Transact Media Group

London, Dubai, Sydney & New York. 

Signals 
Outcomes
Brandformance 

The holding group of FairForecast.com & CreatorData.co.uk.

Founder & CEO

FinTech Alliance

Global Board Member

- Global Hub for Fintech
- Monetisation Strategies 
- Revenue Streams 
- Growth Tactics

Interim CEO

Creator Data

Successfully completed merger of Creator Data into Transact Media Group and now powering Transactional Signal Graph business unit of TMG.

ChaChing

Advisor

Leading all things commercial for the business EU + NA, opening up new markets in 2024.

Global Chief Commercial Officer (CCO)

ChaChing is a game-changing platform that's reshaping purchasing dynamics. It offers merchants the opportunity to acquire customers based on a cost-per-acquisition model, with a twist: it gives money back to the consumer and serves as an alternative advertising channel for better ROAS. Instead of competing for clicks and views, ChaChing focuses on competing for conversions.

My primary role is to onboard agencies, merchants and support my cross-functional teams with the overall brand in the UK market.

Managing Director, Sales

Start Ups

Advisor/NED/Investor/Partner

TikTok

Launched the TikTok Venture Capital Business.

Venture Capital, Lead/Founder - Global Business Solutions

Agency Partnerships, Manager - Global Business Solutions

Performace Agency Partnerships, Manager - Global Business Solutions

Insider Media

Rising Star 2021 (25 under 40)

Zeotap

Group Sales Manager - Havas, Dentsu + Indies.

UK Sales, Manager

UK Account Management Lead, Data Sales

Havas Media Group

Account lead on AXA, Hyundai, Michelin, and National Express. 

Planning Programmatic media buying across Display, Native, Mobile, Video, and Rich Media formats, whilst overlaying a variety of data providers such as Oracle Bluekai, Grapeshot, Eyeota, Ad Square to reach target audiences. 

I worked on a daily basis with SSPs/DSPs and liaise with media owners and data providers to find the best programmatic solutions for my clients.

Programmatic Partnerships Executive

Junior Programmatic Partnerships Executive

Compass News

Brand Partnerships

Joel Williams

Media. Data. Commerce. Connected By Transactions.

Tonight, I must start packing my suitcase for Affiliate Summit West, in Las Vegas.

📅 11th–14th January 2026 – Networking, exploring affiliate opportunities, and catching up with partners in tech and e-commerce.

After the summit, we’re heading to New York 🗽 to meet clients, agencies, and brands — showing how Transact Media Group (TMG) helps turn marketing into real business outcomes:

✨ Transact Signals – audience targeting powered our exclusive transaction-level data algorithm
 📺 Programmatic & CTV Activation – measurable campaign performance
 🛒 Consumer Platforms – generating demand and driving commerce

I’ll be traveling with my Co-Founder and good friend, Adam Wilmshurst, and we’re amazed — 55+ meetings booked next week! 

Can’t wait to connect, collaborate, and spark some exciting partnerships. The US is a very important market for us this year, building on a strong foundation laid last year.

🏴‍☠️ 🚀 🇺🇸

It was great to feature in this episode.

Happy New Year all.

View company: London School of DIGITAL BUSINESS

Marketing looks very different when results, not dashboards, are the scoreboard. In this GPIS episode, Sachin Parekh sits down with Joel Williams, Founder of Transact Media Group (TMG) Group, to unpack what happens when marketing is tied directly to real transactions, real revenue, and real accountability. 

Joel shares how he scaled fast by rejecting vanity metrics, betting on outcome-driven execution, and building systems where performance can actually be proven. 

It’s a sharp, no-nonsense conversation about incrementality, guaranteed results, and why the future of marketing belongs to those who are willing to be measured where it truly counts.

YouTube: https://lnkd.in/d2qBq3dT
YouTube Music: https://lnkd.in/dBg3kHxT
Spotify: https://lnkd.in/d5bNgdux

#GPISSeason2 #MarketingLeadership #PerformanceMarketing #RevenueDriven #OutcomeFirst #B2BMarketing #MarketingAccountability #RealResults #GrowthStrategy #LSDBUK

Skai

Executive Vice President

Gaggl

Board Advisory role for Gaggl, a brilliant new start up that is looking to change the way brands can interact with Gen Z

Board Advisor

x11 Ascent Group, LLC

Ad/Mar Tech Start Up Consultant - GoToMarket and Sustainable Business Strategy

M.i. Media

Chief Executive Officer

Managing Director EMEA/APAC

Managing Director EMEA

Quantcast

Regional VP Sales - New York

Sales Director UK

Agency Group Director

Group Head

Yahoo

Group Head - Agency Development

Group Head - WPP

talkSPORT

Manager of the digital sales team at talkSPORT
Responsible for revenue forecasting, yearly budgets, commercial digital strategy and business planning
Set up key third party and affiliate relationships as a new source of digital revenue for talkSPORT
Involved in development of mobile platforms and mobile commercial strategy

Digital Account Director

A new role within the sales team at talkSPORT
Only sales member to look after radio and digital and only Senior Account Manager
Responsible for chairing and planning the weekly sales meetings
Best billing agency patch
Management Training Courses
Involved in Interviewing for new employees and internal training / inductions

Senior Account Manager for Radio and Digital Sales

UTV Radio National Sales Account Manager of the year 2007
Airtime and Sponsorship
Working closely with media agencies, Opera, Radioworks, Walker Media, MPG , Group M, Aegis, Vivaki
Extended agency contact list - Communication Planners, Business Directors, Radio and Broadcast Teams
Special Projects - Sales Product Launches, Leads, Incentives, VOD
Maintaining and Sustaining relationships with agencies and clients
Management training courses 
Interviewing for new team members and training of new employees
Creating/presenting bespoke ideas for brands across airtime, S&P, Digital and Press
Sales of Digital media through talkSPORT.net and talkSPORT Digital Magazine
Sales of Press through Sport Magazine
Entertaining clients to improve/sustain relationships

Sales Account Manager

UTV Radio

talkSPORT and local radio stations
Working closely with the sales team
Using existing research to measure advertising effectiveness
Presenting to clients
Monitoring and analysing competitors and regularly presenting to sales team
Analysing radio and other competitive media outlet demographics and attitudes
Managing research projects for 17 local radio stations, writing questionnaires, overseeing focus groups

Research Executive

International Media Research

A consortium of key international publishers, broadcasters and media agencies wished to conduct a major desk research project to establish the perimeters of existing knowledge of international media consumption and behaviours among business professionals
I was employed to manage this project which involved collecting together and examining all existing material; preparing a comprehensive report including recommendations of areas for further study and preparing and presenting a PowerPoint presentation of the study findings to all interested parties

Research

Experience running Advertising Agencies, Ad Tech Sales Teams, SAAS Technology across the UK, EMEA, APAC and the US. Leadership positions, Board representation, Consultancy. Also completed University of Cambridge Sustainable Business Management Leadership Course

David Sequeira

What's the best thing to do just after the holiday break?

Head to Vegas for #CES2026 !

Look forward to seeing many of you there, drop me a line if we have an opportunity to meet.

In the meantime, I hope everyone enjoys some time with family, friends and loved ones.

Executive Vice President @ Skai | Sustainability Studies

Heading off to #CES2026 and then to our Skai State of Retail Media 2026 report launch event in New York. Feel very lucky to work at such a great company.

Although, over the holidays I saw more open to work / redundancy posts from ex-colleagues or clients / partners.

If you are in this position, please feel free to DM me. If I can help with a reference, checking over your CV and providing some ideas, or even to help with some interview prep, I would be happy to help.

Happy New Year to all, and I look forward to seeing many of you in Vegas, or otherwise in Q1.

taplio

The Battle

Joel Williams

David Sequeira

Followers

Posts

Engagements

Likes

Performance ScoreJoel Williams's LinkedIn Performance

Performance ScoreDavid Sequeira's LinkedIn Performance

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taplio

The Battle

Joel Williams

David Sequeira

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joel Williams's LinkedIn Performance

Performance ScoreDavid Sequeira's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoel Williams's LinkedIn Performance