Joel Williams

Media. Data. Commerce. Connected By Transactions.

Tonight, I must start packing my suitcase for Affiliate Summit West, in Las Vegas.

📅 11th–14th January 2026 – Networking, exploring affiliate opportunities, and catching up with partners in tech and e-commerce.

After the summit, we’re heading to New York 🗽 to meet clients, agencies, and brands — showing how Transact Media Group (TMG) helps turn marketing into real business outcomes:

✨ Transact Signals – audience targeting powered our exclusive transaction-level data algorithm
 📺 Programmatic & CTV Activation – measurable campaign performance
 🛒 Consumer Platforms – generating demand and driving commerce

I’ll be traveling with my Co-Founder and good friend, Adam Wilmshurst, and we’re amazed — 55+ meetings booked next week! 

Can’t wait to connect, collaborate, and spark some exciting partnerships. The US is a very important market for us this year, building on a strong foundation laid last year.

🏴‍☠️ 🚀 🇺🇸

It was great to feature in this episode.

Happy New Year all.

View company: London School of DIGITAL BUSINESS

Marketing looks very different when results, not dashboards, are the scoreboard. In this GPIS episode, Sachin Parekh sits down with Joel Williams, Founder of Transact Media Group (TMG) Group, to unpack what happens when marketing is tied directly to real transactions, real revenue, and real accountability. 

Joel shares how he scaled fast by rejecting vanity metrics, betting on outcome-driven execution, and building systems where performance can actually be proven. 

It’s a sharp, no-nonsense conversation about incrementality, guaranteed results, and why the future of marketing belongs to those who are willing to be measured where it truly counts.

YouTube: https://lnkd.in/d2qBq3dT
YouTube Music: https://lnkd.in/dBg3kHxT
Spotify: https://lnkd.in/d5bNgdux

#GPISSeason2 #MarketingLeadership #PerformanceMarketing #RevenueDriven #OutcomeFirst #B2BMarketing #MarketingAccountability #RealResults #GrowthStrategy #LSDBUK

FinTech Innovation Lab London 

Working with the FinTech Innovation Lab (FIL) as Lead for the Future Tech Stream requires:
- Acting as the key point of contact between the FinTechs and the relevant Accenture Account and Practice Leads
- Hosting the Stream interview day with support of FIL core team 
- Supporting with the partner onboarding process 
- Completion of ‘scoring’ for FIL 2024 applications under the Future Tech Stream
- Attending each of the FIL 2024 key events (interviews, pitch days, orientation sessions, launch events, FS practice events, graduation days, and relevant partner events) to support Future Tech FinTechs navigate the programme
- Hosting weekly FIL stream team meetings 
- Start up support through twice-monthly catch ups with the FIL cohort (review progress, feedback and partner traction)

Stream Lead | Future Tech

Accenture

Management Consultant

Analyst

Cardiff University Consultancy Society

As a society we aimed to provide a platform for theoretical and practical education on consulting, as well as  through the mediums of workshops, guest speakers, and pro-bono work for SME's within the UK.

My responsibilities included:

- Creating and delivering fortnightly sessions.
- Communicating and collaborating with private firms, charities, and also Cardiff University resources to provide employment and practical insights for society members.
- Generating and promoting content for communication with society members and also the public.

Co-Founder & President

Accrue

Quantitative Analysis & Research Intern

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• Here I dealt with administration, as well as resourcing and collating valuable data in order to develop a new service product the company were developing.
• I helped to design and implement a product for internal use by the organisation.
• I also gained crucial understanding of the operations and role of a marketing agency.

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The Battle

Joel Williams

Nathanael Taylor

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taplio

The Battle

Joel Williams

Nathanael Taylor

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joel Williams's LinkedIn Performance

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Performance ScoreJoel Williams's LinkedIn Performance