CEO @ Modern Outbound | Generating $18M+ in pipeline every month for B2B companies

Cold email alone doesn’t build pipeline. Posting generic blogs on company pages isn’t demand generation.

Most growth teams still treat outbound and marketing as separate worlds. One chases leads. The other builds awareness. Then everyone wonders why neither is driving real pipeline.

At Modern Outbound, we connect those dots.

We help growth teams turn outbound into a demand engine where content, outbound messaging, and paid channels work together instead of operating in silos.

We believe growth happens when:
• Outbound amplifies your content instead of competing with it
• Social and email create consistent touchpoints that warm up prospects before sales ever reaches out
• Intent data and personalization make ABM outreach feel relevant, not random
• Attribution shows what’s driving conversations, not just impressions or clicks

The result: outbound stops feeling like spam, marketing stops feeling disconnected, and the entire growth function starts driving measurable revenue together.

We’re not another SDR agency. We’re an embedded growth partner that builds a cohesive outbound + demand system that scales, converts, and compounds.

Our specialists go deep in:
➡️ Outbound tech and deliverability
➡️ Campaign strategy, signals, and triggers
➡️ Copywriting and creative testing
➡️ Posting strategy and ad management
➡️ Attribution, reporting, and data infrastructure

What happens when outbound and demand gen finally align:
🔥 300+ companies supported, generating hundreds of millions in pipeline
🚀 30%+ of total pipeline sourced through Modern Outbound systems
💰 Bootstrapped to 7+ figures in 3 years by doing exactly what we preach

If you’re leading growth and want to turn outbound into a true demand engine that expands your reach, warms up buyers, and drives measurable pipeline, let’s connect.

Joel Graber

RevGen Labs

RevGen Labs merges elite lead gen services with groundbreaking tech innovation. Our founding trio, comprising a sales wizard, a renowned growth hacker, and a tech virtuoso, synergize their expertise to deliver more than just services - we're creating a suite of proprietary tools that are set to revolutionize sales and marketing. We're more than a company; we're a powerhouse lab crafting the future of sales and marketing.

Chief Executive Officer

RevReply

RevReply.com - An AI auto-responder that saves you hours a day and increases your meeting bookings by 900% on average.

Chief Strategy Officer

AUDIENCEX

For marketers, brands, and agencies - with complex goals needing intelligent, integrated solutions, we are your multi-channel media arm—piloting your digital campaign from pixels to projections. We offer clearly defined KPIs and customized reporting as well as a dedicated account manager always monitoring and optimizing your campaigns.

Following an analysis of your current strategy, we construct a multi-channel framework for your campaign. We analyze your positioning and messaging and acquire a rigorous understanding of your various audiences—allowing us to make decisions around tactical execution from channel mix to budgetary allocation with the goal of accelerating business growth.

Head of Sales Enablement

engage:BDR

Engage:BDR prides itself on offering advertisers streamlined and comprehensive solutions via programmatic media buys across display, video, native and ConnectedTV. 

With 12 years in business and as a publicly traded company, we'll go above and beyond to build a custom-tailored strategy to improve your results, and simplify your strategy.

Senior Director of Strategic Partnerships 

MNTN (formerly SteelHouse)

SteelHouse provides a best-in-class full-funnel display advertising and ConnectedTV platform.

High-value platform sales - primarily focused on building large brand and agency relationships to solidify programmatic advertising and ConnectedTV campaigns. 

Specialties include: Programmatic advertising, retargeting, acquisition, platform sales, SaaS, full-funnel marketing solutions, brand/agency relationships, ConnectedTV.

Senior Strategic Partnerships

CenturyLink Business for Enterprise

Managed a portfolio of customers whose monthly revenue generates 1.5 million.
Prospecting and hunting to find new clientele while continuously exceeding quota.

Senior Relationship Manager

Park West Gallery

Created week-long VIP experiences - Every week was a new ship, new clientele, new cities.
Ran art auctions and seminars.
Introduced world renown artists.
Auctioned art ranging over 500k.
High-level in-person sales.
Constant adaptation.
1.2 million per cruise avg - 240% over quota.

VIP Division Team Lead on Cruise Ships and Abroad

Conducted art auctions, seminars and VIP events for guests on cruise ships.
Sales training and management of up to 15 person teams.
Successful marketing - measured weekly.
Averaged 180k in sales per week.

Principal Art Auctioneer on Cruise Ships and Abroad

International Art Consultant

Research, evaluate, locate, and sell exclusive high-end art.
Artworks ranged upwards of 500k.

Private Consultant

CEO / Co-Founder @ RevGen Labs | AI + Sales + Growth Hacking

I'm Christian, Co-Founder at RevGen Labs, a B2B lead generation agency. 

We're solving a critical problem in B2B sales: how to scale cold email outreach with purpose (not spam).

Here's the reality most revenue teams face: 

You know cold email works, but scaling it properly is nearly impossible. 

You're stuck between sending mass blasts that destroy your reputation or spending hours crafting individual emails that don't scale.

The result? Either your outreach feels robotic and gets ignored, or your team burns out trying to personalize everything manually. 

At RevGen Labs, we're building proprietary AI tools that solve the "scale vs. purpose" dilemma. Our technology helps B2B teams send cold emails that feel personal and relevant at any volume - without the spam tactics that ruin deliverability and brand reputation.

We can help you if:

• You're sending cold emails but struggling to make them feel personal at scale

• Your team is burning out trying to research and customize every single outreach

• You want higher response rates without resorting to spammy tactics

• You need to increase email volume while maintaining (or improving) quality and relevance

We've helped 50+ revenue teams transform their cold email approach from "spray and pray" to strategic, purposeful outreach that actually converts. 

If you're ready to scale your cold email efforts the right way - with purpose, not spam - let's connect.

Send me a DM or reach out directly at christian[at]revgenlabs.com

Want to see how we're revolutionizing cold email? 

Check out revgenlabs.com

Christian Oland

I added 100 GTM operators to my private WhatsApp group in 3 weeks.
 
Still have room for 100 more.
 
Comment "Expand" if you want in.
 
The quality of conversations has been UNREAL.
 
-Real-time ideas, strategies, roasting :)
-Tool recommendations that save thousands per month
-Job opportunities shared before they hit LinkedIn
-LTD deals just for the group members
 
What we share:
 
>Direct intros when someone needs what you sell
>Beta access to tools before they blow up
>Weekly sessions with top experts in the B2B space
 
The vetting is still strict. 

I got 200+ comments on last post yet i added only 100.
 
If you're asking about "best subject lines" — this isn't for you.
If you're selling courses or want to pitch your services — don't bother.
 
But if you're an operator generating real pipeline from cold outbound...
 
Drop "EXPAND" below.
 
I personally review every request.
 
(100 spots left, then we're closing it again)

Founder of RevGen Labs | Helping businesses unlock 10x growth through growth hacking and AI

8 million people use the same sales triggers you do (and your prospects' inboxes look like a scene from The Big Bang Theory)

- You craft what feels like the PERFECT cold email...
- Mention their recent funding round 
- Mention about the new hire
- Hit send with confidence

and get absolutely nothing back

Here's why.
 
7 other people probably sent the exact same trigger-based message that morning.
 
And no one will get a response because it looks like every salesperson bought the same data package.

BUT here's what everyone misses about triggers...
 
It's not about having THE trigger. 
It's about having triggers NOBODY ELSE has.
 
While everyone's fighting over the same Apollo data points, we built what I call the "Master Trigger" system.
 
70+ unique trigger sources feeding into one engine.
 
We're not talking about the usual suspects: 

→ Funding rounds, 
→ Job changes, 
→ Tech stack updates.

That stuff's been picked clean.
 
I'm talking about triggers like...

→ Sudden spikes in organic traffic but drops in paid ad spend
→ Political campaign donations that signal budget shifts
→ Patent filings that hint at product pivots
→ Leadership speaking at conferences

(means they're thinking about specific problems RIGHT NOW)
 
Let's say you help SaaS companies with conversion optimization...
 
Instead of: "Hey, saw you raised Series B..."
 
Try: "Noticed your demo page traffic jumped 40% last month, but your trial conversion rate dropped. Most companies hit this exact wall after scaling paid acquisition..."
 
One sounds like everyone else. 

The other sounds like someone who actually KNOWS their business.
 
Want the list of 70+ unique trigger?
 
Drop "TRIGGERS" in the comments below and I'll send it over.
 
(Make sure we're connected first)

P.S. I'll add you to my free lead gen community (if you are an agency owner)

Last year, we booked 897 meetings using these 5 templates in 45 days. 
 
Cold email continues to outperform every other outreach channel!
 
(Yes, even LinkedIn)
 
Swipe to get all the templates.
 
P.S. I run a free lead gen community. 
 
We have weekly calls with experts like Jordan Crawford, Nick Abraham, Brandon Charleson, Josh Whitfield, Ilija Stojkovski, 🦬 Felipe Aranguiz, Vaibhav Namburi, plus a space to connect with others in lead gen. 
 
If you want to join the Tuesday Triggers, comment “TT” and I’ll send you the link.

Top 5 Cold Email Templates!

Most cold emails fail because of one stupid mistake.
 
And it's an AI mistake.
 
Most people think AI email is a copywriting problem.
 
"Help me write better subject lines."
"Make this sound more human."
"Personalize this template."
"Research this person."
 
Wrong.
 
AI email is a DATA problem disguised as a copy problem.
 
See, I've been running AI campaigns for years now and we pull 15+ data points per prospect... company growth signals, hiring patterns, tech stack changes, funding rounds, competitor moves.
 
All of that so the AI can write INSANELY good emails when it has real intel to work with.
 
And this is where everyone screws up. They feed the AI sh*tty data and expect gold outputs.
 
The real sequence looks like this:
 
Data enrichment FIRST → Context building → THEN copy generation.
 
Most people start with generic templates and try to sprinkle AI on top. That's why you get the same "I noticed you're hiring" opener that everyone's using.
 
Here's what works for us:
 
We build our data layer BEFORE we build our copy layer.
 
Examples: Patent filings. Acquisition rumors. Executive changes. Product launches. Compliance changes. Industry shifts.
 
We feed THAT to our AI and get insanely good copy.
 
So my advice?
 
Stop trying to fix your copy. Fix your data.
 
P.S. If you want to build bulletproof GTM systems, DM me.

Built 3 companies. 1 exit. Processes MILLIONS of emails daily

Vaibhav Namburi is joining Tuesday Triggers next week... 

and I'm honestly SUEPR excited about this one

- V Started Five2One with $500 in 2017. 
- Hit 7 figures in 11 months and 28 days.

- Then launched SmartWriter in 2021. 
- Scaled to 14,000 users including Facebook, Stripe, and VaynerMedia.

- Then started Smartlead in June 2022.

Now he's helping process millions of emails daily for agencies and enterprises worldwide.

And he's dropping some SERIOUS insights for our Tuesday Triggers community.

Tuesday Triggers is a free community where I bring in the sharpest operators in cold email, AI automation, and agency growth for weekly deep-dives.

Here's what we're covering on November 25th:

↳ How to future-proof your infrastructure 
↳ Big innovations Smartlead is dropping (you'll hear it here first)
↳ The hurdles agencies CAN face in the next 3-6-12 months (and how to prep NOW)

Mark your calendars.
 
Tuesday, November 25th.
 
Limited spots available.
 
Register here: https://luma.com/yjujicn6

I've sent ~15 million cold emails in 2025 so far.
 
Yeah, you read that right. FIFTEEN MILLION.
 
And here's everything you need to know about what ACTUALLY works in 2025:

11 Cold Email Lesson 

90% of the personalized emails are just LinkedIn stalking.
 
And some people can't even stalk properly. Here's why:
 
I get pitched about 40 times a day (LinkedIn + Email)
 
"Saw you are the Founder at RevGen Labs..."
"Loved your vision for RevGen Labs..."
 
Yeah mate, I wrote that on LinkedIn. Now what?
You scraped my LinkedIn? Cool.
 
Did you scrape my problems?
No you didn't. And this is exactly what has made cold outreach BORING.
 
People follow this and when they don't get result they say "Cold outreach is DEAD"
 
Cold outreach isn't dead. Your process is. Here's what works instead:
 
SIGNAL-BASED PERSONALIZATION:
 
We built our own AI research agent that monitors these signals across our client's ICPs:
 
→ Tracks 17 different intent signals per prospect
→ Scores relevance based on timing and context
→ Writes the first line based on the highest-signal event
 
Signals like:
 
➤ They just hired their first DevOps engineer
➤ Their pricing page changed 3 times in 2 weeks
➤ They're getting roasted in G2 reviews for integration issues
 
Traditional approach: "Saw you're VP of Sales at SaaS company..."
 
Our approach: "Noticed your team's been hiring SDRs while your CEO posted about pipeline visibility issues twice this month..."
 
Because outbound isn't about writing a better line. It's about knowing something they don't.
 
This separates pros from people playing email roulette. Suddenly, mentioning their job title feels amateur compared to mentioning their actual problems.
 
What's the most obvious copy-paste job you've seen lately?

I can help you steal your competitors' audience
 
(without scraping their posts or followers)
 
The usual process to steal an audience includes:
-> Scraping event guests
-> Scraping post commenters
-> Scraping company page followers
 
But the real money is in what they're NOT posting about.
 
Here's how we spy on competitors and steal their best clients:
 
Step 1: Track Hiring Triggers
 
Monitor job boards for competitor hiring patterns.
 
-> New SDR roles = they're scaling (copy their messaging)
-> Marketing automation hires = they found PMF (steal their ICP)
-> Customer success roles = they're growing fast (target their overflow)
 
Use Indeed alerts + LinkedIn job scraping.
 
Step 2: Reverse Engineer Their Converting Funnels
 
-> Sign up for their lead magnets.
-> Screenshot their entire nurture flow.
-> Copy their highest-converting CTAs.
 
Step 3: Identify Their Happy Clients (Then Steal Them)
 
Use our n8n + Perplexity workflow to find:
-> Recent case studies
-> LinkedIn testimonials
-> Review site mentions
 
Then reach out to similar companies with better offers.
 
Step 4: Monitor Their Partnership Strategy
 
-> Ahrefs for backlink tracking
-> See which publications feature them.
-> Track partnership announcements.
-> Steal their PR playbook.
 
Step 5: Find Their Biggest Complaints
 
Reddit + industry forums + review sites.
 
-> What are clients complaining about?
-> What do they wish was different?
-> What gaps exist in their service?
 
That's your positioning advantage.
 
Step 6: Target Their Warm Prospects
 
-> Monitor who engages with their content.
-> Build lists of prospects they're nurturing.
-> Reach out with superior offers before they close.
 
Better timing + better offer = easy wins.
 
P.S. Your competitors aren't doing this. Which means every deal they lose could be yours.

------
If you need help building bulletproof GTM system, DM me.

I'm sure everyone who uses Clay has somewhere along their journey binge-watched Patrick Spychalski's content... I definitely have.
 
He runs one of the biggest outbound agencies, The Kiln.
 
And next Tuesday, he's jumping into Tuesday Triggers to share his journey of starting and scaling his agency exclusively with my community.
 
Perfect for anyone thinking about starting their own agency or getting into the outbound space. He'll cover what worked, what didn't, and what he'd do differently if he started over today.
 
Tuesday Triggers, where 400+ agency owners and SaaS founders help each other out because we're all trying to figure out the same thing: how the hell do you scale outbound without losing your soul (or your sanity)?
 
In the last 30 days, we've got big hitters like:
 
• Nick Abraham
• Jesse Ouellette
• Ilija Stojkovski
• Vaibhav Namburi
 
If you're running any kind of outbound and you're NOT in this room... honestly, you're missing a lot of insider knowledge that's shaping how the top 10% agency owners actually do this stuff.
 
Want to join the session?
 
Register here: https://luma.com/ni5o7iks
 
P.S. DM me if you want to join the Tuesday Triggers community.

🔥 TT SESSION TODAY - 8AM PST 🔥

Ilija from HeyReach.io is joining us to share how HeyReach.io hit $9M ARR in 28 months.

If you don't know Ilija, he's the CTO who built HeyReach.

And how to built a system that kills “LinkedIn → CRM → ChatGPT → LinkedIn → repeat” insanity.

Never been to a TT session? 

Perfect time to jump in.

Register: https://luma.com/k4t79sc6

Ilija Stojkovski is one of the brains behind HeyReach.io's wild growth.
 
They've hit $9M ARR in 28 months.
 
His team booked 1,800 demos in 14 months. Closed 600+ deals in one year.
 
And over the last 3 years, they kept seeing the same pattern with customers:
 
→ Jump to LinkedIn. Copy and paste the same message.
→ Jump to CRM. Paste lead info.
→ Jump to ChatGPT. Generate response.
→ Jump back to LinkedIn. Send.
 
Rinse and repeat until your brain melts.
 
But Ilija and his team cracked this. His system connects LinkedIn, CRM, and AI into one seamless flow.
 
That's why I'm bringing him to Tuesday Triggers - our 430+ member community of SaaS founders, agency owners, and sales leaders who share what's actually working in outbound.
 
And he's breaking it all down for us in a live session.
 
What you'll learn:
 
• LinkedIn sequences that get responses
• CRM integration that tracks every interaction automatically
• AI workflows that personalize at scale 
 
November 18th. 8 AM PST.
 
Limited spots.
 
Register here for the session: https://luma.com/k4t79sc6

Still running the same cold email plays as last year?
 
Time to UPGRADE.
 
I'm going live with Akash Ravikumar on Smartlead Office Hours this Thursday to break down exactly what's working and what will work beyond 2025.
 
On Thursday's Office Hours, I'm sharing the MODERN outbound playbook that's driving results for RevGen Labs:
 
→ The 3 core cold email pillars: deliverability, targeting, messaging
→ When to add AI or incentives without killing your reply rates
→ A simple framework to build outbound from scratch or fix what's broken
 
Time: 🗓️ Thursday, Dec 4 ⏰ 10 AM EST
 
Save your spot: ﻿https://luma.com/ttveo8am
 
See you there.

Next Tuesday, I'm hosting one of the OGs of the cold email space, Jeremy Chatelaine 🔥, founder of QuickMail.
 
Jeremy built one of the FIRST cold email platforms.
 
His podcast with 300+ episodes is top-rated in the cold email space.
 
The man knows his stuff.
 
And I'm bringing him to the Tuesday Triggers community - my private group of cold email KILLERS who meet weekly for exclusive calls with industry leaders.
 
This is intimate. Raw. ACTIONABLE.
 
The Tuesday Triggers crew gets access to frameworks that'd cost $5K+ at some mastermind.
 
Jeremy's gonna break down:
 
→ His latest deliverability hacks for 2026
→ How to scale one-to-one feel without losing your soul
→ Why most agencies are getting their infrastructure WRONG
 
Time: 8 AM PST
 
Book your slots here: ﻿https://luma.com/uxrb0bxy

Last month I resumed Tuesday Triggers sessions and had an amazing first guest - Nick Abraham
 
And here are 5 lessons that every operator should follow:
 
1. Too many cooks kill your kitchen
 
Most agencies have account managers, GTM experts, VAs, and 10 people in one Slack channel for ONE client.
 
The winning approach --> client gets ONE person.
That person does everything --> onboarding, strategy, campaigns, reports, communication. Everything.
 
2. Simple scales, complex fails
 
When starting out, many try omnichannel campaigns with calls, emails, LinkedIn, and fancy dashboards. Complete mess. Strip it down to what actually drives results.
 
Ask yourself: "Out of all the things in here, what's actually leading to results?"
 
3. Don't wait to assess campaigns
 
Most agencies wait until campaigns are nearly done before evaluating. Change to 7 days. You know within 48-72 hours if it's going to be a winner.
 
4. Track department numbers, not individual clients
 
Weekly calls should focus only on: 

- total emails sent, 
- total replies, 
- total leads submitted, 
- email-to-lead ratio. 
 
5. Domain-level analytics save campaigns
 
Build a dashboard that shows domain performance vs. overall average. Campaign getting 1.5% reply rate looks decent, but if it's 57% worse than average - kill the domain immediately.
 
P.S. If you want to join the next Tuesday Triggers session, the link is in the comments.

How you can get companies data who got funded 3-7 days before mainstream media reports it
 
To find funded company information, the usual suspects are... 

➡️ Crunchbase notifications, TechCrunch articles, the whole ecosystem.
 
But there's a small group of operators who figured out how to skip the line.
 
They're hitting funded prospects days before anyone else knows money changed hands.
 
The secret? Public records that nobody bothers checking.
 
Here's what's happening:
 
➡️ SEC filings go live 3-7 days ahead of media coverage. 
➡️ Form D submissions are mandatory within 15 days post-funding.
➡️ But companies typically file within hours to avoid compliance issues.
 
This creates a window where the information exists... but isn't being monitored.
 
And I recently came across a post by Giorgio Zanella who created a workflow to get financial information before mainstream media providers pick it up.
 
Go follow that process and get yourself some new clients.

GTM Engineer - passionate about data DM if you have a cool API to try

💰 Funding information is so important, and still 99.9% of people get their information all at the same time when Crunchbase, TechCrunch, and other main newspapers and data providers release it.
But what if there was a way to get this information days earlier, be the first one in the market to know about it - and not have to wait for the main media providers to release it? ⚡

The SEC website is a goldmine for this type of info. I get it, they probably last updated the interface back in 2004, but differently from all the classic AI B2B SDR bla bla bla startups, their website is ugly but the product (the data) actually works, and it works great! 💎
In this video I'm showcasing how to leverage Form D on the SEC website to get financial information before mainstream media providers pick it up. I leveraged the API from https://sec-api.io/ (Data2value) to pull this data directly into Clay. 

Here's a step-by-step:
1️⃣ Gather the legal name of the company (ask Claude to create the prompt)
2️⃣ Configure and execute the API call (ask Claude how to do it - if you've never done it before, just share a few screenshots and it will tell you step by step. If it doesn't work, pass it a screenshot with the error and try again)
3️⃣ Format the result in a structured format into Clay
4️⃣ If you're serious about it and you're a real tech nerd, post it on X before anyone else

Companies are legally obligated to file this information, so you can be sure it will be on the SEC website. If you want to take this to the next level, you can automatically fetch the data using the RSS feed, but that's level 2 and we'll do it in the next video.

What are the other main use cases that you're using the SEC website for? 🚀

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