CEO @ Modern Outbound | Generating $18M+ in pipeline every month for B2B companies

Cold email alone doesn’t build pipeline. Posting generic blogs on company pages isn’t demand generation.

Most growth teams still treat outbound and marketing as separate worlds. One chases leads. The other builds awareness. Then everyone wonders why neither is driving real pipeline.

At Modern Outbound, we connect those dots.

We help growth teams turn outbound into a demand engine where content, outbound messaging, and paid channels work together instead of operating in silos.

We believe growth happens when:
• Outbound amplifies your content instead of competing with it
• Social and email create consistent touchpoints that warm up prospects before sales ever reaches out
• Intent data and personalization make ABM outreach feel relevant, not random
• Attribution shows what’s driving conversations, not just impressions or clicks

The result: outbound stops feeling like spam, marketing stops feeling disconnected, and the entire growth function starts driving measurable revenue together.

We’re not another SDR agency. We’re an embedded growth partner that builds a cohesive outbound + demand system that scales, converts, and compounds.

Our specialists go deep in:
➡️ Outbound tech and deliverability
➡️ Campaign strategy, signals, and triggers
➡️ Copywriting and creative testing
➡️ Posting strategy and ad management
➡️ Attribution, reporting, and data infrastructure

What happens when outbound and demand gen finally align:
🔥 300+ companies supported, generating hundreds of millions in pipeline
🚀 30%+ of total pipeline sourced through Modern Outbound systems
💰 Bootstrapped to 7+ figures in 3 years by doing exactly what we preach

If you’re leading growth and want to turn outbound into a true demand engine that expands your reach, warms up buyers, and drives measurable pipeline, let’s connect.

Joel Graber

Sundus Tariq

CMO| Data-Driven E-commerce Strategist | Generated $100M+ in Revenue | Conversion Rate Optimization Expert| Revenue-Focused Analytics | Sales Optimization Expert |10+ Years Experience

I help eCommerce brands increase revenue through conversion-optimized marketing strategies — from high-converting ads to CRO, email automation, and content that sells.

With 10+ years of experience, I’ve worked with DTC startups, and global skincare brands. Our agency (US-registered with a second office in Pakistan) delivers premium quality with affordable execution.

💡 Whether you're struggling with low ROAS, poor retention, or a website that just doesn’t convert — I can help.

🔧 Services:

Performance Marketing (Meta, Google, TikTok)

Shopify & Website Optimization

Email Automation (Klaviyo/Flows)

Full-funnel CRO

Content Strategy & Branding

📩 Let’s connect or book a free 2-hour Audit.



I’m based in Pakistan, but I work with several U.S. brands remotely — so I optimize my hours and communication around U.S. time zones.

Chief Marketing Officer

Everyone has opinions. 

Few people have skills that solve real problems. 

Be the person who does, not the person who talks.

I help eCom brands scale with ROI-driven Performance Marketing, CRO & Klaviyo Email | Shopify Expert | CMO @Ancorrd | Book a Free Audit | 10+ Yrs Experience

Broke people have expensive problems too, but they can't pay you to solve them. 

Choose your market wisely.

Everyone wants the perfect email.

 The sexy subject line.

 The “OMG open rates” moment.

But here’s the plot twist nobody likes:

You can write the best email in the world…

 and still watch your conversions flatline

 if your landing page looks like it needs therapy.

Emails drive the click.

 CRO drives the cash.

Most people obsess over the top of the funnel and ignore the 10 leaks quietly murdering their revenue.

Fix the page.

 Tighten the message.

 Match the promise.

Then suddenly?

 Your emails start looking “amazing.”

 Not because they changed—

 but because your CRO finally caught up.

Last week, I found the single biggest reason an eCommerce brand was bleeding money…

And it wasn’t ads.

It wasn’t CRO

It wasn’t product.

It was the payment gateway.

Picture this:
Traffic was solid.
ATC was strong.
Checkout starts were increasing.

…but conversions? Dead flat.

Everyone kept yelling “optimize ads”, “increase budget”, “fix the creatives”.

But the real problem was sitting quietly inside the checkout.

A payment method that worked perfectly on mobile,
but didn’t even load on desktop.

Customers weren’t “abandoning cart”.
They were blocked from paying.

Here’s what I do now—every single time—before touching ads or CRO:

Test the full checkout flow on mobile + desktop

Different browsers, different devices.

If something feels slow, confusing, or inconsistent—there’s your leak.

Check payment method availability
Is Apple Pay / Google Pay / local wallets visible on all devices?

Half the time, the gateway isn’t firing because of a config or domain mismatch.

Review decline rates inside the payment gateway

If your payment provider shows 20–40% declines…
That’s not customer behavior. That’s a system failure.

Run a real transaction

Not a test mode.
A real purchase.
If I can’t pay, your customer can’t either.


Fixing that single gateway issue increased their conversions by 28% in 48 hours.

No new ads.

No crazy A/B tests.

Just removing the friction that shouldn’t have been there.


Sometimes the biggest revenue unlock isn’t more traffic—

it’s simply making sure people can pay you.

Every successful person faced the same obstacles. 

They just chose different responses. 

Change your story, change your life.

High prices filter out bad customers and attract serious buyers. 

If you're the cheapest option, you're competing on the wrong metric.

If your sales are fine but your repeat orders are flat — this is for you.

A skincare brand I worked with had solid monthly revenue but couldn’t retain customers.

They tried fixing ads, discounts, pricing — nothing worked.

Until we built one simple post-purchase flow that flipped everything.

Within 45 days, repeat purchases jumped from 18% → 42%.

And their ad spend? Stayed the same.

Retention isn’t sexy.

But it’s where real profit hides.

🎥 Watch the full video to see exactly how we fixed it.

If you're comfortable, you're not growing. 

Growth happens in the gap between where you are and where you want to be. 

Embrace the discomfort.

Had a call today that left me questioning my sanity.

Client: “We need to triple sales in two weeks.”
Me: “Cool. What’s the budget for testing?”
Client: “No testing. Just optimize what’s already there.”

I wish I was joking.

Here’s the problem — so many founders still think marketing is a switch you flip.
It’s not.
It’s a system you build.

You test.
You fail.
You learn.
You scale.

That’s how real growth works.

And I get it — they’re under pressure too. But if someone expects miracles without strategy, it’s usually a sign they’re not ready to grow sustainably.

That call reminded me of something I learned the hard way —


🚫 Never take on a client who’s allergic to testing.

If you're still debating Klaviyo vs. Omnisend, here’s the hard truth:

Most brands don’t need more email tools.

 They need the right one.

And this is where Klaviyo wins — every time.

Here’s why:

1. Data > Design

 Omnisend gives you templates.
 Klaviyo gives you customer-level data you can actually use.
 Behavior, purchase history, predictive analytics — all synced automatically.
 Real personalization, not “Hello {First Name}.”

2. Segmentation That Actually Segments

 Klaviyo’s segmentation is basically a cheat code.
 Build audiences based on ANY action:
 Viewed a product but didn’t buy?
 Ordered three times in the last 90 days?
 VIP customers who are slipping away?
 Two clicks. Done.

3. Automation That Drives Revenue (Not Just Sends Emails)

 Flows in Klaviyo are the closest thing to “print money while you sleep.”
 Browse abandonment, post-purchase, winbacks, cross-sells…
 Omnisend has automations —
 But Klaviyo’s actually convert.

4. The Ecommerce Integrations Are on Another Level

 Shopify + Klaviyo = unfair advantage.
 Zero hacks.
 Zero workarounds.
 Just clean, instant data.
 Omnisend can’t match that depth.

5. Predictive Analytics That Help You Think Like Your Customer

 Predicted next order date.
 Predicted lifetime value.
 Churn risk.
 This isn’t fluff — these insights change how you build your marketing strategy.

Here’s the real takeaway:

If you want “easy emails,” sure… choose Omnisend.

 If you want growth, retention, and more revenue per customer…

 Klaviyo isn’t just better —

 It’s the standard.

And the brands winning right now?

 They already know it.

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Joel Graber

Sundus Tariq

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Sundus Tariq

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