CEO @ Modern Outbound | Generating $18M+ in pipeline every month for B2B companies

Cold email alone doesn’t build pipeline. Posting generic blogs on company pages isn’t demand generation.

Most growth teams still treat outbound and marketing as separate worlds. One chases leads. The other builds awareness. Then everyone wonders why neither is driving real pipeline.

At Modern Outbound, we connect those dots.

We help growth teams turn outbound into a demand engine where content, outbound messaging, and paid channels work together instead of operating in silos.

We believe growth happens when:
• Outbound amplifies your content instead of competing with it
• Social and email create consistent touchpoints that warm up prospects before sales ever reaches out
• Intent data and personalization make ABM outreach feel relevant, not random
• Attribution shows what’s driving conversations, not just impressions or clicks

The result: outbound stops feeling like spam, marketing stops feeling disconnected, and the entire growth function starts driving measurable revenue together.

We’re not another SDR agency. We’re an embedded growth partner that builds a cohesive outbound + demand system that scales, converts, and compounds.

Our specialists go deep in:
➡️ Outbound tech and deliverability
➡️ Campaign strategy, signals, and triggers
➡️ Copywriting and creative testing
➡️ Posting strategy and ad management
➡️ Attribution, reporting, and data infrastructure

What happens when outbound and demand gen finally align:
🔥 300+ companies supported, generating hundreds of millions in pipeline
🚀 30%+ of total pipeline sourced through Modern Outbound systems
💰 Bootstrapped to 7+ figures in 3 years by doing exactly what we preach

If you’re leading growth and want to turn outbound into a true demand engine that expands your reach, warms up buyers, and drives measurable pipeline, let’s connect.

Joel Graber

just saw a post where someone claimed they replaced a $500k/year marketing team with a $300/month “autonomous AI machine.”

that line alone should trigger skepticism.

because every time I see a post like that, it’s the same pattern: the person making the claim is also selling the “do-it-all” AI agent.

i’ve popped the hood on a lot of these systems and they're mediocre and grossly underdeliver. 

and in some cases, they’re actively dangerous to the brand.

i get it....there’s enormous pressure right now to cut costs.

but just because an AI agent claims it can do everything on automation: 
- build lists + messaging
- connect multi-channel systems together 
- set up mailboxes (+ magically manage deliverability)
- write & A/B test copy
- decide winners
- launch new campaigns
- post on LinkedIn
- apply even a basic level of sales/marketing strategy
- make calls
- log CRM activity
- respond to prospect replies
- book meetings

…all inside a $300–$500/month workflow....doesn’t mean it actually works.

i’m watching competitors sell these shiny “autonomous” systems every day and behind the scenes they quietly fall apart.

context gets lost, judgment disappears, brands get diluted, prospects get burned.

i’ve intentionally kept my pricing reasonable for years because I always want our services to be sustainable over the long haul for growing businesses/startups. 

what worries me isn’t AI...it’s the wave of fly-by-night agencies that launched 4 months ago and claim they’ve “figured it all out” with fancy/haphazard AI workflows.

please don’t get blinded by the light...it’s tempting to believe all your marketing problems can be solved for a few hundred dollars a month.

but this is your company, your department, your brand, your reputation.

vet harder than ever.

AI is a multiplier, not a replacement for thinking and real talent.

Founder @ Modern Outbound I Investor | ex-BlackRock / JPMorgan

Apparently we were top 1% of Clay users for 2025 (specifically the Claygent feature). 

Kinda funny because I’ve never had a call with Clay, never emailed them, no partner deal, no rev share, no “Claygency” badge.

And honestly I’m good with that. We just use the platform hard. Clients love the output. We're in it for results, not glory.

For the last 6 years running modern outbound, we’ve been a service-first agency.

 – We don’t push tools
 – We don’t sell platforms
 – We don’t care what’s trendy

We obsess over the best possible stack so our clients don’t have to. Then we become the quietest power users in the room.

No hype.
No affiliate links.
No side deals.

Just deep execution as long as it drives results.

If you’re choosing tools based on partnerships instead of performance…your clients feel it.

Results > relationships. Always.

Co-Founder at Otter PR & Otter Leads

In the last decade I've built a Inc 5000 fastest-growing company & a 7-figure marketing agency.

My mission is to help entrepreneurs create their ideal business & life with cold email and B2B lead gen.

Lead Generation Expert | Founder of Otter Leads | #1 Agency in G2, UpCity, & Clutch in the USA

If you want to learn how to profitably generate leads with cold email:

→ GO HERE:  https://leadgenjay.com/8m-leads?utm_source=sleek

If you want LIVE coaching with me & Done-For-You email systems:

→ GO HERE: https://leadgenjay.com/insiders-x?utm_source=sleekbio

YouTube: @leadgenjay
Twitter: @leadgenjay
Instagram: @leadgen

🔧 The Problem I Solve:
In today's fiercely competitive marketplace, maintaining a steady flow of qualified leads is paramount for businesses looking to thrive. Yet, many organizations find themselves grappling with the challenge of keeping their sales pipeline consistently full. This is where I come in. I have made it my mission to alleviate this pain point for businesses across various industries.

💡 How I Help:
As an experienced Lead Generation Expert, I leverage my extensive knowledge and expertise to deliver tailored lead generation strategies that produce tangible results. By utilizing cutting-edge tools, data-driven insights, and a deep understanding of the B2B landscape, I help companies identify and engage with their ideal target audience.

🚀 What Sets Me Apart:
At Otter Leads, we take a holistic approach to lead generation. We understand that every business is unique, which is why we craft customized solutions that align with your specific goals, target market, and industry dynamics. Whether you're a startup looking to gain traction or an established enterprise seeking to expand your customer base, I have the skills and strategies to fuel your growth.

🏆 Results That Matter:
Over the years, I have had the privilege of partnering with numerous organizations, guiding them towards achieving exceptional results. Through our collaborative efforts, my clients have experienced accelerated lead generation, increased conversion rates, and ultimately, greater revenue generation. I take immense pride in witnessing the transformative impact my work has on the success of businesses like yours.

Dr. Jay Feldman

I generated 47 qualified B2B meetings last month without touching a single lead list.

My entire cold email system ran on autopilot while I focused on closing deals.

Here's the exact automation setup I used:

My situation: I was burning 15+ hours weekly on manual lead scraping, email follow-ups, and reply management. My calendar stayed empty while competitors booked meetings.

My process:

1. Connected ICPS and Find Email APIs to Instantly AI (saves 80% on lead credits vs. using Instantly's finder alone)

2. Built evergreen lead filters targeting CEOs and founders at 0-100 employee companies in English-speaking markets using technology and keyword filters

3. Set up a custom enrichment waterfall: ICPS finds emails first (free credits), then Find Email as backup, Instantly credits only as last resort

4. Created campaigns with 100 fresh leads flowing in daily automatically from my saved filters (no manual uploads ever)

5. Deployed AI reply agents in "human in the loop" mode through Slack to approve responses before going full autopilot

6. Configured the AI agent to handle objections, answer questions, and auto-send Calendly links when prospects showed buying signals

7. Switched to full autopilot after approving 20-30 AI replies and confirming quality

The results: 47 booked meetings in 30 days, 15 hours per week freed up, and my cost per lead dropped by 70%.

This system took me 4 hours to build initially but now runs 24/7 without me touching it.

The biggest surprise? My AI reply agent converts warmer than I did manually because it responds within 2 minutes every single time.

What's holding you back from automating your cold email outreach?

Watch the full step-by-step setup process here: https://lnkd.in/dE25_5gk

#LeadGeneration #AIAutomation #ColdEmail

YouTube's #1 Expert in B2B Lead Generation & Cold Email Outreach. Helping business owners install AI lead gen machines to get clients on autopilot. Founder @ Otter PR

No alternative text description for this image

Cold email copy lives in a weird dilemma.

You want:
• opens
• replies
• booked calls

But you also need to:
• avoid spam
• not sound salesy
• not trip deliverability

Most people overcomplicate this.

After sending hundreds of thousands of cold emails, and helping 1,281+ people write cold email copy that actually gets replies, I simplified everything into a 3-step framework.

Step 1: Bait the Open

Before anyone reads your email… they decide whether to open it.

That decision is driven by:
• the subject line
• the preview text (first sentence)

Together, they must:
• spark curiosity
• stay relevant
• feel natural

They cannot sound promotional.

The goal is simple:
Make it feel like it could be from a colleague, client, or vendor.
If it sounds like marketing → spam risk goes up.

Step 2: Win the 3-Second Impression
Once the email is opened, you have about 3 seconds.

Your first 2–3 sentences should do three things:
Surface a real problem they recognize
Hint at a solution
Establish quiet credibility

Not a pitch.
Not a bio.
Just enough context to make them think:
“This might be relevant.”

Miss this window, and the email is dead.

Step 3: Get the “Yes”
Cold email is not about closing.
It’s about starting a conversation.

The easiest way to do that?
• Ask a clear, low-friction question
• Make the reply effortless
If they can respond with a simple “Yes”, you’ve done your job.

Everything after that is sales.

By the way, I’ve got something that makes this entire process much easier.
Comment “Cold” and I’ll send it over.

Most cold emails fail before the copy even matters.

It happens in the subject line.

If your subject sounds like a pitch, it triggers defense and gets deleted without a second thought.

 People do not reject your offer. They reject the feeling of being sold to.

The highest performing subject lines do not sound clever or promotional.

 They sound ordinary, contextual, and familiar.

Like they came from:
 • a colleague
 • a vendor
 • someone already in their orbit

The same rule applies to the first sentence of your email.

 You get two lines of attention. That is it.

If your opener feels routine instead of transactional, you earn the open.

 From there, the conversation can actually start.

If your open rates are low, fix the subject before rewriting the pitch.

Comment “COPY” and I’ll my AI will write your subject lines for you



 #coldemail #b2bsales #copywriting #emailmarketing #leadgeneration

If your cold outreach isn’t getting replies,
it’s probably not your copy.

It’s your offer.

Your offer is the biggest lever in your entire cold email strategy.
Get it right, and average copy still works.
Get it wrong, and even great copy struggles.

There’s one marketing principle most people miss early on -
I call it the Inverse Marketing Relationship.

In simple terms:
👉 The more crowded and generic the offer, the harder it is to sell with cold email.
👉 The more specific and outcome-driven the offer, the easier outreach becomes.

That’s why I keep coming back to these three offers.
They consistently work - especially for people starting out or looking to add a strong second offer.

1. Cold Email Arbitrage

Selling “lead generation” is crowded and hard to fulfill.

Instead, use cold email to power adjacent services:
• Podcast booking
• Influencer outreach
• Partnership acquisition

Demand is high, fulfillment is clearer, and results are easier to show.

2. GoHighLevel Whitelabel Agency

Instead of selling software access, sell a complete system.

Build a snapshot for a specific niche and offer it as a done-for-you CRM + automation solution under your own brand.

It’s sticky, scalable, and much easier to retain clients this way.
This model alone generates a significant portion of my monthly revenue.

3. Done-For-You AI Implementation

Businesses don’t want “AI ideas.”
They want working systems.

Think:
• Sales automations
• Content automation
• Internal workflows

These are high-ticket, high-demand services - and they’re not going away anytime soon.

If you’re struggling with cold outreach, don’t immediately rewrite your emails.

First, ask:
Is my offer actually easy to say yes to?

Fix that, and everything downstream gets simpler.

I just built my own email verification system for $20/month that processes 10,000 leads daily.

Here's the exact step-by-step process I used.

My situation: I was spending $300+ monthly on email verification services and still hitting usage caps during big campaigns.

My process:

1. Set up a VPS with HostCram ($20/month) and requested port 25 unblocking using their support template. This is critical because most providers block this port by default.

2. Installed Docker on the VPS and deployed Reacher, an open-source email verification tool that runs on your own server instead of paying per verification.

3. Configured my custom domain (reacher.yourdomain.com) by setting up DNS A-records through Cloudflare to point to my VPS IP address.

4. Connected the Reacher API to NAM (Nextwave Automation Manager) and integrated it with Google Sheets for batch processing my lead lists automatically.

5. Built a simple front-end interface using Cloud Code so my team can verify emails without touching the command line.

The results: I went from paying $0.03 per verification to essentially unlimited verifications for a flat $20 monthly fee. That's 10,000 verifications daily without usage anxiety.

The setup took me about 90 minutes total, but now I'm saving over $3,600 annually on email verification costs alone.

Pro tip: When I hit command line errors during setup, I just copied the error messages into ChatGPT and it gave me the exact fixes. Made troubleshooting painless even with my limited technical background.

For those processing over 10,000 verifications daily, you'll need to add proxy rotation through Proxy 25 and upgrade to Reacher's commercial license, but the basic setup handles most small to mid-size operations perfectly.

What's been your biggest expense in your lead generation tech stack?

Watch the full 20-minute setup tutorial here: https://lnkd.in/e6UmqcQB

#LeadGeneration #AIAutomation #B2BMarketing #EmailMarketing #MarketingAutomation

I built a lead gen system that's generated over $10M for my clients.

It took me 10+ years to perfect this monster.

Now I'm giving it ALL away for FREE.

I've compiled everything into a complete lead generation vault:

→ 8 million cleaned, verified leads (ready to use) 
→ Full cold outreach & lead gen course (A to Z)
→ Private lead gen community access 
→ Top lead gen tools I use daily

And the results from people who've used this?

Over 15,000 have built their cold email systems. 
Hundreds scaled to $50K+/month. 
Multiple 7-figure agencies launched.

Total Value: $12,000

You're getting it for FREE.

Want instant access? Comment "8"

I'll send you everything immediately.

P.S. This is the same system that helped me go from medical school to building an Inc. 5000 company.

We used to pitch $6,000/month retainers to cold prospects.

Our close rate was TERRIBLE.

Then I discovered the loss leader strategy. 
Now we're a back-to-back Inc. 5000 winner.

Here's what changed:

Walking up to a prospect and saying "Hire us for $6,000/month" doesn't work in competitive markets.

They don't know you. 
They don't trust you. 
They're already working with someone else.

So first, sell them something they think costs $10,000 for $1,000.

The best example? Costco's gold coin.

They sell it on their website for about $100. 
Everyone thinks "How is this so cheap? It's cheaper than everywhere else!"

Now everyone goes to Costco's website for the gold coin.

But they buy other things while they're there.

We applied it by instead of pitching our $6,000/month PR retainer upfront, we lead with a Forbes article.

Prospects think it costs $10,000. 
We sell it for significantly less. 
We barely break even.

But now we're in the door with big clients.

We deliver results. Build trust. Prove our value.

Then we pitch what we actually want to sell: our monthly retainer service.

Now it's an entirely different conversation.

This strategy helped us:
→ Break into competitive markets 
→ Land enterprise clients we couldn't reach before 
→ Build trust before asking for the big commitment 
→ Win Inc. 5000 two years in a row

So if you're struggling to break into competitive markets, stop trying to sell the main offer first.

Find your "gold coin."

Get in the door. Build trust. Then upsell.

It works.

Give it a try and let me know how it goes.

Most marketers aren’t short on social proof.
They’re just using the wrong kind.

Saying “we’ve helped 500+ companies”* sounds impressive… but it rarely builds trust.

Why?
Because prospects don’t care how many companies you’ve helped.
They care whether you’ve helped someone like them.

There’s a big difference between:
• “We’ve worked with 100+ businesses”
vs
• “We helped X (a company in similar space) increase outbound performance by 322%”

The second one answers the question every buyer is silently asking:
👉 Will this work for me?

Good social proof isn’t about scale.
It’s about relevance.

A few practical takeaways:

One specific, relatable case study beats ten generic logos
Similar industry > famous brand
Clear outcome > vague credibility
Context matters more than volume

The smartest teams don’t use the same proof everywhere.
They cherry-pick examples based on who they’re talking to and increasingly, they use AI to do this at scale.

If your social proof isn’t moving the needle, it’s probably not because you lack results.

It’s because the proof isn’t speaking to the right person.

Use better social proof or don’t use it at all.

Most teams track the wrong deliverability metrics.

Health scores.
Open rates.
Dashboards that look reassuring.

None of those answer the only question that actually matters in cold email:
Where did the email land?

• Primary inbox
 • Promotions
 • Spam

That’s it. That’s the game.

How I Actually Judge Deliverability
I don’t guess.
I check inbox placement.

The simplest way to do this is by sending emails to seed accounts and seeing exactly where they land.

Here’s how I read the results:

Primary inbox
You’re in a good place. This is where replies come from.

Promotions tab
Not ideal. Often points to copy structure, formatting, or link usage.

Spam folder
This isn’t a copy tweak. It usually means your system needs attention — domains, inbox behavior, or sending volume.

If you don’t know where your emails are landing, you’re making decisions blind.

Here's the real takeaway 👇
Instantly.ai lets you run daily automated inbox placement tests with one click.

It shows you exactly where your emails are landing - inbox, promotions, or spam.

No guessing.
No false confidence.

It’s free, takes under a minute to set up, and gives you more signal than most “health scores” ever will.

If you want the step-by-step setup for inbox placement testing,
comment “Placement” and I’ll send it over.

Most people lose deals after the reply.

They get an “Interested”
And immediately jump into:
• explaining
• pitching
• proving
• over-selling

That’s how conversations die.

Closing more deals from replies isn’t about better scripts.
It’s about the mindset you bring into the conversation.

Here are the 3 core mindsets I use to move people from
“Sounds interesting” → “Yeah, let’s book a call.”

1. “I might be able to help - let’s explore”

This one change alone raises your close rate.

When you reply like you’re curious, not desperate:
• You come off higher status
• You stop chasing validation
• The prospect leans in instead of pulling away

Your job at this stage is not to convince.
It’s to understand.

2. Don’t fall into the “how” coaching trap

This is the fastest way to lose a deal.

Someone replies:
“Yeah, this is interesting.”

And you dump:
• strategy
• tactics
• steps
• screenshots

Congrats - you just coached them for free.

Before you explain how, you need to understand:
• What they’re actually trying to fix
• Why it hasn’t worked yet
• If this problem even matters enough to pay for

Always stay on the WHAT before the HOW.

3. Game Changing Quote

“You can’t say the right thing to the wrong person, or the wrong thing to the right person.”

Once this clicks, selling gets easier.

You stop:
• overthinking replies
• trying to persuade everyone
• feeling rejected when someone doesn’t move forward

Not every lead should become a client.
And trying to force it only brings the wrong people into your business.

Your real job is qualification, not persuasion.

I spent 3 years building marketing campaigns that barely converted.

Then I discovered what actually closes deals: my offer.

My situation: Running a generic marketing agency, competing with thousands of others, struggling to explain why clients should choose us over anyone else.

The breakthrough came when I stopped focusing on my skills and started focusing on specific problems.

My process:

1. Identified one core skill I was great at (in my case, PR and media outreach) and broke it down into micro problems that businesses actually lose sleep over

2. Validated the offer before spending a dollar on ads. I reached out to 50 potential clients, asked specific questions about their pain points, and confirmed they'd actually pay for the solution

3. Created a specialized PR agency (Otter PR) that solved ONE specific problem: getting businesses media coverage. No more generic "we do marketing" pitch

4. Built trust by being transparent about being new. Offered discounted rates in exchange for case studies and testimonials. Added a 14-day money-back guarantee to reduce buyer risk

5. Defined exact deliverables, timelines, and outcomes in a one-page offer summary. No vague promises, just clear expectations: "I help [specific business type] get featured in major publications within 90 days"

6. Structured pricing as monthly retainer for predictable revenue, then added premium tiers with extra services instead of offering discounts

7. Validated again with first clients, refined the process based on results, then scaled what actually worked

The results: Went from generic agency struggling for clients to specialized service that practically sold itself. Sales conversations became 10X easier because the offer was crystal clear and solved a real problem.

This approach took me 6 months to fully implement but now I spend 90% less time explaining what I do and 90% more time delivering results.

The dirty secret? Most business owners spend all their time on sales and marketing tactics while their offer is the actual problem. Fix the offer first, and everything else gets easier.

What's been your experience with offer creation? Are you selling a skill or solving a specific problem?

Want the full breakdown? Watch the complete strategy on YouTube: https://lnkd.in/d9M9_w6E

#LeadGeneration #AIAutomation #B2BMarketing #OfferCreation #AgencyGrowth

I tripled my revenue per client without spending another dollar on ads.

Here's exactly how I did it.

My situation: I was stuck on the revenue hamster wheel. Landing clients, delivering results, then watching them disappear while I scrambled to fill the pipeline again. Sound familiar?

Then I discovered what I call the "Shovel Strategy."

My process:

1. I mapped every tool my clients were already buying. CRMs, email verifiers, automation platforms, cold email infrastructure. They were spending thousands monthly on these tools whether I sold them or not.

2. I evaluated which tools had weak competition (low "moat") versus the big players I couldn't touch. GoHighLevel? Easy to white label. Google Workspace? Stick to affiliate deals.

3. I picked ONE shovel to start with: GoHighLevel white label CRM at $4.97/month cost, reselling for $97-297/month per client. No software development needed.

4. I built out the operations FIRST before scaling. Onboarding, support, billing systems. This step saved me from the nightmare of angry clients and churn.

5. I bundled these tools into my core offers. Suddenly my $2K service became a $4K package with recurring revenue built in.

6. I expanded gradually: self-hosted automation platforms ($49/month), email verification tools, cold email mailbox services. Each one another revenue stream from existing clients.

The results: My average client value went from $2,000 one-time to $6,000+ with $300-500/month recurring. I hit $800K/month by selling the shovels, not just the gold.

This approach took me 8 months to dial in completely, but now I spend less time on acquisition and more time serving clients who stick around.

What's been your experience with recurring revenue streams in your business?

Watch the full breakdown of the Shovel Strategy here: https://lnkd.in/edMMVGCu

#LeadGeneration #AIAutomation #B2BMarketing #RecurringRevenue #SaaS

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Dr. Jay Feldman

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The Battle

Joel Graber

Dr. Jay Feldman

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joel Graber's LinkedIn Performance

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