CEO @ Modern Outbound | Generating $18M+ in pipeline every month for B2B companies

Cold email alone doesn’t build pipeline. Posting generic blogs on company pages isn’t demand generation.

Most growth teams still treat outbound and marketing as separate worlds. One chases leads. The other builds awareness. Then everyone wonders why neither is driving real pipeline.

At Modern Outbound, we connect those dots.

We help growth teams turn outbound into a demand engine where content, outbound messaging, and paid channels work together instead of operating in silos.

We believe growth happens when:
• Outbound amplifies your content instead of competing with it
• Social and email create consistent touchpoints that warm up prospects before sales ever reaches out
• Intent data and personalization make ABM outreach feel relevant, not random
• Attribution shows what’s driving conversations, not just impressions or clicks

The result: outbound stops feeling like spam, marketing stops feeling disconnected, and the entire growth function starts driving measurable revenue together.

We’re not another SDR agency. We’re an embedded growth partner that builds a cohesive outbound + demand system that scales, converts, and compounds.

Our specialists go deep in:
➡️ Outbound tech and deliverability
➡️ Campaign strategy, signals, and triggers
➡️ Copywriting and creative testing
➡️ Posting strategy and ad management
➡️ Attribution, reporting, and data infrastructure

What happens when outbound and demand gen finally align:
🔥 300+ companies supported, generating hundreds of millions in pipeline
🚀 30%+ of total pipeline sourced through Modern Outbound systems
💰 Bootstrapped to 7+ figures in 3 years by doing exactly what we preach

If you’re leading growth and want to turn outbound into a true demand engine that expands your reach, warms up buyers, and drives measurable pipeline, let’s connect.

Joel Graber

Asure Software

Spearheading strategic sales initiatives that have boosted our SQL targets by 142% in 2024 while increasing pipeline by over 200%. Our dynamic sales hunters have tripled in size in year one! My focus on real-time data and strategic market entry has markedly elevated our operational effectiveness and market penetration.

Head of Sales Development

Intradiem

Led strategic expansions and developed sales processes that significantly enhanced pipeline growth and market share.

Director, Sales Development

The Pedowitz Group

Enhanced demand-generation strategies and CRM optimizations, achieving substantial revenue increases and operational efficiencies.

Manager, Sales Development

With a history of steering high-performing SaaS sales teams, I've dedicated my career to transforming sales processes and exceeding ambitious revenue goals. At the core of my approach is a passion for nurturing talent and leveraging innovative strategies to foster environments where sales professionals thrive. My expertise spans strategic planning, CRM optimization, and developing scalable sales training programs that enhance productivity and drive success.

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The Battle

Joel Graber

Doug Payton

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