Joe Lyons-Rising

Data Gives Back Inc.

Corporate Trainer | Mental Health Advocate

Founder & Chief Empathy Officer

Seasons Centre for Grieving Children

Grief Facilitator

Executive Grief Ambassador 

8th & Walton

We were thrilled to partner with the leading Walmart training and consulting company in Canada and the US, 8th & Walton, starting in May 2023. 

FACT: To work on the Walmart Canada account as a Vendor, you need specialized training.

Due to the complex nature of available data and steps to run reports and analysis in Retail Link® via DSS, training is essential.

In my 10+ years of experience working on the Walmart account, first as a Category Advisor, then as Director of Insights, I can't stress enough how much you can increase your partnership and business sales with Walmart through data.

There really isn't another retailer in Canada that requires this level of data understanding and insights to successfully manage your day-to-day business.

And the big cherry on top? 🍒

8th & Walton is also a certified B Corp like us at Data Gives Back Inc., also "Doing Good with Data" by donating 10% of their revenue to children's charities 😊 💓

👉 Book a free chat with me in the comments below to learn more about their incredible Walmart Canada vendor training courses, offered monthly.

Business Development Lead - Canada

Centennial College

Member of the Program Advisory Council (PAC): Business Analytics and Insights Program

Sofina Foods Inc.

Director, Customer Insights

Senior Category Manager

McCain Foods

Walmart Category Advisor (April 2014 - September 2014)
Supporting Walmart category buyers, with weekly performance reports and competitive ad tracking, listing/de-listing recommendations, adhoc support and full modular builds.

LCL Vendor Advisor (Feb 2012 – March 2014)
Supporting LCL Value and Conventional Frozen Potato buyers, with pricing and promotional recomendations, POG creation, weekly performance reports, weekly competitive ad tracking, listing/de-listing recommendations, adhoc support, bi-weekly Vendor Advisor meetings

Customer Information Manager

CMI Insights

Client Advisor

NielsenIQ

Executive Analyst: June 2010 - April 2011
Market Analyst (Sr. & Jr.): Jan 2007 – June 2010
Data Specialist (Sr. & Jr.): Feb 2005 – Dec 2006

Account experience includes: Jamieson, Novartis, Pinnacle, Storck, High Liner, Ferrero, Ronzoni, Clover Leaf, SCA, Dr. Oetker, Mattel, Lego, Revlon, Combe, Linsey Foods, AMO, Cadbury (Confection & Beverages), Parmalat, Wrigley, JM Smuckers, Heinz, ED Smith, Playtex, Sara Lee, Jergens, Sunstar Butler, Merisant, Meow Mix & Cavendish.

Executive Analyst

Enzomedia/2Do Waterloo

Co-Owner & Project Manager

SunLife

Financial Advisor 

Chief Empathy Officer @ Data Gives Back | B Corp | Corporate Training Maestro in Analytics, Category Management & Storytelling | CPG | Foodservice | Executive Grief Ambassador | DJ

Hello! I'm Joe, and at the heart of my journey is the core belief: “Data is still about people.” 

With 20 years in the CPG and Foodservice category management, analytics and storytelling sector, I've dedicated myself to empowering professionals through specialized training while also channeling the power of data for community good.

🌐 Why Connect with Me?

• Proven Training Expertise: From mastering MS Office technicalities to Fact-Based Storytelling, I've designed courses that have fostered growth in priority areas across many departments.

• Real Impact, Real Results: My clients frequently cite "significant uplifts in confidence and competency levels" post-training.

🗣️ Testimonials:

• "Joe's expertise in the CPG sector is unmatched. His guidance has been instrumental in our business growth." 
• "From insights to action, Joe has been our pillar of strength. His commitment to giving back is truly inspiring." 
•  "Working with Joe has given us clarity, direction, and most importantly, results." 

🌟 Distinguishing Highlights:

• Founder of Data Gives Back: A Stouffville-based social enterprise, we're on a mission to blend business acumen with social responsibility, living by our tagline “Do Good With Data”.

• Certified B-Corporation (May 2023): Our commitment to upholding the highest of social and environmental standards is critical to our business. We are always striving to do better. 

• Award-Winning Impact: Honored with the “People & Professionals” accolade by the Stouffville Chamber of Commerce in 2023 for our outstanding contributions.

• Volunteer Executive Grief Ambassador with Seasons Centre for Grieving Children (Since 2020)

💼Specialized Training Courses:

• MS Office Technical Skills
• Category Management (14 modules, including Fact-Based Storytelling, The Analytic Process, and more)
• Leadership Skills
• Walmart Canada Vendor Training via 8th & Walton

Having faced adversity early in life, I've realized the profound importance of giving back, especially to initiatives like Seasons Centre for Grieving Children. Beyond corporate success, my purpose lies in driving change, fostering empathy, and support for those in need.

Ready to take your team's skills to the next level? 

Let's connect and find the perfect training solution for you: Send me a DM or email: joe@datagivesback.com

My Name T

Founder & CEO

Ecorweb

Co-Founder

Front Travel Limo

Founder / Owner

Verizon

Wireless Consultant

Macy's

Group Sales Manager

R & D Communication Center

Founder

Roton Vander Freighting Ltd. 

Executive in Charge of Administration

Founder & CEO at My Name T LLC., Co-founder & CEO eCorweb.com, Founder Front Travel Limo

Building up my business – MYNAMET.COM, in the last few years has been one of the most satisfying experiences of my life. I can remember starting my 1st business in Sri Lanka as a young boy in 1991, just right after college, with few responsibilities. I need to split my time between multiple businesses and commitments to a few non-profit organizations, and it is an amazing journey. I will never forget my early mentors’ my loving parents, the best father and mother ever, the late Ivan & Catherine pouring their guidance, and College Director and former bosses. Whom I really admire. In the United States, my best friend Raymond and the Late Rev. Fr. Raymond Dunn. 
I was able to fulfill my 20+ years old dream of doing an MBA from the University of Bedfordshire in the UK. It's a one-year hybrid program. I'm thankful to everyone who encouraged me, especially Morris, Tough times never last people surely do. One piece of advice in life Always aim high, work hard,  your luck is in working hard and care deeply about what you believe in. When you stumble, keep the faith. When you're knocked down, get right back up and never listen to the naysayers. Follow your heart!
Expert in cultivating and building lasting relationships with a strong focus on customer success. Demonstrates leadership and takes ownership of projects to lead teams to success. With a strong organizational ability to prioritize and manage tasks and strong problem-solving skills that take businesses to the next level, excellent communication skills are my great achievement. Detail-oriented with the ability to multitask and manage multiple projects simultaneously. While working as a Group Sales Manager at Stanford Macy’s Men’s Store in Palo Alto and as a Wireless Consultant at Verizon Wireless, Fortune 50 company, I experienced everything from the fun, thrill, politics, and challenges in corporate America. It left me with the question of why I am doing what I am doing. So, I changed my focus from what I wanted to do for a career to how I wanted to live my life. It forced me to start my 3rd business FrontTravel Limo to align my passions with my purpose, so I could live out my core values without compromising on my own terms and work with a new team, new horizon, and new vision. This led me to start my own business as an exit to strategy from corporate life. Follow the American Dream. Through hard work, multiple setbacks, perseverance, sacrifices, and hardships, I was able to achieve pretty decent success as a whole without a price tag. Life is a journey, not a destination. It’s not over until it’s over.

Lawrence De Silva MBA, CP, DD, GK, GGA

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Joe Lyons-Rising

Lawrence De Silva MBA, CP, DD, GK, GGA

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