CEO @ Modern Outbound | Generating $18M+ in pipeline every month for B2B companies

Cold email alone doesn’t build pipeline. Posting generic blogs on company pages isn’t demand generation.

Most growth teams still treat outbound and marketing as separate worlds. One chases leads. The other builds awareness. Then everyone wonders why neither is driving real pipeline.

At Modern Outbound, we connect those dots.

We help growth teams turn outbound into a demand engine where content, outbound messaging, and paid channels work together instead of operating in silos.

We believe growth happens when:
• Outbound amplifies your content instead of competing with it
• Social and email create consistent touchpoints that warm up prospects before sales ever reaches out
• Intent data and personalization make ABM outreach feel relevant, not random
• Attribution shows what’s driving conversations, not just impressions or clicks

The result: outbound stops feeling like spam, marketing stops feeling disconnected, and the entire growth function starts driving measurable revenue together.

We’re not another SDR agency. We’re an embedded growth partner that builds a cohesive outbound + demand system that scales, converts, and compounds.

Our specialists go deep in:
➡️ Outbound tech and deliverability
➡️ Campaign strategy, signals, and triggers
➡️ Copywriting and creative testing
➡️ Posting strategy and ad management
➡️ Attribution, reporting, and data infrastructure

What happens when outbound and demand gen finally align:
🔥 300+ companies supported, generating hundreds of millions in pipeline
🚀 30%+ of total pipeline sourced through Modern Outbound systems
💰 Bootstrapped to 7+ figures in 3 years by doing exactly what we preach

If you’re leading growth and want to turn outbound into a true demand engine that expands your reach, warms up buyers, and drives measurable pipeline, let’s connect.

Joel Graber

SlyLeadz

Sly Leadz - Your Partner in B2B Sales Growth

TIRED OF SLUGGISH SALES GROWTH?

At Sly Leadz, we help B2B businesses like yours THRIVE by crafting compelling outreach systems that LAND ideal clients and FILL your sales pipeline!

OUR MISSION:
We're on a mission to revolutionize B2B sales by providing a personalized, results-driven approach to outreach and lead generation.

Founder

Konecte

Sales Director

Keeper Security, Inc.

Account Executive - SMB

Business Development Representative

BlueGrace Logistics

Carrier Sales Representative

Founder @ Slyleadz | I help startups build cold outbound systems that generate qualified meetings | 💌 slyleadz.us

STRUGGLING TO FILL YOUR PIPELINE WITH QUALIFIED LEADS?

I've been there. After testing 1000+ outreach campaigns, I cracked the code.

Now, I help B2B companies build outbound systems that:
→ Generate 20-30 qualified meetings/month
→ Convert cold prospects into warm conversations
→ Scale predictably without the spam tactics

Our secret?
- Multi-channel outreach that actually works
- AI-powered personalization at scale
- Follow-up sequences with 40%+ response rates
- Data-driven targeting that finds your ideal customers

Recent wins:
→ Helped a SaaS startup book 100+ demos in 60 days
→ Built a 7-figure pipeline for a tech company in 90 days
→ Generated 500+ qualified leads for enterprise clients

Want to stop guessing and start closing?
Book a strategy call: calendly.com/slyleadz/slyleadz-15-minute-meeting-clone

Nick Palasz

Every tool here replaced a mistake

And that’s why this system’s simple

We didn’t set out to build a “tech stack”

We just fixed what kept breaking...until the noise stopped

Here’s what stayed 👇

Clay – Aggregates 50+ data sources to find the right leads
Icypeas – Verified contacts + LinkedIn enrichment that actually holds up
Prospeo.io – Multi-signal scoring so we talk to buyers, not browsers
Writesonic – AI copy that still sounds human
Aimfox – Personalization at scale (without losing relevance)
Smartlead – Keeps campaigns consistent and inbox-safe
Instantly.ai – A/B testing + analytics that guide
Saleshandy – Smarter follow-ups that feel natural
Inframail – Infrastructure that keeps deliverability rock solid
MailReach – Protects inbox placement and reputation
HubSpot – The single source of truth that ties it all together

P.S Which tool is your favourite?

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30 outbound experiments you can run in the next 30 days

Save this post; these are the tests most teams don’t run but should

Inside you’ll find →
– ICP & targeting audits
– Trigger-based prospecting
– Deliverability reset sprints
– Messaging clarity rewrites
– Personalization depth tests
– Cadence density + velocity checks
– Human-first follow-up systems
– Sequence drift & hygiene audits

Plus 20+ more experiments to help you tighten your system, sharpen your messaging, and build predictable pipeline in 2025 and 2026

Comment “OUTBOUND” and I’ll send the full resource

Make sure we are connected 🙌

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li_at

Your reps aren't lazy, they're exhausted

I used to think my outbound team just wasn't hungry enough

Then I realized, they were spending more time managing tools than actually selling

→ CRM over here
→ Email platform over there
→ Spreadsheets for tracking
→ Another tab for deliverability checks

By the time they're ready to hit send, half their energy is already gone 🤷

Sounds familiar, right?

So I put together 5 reasons why outbound teams burn out and how Saleshandy can help them

Swipe the carousel to learn more about it 👇

Saleshandy

5 reasons your outbound team feels burnt out

Why do agencies with $50K MRR feel more chaotic than startups at $500K ARR?

It's simple… startups build infrastructure before they scale

Agencies duct-tape tools together while juggling clients 🤷

And then reality looks like this 

→ Switching between 5+ platforms per client 
→ Managing dozens of logins 
→ Hunting for reports across different dashboards 
→ Triple checking you're in the right inbox before hitting send

This is not growth, this is pure survival

You don’t need more tools, you need better ones

One platform to manage leads, send cold emails, warm up inboxes, track performance, and handle multiple clients

And I prefer Saleshandy for it

No tool-switching problem 

No per-seat pricing nightmares

Just centralized client management that actually scales because clients don't care how many tools you use

They care about results

Swipe the carousel to learn more about it 👇

If you're managing clients in 5 diff tools 

AI didn’t help. It hid the mess.

Every founder rushes to plug AI into their outbound

Now the inbox feels like a copy factory

-Same tone
-Same structure
-Same fake personalization

AI didn’t make you better

It just made the chaos look cleaner

Because when your inputs are weak, AI just scales the weakness

Outbound isn’t about prompts

It’s about the process and knowing who you’re talking to and why they should care

AI can’t fix that

It only hides it

If your outbound looks polished but performs the same, it’s not the tool

It’s the system behind it

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I stopped hating rejection when I saw the pattern

Every “No” used to sting

Now it’s just another metric to study

Because not all No’s mean the same thing

Here’s how 👇

“Not right now” → timing data
“Not relevant” → ICP feedback
“We already use X” → positioning clue

Every rejection leaves a breadcrumb

You just have to be smart enough to trace it back to the system

The more I studied the No’s, the faster I fixed what actually mattered 
-Offer
-Targeting
-And message

The Yes’s came later

They always do

👉 Swipe the carousel to see the full breakdown

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rejection that pays you back

This is me explaining to my family what I do for a living and somehow it gets more confusing the longer I talk.

It always starts simple:

“I help startups book more meetings.”

Then someone asks, “So… you just send emails?”

 And suddenly I’m 10 minutes deep explaining:

 – inbox warmups
 – deliverability
 – intent signals
 – ICP accuracy
 – and why one wrong domain setting can ruin your entire week

This is the point when my whole family just gives me that Thanksgiving look
 
The one where they’re not sure if I’m explaining my job or about to impersonate the turkey

But hey it pays the bills, fixes pipelines, and keeps founders from panicking every Monday morning 😂

Late on the post but Happy Thanksgiving everyone 🦃

Hope you all had an amazing one

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AI took the excuses personally

Now it’s just you, the system and accountability 😬

And honestly, we weren’t avoiding the work before

It just took forever to get stuff done

Research dragged
Personalization dragged even more
Writing one email felt like a whole shift

So yeah the “no time” excuse used to make sense

But then AI showed up and suddenly all the slow stuff wasn’t slow anymore

Which means if outbound still feels inconsistent…

It’s not because of AI, it's because of your system

Swipe through the carousel to see what actually changed and DM me "AI" if your outbound needs help

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the moment ai removed all excuses

Did your voice crack on your first call too?

Because mine definitely did 💀

And honestly, that’s the part nobody tells you

Cold calling doesn’t start with confidence

It starts with sweaty palms, shaky intros, and questioning every life choice you’ve ever made

But give it a few months?

You go from “Uh… is this a bad time?”
To “Hey John, quick one got a sec?”

The work stays the same

But you don’t

You get better at the awkward pauses, the messy intros, the fast pivots all the stuff that felt like chaos on day one

P.S. Comment your first cold call memory let’s laugh or cry together 😂

Warning⚠️  

This list may cause emotional damage

Because every seller pretends they’re built different until you realize we all operate the same way under pressure

The mid-call Google searches
The enthusiastic intro no one asked for
The 11-day “I’ll follow up tomorrow” delay
The CRM blame-game Olympics

We’ve all done it

We just don’t admit it publicly

Drop the number that hurt your soul the most 👇

Follow Nick Palasz for more honesty in a world of sales delusion

The breakthrough wasn’t a tool… it was cleaning up the mess

And that’s when everything started working again

We didn’t try to “build a stack”

We just fixed what kept breaking until the pipeline finally stopped fighting us

Here’s what stayed 👇

PhantomBuster- Scrapes real buyers not random titles
LeadMagic - Finds the hidden visitors already showing intent
Clay - Turns raw signals into clean, usable lead intelligence
Icypeas - Verified emails + enrichment that doesn’t fall apart
Prospeo.io - Find business email addresses for outreach.  
Aimfox- Personalization at scale that still feels human
Writesonic - Context-aware copy that doesn’t sound robotic
Smartlead -Safe sending + consistent outbound volume
Instantly.ai - Sales Engagement & Lead Intelligence  
Saleshandy - Follow-ups that land naturally
Inframail - Protects deliverability from collapsing
MailReach -Keeps inboxes warm, clean, and trusted

P.S. Which tool are you keeping in your stack this year?

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Back at the starting line. Again.

Every salesperson knows this moment the quiet pause before another chase begins

Last month’s wins fade faster than they should

The deals closed, the high-fives, the end-of-month rush…

They all reset to zero overnight

And suddenly, it’s back to building

New leads. New follow-ups. New conversations

It’s equal parts thrilling and exhausting because starting from scratch never really gets easier

But maybe that’s what keeps it real

The clean slate forces a new version of yourself to show up 

One that’s hungrier, sharper, a little more grounded than before

So here’s to the rebuild 

The quiet part nobody celebrates

But the part that makes every win worth it

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Not every deal’s meant to close and it's okay

When I first got into outbound, I thought every ‘no’ was a reflection of me

Every Closed Lost felt like failure

I’d overthink the follow-ups, rewrite the emails, and convince myself I should’ve done more

But over time, I learned something that completely flipped my mindset 

A lost deal doesn’t mean you did something wrong

Sometimes it means timing’s off
Sometimes the fit isn’t right 
And sometimes it’s just not your deal to win 🤷

Those moments taught me more than any course or sales hack ever could

What worked? What didn’t?

Why did some people lean in while others ghosted?

That’s how growth happens, quietly, between all the no’s and not yets.

So if you’re just getting started, remember

You don’t need to close every deal

You just need to learn from the ones you lose

That’s how you stop taking rejection personally 

And start taking it professionally

Repost ♻️ to inspire your network and 🔔

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Outbound is entering its filter era

Where strategy starts to matter again

The problem isn’t that outbound stopped working 

It’s that everyone kept copying what they used to

Templates. Tools. Tricks.

All trying to sound “personal” and ending up sounding the same

Your prospects don’t need more messages

They need meaning

The teams that’ll win in 2026?

They’ll stop chasing open rates and start engineering systems that earn attention

One's built with data that flows, context that connects, and structure that actually scales

Outbound’s not a volume game anymore

It’s a systems game

This is outbound, evolved

See the cheatsheet to learn what’ll still work when everything else fails

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Your people notice the damage long before the numbers expose it

And once the numbers react, the damage has already spread

Because bad sales cultures don’t blow up your numbers first they blow up your team

And it starts quietly

Reps stop asking real questions
Managers start obsessing over quota
Buyers feel sold instead of helped
And suddenly every call feels like a pitch instead of a conversation

That’s when performance drops

Not because the reps don’t care but because the culture is working against them

I’ve watched teams with insane potential fall apart this way
Great product.
Great talent
But the environment kept breaking them long before the metrics showed anything was wrong

And here’s the part nobody likes admitting:

The fix isn’t a new script, a new cadence, or a new tool

It’s the environment
→ help the buyer
→ coach curiosity
→ reward doing it right not rushing the close

Because when a team actually believes in how they sell?

Everything else becomes easier

The results always follow

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