Joe Lyons-Rising

Data Gives Back Inc.

Corporate Trainer | Mental Health Advocate

Founder & Chief Empathy Officer

Seasons Centre for Grieving Children

Grief Facilitator

Executive Grief Ambassador 

8th & Walton

We were thrilled to partner with the leading Walmart training and consulting company in Canada and the US, 8th & Walton, starting in May 2023. 

FACT: To work on the Walmart Canada account as a Vendor, you need specialized training.

Due to the complex nature of available data and steps to run reports and analysis in Retail Link® via DSS, training is essential.

In my 10+ years of experience working on the Walmart account, first as a Category Advisor, then as Director of Insights, I can't stress enough how much you can increase your partnership and business sales with Walmart through data.

There really isn't another retailer in Canada that requires this level of data understanding and insights to successfully manage your day-to-day business.

And the big cherry on top? 🍒

8th & Walton is also a certified B Corp like us at Data Gives Back Inc., also "Doing Good with Data" by donating 10% of their revenue to children's charities 😊 💓

👉 Book a free chat with me in the comments below to learn more about their incredible Walmart Canada vendor training courses, offered monthly.

Business Development Lead - Canada

Centennial College

Member of the Program Advisory Council (PAC): Business Analytics and Insights Program

Sofina Foods Inc.

Director, Customer Insights

Senior Category Manager

McCain Foods

Walmart Category Advisor (April 2014 - September 2014)
Supporting Walmart category buyers, with weekly performance reports and competitive ad tracking, listing/de-listing recommendations, adhoc support and full modular builds.

LCL Vendor Advisor (Feb 2012 – March 2014)
Supporting LCL Value and Conventional Frozen Potato buyers, with pricing and promotional recomendations, POG creation, weekly performance reports, weekly competitive ad tracking, listing/de-listing recommendations, adhoc support, bi-weekly Vendor Advisor meetings

Customer Information Manager

CMI Insights

Client Advisor

NielsenIQ

Executive Analyst: June 2010 - April 2011
Market Analyst (Sr. & Jr.): Jan 2007 – June 2010
Data Specialist (Sr. & Jr.): Feb 2005 – Dec 2006

Account experience includes: Jamieson, Novartis, Pinnacle, Storck, High Liner, Ferrero, Ronzoni, Clover Leaf, SCA, Dr. Oetker, Mattel, Lego, Revlon, Combe, Linsey Foods, AMO, Cadbury (Confection & Beverages), Parmalat, Wrigley, JM Smuckers, Heinz, ED Smith, Playtex, Sara Lee, Jergens, Sunstar Butler, Merisant, Meow Mix & Cavendish.

Executive Analyst

Enzomedia/2Do Waterloo

Co-Owner & Project Manager

SunLife

Financial Advisor 

Chief Empathy Officer @ Data Gives Back | B Corp | Corporate Training Maestro in Analytics, Category Management & Storytelling | CPG | Foodservice | Executive Grief Ambassador | DJ

Hello! I'm Joe, and at the heart of my journey is the core belief: “Data is still about people.” 

With 20 years in the CPG and Foodservice category management, analytics and storytelling sector, I've dedicated myself to empowering professionals through specialized training while also channeling the power of data for community good.

🌐 Why Connect with Me?

• Proven Training Expertise: From mastering MS Office technicalities to Fact-Based Storytelling, I've designed courses that have fostered growth in priority areas across many departments.

• Real Impact, Real Results: My clients frequently cite "significant uplifts in confidence and competency levels" post-training.

🗣️ Testimonials:

• "Joe's expertise in the CPG sector is unmatched. His guidance has been instrumental in our business growth." 
• "From insights to action, Joe has been our pillar of strength. His commitment to giving back is truly inspiring." 
•  "Working with Joe has given us clarity, direction, and most importantly, results." 

🌟 Distinguishing Highlights:

• Founder of Data Gives Back: A Stouffville-based social enterprise, we're on a mission to blend business acumen with social responsibility, living by our tagline “Do Good With Data”.

• Certified B-Corporation (May 2023): Our commitment to upholding the highest of social and environmental standards is critical to our business. We are always striving to do better. 

• Award-Winning Impact: Honored with the “People & Professionals” accolade by the Stouffville Chamber of Commerce in 2023 for our outstanding contributions.

• Volunteer Executive Grief Ambassador with Seasons Centre for Grieving Children (Since 2020)

💼Specialized Training Courses:

• MS Office Technical Skills
• Category Management (14 modules, including Fact-Based Storytelling, The Analytic Process, and more)
• Leadership Skills
• Walmart Canada Vendor Training via 8th & Walton

Having faced adversity early in life, I've realized the profound importance of giving back, especially to initiatives like Seasons Centre for Grieving Children. Beyond corporate success, my purpose lies in driving change, fostering empathy, and support for those in need.

Ready to take your team's skills to the next level? 

Let's connect and find the perfect training solution for you: Send me a DM or email: joe@datagivesback.com

Canada CFO's Inc. - Part Time, Interim, Boards

How do we get further ahead & stay ahead? 
What more can we do to increase growth?
We need Financing!
How do we achieve higher valuation? 

These are some of the common matters for Scaling Brands

Canada CFOs is a Fractional CFO & Interim CFO Firm for the Top 10%  performing CFOs 

SPECIFICALLY FOR:

Food & Beverage, Naturals & Organics, NHPs
AgriFood, Health/Wellness, CPG, 
FoodTech, AgTech, Food Service, 
Pet Food & Health , Packaging, Food Retail, BioTech
  

Site:  www.CanadaCFOs.com

CEO  | Founder

Bruce Singer Podcast

Our latest episode #111 : 3 Minutes with Aaron Oosterhoff, CEO at Spring Creek Quail Farms    (click below) 

Each episode engages in conversations with notable trailblazers, dealmakers, food industry experts, investors and entrepreneurs. 

The podcast showcases guests who share their stories and experiences, in an effort to help listeners become market leaders.

In August 2024, we changed our format to a 3 minute podcast

Producer and Host

TE Capital

This firm acquires companies. Our goal is to attract, scale or consolidate with other synergistic companies in order to increase shareholder value.

Co-Founder

Bay Talent Group

Bay Talent Group acquired PTC.  Transitional role responsible for sourcing and facilitating companies for acquisition.

VP Corporate Development, Mergers & Acquistions

PTC Accounting and Finance 

Originally founded as The Part Time Controllers Company, I established this firm to provide a broad range of Accounting & Financial Professionals up to CFOs for part-time, contract/temporary services and projects.  Firm was acquired by private equity

Founder | CEO

Hello  Founder, Owner,  CEO , Key Stakeholder of a scaling business. 

Are you seeking to get more value and financial leadership from your company's  Finance function to take your business to another level? 

Are you seeking Financing now or in the foreseeable future to invest in your growth? 



I created our Fractional & Interim CFO firm to do exactly that! 


✅ Be your Fractional CFO partner, and support you towards achieving your vision & growth.   

✅ Strive for greater profitability by helping your business avoid costly mistakes, manage cash flow, and anticipate & address issues ahead of the curve   

✅Support you to "win" on money-raising initiatives. 

✅Strategize together for best ways for your business to grow

✅ Find new opportunities through my community of likeminded industry Leaders, Grant Facilitators, Lenders and Investors 




Who do we serve:

-Food & Beverage, Naturals & Organics 
-Food Retail, CPG, Pet Food & Health , Packaging
-Alcohol and Non-Alcohol Beverages  
-Health & Wellness , Food Service,   Hospitality (Food)
-Agri-Food, Food-Tech, Ag-Tech, Bio-Tech





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The Battle

Joe Lyons-Rising

Bruce Singer CPA, CA

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