CEO @ Modern Outbound | Generating $18M+ in pipeline every month for B2B companies

Cold email alone doesn’t build pipeline. Posting generic blogs on company pages isn’t demand generation.

Most growth teams still treat outbound and marketing as separate worlds. One chases leads. The other builds awareness. Then everyone wonders why neither is driving real pipeline.

At Modern Outbound, we connect those dots.

We help growth teams turn outbound into a demand engine where content, outbound messaging, and paid channels work together instead of operating in silos.

We believe growth happens when:
• Outbound amplifies your content instead of competing with it
• Social and email create consistent touchpoints that warm up prospects before sales ever reaches out
• Intent data and personalization make ABM outreach feel relevant, not random
• Attribution shows what’s driving conversations, not just impressions or clicks

The result: outbound stops feeling like spam, marketing stops feeling disconnected, and the entire growth function starts driving measurable revenue together.

We’re not another SDR agency. We’re an embedded growth partner that builds a cohesive outbound + demand system that scales, converts, and compounds.

Our specialists go deep in:
➡️ Outbound tech and deliverability
➡️ Campaign strategy, signals, and triggers
➡️ Copywriting and creative testing
➡️ Posting strategy and ad management
➡️ Attribution, reporting, and data infrastructure

What happens when outbound and demand gen finally align:
🔥 300+ companies supported, generating hundreds of millions in pipeline
🚀 30%+ of total pipeline sourced through Modern Outbound systems
💰 Bootstrapped to 7+ figures in 3 years by doing exactly what we preach

If you’re leading growth and want to turn outbound into a true demand engine that expands your reach, warms up buyers, and drives measurable pipeline, let’s connect.

Joel Graber

Astris Partners

At Astris Partners, we help B2B companies build predictable, scalable client acquisition systems that go beyond just booking meetings. We focus on full-funnel outbound sales, ensuring the entire process is optimized to drive real revenue growth.

How We Help
- Outbound Campaigns – Highly targeted strategies to engage the right prospects
- Sales & Marketing Assets – Optimized messaging and content to increase conversion
-Strategy & Execution – Ongoing iteration to improve performance and maximize results

Results in 2024
- Delivered as much pipeline as three full-time SDRs per client, saving $25K-$30K/month
- Built campaigns that outperformed industry benchmarks by 600%
- Secured meetings with companies like Amazon, Google, and Walmart

Who We Work With
We partner with B2B companies ready to scale outbound sales. To ensure results, we onboard only one new partner per month.

Customer Feedback
"Astris took our outbound from zero to 80-100 qualified opportunities per quarter. They refined our entire sales process and continue to bring new insights."
— Stu Brown, CCO, Medipro

"We've tried other business development firms—none come close to Astris. Their strategies consistently book high-quality meetings that convert."
— Nash Castle, CEO, Global IT

"Outbound often feels robotic, but Kevin and the team changed that. They iterated quickly and provided invaluable guidance that improved our results."
— Michael Boham, CEO, Skillsize

Interested in Working Together? Let's chat

https://cal.com/kp-astrispartners/20-min-consultation-call

Co-Founder

A-Leads

Strategic Advisor

Telescope

Imagine if Tinder and Apollo.io had a baby (sprinkled with clever AI) = welcome Telescope. 

A new, quick and easy (and fun) way to find your ideal leads for cold outreach.

get started for free - https://app.trytelescope.ai/sign-up?referral=dXNlcl8ybEYxd1d6MEl3YWdmcG5PV3dSMWxMQTVzWFI7S2V2aW4=

Maildoso

Maildoso is the only cold email infrastructure you need to land in the inbox. 

Setup burner domains and mailboxes in seconds.

Clay

Clay Creator

KP Business Development Ltd

Coaching founders of B2B SMEs on business development strategies

Founder & CEO

Country Navigator

Country Navigator is the No.1 platform for cultural intelligence and inclusion training.

We give individuals, teams and organizations the awareness, knowledge and skills to leverage the benefits of culture and build truly, inclusive global workplaces.

Our coolest new feature Fast Track, along with digital assessments, tools and learning pathways will help you navigate culture more effectively and more productively.

www.countrynavigator.com

Head of Sales (Fractional)

School Speakers

I have spoken at more than 100 events sharing my story of how I was bullied at school and how I overcame it and how that experience is the key to my success and drive - https://www.youtube.com/watch?v=9lSbEohjLnY (TEDx Surrey talk)

Motivational Speaker

As-tu Mange

As-tu Mangé translates to 'have you eaten' in French. Our mission is to end hunger by providing hot meals to those who need it most for every item sold. Since launch we’ve provided over 5000 hot meals across 9 countries.

Stay up to date with everything we're getting up to on socials. Tag us in your favourite ATM fits with @as.tu.mange

www.astumange.com

Founder

Ambl

Part of the founding team that launched Ambl to the World! 

Making Reservations is a chore. 
Going out on the fly has become a thing of the past. 
It's a world built for planners, not people who live in the now. 

From one venue, to another. Boosting the spontaneous community. 

www.ambl.co

Ambl is giving venues the power and platform to combat the last-minute cancellations and detrimental no-shows, while keeping everything quick, simple and most importantly, visible.

#WHERENEXT

Head Of Customer Experience (Founding Team Member)

Helping B2B life science companies grow using strategic outbound | Co-founder at Astris Partners

Stop reading this.

Unless you want systematic, predictable revenue growth.

👉 Here’s my stance:

If you’re looking for a lead gen agency that promises 50 unqualified meetings a month, scroll on.

If you want someone who claims they understand your market better than you do after a 30-minute discovery call, this isn’t for you.

👉 Here’s what we actually do at Astris Partners:

We don’t generate leads. We build systematic outreach operations.

We extract the winning patterns from your existing customer relationships and create repeatable systems to reach more people in identical situations.

No guesswork. No spray-and-pray. No promises we can’t keep.

👉 Whether you’re:

	• A startup testing product-market fit hypotheses

	• An established company wanting predictable growth systems

	• A life science leader tired of random outreach

If you’re serious about systematic growth that you can forecast and scale, let’s talk.

We work with B2B companies who want to own their growth process, not depend on it.

Ready to stop hoping and start systematizing?
Shoot me a DM or click the link in my bio.

PS. We’ve done this successfully for over 50 B2B companies so far

Kevin Patrick (KP) 🤝

Remember when you thought cold email was dead? Yeah, me too 👀

I was sending 100s of emails and still got no reply

Tried every guru-approved subject line, added fancy personalization tokens like, and used all the templates.

Nothing worked 🤷

Watching everyone else talk about their fully booked calendars while I couldn't even get a single reply. 

I started thinking maybe I needed a huge audience first but you know what’s the worst part?

I knew my service could help these people but I couldn't even get them to read my message.

Then I stopped trying to sound like a marketer

And the result? 5 paying clients in 3 weeks. 1 referral chain that's still going

That’s when I realized you don't need 10K followers or any fancy funnels.

You just need the right message, the right person and the right timing.

Swipe the carousel to see how I landed those clients 👇

Kevin  Patrick (KP) 🤝

Helping B2B companies with PMF scale using strategic outbound | Booked calls with 85% of F500 | Co-founder at Astris Partners

How I Landed My First 5 Clients Using Cold Email

Everyone thinks they've maxed out their TAM.

They haven't…

Last quarter, I was talking to a friend and he said… ‘’I told my team to expand to adjacent marketers… We've contacted everyone in our ICP’’

But here's what actually happened:

They didn't max out their TAM, they maxed out their tool's coverage.

When you use a single enrichment provider, you're not seeing your full addressable market

You're seeing whatever that one database managed to scrape.

And the other 30%? Sitting in regional providers, niche databases, and sources your tool doesn't touch.

So while you're changing your strategy and lowering your ICP standards...

Your best fit prospects are just sitting there… Unreached 🤷

Whenever teams come to me with this, I recommend BetterContact. 

It aggregates 20+ data sources, verifies across 4 layers, and only charges for valid contacts.

And because these prospects are least contacted, they convert at higher rates

So, Before you expand to a new market, Ask yourself… 

"Have I actually reached my entire TAM, or just the 30% my tool can see?"

What 70% of Your ICP Never Tells You

The best sales email I ever saw had a terrible copy

I'm not kidding

I was reviewing outbound strategies with a client last week, and they showed me an email that got a reply in 11 minutes

No clever hooks or any polished value prop. 

Just a quick note saying ‘Saw your team just announced Series B - congrats.’

I reviewed their other emails too

Beautifully crafted emails with perfect cas studies… All sitting in the inbox with zero response

That's when I realized that most of use are losing deals not because pitch is not good enough

It’s because we are sending the right message at the wrong time 

This is what that simple email got right

The prospect had just announced their Series B. They were in growth mode. 

It was exactly what they needed to hear at that exact moment.

Most of the time it's about timing and 4 lines average email can outperform every polished pitch because it arrived at the perfect moment.

So, stop obsessing over perfect words and start obsessing over perfect timing.

Why brilliant copywriters get zero replies and it’s their fault, though

We all know those copywriters who can write the best headlines

Craft stories that sell and make words dance on the page

But when it comes to cold email, they can’t do anything

Let me explain what’s happening here

The problem is not with the copy, 17% of cold emails never even reach the inbox. 

They're filtered out before anyone reads a single word

They write perfect copy and it still lands in spam

Cold email isn't just copywriting but a complete systems thinking, including

→ Sender reputation → Domain health → Deliverability infrastructure → Spam filter navigation

So, what do we do now? Fix your foundation first.

And we recommend Saleshandy for this.

Warm-up and sender rotation keep domains healthy, while sequence score checks your copy before launch. 

Inbox placement testing catches issues early.

Once deliverability is dialed in, even average copy performs. 

And when it's broken, even brilliant copywriters look bad.

Why Great Copywriters Still Fail At Cold Email

Hey there, Kevin here from Astris with something that's completely changed how we handle sales conversations. Most people use AI note takers just to a

Open article: Why AI Note Takers Are Your Secret Sales Weapon by Kevin Patrick (KP) 🤝 • 3 min read

Why AI Note Takers Are Your Secret Sales Weapon

Waiting until you're "ready" is the fastest way to fall behind.

I see it all the time:

People who want to launch a product spend 3 months perfecting the features.

People who want to master a new skill binge every course before trying it once.

People who want to start outbound spend months studying frameworks.

By the time they're ready, things have changed.

The tools have updated.

The market has moved.

And they're back to square one.

Here's what I've learned building Astris Partners:

You don't need to score 10/10 before you start.

You need to score 6/10 and learn the rest on the job.

Because here's the truth most people won't tell you:

Even if you knew everything, you'd still make mistakes.

The difference?

People who start imperfect learn what actually works.

People who wait for perfection learn what theoretically should work.

One builds a business.

The other builds a reading list.

This hit me hard this week.

I was advising a founder who kept delaying their launch.

"I need to read one more book on positioning."

"I want to watch a few more tutorials on the tools."

"Maybe I should take another course."

Meanwhile, their competitors were in market.

Learning. Adapting. Winning deals.

The gap wasn't knowledge.

It was action.

Look, I'm not saying skip the learning.

I'm saying learn and do at the same time.

In 2025, everything moves too fast to wait for perfect.

AI tools evolve weekly.

Best practices shift monthly.

Market conditions change overnight.

If you wait to know everything, you'll always be chasing.

So here's my Friday challenge:

Pick one thing you've been "preparing" for.

And start it Monday.

Imperfect. Incomplete. In progress.

Because the only way to get good at something is to be bad at it first.

And the only way to learn what works is to try what might not.

Your future self will thank you for starting messy.

Not for waiting perfect.

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The Battle

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