Transact Media Group

London, Dubai, Sydney & New York. 

Signals 
Outcomes
Brandformance 

The holding group of FairForecast.com & CreatorData.co.uk.

Founder & CEO

FinTech Alliance

Global Board Member

- Global Hub for Fintech
- Monetisation Strategies 
- Revenue Streams 
- Growth Tactics

Interim CEO

Creator Data

Successfully completed merger of Creator Data into Transact Media Group and now powering Transactional Signal Graph business unit of TMG.

ChaChing

Advisor

Leading all things commercial for the business EU + NA, opening up new markets in 2024.

Global Chief Commercial Officer (CCO)

ChaChing is a game-changing platform that's reshaping purchasing dynamics. It offers merchants the opportunity to acquire customers based on a cost-per-acquisition model, with a twist: it gives money back to the consumer and serves as an alternative advertising channel for better ROAS. Instead of competing for clicks and views, ChaChing focuses on competing for conversions.

My primary role is to onboard agencies, merchants and support my cross-functional teams with the overall brand in the UK market.

Managing Director, Sales

Start Ups

Advisor/NED/Investor/Partner

TikTok

Launched the TikTok Venture Capital Business.

Venture Capital, Lead/Founder - Global Business Solutions

Agency Partnerships, Manager - Global Business Solutions

Performace Agency Partnerships, Manager - Global Business Solutions

Insider Media

Rising Star 2021 (25 under 40)

Zeotap

Group Sales Manager - Havas, Dentsu + Indies.

UK Sales, Manager

UK Account Management Lead, Data Sales

Havas Media Group

Account lead on AXA, Hyundai, Michelin, and National Express. 

Planning Programmatic media buying across Display, Native, Mobile, Video, and Rich Media formats, whilst overlaying a variety of data providers such as Oracle Bluekai, Grapeshot, Eyeota, Ad Square to reach target audiences. 

I worked on a daily basis with SSPs/DSPs and liaise with media owners and data providers to find the best programmatic solutions for my clients.

Programmatic Partnerships Executive

Junior Programmatic Partnerships Executive

Compass News

Brand Partnerships

Joel Williams

Media. Data. Commerce. Connected By Transactions.

Tonight, I must start packing my suitcase for Affiliate Summit West, in Las Vegas.

📅 11th–14th January 2026 – Networking, exploring affiliate opportunities, and catching up with partners in tech and e-commerce.

After the summit, we’re heading to New York 🗽 to meet clients, agencies, and brands — showing how Transact Media Group (TMG) helps turn marketing into real business outcomes:

✨ Transact Signals – audience targeting powered our exclusive transaction-level data algorithm
 📺 Programmatic & CTV Activation – measurable campaign performance
 🛒 Consumer Platforms – generating demand and driving commerce

I’ll be traveling with my Co-Founder and good friend, Adam Wilmshurst, and we’re amazed — 55+ meetings booked next week! 

Can’t wait to connect, collaborate, and spark some exciting partnerships. The US is a very important market for us this year, building on a strong foundation laid last year.

🏴‍☠️ 🚀 🇺🇸

It was great to feature in this episode.

Happy New Year all.

View company: London School of DIGITAL BUSINESS

Marketing looks very different when results, not dashboards, are the scoreboard. In this GPIS episode, Sachin Parekh sits down with Joel Williams, Founder of Transact Media Group (TMG) Group, to unpack what happens when marketing is tied directly to real transactions, real revenue, and real accountability. 

Joel shares how he scaled fast by rejecting vanity metrics, betting on outcome-driven execution, and building systems where performance can actually be proven. 

It’s a sharp, no-nonsense conversation about incrementality, guaranteed results, and why the future of marketing belongs to those who are willing to be measured where it truly counts.

YouTube: https://lnkd.in/d2qBq3dT
YouTube Music: https://lnkd.in/dBg3kHxT
Spotify: https://lnkd.in/d5bNgdux

#GPISSeason2 #MarketingLeadership #PerformanceMarketing #RevenueDriven #OutcomeFirst #B2BMarketing #MarketingAccountability #RealResults #GrowthStrategy #LSDBUK

Tom Ridges 🐄

Herdify

Think of us like Google Maps for word-of-mouth - i.e. we're a software platform which brands use to locate offline word-of-mouth and influence. (offline being the key)

So what?

Word-of-mouth is one of the most powerful growth forces for brands, Yet most treat it as passive, or out of their control.

But look at the biggest brands today from Monzo, Gymshark, Bank of America and even Facebook and Twitter and they all grew using word-of-mouth and offline social influence. 

Decades of failed promises from social media listening has left many feeling that word-of-mouth is indeed untameable.

But here's the fact. 2 in 3 conversations happen OFFLINE, IRL, whatever you want to call it, but influence between real people with real relationships is what drives sales, increases spend and reduces churn. 

And Herdify shines a light on where these conversations are happening.

Using the same technology we used to predict the spread of the pandemic for the UK Government, we predict where word-of-mouth is spreading influence in the real world.

Armed with this, you can optimise your marketing with a deeper understanding of your audience allowing you to better target your ads, choose better locations for events or where to open popups. 

If you're a disruptive consumer brands or an innovative charity and your growth needs a bump,  let Herdify's audience platform locate your word-of-mouth hotspots and say hello to renewed growth.

CEO and Founder

Lumio - Couples finance

Investor

Data Literacy Academy

Teaching Your Workforce To Be Data Literate - One Learning Platform. One Subscription. Hundreds of Live Classes.

GDlabs

Using behavioural science and human influence to help B2B brands grow.

After a year, we made a pivot to B2C, rewrote the software and Herdify was born

CEO and founder

Microsoft

Working with large and small companies around the world, made me realise insights and data are hard! That's why I started Herdify to make it easier for businesses to harness the power of data.

Technology Strategist

Rackspace, the #1 managed cloud company

Yeah, I've worked in Tech for a long time...

Technology Strategy, Design and Leadership

Hi, thanks for checking out my profile 👋

I run Herdify, which uses behavioural science, specifically the fact that humans are herd animals (Herd-IFY, get it?), to help consumer businesses build trust and grow their reach without spending any more.

Check out the 1-minute explainer by me below 👇, and if you're interested in how it works, there is an intro from our head of data science, Ed.

If you want to learn more, DM me any questions.

taplio

The Battle

Joel Williams

Tom Ridges 🐄

Followers

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Performance ScoreJoel Williams's LinkedIn Performance

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taplio

The Battle

Joel Williams

Tom Ridges 🐄

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joel Williams's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoel Williams's LinkedIn Performance