CEO @ Modern Outbound | Generating $18M+ in pipeline every month for B2B companies

Cold email alone doesn’t build pipeline. Posting generic blogs on company pages isn’t demand generation.

Most growth teams still treat outbound and marketing as separate worlds. One chases leads. The other builds awareness. Then everyone wonders why neither is driving real pipeline.

At Modern Outbound, we connect those dots.

We help growth teams turn outbound into a demand engine where content, outbound messaging, and paid channels work together instead of operating in silos.

We believe growth happens when:
• Outbound amplifies your content instead of competing with it
• Social and email create consistent touchpoints that warm up prospects before sales ever reaches out
• Intent data and personalization make ABM outreach feel relevant, not random
• Attribution shows what’s driving conversations, not just impressions or clicks

The result: outbound stops feeling like spam, marketing stops feeling disconnected, and the entire growth function starts driving measurable revenue together.

We’re not another SDR agency. We’re an embedded growth partner that builds a cohesive outbound + demand system that scales, converts, and compounds.

Our specialists go deep in:
➡️ Outbound tech and deliverability
➡️ Campaign strategy, signals, and triggers
➡️ Copywriting and creative testing
➡️ Posting strategy and ad management
➡️ Attribution, reporting, and data infrastructure

What happens when outbound and demand gen finally align:
🔥 300+ companies supported, generating hundreds of millions in pipeline
🚀 30%+ of total pipeline sourced through Modern Outbound systems
💰 Bootstrapped to 7+ figures in 3 years by doing exactly what we preach

If you’re leading growth and want to turn outbound into a true demand engine that expands your reach, warms up buyers, and drives measurable pipeline, let’s connect.

Joel Graber

just saw a post where someone claimed they replaced a $500k/year marketing team with a $300/month “autonomous AI machine.”

that line alone should trigger skepticism.

because every time I see a post like that, it’s the same pattern: the person making the claim is also selling the “do-it-all” AI agent.

i’ve popped the hood on a lot of these systems and they're mediocre and grossly underdeliver. 

and in some cases, they’re actively dangerous to the brand.

i get it....there’s enormous pressure right now to cut costs.

but just because an AI agent claims it can do everything on automation: 
- build lists + messaging
- connect multi-channel systems together 
- set up mailboxes (+ magically manage deliverability)
- write & A/B test copy
- decide winners
- launch new campaigns
- post on LinkedIn
- apply even a basic level of sales/marketing strategy
- make calls
- log CRM activity
- respond to prospect replies
- book meetings

…all inside a $300–$500/month workflow....doesn’t mean it actually works.

i’m watching competitors sell these shiny “autonomous” systems every day and behind the scenes they quietly fall apart.

context gets lost, judgment disappears, brands get diluted, prospects get burned.

i’ve intentionally kept my pricing reasonable for years because I always want our services to be sustainable over the long haul for growing businesses/startups. 

what worries me isn’t AI...it’s the wave of fly-by-night agencies that launched 4 months ago and claim they’ve “figured it all out” with fancy/haphazard AI workflows.

please don’t get blinded by the light...it’s tempting to believe all your marketing problems can be solved for a few hundred dollars a month.

but this is your company, your department, your brand, your reputation.

vet harder than ever.

AI is a multiplier, not a replacement for thinking and real talent.

Founder @ Modern Outbound I Investor | ex-BlackRock / JPMorgan

Apparently we were top 1% of Clay users for 2025 (specifically the Claygent feature). 

Kinda funny because I’ve never had a call with Clay, never emailed them, no partner deal, no rev share, no “Claygency” badge.

And honestly I’m good with that. We just use the platform hard. Clients love the output. We're in it for results, not glory.

For the last 6 years running modern outbound, we’ve been a service-first agency.

 – We don’t push tools
 – We don’t sell platforms
 – We don’t care what’s trendy

We obsess over the best possible stack so our clients don’t have to. Then we become the quietest power users in the room.

No hype.
No affiliate links.
No side deals.

Just deep execution as long as it drives results.

If you’re choosing tools based on partnerships instead of performance…your clients feel it.

Results > relationships. Always.

Most cold email issues aren’t copy problems.
They’re infrastructure problems.

I’m the co-founder of Mailivery, the warm-up engine behind many of the tools cold email teams already use.

We help senders:
→ Build strong domain reputation
→ Avoid spam folders
→ Maintain high inbox placement—at scale

What makes us different?
We’ve seen thousands of setups—what works, what fails, what gets ignored.

I share what we’re learning from the inside:
→ Cold email infrastructure tips
→ Deliverability tactics that scale
→ Inbox placement strategies that actually work in 2025

If you’re into the technical side of cold email that actually drives replies, follow along.

Malik Shamsuddin

One mailbox provider goes down.

One IP gets blacklisted.
One algorithm update hits.

If that's your whole operation - you're done.

Mailboxes diversification isn't optional anymore. It's survival.

✉️ Co-Founder @ Mailivery | I get cold emails opened, read & replied to—ask me how

Cold email is still the cheapest acquisition channel.

But 2026 campaigns won't survive on copy alone.

The domains you buy TODAY need 2-3 weeks to warm up before you can send a single cold email.

Most teams launch campaigns in January.

By February, their domains are burned. Emails hit spam. Pipeline stays empty.

Because they skipped the fundamentals that make cold email work.


Here’s the 2026 outreach planning framework you can implement today:

PHASE 1️⃣ INFRASTRUCTURE SETUP

Your domain strategy decides everything.

Every cold email should come from a SECONDARY domain. Never your primary.

Setup:

- Buy 2-3 domains now (they need time to age)
- Create 2-3 mailboxes per domain
- Configure SPF, DKIM, DMARC authentication
- Diversify providers: Google Workspace + Microsoft 365

One provider blacklists you → campaigns continue on the others.

PHASE 2️⃣ WARM-UP STRATEGY

Manual outreach without warm-up is dead on arrival.

Fresh domains get flagged. Unused domains need IP warm-up too.

The 1:1 ratio that changed everything:

• 50 cold emails/day = 50 warm-up emails/day
• 100 cold emails/day = 100 warm-up emails/day

Old advice said warm up for 3 months, then stop.

New reality: warm-up runs FOREVER.

Real P2P networks. Not bots.
(ESPs detect fake engagement instantly)

PHASE 3️⃣ SENDING CAPACITY

Blasting 500 emails from one inbox gets you blacklisted.

The math that protects your domains:

- Max 50 cold emails per inbox per day
- Need 200 emails/day? You need 4+ inboxes
- Build capacity BEFORE you need it

PHASE 4️⃣ THE TECH STACK

5 tools. Full outreach infrastructure.

- Mailivery.io → Warm-up + blacklist monitoring + deliverability
- Clay → Data enrichment + list building
- Woodpecker.co → Sending sequences + follow-ups
- CRM of choice → Pipeline management
- GPT → Research + copywriting at scale

PHASE 5️⃣ MONITORING

Don't check MX Toolbox AFTER you're in trouble.

Daily monitoring:

• Blacklist status across 70+ lists
• Spam complaints under 0.1%
• Bounce rate under 1%

Problems caught early → campaigns stay alive.

THE OUTCOME: PREDICTABLE PIPELINE


These phases work together to create outreach that lands:

1. Infrastructure protects your primary domain
2. Warm-up builds sender reputation continuously
3. Sending limits prevent burnout
4. Monitoring catches problems before they escalate

So you're not "sending more emails."
You're building systems that reach inboxes.

If you're planning to launch cold outreach in January without touching your domains until then, you're already behind.

When are you planning to launch your first 2026 campaign?

2026 Cold email playbook

Here's what we're building this year at Mailivery.io

Not vague promises.
Actual product roadmap.


1️⃣ INBOX PLACEMENT TESTING

Stop guessing where your emails land.
Send a test email.

See exactly which providers put you in inbox vs. spam vs. promotions.

Google and Outlook focused.

This has been in development for months.

We wanted it perfect.

Now we're prioritizing getting it launched.

2️⃣ CAMPAIGN BOOST

Warmup for specific campaigns - not just mailboxes.

How it works:

1. Input your campaign message

2. We send it through our warmup network

3. Build reputation for that specific content

4. Launch your campaign with better placement

This matters because mailbox providers evaluate campaigns individually.

Good sender reputation + warmed-up campaign = best results.

3️⃣ SEED LISTS

A list of 1,000-2,000 engaged contacts.

Add them to your marketing list.

They engage with your emails.
Your ESP sees positive signals.

Works for MailChimp, Constant Contact, any platform.

Boost engagement rates before your campaign even hits real subscribers.

4️⃣ DELIVERABILITY CONSULTING

Not just tools - actual human expertise.

Entry point affordable for small senders.

Scalable packages for agencies and enterprises.

Because sometimes you need someone to look at your setup and tell you what's broken.

5️⃣ API WITHOUT ROADBLOCKS

Currently we require a call before API access.

That's changing.

Sign up, get API keys, start integrating.

Documentation is already solid.

Now we're removing friction.


Which of these features would solve the biggest problem in your current email infrastructure?

____

P.S. These are just a few features out of the 12 we have planned already

We grew 320% last year.

Not from aggressive marketing.
Not from outspending competitors.

From one operating principle:
Every decision is customer-centric.

Here's what that looks like in practice:

→ NO FEATURE GATING

The $29 plan gets access to same features as the $199 plan.

Volume changes. Features don't.

I hate the "pay more to unlock basic functionality" model.

It's not how you build trust.

→ FREE ONBOARDING FOR EVERYONE

Not just enterprise.
Everyone.

Yes, it costs us time.

But customers who understand the tool stick around.

→ FREE DELIVERABILITY CONSULTING

First session, no charge.

Most people don't need ongoing consulting.

They need someone to point out the one thing breaking their setup.

We do that for free.


Customer acquisition is expensive.
Customer RETENTION is profitable.

Happy customers:

- Stay longer
- Refer others
- Leave reviews without being asked

Unhappy customers:

- Churn in 60 days
- Leave negative reviews
- Cost more to acquire than they ever paid

The math is simple.
And it’s the real competitive advantage.

Competitors can copy your pricing.

They can copy your features.
They can copy your website copy.

They can't copy a culture that prioritizes customer success over short-term revenue.

That takes conviction.

Our 320% growth came from treating customers like partners - not transactions.

What's one thing your favorite tool does that makes you stay loyal to them?

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The Battle

Joel Graber

Malik Shamsuddin

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The Battle

Joel Graber

Malik Shamsuddin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joel Graber's LinkedIn Performance

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Performance ScoreJoel Graber's LinkedIn Performance