CEO @ Modern Outbound | Generating $18M+ in pipeline every month for B2B companies

Cold email alone doesn’t build pipeline. Posting generic blogs on company pages isn’t demand generation.

Most growth teams still treat outbound and marketing as separate worlds. One chases leads. The other builds awareness. Then everyone wonders why neither is driving real pipeline.

At Modern Outbound, we connect those dots.

We help growth teams turn outbound into a demand engine where content, outbound messaging, and paid channels work together instead of operating in silos.

We believe growth happens when:
• Outbound amplifies your content instead of competing with it
• Social and email create consistent touchpoints that warm up prospects before sales ever reaches out
• Intent data and personalization make ABM outreach feel relevant, not random
• Attribution shows what’s driving conversations, not just impressions or clicks

The result: outbound stops feeling like spam, marketing stops feeling disconnected, and the entire growth function starts driving measurable revenue together.

We’re not another SDR agency. We’re an embedded growth partner that builds a cohesive outbound + demand system that scales, converts, and compounds.

Our specialists go deep in:
➡️ Outbound tech and deliverability
➡️ Campaign strategy, signals, and triggers
➡️ Copywriting and creative testing
➡️ Posting strategy and ad management
➡️ Attribution, reporting, and data infrastructure

What happens when outbound and demand gen finally align:
🔥 300+ companies supported, generating hundreds of millions in pipeline
🚀 30%+ of total pipeline sourced through Modern Outbound systems
💰 Bootstrapped to 7+ figures in 3 years by doing exactly what we preach

If you’re leading growth and want to turn outbound into a true demand engine that expands your reach, warms up buyers, and drives measurable pipeline, let’s connect.

Joel Graber

Arpit Singh

GTM, AI & Outbound | LinkedIn Content & Social Selling for high-growth agencies, AI/SaaS startups & consulting businesses | Open for collaborations

Hi, I’m Arpit. I build growth systems by combining LinkedIn content, social selling, and GTM workflows.

I’ve been in marketing, ops, and GTM for 6+ years, with the last 2.5 years deep in outbound and social selling. 

In that time I’ve:
→ Worked with 50+ B2B clients across SaaS, fintech, and services
→ Scaled GTM engines inside agencies
→ Reported directly to 15+ founders and CMOs
→ Built outreach systems delivering 300+ replies per month
→ Fixed inbox placement from 20% to 90% in 10 days
→ Automated more than 10,000 touchpoints each month

Who I work with:
→ Founders making $20K to $100K per month who need predictable growth
→ GTM teams scaling sales and content but lacking systems
→ Agencies that want inbound and outbound working together

What I do:
→ LinkedIn content and social selling playbooks
→ Cold outreach and deliverability fixes
→ Trigger-based workflows across LinkedIn and email
→ Full GTM systems including automation, dashboards and SOPs

Currently, I’m a GTM Engineer at Content Path helping B2B brands turn content and outbound into one scalable growth engine.

If you’re looking to align content, outbound, and systems into a GTM engine that compounds over time, DM me.

Growth Strategist

At Huemor we build memorable websites for brands like yours that earn more customers, outshine competitors, and help recruit top talent.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓
If you need help improving your current website, building a new one, or generating more organic traffic, we'd love to talk about it.

Get in touch by either...
Messaging me here on LinkedIn
Booking a free strategy session: https://bit.ly/4cHNIGc

Last month, I audited a client's GTM tool stack.

They were sending hundreds of messages a week.

Results? Meh.

The issue wasn’t effort. It was their stack.

Too many tools.
Disconnected workflows.
Manual data cleanup.

Here’s the stack I recommend for efficient GTM:

1️⃣ Find & Scrape Leads
→ Clay
→ Ocean.io
→ Store Leads
→ Apify
→ BuiltWith
→ Apollo
→ Google Maps
→ LinkedIn Sales Navigator

2️⃣ Identify Buying Intent
→ RB2B
→ Trigify.io
→ Vector 👻
→ Common Room
→ Teamfluence™
→ PhantomBuster
→ Unify
→ TrustRadius

3️⃣ Automate Outreach
→ Saleshandy
→ Instantly.ai
→ Smartlead
→ Aimfox
→ HeyReach.io
→ Woodpecker.co
→ lemlist

4️⃣ Write Better, Faster

→ Twain
→ Anthropic
→ Lavender
→ Grammarly
→ Octave

5️⃣ Clean & Enrich Data
→ Clay
→ Icypeas
→ Prospeo.io
→ Hunter.io
→ Snov.io
→ CompanyEnrich
→ Capterra

This isn’t about stacking 20+ tools.

It’s about picking 5–10 that work together.

A system that’s predictable, aligned, and efficient.

Good GTM teams send more emails.

Great GTM teams build better systems.

Which tool would you never run a GTM campaign without?

GTM Tool Stack for 2025. GTME, Signals, Outbound, Outreach, etc.

When someone says, “I’ve been posting but not getting leads.”

They don’t have a LinkedIn strategy.

They have a posting habit.

There’s a difference. And it costs you deals.


Here’s the system that turns content into pipeline 👇

1️⃣ Build Your Content Foundation

Your strategy starts before you write a single post.

⤷ Define your offer with clarity, one problem, one audience
⤷ Create 3–4 content pillars that reinforce what you sell
⤷ Establish a voice that attracts your ICP, not everyone
⤷ Study 10–15 creators who share your audience, different solution, same buyer

Direction beats volume every time.


2️⃣ Create Content That Converts

Write for skimmers, not readers.

⤷ Use your ICP’s language, not yours
⤷ Add clean visuals, screenshots, carousels, simple graphics
⤷ Keep your format and cadence consistent
⤷ Optimize for mobile with short lines and clear breaks

You’re not building a portfolio.
You’re building a brand.


3️⃣ Engage Like You Mean It

Posting without engaging is shouting into the void.

⤷ Comment where your ICP hangs out
⤷ Add real value, not “great post 🔥”
⤷ Show up consistently on peer content
⤷ Build recognition before you ever pitch

Visibility comes from showing up, not showing off.


4️⃣ Track Who’s Paying Attention

Content without data is just noise.

⤷ Monitor who engages repeatedly
⤷ Enrich profiles to confirm fit, role, company, pain
⤷ Separate real prospects from casual scrollers
⤷ Maintain a living list for warm outreach

If you don’t track it, you can’t act on it.


5️⃣ Amplify Through Associations

Your network is your distribution engine.

⤷ Connect with engaged ICPs so your content stays in their feed
⤷ Engage with complementary creators, same audience, different offer
⤷ When they interact with you, their network sees you too
⤷ That’s how reach compounds

Social selling isn’t cold outreach with a DM.
It’s becoming the obvious choice before the conversation starts.


Follow this system for 90 days. 

LinkedIn stops being a time sink.

It becomes your strongest sales channel.

Most teams talk about being customer obsessed. 

Format is actually making it possible.

They turn real conversations into simple weekly reports that any team can act on.

It feels fresh, practical, and built for how modern companies really work.

Finally, a way to keep growing without losing touch with the people who matter most, your customers.

Customer conversation reports, personalized for you.

90% of people inside companies have no idea what customers are saying. 

I'm so excited to launch Format today to solve that: 15-minute weekly customer conversation reports. Personalised just for you.

Over the last year, I’ve personally had 600+ conversations with software companies at every stage of growth. Every - single - one shared how brutally hard it is to stay close to customers as they grow. 

This is a problem experienced by any business with more than 10 employees, making it the largest unsolved problem in software. We’re building Format to fix that.

Our first product, Reports, is incredibly simple: you can read, watch, or listen to your report – right in your inbox. 

Sign up for early access and I’ll reach out to set up a demo with you. Link in the comments. https://useformat.ai/

~ 15-minutes to set up, 15-minute weekly reports. ~

While our team stays small, it takes a village to start a new company. Thanks to those that have joined our team, given us product feedback, helped us find more customers, and given us advice throughout: Martin, David, Utkarsh, Gennadiy, Pramodith B., Jonas, Alexander, Line, Darragh, Ben McRedmond, Stephen, Tom, Daragh, Peadar, Will, Tyler, Jake, Jason, Kieran, Barry, Anna.

We’ve spent decades teaching machines to think like us.

But we never taught them to feel like us.

Tavus might be the first to truly try.

A new interface that sees, hears,
and responds like someone who actually knows you.

It doesn’t just follow commands,
It understands context and emotion.

Feels like a quiet shift in how we’ll use tech next.

Definitely worth watching 👇

The interface of the future is human.

We’ve raised a $40M Series B from CRV, Scale Venture Partners, Sequoia Capital, and Y Combinator to teach machines the art of being human, so that using a computer feels like talking to a friend or a coworker.

And today, I’m excited for y’all to meet the Tavus PALs: a new human-computing interface.

PALs are emotionally intelligent, multimodal, and capable of understanding and perceiving. They can see, hear, reason, and even look like us.

We’re releasing our 5 favorite PALs to start. Each PAL has its own distinct personality- from AI assistants to best friends.

PALs:
- Meet us where we are. Face-to-face over video call, on the phone, or even by text.
- Are always thinking. They’re proactive, reach out first, remind you about what you forgot, or might just check in on you.
- Understand us, finally. PALs can see us, understand our tone, emotion, and intent, and communicate in ways that feel more human.
- Evolve with you. PALs have advanced memory, remember your preferences and needs, and adapt themselves over time.
- Are capable. PALs can handle complex tasks — from responding to your emails to moving your schedule around to creating docs and doing research for you.

Science fiction promised us a new human-computer interface, beyond the GUIs of yesterday, a human-like interface that would feel second-nature to use. That future never came, until now.

Charlie’s story brings this idea to life.

We’re excited for you to meet Charlie and his PALs for free at tavus.io

Enjoy the film 👇

taplio

The Battle

Joel Graber

Arpit Singh

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taplio

The Battle

Joel Graber

Arpit Singh

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Arpit Singh's LinkedIn Performance

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