Transact Media Group

London, Dubai, Sydney & New York. 

Signals 
Outcomes
Brandformance 

The holding group of FairForecast.com & CreatorData.co.uk.

Founder & CEO

FinTech Alliance

Global Board Member

- Global Hub for Fintech
- Monetisation Strategies 
- Revenue Streams 
- Growth Tactics

Interim CEO

Creator Data

Successfully completed merger of Creator Data into Transact Media Group and now powering Transactional Signal Graph business unit of TMG.

ChaChing

Advisor

Leading all things commercial for the business EU + NA, opening up new markets in 2024.

Global Chief Commercial Officer (CCO)

ChaChing is a game-changing platform that's reshaping purchasing dynamics. It offers merchants the opportunity to acquire customers based on a cost-per-acquisition model, with a twist: it gives money back to the consumer and serves as an alternative advertising channel for better ROAS. Instead of competing for clicks and views, ChaChing focuses on competing for conversions.

My primary role is to onboard agencies, merchants and support my cross-functional teams with the overall brand in the UK market.

Managing Director, Sales

Start Ups

Advisor/NED/Investor/Partner

TikTok

Launched the TikTok Venture Capital Business.

Venture Capital, Lead/Founder - Global Business Solutions

Agency Partnerships, Manager - Global Business Solutions

Performace Agency Partnerships, Manager - Global Business Solutions

Insider Media

Rising Star 2021 (25 under 40)

Zeotap

Group Sales Manager - Havas, Dentsu + Indies.

UK Sales, Manager

UK Account Management Lead, Data Sales

Havas Media Group

Account lead on AXA, Hyundai, Michelin, and National Express. 

Planning Programmatic media buying across Display, Native, Mobile, Video, and Rich Media formats, whilst overlaying a variety of data providers such as Oracle Bluekai, Grapeshot, Eyeota, Ad Square to reach target audiences. 

I worked on a daily basis with SSPs/DSPs and liaise with media owners and data providers to find the best programmatic solutions for my clients.

Programmatic Partnerships Executive

Junior Programmatic Partnerships Executive

Compass News

Brand Partnerships

Joel Williams

Media. Data. Commerce. Connected By Transactions.

Tonight, I must start packing my suitcase for Affiliate Summit West, in Las Vegas.

📅 11th–14th January 2026 – Networking, exploring affiliate opportunities, and catching up with partners in tech and e-commerce.

After the summit, we’re heading to New York 🗽 to meet clients, agencies, and brands — showing how Transact Media Group (TMG) helps turn marketing into real business outcomes:

✨ Transact Signals – audience targeting powered our exclusive transaction-level data algorithm
 📺 Programmatic & CTV Activation – measurable campaign performance
 🛒 Consumer Platforms – generating demand and driving commerce

I’ll be traveling with my Co-Founder and good friend, Adam Wilmshurst, and we’re amazed — 55+ meetings booked next week! 

Can’t wait to connect, collaborate, and spark some exciting partnerships. The US is a very important market for us this year, building on a strong foundation laid last year.

🏴‍☠️ 🚀 🇺🇸

It was great to feature in this episode.

Happy New Year all.

View company: London School of DIGITAL BUSINESS

Marketing looks very different when results, not dashboards, are the scoreboard. In this GPIS episode, Sachin Parekh sits down with Joel Williams, Founder of Transact Media Group (TMG) Group, to unpack what happens when marketing is tied directly to real transactions, real revenue, and real accountability. 

Joel shares how he scaled fast by rejecting vanity metrics, betting on outcome-driven execution, and building systems where performance can actually be proven. 

It’s a sharp, no-nonsense conversation about incrementality, guaranteed results, and why the future of marketing belongs to those who are willing to be measured where it truly counts.

YouTube: https://lnkd.in/d2qBq3dT
YouTube Music: https://lnkd.in/dBg3kHxT
Spotify: https://lnkd.in/d5bNgdux

#GPISSeason2 #MarketingLeadership #PerformanceMarketing #RevenueDriven #OutcomeFirst #B2BMarketing #MarketingAccountability #RealResults #GrowthStrategy #LSDBUK

Alex Smith

AI-UK

Driving AIUK’s growth by positioning it as the go-to AI consultancy for SMEs and enterprises. Leading brand strategy, demand generation, and LinkedIn-driven outreach to connect businesses with transformative AI solutions.

Key Focus Areas:

Marketing Strategy & Brand Positioning – Refining AIUK’s messaging to communicate its unique value as a hybrid AI consultancy.

Lead Generation & Funnel Optimisation – Developing targeted acquisition strategies to drive high-quality business discussions.

LinkedIn Authority & Outreach – Leveraging content and thought leadership to establish AIUK as a trusted name in AI adoption.

Sales Enablement & Business Growth – Aligning AI-UK’s marketing efforts with revenue-generating opportunities.

AIUK bridges the AI readiness gap, ensuring businesses can integrate AI seamlessly, boost productivity, and drive innovation without complexity.

Chief Marketing Officer

Leadeth

Founded Leadeth with a vision to empower businesses to harness the potential of LinkedIn for lead generation. Developed a unique process that has successfully aided over 90 clients in improving their visibility and consistently generating qualified leads. Offering a flexible subscription model, ensuring businesses of all sizes can benefit without long-term contractual obligations.

Founder

dorweb

Your neighbourhood web design studio.  Visit our website at https://www.dorweb.net/ for further information and a full list of services offered.

Owner

stika.co Ltd

International online retailer/brand of self-adhesive vinyl stickers, including a growing range of light switch stickers and device skins. Visit the online shop at http://www.stika.co.

In 2017, Alex launched the B2B brand "3 Signs", servicing customers in the Health & Safety industry with a need for high-quality ISO7010 compliant signage.

Founder and Managing Director

BNI Stratus

As a BNI (Business Networking International) Vice President, Alex Smith's main responsibility was to support the growth and success of the Stratus chapter by helping members increase their referrals and business opportunities.

Alex's duties included overseeing the overall operations of the chapter, mentoring and coaching members to improve their networking skills, promoting the organisation to potential members, and serving as a liaison between the chapter and the BNI Dorset region.

Additionally, Alex was responsible for organising and facilitating online meetings and social events, ensuring that members adhered to the organisation’s guidelines and standards, and providing feedback and support to members as needed. Overall, Alex's role as a BNI Vice President was critical to building and maintaining a strong, effective networking community that benefited all members.

Vice President

As a core member of BNI Stratus, Alex has been instrumental in the growth of Dorset’s premier online only referral marketing group for business professionals.

Visitor Host & Membership Committee

Good Business Charter

Supporting a charitable foundation, leveraging my leadeth.io system to generate new members.

Recognition for responsible business behaviour. The GBC is an accreditation scheme that promote good business practices like treating staff well, paying suppliers on time and sourcing products and materials sustainably. The GBC is open to all companies, charities and public sector organisations. https://goodbusinesscharter.com/

Membership Recruitment Manager

BNI Regency

Alex was a core member of this newly launched BNI chapter. During the Covid-19 pandemic the face to face referral marketing group pivoted to the all new virtual BNI Online platform.

Federation of Small Businesses (FSB)

As experts in business, we offer our members a wide range of vital business services including advice, financial expertise, support and a powerful voice in government.

Membership Advisor

Print Team (Dorset) Ltd

Litho & digital printers of leaflets, flyers, business stationery including letterheads, compliment slips & business cards.  We produce flat signage and large format graphics for vehicles, vehicle wraps.  Websites and SEO - hosting & domain registration services. We supply major brands like Conqueror papers. Please visit our website or premises in Portland, near Weymouth, Dorset, UK for the best prices on Roll-up banners, PVC banners, and posters.  Plastic Cards, Greetings Cards & Wedding stationery, Sets, Pads & Forms and books also made to order, bespoke ceramic mugs and mouse mats.  You name it, we print it - fast turnaround and best quality printing in the south west! full colour litho printing also!

Company Director

Securicor

Retail security at large Supermarket in Weymouth.  Reviewing and monitoring CCTV system, daily patrols and loss prevention advice.

Retail Security Officer (ISA Registered)

🚀 Bridging Strategic Growth, AI Innovation, and Marketing Transformation

As CMO of AI-UK and Founder of Leadeth.io, I help ambitious businesses scale predictably by leveraging strategic partnerships, cutting-edge AI, and data-driven marketing approaches.

With over 20 years of experience driving business growth, I've built and scaled multiple successful ventures:
- Leadeth: 💼 £7M+ revenue generated for 160+ clients through LinkedIn lead generation
- AI-UK: 🤖 Pioneering human-centric AI marketing strategies
- stika.co: 🌍 £500K+ annual e-commerce revenue, serving global markets (my first MBO sale)
- dorweb: 📈 Scaled to 30 clients with systematic growth strategies

✨ My Unique Approach Combines:
- Data-Driven Revenue Growth Strategies
- Strategic AI Marketing Implementation
- Scalable Lead Generation Systems
- Business Process Optimisation
- Leadership & Team Building (experience leading teams of 40+ members)

💡 What Distinguishes My Work:
- Proven success scaling B2B & B2C businesses
- Expertise in blending strategic AI vision with hands-on execution
- Track record of building long-term, impactful partnerships
- Ability to demystify complex technologies for business growth

👀 I Selectively Partner with Businesses That:
- Have a proven service offering and drive to deliver exceptional results
- Are ready to scale beyond £100K/month in revenue
- Seek to leverage AI and strategic marketing for transformative growth
- Value long-term, strategic partnerships

📩 Ready to explore how AI and strategic marketing can elevate your business? 
Let's connect: https://leadeth.io/discovery

taplio

The Battle

Joel Williams

Alex Smith

Followers

Posts

Engagements

Likes

Performance ScoreJoel Williams's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joel Williams

Alex Smith

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joel Williams's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoel Williams's LinkedIn Performance