CEO @ Modern Outbound | Generating $18M+ in pipeline every month for B2B companies

Cold email alone doesn’t build pipeline. Posting generic blogs on company pages isn’t demand generation.

Most growth teams still treat outbound and marketing as separate worlds. One chases leads. The other builds awareness. Then everyone wonders why neither is driving real pipeline.

At Modern Outbound, we connect those dots.

We help growth teams turn outbound into a demand engine where content, outbound messaging, and paid channels work together instead of operating in silos.

We believe growth happens when:
• Outbound amplifies your content instead of competing with it
• Social and email create consistent touchpoints that warm up prospects before sales ever reaches out
• Intent data and personalization make ABM outreach feel relevant, not random
• Attribution shows what’s driving conversations, not just impressions or clicks

The result: outbound stops feeling like spam, marketing stops feeling disconnected, and the entire growth function starts driving measurable revenue together.

We’re not another SDR agency. We’re an embedded growth partner that builds a cohesive outbound + demand system that scales, converts, and compounds.

Our specialists go deep in:
➡️ Outbound tech and deliverability
➡️ Campaign strategy, signals, and triggers
➡️ Copywriting and creative testing
➡️ Posting strategy and ad management
➡️ Attribution, reporting, and data infrastructure

What happens when outbound and demand gen finally align:
🔥 300+ companies supported, generating hundreds of millions in pipeline
🚀 30%+ of total pipeline sourced through Modern Outbound systems
💰 Bootstrapped to 7+ figures in 3 years by doing exactly what we preach

If you’re leading growth and want to turn outbound into a true demand engine that expands your reach, warms up buyers, and drives measurable pipeline, let’s connect.

Joel Graber

Assistify Inc.

Market Research & Lead Generation: Conducted in-depth market research, identified 100+ targeted accounts based on defined buyer personas, executed lead generation strategies resulting in a 35% increase in leads, and set appointments that boosted the sales pipeline by 22%.

Customer Segmentation: Implemented a customer segmentation strategy that focused on high-value customer profiles, resulting in a 27% revenue growth through targeted sales campaigns. The strategy improved sales conversions by 15% in the targeted segments.

Team Leadership & Mentorship: Led and mentored a team of 8-10 sales professionals, providing consistent guidance throughout projects. This leadership contributed to the team exceeding sales targets by 18% for three consecutive quarters.

Revenue Growth: Achieved a 25% increase in annual revenue for SaaS and EdTech clients, growing from ₹1 crore to ₹1.25 crore through effective sales strategies, contributing significantly to the overall revenue across multiple projects.

Sales Training & Operations: Developed and implemented a sales training program that increased team productivity by 20%, streamlined sales processes, and improved lead generation activities by 28%, resulting in overall operational efficiency.

Business Development Manager

RevGenius

RevGenius is a community where sales, marketing, customer success, and RevOps professionals come together to learn, share, support, and grow with each other.

Member

Howler Career

Revenue Target Achievement: Consistently exceeded MRR revenue targets, generating over ₹4 lakhs MRR (₹27.75 lakhs in 6 months). Achieved this by executing daily outreach to 50+ leads, maintaining a 20% conversion rate, which resulted in an average of 10 new active prospects per month.

Team Leadership: Led, mentored, and trained a high-performing sales team of 8-10 members, consistently surpassing monthly revenue targets by 15-20%. Through strategic guidance and skill development, team members improved individual performance.

Sales Strategy Execution: Implemented advanced sales strategies, leveraging value-based selling and persuasive presentation techniques. This led to a 25% increase in deal closure rates across the team, contributing to a 30% year-over-year growth in overall sales performance.

Lead Conversion: Maintained high efficiency in converting leads into prospects, contributing significantly to consistently meeting and exceeding sales targets.

Process Optimization: Optimized sales processes by refining outreach scripts, adjusting sales funnel stages, and improving follow-up procedures. These efforts led to a 15% reduction in the sales cycle and a 10% increase in overall revenue, contributing to the team's consistent success in meeting revenue goals.

Business Development Lead

Freelancer

Revenue Growth: Drove a 40% increase in annual sales revenue for a SaaS and Ed-tech client, raising revenue from $2 million to $2.8 million. This growth was achieved by implementing targeted sales initiatives across various sectors, including Ed-tech, healthcare, and SaaS, resulting in consistent financial expansion.

Lead Generation: Executed lead generation strategies that resulted in a 60% increase in qualified leads for an Ed-tech project, boosting monthly leads from 500 to 800. This demonstrated a solid ability to generate high-quality leads and expand the top of the sales funnel, contributing to a 20% improvement in conversion rates.

Client Acquisition: Acquired over 50 clients for a healthcare project, increasing the client base by 25%. This was achieved through focused market outreach and personalized sales approaches, directly contributing to a 15% rise in project revenue within the healthcare segment.

Sales Strategy Implementation: Implemented customized sales strategies across diverse industries such as engineering design and astrology, successfully capturing new market opportunities. This led to a 30% increase in sales within niche markets and contributed to a 20% growth in overall company revenue.

Project Diversification: Managed and diversified revenue streams by overseeing projects across sectors such as healthcare, engineering design, and astrology. This adaptability across industries resulted in a 15% increase in cross-industry client retention and a 25% rise in annual revenue growth.

Business Development Consultant

Radico Khaitan Limited

Process Optimization: Streamlined chemical process operations, boosting the production and sales of Extra Neural Alcohol and Ethanol. Achieved an annual target of 420 million liters, generating revenue between $1.5 billion and $2 billion ARR.

Sales Strategy Development: Drove B2B sales initiatives by crafting tailored sales strategies, understanding client needs, refining proposals, and offering commercial insights. This led to a 15% increase in sales performance year-over-year.

Market Analysis: Enhanced sales and marketing efforts by pinpointing market trends, evaluating competitor strategies, and offering strategic insights for effective campaigns and government tenders.

Client Relationship Management: Served as the main point of contact for clients, efficiently addressing inquiries, proactively managing complaints, and ensuring high levels of client satisfaction and retention.

Revenue Growth & Project Acquisition: Achieved notable revenue growth last quarter through the acquisition of four major projects, significantly contributing to the organization's expansion and financial prosperity.

Consignment & Tender Management: Expertly managed multi-million-dollar consignments and tenders, showcasing proficiency in handling high-value contracts and securing major business opportunities.

Executive Sales Representative

Thermotech Engineering (Pune) Pvt. Ltd.

Collaborative Design Development: Worked closely with the design team to create detailed equipment designs using CAD software and other design tools, ensuring accuracy and functionality in the final designs.

Support in Fabrication and Procurement: Assisted with the fabrication process by supporting the procurement of materials, monitoring progress, and coordinating with the production team to ensure timely and efficient production.

Material Testing and Quality Assurance: Engaged in material testing by preparing samples, collecting data, and analyzing results to verify the quality and readiness of equipment, ensuring it meets required specifications.

Packaging and Logistics Coordination: Aided in packaging and shipping tasks by preparing equipment for dispatch and coordinating logistics, ensuring smooth delivery and handling of equipment.

Intern

Rashtriya Chemicals & Fertilizers Limited

In-Depth Understanding of Unit Operations: Gained comprehensive knowledge of key unit operations such as reaction, separation, and heat exchange through direct observation and analysis at a Urea and Ammonia Process plant.

Practical Insight into Unit Processes: Acquired hands-on experience and insights into the practical application of unit processes involved in the synthesis of urea and ammonia, including synthesis gas production, ammonia synthesis, and urea granulation.

Real-World Application and Problem-Solving: Observed and analyzed real-world challenges and solutions in the plant, enhancing the ability to address operational issues and optimize processes in industrial settings.

Indutrial training

Leveraging over 6.5 years of diverse experience in B2B and B2C sales, I excel in driving revenue growth through strategic analysis and execution.

 𝐊𝐞𝐲 𝐒𝐤𝐢𝐥𝐥𝐬 & 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:

Prospecting & Lead Generation: I specialize in generating new leads through targeted outreach, cold calling, and impactful email campaigns. By consistently exceeding monthly revenue targets, I've proven the effectiveness of a well-orchestrated prospecting strategy.

Cold Calling & Email Outreach: My cold calling techniques and email outreach campaigns are designed to engage potential clients and convert interest into actionable leads. A strategic approach ensures that each interaction is impactful and drives results.

Lead Qualification & Appointment Setting: I ensure that prospects align with our ideal customer profile through rigorous lead qualification processes. Setting appointments with high-potential leads is a key step in shortening the sales cycle and boosting efficiency.

Sales Cycle Management: I excel in navigating the sales cycle, from initial contact to closing deals. By optimizing each stage, I drive predictable revenue and foster long-term client relationships.

Revenue Generation: Crafting and executing go-to-market strategies has led to an 80% client acquisition rate and substantial revenue growth. I focus on strategies that not only meet but exceed revenue goals.

 Team Leadership & Mentoring: Leading and mentoring high-performance sales teams is central to my approach. I emphasize skill development, goal alignment, and collaborative achievement to surpass sales objectives.

Market Analysis & Insights: Staying ahead means understanding market trends and competitor activities. I leverage these insights to refine sales strategies, ensuring we seize every growth opportunity.

𝐖𝐡𝐚𝐭 𝐒𝐞𝐭𝐬 𝐌𝐞 𝐀𝐩𝐚𝐫𝐭?

With a background in Chemical Engineering complemented by hands-on experience in sales and business development, I bring a unique blend of analytical thinking and strategic acumen. My ability to combine technical expertise with sales proficiency allows me to offer innovative solutions tailored to meet the evolving needs of clients across diverse industries.

𝐖𝐨𝐫𝐤 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬

With extensive experience in sales and Business Development across a variety of sectors, I have successfully navigated both B2B and B2C domains. My background spans the chemical, healthcare, ed-tech, astrology, and SaaS industries. I delivered outstanding results.

Let's connect and explore how I can contribute to your team's success.

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The Battle

Joel Graber

Kishor Joshi

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