CEO @ Modern Outbound | Generating $18M+ in pipeline every month for B2B companies

Cold email alone doesn’t build pipeline. Posting generic blogs on company pages isn’t demand generation.

Most growth teams still treat outbound and marketing as separate worlds. One chases leads. The other builds awareness. Then everyone wonders why neither is driving real pipeline.

At Modern Outbound, we connect those dots.

We help growth teams turn outbound into a demand engine where content, outbound messaging, and paid channels work together instead of operating in silos.

We believe growth happens when:
• Outbound amplifies your content instead of competing with it
• Social and email create consistent touchpoints that warm up prospects before sales ever reaches out
• Intent data and personalization make ABM outreach feel relevant, not random
• Attribution shows what’s driving conversations, not just impressions or clicks

The result: outbound stops feeling like spam, marketing stops feeling disconnected, and the entire growth function starts driving measurable revenue together.

We’re not another SDR agency. We’re an embedded growth partner that builds a cohesive outbound + demand system that scales, converts, and compounds.

Our specialists go deep in:
➡️ Outbound tech and deliverability
➡️ Campaign strategy, signals, and triggers
➡️ Copywriting and creative testing
➡️ Posting strategy and ad management
➡️ Attribution, reporting, and data infrastructure

What happens when outbound and demand gen finally align:
🔥 300+ companies supported, generating hundreds of millions in pipeline
🚀 30%+ of total pipeline sourced through Modern Outbound systems
💰 Bootstrapped to 7+ figures in 3 years by doing exactly what we preach

If you’re leading growth and want to turn outbound into a true demand engine that expands your reach, warms up buyers, and drives measurable pipeline, let’s connect.

Joel Graber

just saw a post where someone claimed they replaced a $500k/year marketing team with a $300/month “autonomous AI machine.”

that line alone should trigger skepticism.

because every time I see a post like that, it’s the same pattern: the person making the claim is also selling the “do-it-all” AI agent.

i’ve popped the hood on a lot of these systems and they're mediocre and grossly underdeliver. 

and in some cases, they’re actively dangerous to the brand.

i get it....there’s enormous pressure right now to cut costs.

but just because an AI agent claims it can do everything on automation: 
- build lists + messaging
- connect multi-channel systems together 
- set up mailboxes (+ magically manage deliverability)
- write & A/B test copy
- decide winners
- launch new campaigns
- post on LinkedIn
- apply even a basic level of sales/marketing strategy
- make calls
- log CRM activity
- respond to prospect replies
- book meetings

…all inside a $300–$500/month workflow....doesn’t mean it actually works.

i’m watching competitors sell these shiny “autonomous” systems every day and behind the scenes they quietly fall apart.

context gets lost, judgment disappears, brands get diluted, prospects get burned.

i’ve intentionally kept my pricing reasonable for years because I always want our services to be sustainable over the long haul for growing businesses/startups. 

what worries me isn’t AI...it’s the wave of fly-by-night agencies that launched 4 months ago and claim they’ve “figured it all out” with fancy/haphazard AI workflows.

please don’t get blinded by the light...it’s tempting to believe all your marketing problems can be solved for a few hundred dollars a month.

but this is your company, your department, your brand, your reputation.

vet harder than ever.

AI is a multiplier, not a replacement for thinking and real talent.

Founder @ Modern Outbound I Investor | ex-BlackRock / JPMorgan

Apparently we were top 1% of Clay users for 2025 (specifically the Claygent feature). 

Kinda funny because I’ve never had a call with Clay, never emailed them, no partner deal, no rev share, no “Claygency” badge.

And honestly I’m good with that. We just use the platform hard. Clients love the output. We're in it for results, not glory.

For the last 6 years running modern outbound, we’ve been a service-first agency.

 – We don’t push tools
 – We don’t sell platforms
 – We don’t care what’s trendy

We obsess over the best possible stack so our clients don’t have to. Then we become the quietest power users in the room.

No hype.
No affiliate links.
No side deals.

Just deep execution as long as it drives results.

If you’re choosing tools based on partnerships instead of performance…your clients feel it.

Results > relationships. Always.

Founder | CEO @ GrowMeOrganic 🚀

When I was 19, I accidentally built my first SaaS while learning how to code. It was a simple email scraper that pulled leads from Instagram.

It wasn’t perfect. It broke often. But it worked well enough to catch the attention of some top cold email communities.

I didn’t know much about marketing or product scaling. So I started talking to users, wrote every single email, and patched things together late at night.

Over time, I built GrowMeOrganic. Then came SendMails. Then WhatChimp.

Now, I’m building GrowthToolkit. A prospecting platform focused on speed, accuracy, and verified contact data that actually works when it matters.

Built for people who want results without getting slowed down.

Backed by a team that believes in moving fast, staying curious, and solving problems that others avoid.

💌 Anant Gupta

AGI for Vibe Coding 

Not really, but I am getting closer to it…

I was frustrated with AI turning passive after five or ten minutes and asking me to “run this” or “check that.”

So I stopped treating AI like a code generator and started treating it like an engineer with tools.

I built an internal system where AI has full operational control over the project.

First, I created a remote browser control, similar to Puppeteer or Selenium, but without requiring any installation.

The AI can take over a real user session in my app, interact with the UI, trigger flows, capture screenshots, and send those screenshots back to my local project. 

Claude can read them and understand exactly what’s happening in the browser.

On top of that, I built a lightweight Sentry-like system, so the AI can inspect logs whenever something breaks instead of guessing.

If needed, it can also run JavaScript directly inside the browser, inspect network requests, analyze APIs, and even check the database.

If nothing is clear from logs or APIs, it can always fall back to screenshots or direct file inspection.

So the AI has visibility across:
	•	Browser state
	•	Frontend behavior
	•	Backend logs
	•	APIs
	•	Database
	•	Project files

This allows it to code and test end-to-end autonomously, without stopping every few minutes.

The final missing piece was memory.

So I added structured documentation using MD files, plus my own short-term and long-term memory layer. 

This extends the effective context window and lets the AI retain what it learned across modules and dependencies.

Because of this, when the AI switches context; say from one module to another, it already understands the historical decisions, dependencies, and intent.

The result is an AI system that behaves less like a chat model and more like a senior engineer:
observe → inspect → reason → test → fix → remember → continue.

Why this is different from “autonomous agents”

Most “AI agents”:

	•	Still rely on humans to execute
	•	Simulate environments
	•	Die when context is lost

My system:

	•	Operates on real infrastructure
	•	Has feedback loops
	•	Has memory
	•	Has tools + authority

That’s the difference between automation and agency.

CEO @ GrowthToolkit.io | 🏆#1 Platform to Find Accurate Email & Phone Numbers of Decision Makers from any Company | Sign Up for FREE!

graphical user interface, text, application, email

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The Battle

Joel Graber

💌 Anant Gupta

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The Battle

Joel Graber

💌 Anant Gupta

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joel Graber's LinkedIn Performance

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Performance ScoreJoel Graber's LinkedIn Performance