Joel Williams

Media. Data. Commerce. Connected By Transactions.

Tonight, I must start packing my suitcase for Affiliate Summit West, in Las Vegas.

📅 11th–14th January 2026 – Networking, exploring affiliate opportunities, and catching up with partners in tech and e-commerce.

After the summit, we’re heading to New York 🗽 to meet clients, agencies, and brands — showing how Transact Media Group (TMG) helps turn marketing into real business outcomes:

✨ Transact Signals – audience targeting powered our exclusive transaction-level data algorithm
 📺 Programmatic & CTV Activation – measurable campaign performance
 🛒 Consumer Platforms – generating demand and driving commerce

I’ll be traveling with my Co-Founder and good friend, Adam Wilmshurst, and we’re amazed — 55+ meetings booked next week! 

Can’t wait to connect, collaborate, and spark some exciting partnerships. The US is a very important market for us this year, building on a strong foundation laid last year.

🏴‍☠️ 🚀 🇺🇸

It was great to feature in this episode.

Happy New Year all.

View company: London School of DIGITAL BUSINESS

Marketing looks very different when results, not dashboards, are the scoreboard. In this GPIS episode, Sachin Parekh sits down with Joel Williams, Founder of Transact Media Group (TMG) Group, to unpack what happens when marketing is tied directly to real transactions, real revenue, and real accountability. 

Joel shares how he scaled fast by rejecting vanity metrics, betting on outcome-driven execution, and building systems where performance can actually be proven. 

It’s a sharp, no-nonsense conversation about incrementality, guaranteed results, and why the future of marketing belongs to those who are willing to be measured where it truly counts.

YouTube: https://lnkd.in/d2qBq3dT
YouTube Music: https://lnkd.in/dBg3kHxT
Spotify: https://lnkd.in/d5bNgdux

#GPISSeason2 #MarketingLeadership #PerformanceMarketing #RevenueDriven #OutcomeFirst #B2BMarketing #MarketingAccountability #RealResults #GrowthStrategy #LSDBUK

SURI

Growth Lead

Growth Classics

Monthly Deep Dives On Exceptional Growth Stories

Case studies include Whoop, Grammarly, Noom, True Classic, Prose, Duolingo & Diary Of a CEO

Join 2,000+ readers from companies such as True Classic, Klaviyo, Shopify, Recharge, Amazon, HubSpot, BrewDog, Vice, Tik Tok, IBM and Canva.

Founder

tonies®

tonies is the largest interactive audio platform for kids in the world.

Growth Manager - Acquisition

Growth Marketing Executive

Life Supplies

Founding team. Life Supplies are reimagining the way we keep ourselves and our homes clean.
Life Supplies Founder James Mishreki (Founder of Skin & Me)

Growth Manager

The Sock Beetle

I helped author Wendy Horton (My mum) self publish her first children's book called Sock Beetle.

Available on Amazon now!

Every home has a basket of unmatched socks. It is a mystery up until now as to where all the missing socks have gone.

A little boy makes friends with a sock beetle!

A tale about a cheeky little Sock Beetle who eats socks and changes colour, so he ends up being the colour /pattern of the sock he has just eaten!

Guess what happens when he spends a day at School - in the Lost Property box!

https://amzn.eu/d/1Swuqvi

Digital Manager

Klaviyo

Account Executive

Klaviyo is a marketing platform that helps forward thinking brands connect with customers, acquire new ones, and use their data to create amazing digital experiences.

Klaviyo aggregates all your data from your most important sources (think: your ecommerce platform, loyalty program, website, POS, and much more), in a single, unified place.

We empower you to focus on the channels that help you own the full customer experience - e.g. your website, email, SMS, push messaging - rather than being reliant on channels that require paying for eyeballs (like ads and marketplaces).

With so much noise online it's never been more important to prioritise personalisation in your communication.

Business Development Representative

KINN Living

KINN launched in the spring of 2017 it has become an award winning brand in over 289 stores UK wide. With a focus on making a “clean living” lifestyle accessible, KINN has a myriad of product offerings for the individual and family that set it apart from the traditional eco and organic/natural brands, making it an on trend, future proof company.

Head Of Digital

First Step Media

Empowering local & small business, by providing them with a personal & custom digital marketing strategies.

 Social Media Management | Digital Marketing | Facebook Ad Management | Data Analytics | Content Management

Me My Suit & Tie

Marketing Manager

Facebook Marketing & Analytics

My name Is Nick Horton, I am Growth Lead @ Suri

I like solving interesting problems with interesting people.

That's why I joined the Suri team

SURI was born out of frustration with the lack of sustainable and well-designed products across personal care today.  We want to redefine the rituals we live by with aesthetic, ethical, and convenient products that actually make taking care of yourself enjoyable.

Our first mission: the electric toothbrush.  

Every year over 4 billion toothbrushes are disposed of, that's enough to circle our planet 12 times...We’ve developed the world’s first electric toothbrush made out of sustainable materials.

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The Battle

Joel Williams

Nick Horton

Followers

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Performance ScoreJoel Williams's LinkedIn Performance

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taplio

The Battle

Joel Williams

Nick Horton

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joel Williams's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoel Williams's LinkedIn Performance