Transact Media Group

London, Dubai, Sydney & New York. 

Signals 
Outcomes
Brandformance 

The holding group of FairForecast.com & CreatorData.co.uk.

Founder & CEO

FinTech Alliance

Global Board Member

- Global Hub for Fintech
- Monetisation Strategies 
- Revenue Streams 
- Growth Tactics

Interim CEO

Creator Data

Successfully completed merger of Creator Data into Transact Media Group and now powering Transactional Signal Graph business unit of TMG.

ChaChing

Advisor

Leading all things commercial for the business EU + NA, opening up new markets in 2024.

Global Chief Commercial Officer (CCO)

ChaChing is a game-changing platform that's reshaping purchasing dynamics. It offers merchants the opportunity to acquire customers based on a cost-per-acquisition model, with a twist: it gives money back to the consumer and serves as an alternative advertising channel for better ROAS. Instead of competing for clicks and views, ChaChing focuses on competing for conversions.

My primary role is to onboard agencies, merchants and support my cross-functional teams with the overall brand in the UK market.

Managing Director, Sales

Start Ups

Advisor/NED/Investor/Partner

TikTok

Launched the TikTok Venture Capital Business.

Venture Capital, Lead/Founder - Global Business Solutions

Agency Partnerships, Manager - Global Business Solutions

Performace Agency Partnerships, Manager - Global Business Solutions

Insider Media

Rising Star 2021 (25 under 40)

Zeotap

Group Sales Manager - Havas, Dentsu + Indies.

UK Sales, Manager

UK Account Management Lead, Data Sales

Havas Media Group

Account lead on AXA, Hyundai, Michelin, and National Express. 

Planning Programmatic media buying across Display, Native, Mobile, Video, and Rich Media formats, whilst overlaying a variety of data providers such as Oracle Bluekai, Grapeshot, Eyeota, Ad Square to reach target audiences. 

I worked on a daily basis with SSPs/DSPs and liaise with media owners and data providers to find the best programmatic solutions for my clients.

Programmatic Partnerships Executive

Junior Programmatic Partnerships Executive

Compass News

Brand Partnerships

Joel Williams

Media. Data. Commerce. Connected By Transactions.

Tonight, I must start packing my suitcase for Affiliate Summit West, in Las Vegas.

📅 11th–14th January 2026 – Networking, exploring affiliate opportunities, and catching up with partners in tech and e-commerce.

After the summit, we’re heading to New York 🗽 to meet clients, agencies, and brands — showing how Transact Media Group (TMG) helps turn marketing into real business outcomes:

✨ Transact Signals – audience targeting powered our exclusive transaction-level data algorithm
 📺 Programmatic & CTV Activation – measurable campaign performance
 🛒 Consumer Platforms – generating demand and driving commerce

I’ll be traveling with my Co-Founder and good friend, Adam Wilmshurst, and we’re amazed — 55+ meetings booked next week! 

Can’t wait to connect, collaborate, and spark some exciting partnerships. The US is a very important market for us this year, building on a strong foundation laid last year.

🏴‍☠️ 🚀 🇺🇸

It was great to feature in this episode.

Happy New Year all.

View company: London School of DIGITAL BUSINESS

Marketing looks very different when results, not dashboards, are the scoreboard. In this GPIS episode, Sachin Parekh sits down with Joel Williams, Founder of Transact Media Group (TMG) Group, to unpack what happens when marketing is tied directly to real transactions, real revenue, and real accountability. 

Joel shares how he scaled fast by rejecting vanity metrics, betting on outcome-driven execution, and building systems where performance can actually be proven. 

It’s a sharp, no-nonsense conversation about incrementality, guaranteed results, and why the future of marketing belongs to those who are willing to be measured where it truly counts.

YouTube: https://lnkd.in/d2qBq3dT
YouTube Music: https://lnkd.in/dBg3kHxT
Spotify: https://lnkd.in/d5bNgdux

#GPISSeason2 #MarketingLeadership #PerformanceMarketing #RevenueDriven #OutcomeFirst #B2BMarketing #MarketingAccountability #RealResults #GrowthStrategy #LSDBUK

4 EVOLUTION

We have offices in the Philippines and Turkey.

We offer Content Solutions and Social Media Solutions in the Philippines. 

In Turkey we offer Video Animation and video post production, Translation and Localisation solutions as well as Digital Marketing solutions.

We are currently involved in a huge scale AI project where we are finding, creating, indexing and cleaning data for a data lake (more like Ocean!).

Other services include, content editing and content creation. We copyedit and proofread STM journals (high impact) and books. We write and assess tests and so much more.

CEO, Founding Partner & Consultant

Speaker - Lecturer

Speaker on Publishing, Digital and Mobile Technology

Universities and Business Schools

10 20 Partners

Expert in digital content, its creation, workflows and dissemination.

Currently working in a few areas, mainly:

 - Scientific Web and Content Accessibility - I help companies get to where they should be both legally compliant and to understand the business case.
- Sales and Marketing for digital platforms
- Digital marketing

Consultant

Aptara

Responsible for growth in EMEA. 
Strategic Sales, production and consulting for top tier publishers and fortune 500 companies, including business plans & mobile content strategy development.
Outperformed targets every year.

MD EMEA

Responsible for growth in EMEA and management of the European Sales team.

Director of Sales, Europe

Jouve

I was at Jouve for over 10 years starting in production management, and moving through production design, presales, sales and now key account and business dev. I worked in varied markets but Aerospace and publishing have been my main walks of life. 
I worked on and completed many projects during this period with fortune 500 companies.
My main activities were around publishing workflows, markup and discoverability.

VP Business Development and Operations

Production manager and Business Development

Oxford University Press

contractor

Global Sales and Operations executive with 20+ years of exceeding corporate objectives through driving organic sales, international expansions, growth of new divisions and leading successful turnarounds.

Successful business management of Sales, Marketing, Operations, and Business Administration; responsibilities at international level; proven ability to generate revenue from new and existing customers and team revenue generation in a solution-based selling environment. Expertise in developing sales and marketing management plans, product development, enterprise deal making, recruiting, hiring, training and directing employees as well as strong communication, presentation, negotiation and leadership skills.

Has traveled extensively in China, India the US and Europe has been successful selling into many cultures - one of those rare executives who thrives on extensive world travel.

Expert in: Sales, Journals, Sales Management, Electronic Publishing, Digitization, Preservation and Workflow.

taplio

The Battle

Joel Williams

Peter Rogers

Followers

Posts

Engagements

Likes

Performance ScoreJoel Williams's LinkedIn Performance

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taplio

The Battle

Joel Williams

Peter Rogers

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joel Williams's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoel Williams's LinkedIn Performance