrics
- Develop and manage content and marketing campaigns for client social media accounts
- Write ad copy, blog posts, and other distributed content
- Implement and manage client CRM software (Salesforce, Zoho)
- Integrate client marketing campaigns into new or existing CRM's

www.BayMarketForce.com

Marketing Project Manager

Rock River Supply Co.

www.RockRiverSupplyCo.com

High quality hats and apparel designed for people with a passion for the outdoors and baseball. Clothing that fits great, feels good, and looks even better.

Co-Founder

Domestic Entertainment

Provide professional DJ Booking Services, Talent Management, Talent Buying/Booking, Entertainment Contracts, and Event Marketing & Coordination to entertainment venues and other establishments in Southeastern, WI.

Founder

Two Pines Marketing Group LLC

Curb Appeal Lawn Care & Landscaping, LLC

Client Rep for Curb Appeal customers and prospects. Manage the day to day operations, marketing programs, website, and most new-client contracts. Designed and planned new landscapes and renovations.

Client Services Representative

Williams Heating Service, Inc.

Sales Consultant for Williams Heating Service, Inc. and the Trane brand. Providing home owners and commercial properties with the highest quality in Trane brand heating and cooling systems.

Professional Sales Consultant

Pentair

Marketing Intern

Village of Slinger

Park and Athletic Field Maintenance

Cedar Community

Guest Services

Focused on applying integrated sales and marketing strategies that grow top-line revenue at B2B organizations in the Energy and Manufacturing markets.

We use a mix of marketing and sales development teams that run Account Based Marketing campaigns to develop new customer opportunities for our clients.

In other words, we develop relationships and cultivate them into strong qualified opportunities for our clients to take and hit the ground running. 

Strategy comes first. Then we apply the right mix of tactics, technology, and people to get the job done.

Capabilities:
Intent Data
Email Marketing
Lead Generation
Data Enrichment
Digital Marketing
Sales Development
Demand Generation
Appointment Setting
Social Media Marketing
Inbound Lead Processing
Account Based Marketing
Sales Funnel Management
Business Development Strategy

Results:
Over $1,000,000,000+ in net new revenue for our clients over the past 10 years.

taplio

The Battle

Joel Graber

Bryan Held

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taplio

The Battle

Joel Graber

Bryan Held

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joel Graber's LinkedIn Performance

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