Joe Lyons-Rising

Data Gives Back Inc.

Corporate Trainer | Mental Health Advocate

Founder & Chief Empathy Officer

Seasons Centre for Grieving Children

Grief Facilitator

Executive Grief Ambassador 

8th & Walton

We were thrilled to partner with the leading Walmart training and consulting company in Canada and the US, 8th & Walton, starting in May 2023. 

FACT: To work on the Walmart Canada account as a Vendor, you need specialized training.

Due to the complex nature of available data and steps to run reports and analysis in Retail Link® via DSS, training is essential.

In my 10+ years of experience working on the Walmart account, first as a Category Advisor, then as Director of Insights, I can't stress enough how much you can increase your partnership and business sales with Walmart through data.

There really isn't another retailer in Canada that requires this level of data understanding and insights to successfully manage your day-to-day business.

And the big cherry on top? 🍒

8th & Walton is also a certified B Corp like us at Data Gives Back Inc., also "Doing Good with Data" by donating 10% of their revenue to children's charities 😊 💓

👉 Book a free chat with me in the comments below to learn more about their incredible Walmart Canada vendor training courses, offered monthly.

Business Development Lead - Canada

Centennial College

Member of the Program Advisory Council (PAC): Business Analytics and Insights Program

Sofina Foods Inc.

Director, Customer Insights

Senior Category Manager

McCain Foods

Walmart Category Advisor (April 2014 - September 2014)
Supporting Walmart category buyers, with weekly performance reports and competitive ad tracking, listing/de-listing recommendations, adhoc support and full modular builds.

LCL Vendor Advisor (Feb 2012 – March 2014)
Supporting LCL Value and Conventional Frozen Potato buyers, with pricing and promotional recomendations, POG creation, weekly performance reports, weekly competitive ad tracking, listing/de-listing recommendations, adhoc support, bi-weekly Vendor Advisor meetings

Customer Information Manager

CMI Insights

Client Advisor

NielsenIQ

Executive Analyst: June 2010 - April 2011
Market Analyst (Sr. & Jr.): Jan 2007 – June 2010
Data Specialist (Sr. & Jr.): Feb 2005 – Dec 2006

Account experience includes: Jamieson, Novartis, Pinnacle, Storck, High Liner, Ferrero, Ronzoni, Clover Leaf, SCA, Dr. Oetker, Mattel, Lego, Revlon, Combe, Linsey Foods, AMO, Cadbury (Confection & Beverages), Parmalat, Wrigley, JM Smuckers, Heinz, ED Smith, Playtex, Sara Lee, Jergens, Sunstar Butler, Merisant, Meow Mix & Cavendish.

Executive Analyst

Enzomedia/2Do Waterloo

Co-Owner & Project Manager

SunLife

Financial Advisor 

Chief Empathy Officer @ Data Gives Back | B Corp | Corporate Training Maestro in Analytics, Category Management & Storytelling | CPG | Foodservice | Executive Grief Ambassador | DJ

Hello! I'm Joe, and at the heart of my journey is the core belief: “Data is still about people.” 

With 20 years in the CPG and Foodservice category management, analytics and storytelling sector, I've dedicated myself to empowering professionals through specialized training while also channeling the power of data for community good.

🌐 Why Connect with Me?

• Proven Training Expertise: From mastering MS Office technicalities to Fact-Based Storytelling, I've designed courses that have fostered growth in priority areas across many departments.

• Real Impact, Real Results: My clients frequently cite "significant uplifts in confidence and competency levels" post-training.

🗣️ Testimonials:

• "Joe's expertise in the CPG sector is unmatched. His guidance has been instrumental in our business growth." 
• "From insights to action, Joe has been our pillar of strength. His commitment to giving back is truly inspiring." 
•  "Working with Joe has given us clarity, direction, and most importantly, results." 

🌟 Distinguishing Highlights:

• Founder of Data Gives Back: A Stouffville-based social enterprise, we're on a mission to blend business acumen with social responsibility, living by our tagline “Do Good With Data”.

• Certified B-Corporation (May 2023): Our commitment to upholding the highest of social and environmental standards is critical to our business. We are always striving to do better. 

• Award-Winning Impact: Honored with the “People & Professionals” accolade by the Stouffville Chamber of Commerce in 2023 for our outstanding contributions.

• Volunteer Executive Grief Ambassador with Seasons Centre for Grieving Children (Since 2020)

💼Specialized Training Courses:

• MS Office Technical Skills
• Category Management (14 modules, including Fact-Based Storytelling, The Analytic Process, and more)
• Leadership Skills
• Walmart Canada Vendor Training via 8th & Walton

Having faced adversity early in life, I've realized the profound importance of giving back, especially to initiatives like Seasons Centre for Grieving Children. Beyond corporate success, my purpose lies in driving change, fostering empathy, and support for those in need.

Ready to take your team's skills to the next level? 

Let's connect and find the perfect training solution for you: Send me a DM or email: joe@datagivesback.com

GKM Coaching

Founder & CEO

If you are a Business Owner, Coach or Consultant your customers & clients ARE using LinkedIn to look for you and how your services can help them. 

I will get you leads straight into your DM’s and grow your email list. 

Imagine 

✅ Gaining customers without spending a dime on ads
✅ Organic leads coming straight to your website, email list, and DM
✅ Experiencing the ease that comes from using an unsaturated platform that creates paid clients
✅ Not even considering what song or sound is trending 
✅ Letting go of the need for the perfect video or graphics to gain followers
✅ Logging onto find your fave media outlet is asking YOU to contribute to them

How would your life be different if you had an easy, engaging & effective way to land paying clients and you could experience immediate results, within 7 days?

What would change if the focus was on your actual expertise rather than flashy graphics, perfect videos that cost too much money?

What if the number of followers had nothing to do with whether you are able to land a client? 

Get ready for your entire marketing and business plan to become radically simple and to work. 

It’s time for you to logout of social media overwhelm and to login to LinkedIN.  GET STARTED with me as your LinkedIn Coach. 

I will teach you everything you need to become a pro at using LinkedIn to attract and close clients without the hassle and without spending money on ads.   I will teach you how to build yourself as a brand and develop your Personal Brand, right here on LinkedIn.

LinkedIn Coach | LinkedIn Sales Lead Generator | LinkedIn Marketing

Are you tired of being overworked, burned out and underpaid in your current job?
 
If you said "Yes"  You’re ready to make a move to a new career, your dream role then this coaching program is for you!

I work with amazing career professionals like you. Who are ready for a new role, higher salary, and to actually enjoy your profession.

You are the top talent employers are willing to pay top dollars to hire.  It is time to understand where your true passion and potential lie. 
 

When you land a job that is aligned with your passion, your purpose, and you feel you are making an impact in your career, you will:

✅ Make double to triple in base salary then you are right now and never have to worry about money again.
✅  Wake up each day excited to start your work, working with amazingly talented people and loving what you do and who you work for.
✅  Become a sought-out expert in your field that every Employer wants and is willing to pay you a high salary.
✅  Understand the secret to earn more money in your career and attract any employer to come to you
✅  Learn how to manage Your Career Like A Boss & Get ahead in your career and land high-paying jobs.

Inside my, High Paying Salary Job is Career Coaching Program for career professionals who are ready to go from unfulfilled and stuck to becoming the most sought out Top Talent in their industry so they can be in a career that makes them happy from the inside out and never settling another day in their life.

Inside the program, I'm going to walk you through my 4-part Career Success Blueprint.
 

This is a simplified blueprint that will make sure you are keeping yourself first & not settling in your next role.

You need to take action on the future you want while employers are paying top dollars for talent like yours!
 

 

Get access to a top-rated career coaching program today.

Career & Job Search Coach - Double Your Salary In 60 Days

Helping service base Entrepreneurs (Consultants & Coaches) create multiple revenue streams and building a successful 6 to 7 figure business.

Business Coach

Personal Branding Coach

Resume Writing Coach

Job Interview Coach

Double Your Salary In 60 Days

LinkedIn Training Facilator 

HR Superhero

Founder and CEO

HR Executive who partner's with CEO, COO CFO, and Executive Board members to develop internal growth, expand/build people and process capabilities, create/drive a culture of continuous improvement and operational excellence, and strengthen the business alignment of the HR function. Responsible for strategic HR direction and development of policies, programs, and procedures in compliance with federal and state laws

•Performed benchmarking and market pricing of jobs, redesigned and re-aligned compensation structure to market to attract and retain top talent, including ensuring high performers were at least at 65%.

•Led integration process of job evaluation, job banding, base compensation, merit, bonus, and sales incentives, as well as retention bonuses for employees.

•Led cross-functional change team to develop a high-performance organizational culture, increasing employee engagement by 17%. 

•Slashed payroll/benefits administration costs by 30% by successfully negotiating new contract agreements that negotiated pricing fees, while ensuring the continuation and enhancement of services.

•Lowered the cost of paper & ink by 45% by moving the HR Processes to a digital environment, digitizing all employee forms, employee files, correspondence and staff notifications.

•Reviewed, analyzed and managed selection, implementation of and transition to new HRIS system resulting in 20% payroll cost savings year over year and increased functionality for the HR team and staff.

•Re-align existing Human Resources functions and responsibilities to better integrate with all business units and departments for more efficient and accurate processes.

•Improved retention by 30% by developing and implementing a compensation system with established salary ranges for all positions in Canada and US.

•Developed comprehensive onboarding programs and retention management training that reduced turnover by nearly 50% in key positions.

Human Resources Executive

Employer Branding Consultant

Talent Attraction & Retention Expert

Jannat Garewal - Liberal Candidate MPP

Director of Social Media & Digital Marketing

Escape Destination Planning

Founder & Travel Planning Consultant

Escape Salon & Spa

Created and led product development and marketing through the organization's start-up phase with aggressive, groundbreaking corporate development and strategic marketing initiatives. Drove leading-edge digital marketing strategy, analytics, and thought-leadership for the company's management and execution teams.
	
•Lead 10 person department responsible for all consumer acquisition and retention marketing, branding, corporate communications, B2C marketing, and sales support, and product development.

•Implemented process improvement enabling the organization to scale effectively through rapid growth. Identified and executed the standardization of countless processes from procurement to technology, fulfillment, marketing and analytics across all departments within the company.

•Conducted analysis of new business trends to develop new services, products, and marketing distribution channels.

•Established CRM to increase sales, improve sales forecasting, and enhance account tracking on new and existing clients.

•Developed go-to-market strategies; identified core target verticals/industries and built sales tools to address them.

•Responsible for business strategy, marketing operations, identifying new market opportunities, market research, branding, and business development.

•Manage social media, promotions, print, radio, out of home, mobile media, web, SEO and Google analytics.

•Develop strategies to incorporate PR and media to further enhance brand and build market share.

•Designed and implemented digital and social media strategies with a focus on inbound marketing, consumer retention, SEM, affiliate marketing, retargeting and display marketing.

•Created growth strategy for clients, identified new business opportunities and optimized overall digital media and strategic partner mix.

•Managed branding campaigns and event marketing initiatives in print, video, web, and social media.

Co-Founder & CEO

Manntel Design & Print

Spearheaded all business development and marketing activities while overseeing the growth and profitability of the firm. Builds a client base through the implementation of an effective networking strategy among an established physician network. Provides consultation to clients regarding strategy development, operations management, revenue growth, and expense reduction.

•Created and led product development and marketing through the organization's start-up phase with aggressive, groundbreaking corporate development and strategic marketing initiatives. 

•Screened potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.

•Controlled all stages of the client projects from the design process including innovation, development, and actualization, leveraging the knowledge of the target market to enhance customer footprint and increase company profitability.

•Managed a creative team that serviced client projects from concept to back-end build-out for all clients. Helped to establish a new marketing plan and vision for new business development and additional partnerships.

•Lead website design and redesign client projects resulting in audience growth, better user experiences, deeper engagement, lower bounce rates, and more effective advertising.

•Manage technology and business roadmap through analysis of industry and market trends, competitors, growth opportunities and internal performance.

•Defined vision and initial strategies for establishing a strong market presence and growing a sustainable client portfolio.

•Controlled all stages of the campaign design process including innovation, development, and actualization, leveraging the knowledge of the target market to enhance customer footprint and increase company profitability.

Morgan Corporation

Managed a broad range of HR functions in a stand-alone role for the entire Canadian operation.  Was recognized company-wide as one of the key players in taking the Canadian non-profitable organization and turning it into a profitable one by implementing various HR strategies and Employee Programs to increase productivity. 

Instrumental in supporting a transition, managing change and driving the organizational efficiency for all employees during the acquisition of Commercial Babcock by Morgan Corporation.  

Managed and mitigated risk by providing timely HR consular to align staff and management in the resolution of all employee relations issues. 

Proficient in the application of PIPEDA and Privacy Act as it relates to employee privacy and the maintenance of all employee records in the organizational HRIS. 

Partnered with the payroll department to design and implement a company-wide benefits audit to improve administration and billing compliance in benefit plans.

Conducted market compensation analysis for all positions. Workforce planning during peaks and valleys to best utilize resources. 

Provided succession planning strategy and guided employees in career development, identifying possible career paths within the organization. 

Supported company-wide Employee satisfaction surveys and participated in change planning development based on results.

Utilized innovative recruitment methodology and “out of the box” approaches to successfully fill all open positions with high-quality candidates.  Responsible for full-cycle recruitment.   

Oversaw and implemented safety audits and program improvements in conjunction with JHSC to eliminate recurrence and achieved zero lost time standard over a twelve-month period.

Human Resources Manager

Reviewing reports for logic, reasonability and accuracy, and ensuring they meet the client's requirements
• Preparing client reports and other deliverables
• Gathering, manipulating, and summarizing data
• Ensuring timely and accurate processing of client data
• Producing weekly, monthly and ad-hoc client reports
• Creating internal data summary reports
• Working closely with the benefits client team, insurance carriers, internal call center and the offshore team
• Responding to client requests and completing internal workflows
• Processing incoming documents
• Identifying, suggesting and working to implement process efficiencies across clients

Benefits and Processing Analyst 

Transcom

Provided daily HR support services, including management of high-volume recruitment, service delivery, office administration, program development and implementation, procedure and policy enforcement, and strategic alignment of workforce with corporate goals. Addressed various employee concerns in disability, compensation, employee programs, and leaves of absence. Recognized opportunities for improvement in performance and attendance. Advised Managers and Supervisors on performance appraisal/coaching strategies and corrective actions including termination.
	Reduced absenteeism by 2% each month by developing and implementing Attendance, LOA and Accommodation Tracker; reached lowest levels of absenteeism in company history.
	Successfully filled 25 customer service rep positions within 2 weeks by actively managing the talent pool of qualified candidates on weekly basis. 
	Improved employee interaction, productivity, and overall environment with Employee Morale Boost Program and organizational structure free from harassment, violence, substance abuse, and discrimination.
	Spearheaded company’s first Wellness Program, providing stress release strategies and health tips, discounts for gym memberships, and Daily Walk Committee.
	Eliminated substance and alcohol abuse issues by immediately implementing upstairs bathroom monitoring and locking system.
	Planned and executed numerous employee events, including Employee Appreciation Day, Chili Fund Raising, Survey Boot Camp, and St. Patrick’s Day; created more recreational events in first two months vs. company’s previous 2 years.

HR Manager

Kruger Products L.P.

Responsible for providing talent management and full-cycle recruitment services. Delivered support to Business Leaders and HR personnel by owning the recruitment process from request approval through offer letter and on boarding planning.  Engaged with candidates and potential candidates to generate interest in KPL Successfully rolled out HRIS System Taleo and ET Web.  Trained corporate managers and employees on newly acquired performance management systems ensured accurate weekly recruitment reports and established and managed all individual profiles.  

	Proactively sourced potential applicants from a variety of sources and managed relationships with vendors to support continuous flow of talent
	Optimized recruitment methods and leverage systems to track and communicate with applicants.
	Developed tools to support the recruitment process, including interviewing guides, telephone screening guides, and forms standardization.  
	Measured hiring success by tracking turnover and conducting orientation surveys and exit interviews. 
	Created advanced training and presentation materials for Kareal and EP-REP systems implementation and use.
	Developed standardized reporting, user validation testing, accurate and complete test plans and conducted testing of Taleo and ETWeb systems.

HR Specialist

𝗧𝗿𝘂𝘀𝘁𝗲𝗱 𝗟𝗲𝗮𝗱𝗲𝗿 𝗯𝘆 CBS News. 𝐖𝐚𝐥𝐥 𝐒𝐭𝐫𝐞𝐞𝐭 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 & 𝐓𝐡𝐞 𝐆𝐥𝐨𝐛𝐞 𝐚𝐧𝐝 𝐌𝐚𝐢𝐥, 𝗩𝗼𝗶𝗰𝗲 𝗼𝗳 𝗔𝗺𝗲𝗿𝗶𝗰𝗮 𝗮𝗻𝗱 𝘃𝗮𝗿𝗶𝗼𝘂𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝘀. 𝗔𝘄𝗮𝗿𝗱𝗲𝗱 𝗧𝗵𝗲 𝗠𝗼𝘀𝘁 𝗔𝗱𝗺𝗶𝗿𝗲𝗱 𝗚𝗹𝗼𝗯𝗮𝗹 𝗜𝗻𝗱𝗶𝗮𝗻𝘀 2021 & #1 Amazon Bestseller Author. 


I am a survivor of Domestic Abuse, which led me to carve out a life as a self-made woman.  Today not only am a successful 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙒𝙤𝙢𝙖𝙣, 𝙗𝙪𝙩 𝙖𝙡𝙨𝙤 𝙖𝙣 𝙄𝙣𝙩𝙚𝙧𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝙎𝙥𝙚𝙖𝙠𝙚𝙧, 𝙋𝙪𝙗𝙡𝙞𝙨𝙝𝙚𝙙 𝘼𝙪𝙩𝙝𝙤𝙧 𝙖𝙣𝙙 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝙏𝙝𝙤𝙪𝙜𝙝𝙩 𝙇𝙚𝙖𝙙𝙚𝙧 & 𝙄𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙧. 


My biggest passion is helping others which led me to launch my Coaching business, GKM Coaching, during the pandemic.

I am referred to as a "Social Selling Boss" as I am a pro at using LinkedIn to attract and close clients without the hassle and without spending money on ads.   

💰 𝐈 𝐡𝐞𝐥𝐩 𝐂𝐨𝐚𝐜𝐡𝐞𝐬 & 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭𝐬 𝐠𝐫𝐨𝐰 𝐭𝐡𝐞𝐢𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐛𝐲 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬 𝐚𝐬 𝐚 𝐁𝐫𝐚𝐧𝐝 𝐚𝐧𝐝 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 "𝐆𝐨-𝐓𝐨 𝐄𝐱𝐩𝐞𝐫𝐭𝐬" 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐦𝐲 𝐆𝐫𝐨𝐰 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐖𝐢𝐭𝐡 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐏𝐫𝐨𝐠𝐫𝐚𝐦.💰

📞 Reach out to me today and let's grow your business using LinkedIn 👈🏼



I am also on a mission to help Career professionals be in a career that is purpose-driven, aligned with their soul divine self and fulfilling from the inside out.  

𝐈 𝐚𝐦 𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐭 𝐢𝐧 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 💰 6 𝐅𝐢𝐠𝐮𝐫𝐞 𝐂𝐚𝐫𝐞𝐞𝐫𝐬.  My Coaching program has already helped 200s+ of Career Professionals double to even triple their salaries in as little as 60 days or less. 


As a Career Coach:

𝗩𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝘆
On a mission to get Career Professional in a career that is fulling & makes them happy from the inside out by uncovering their true purpose in their career. 



𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲
Expert in positioning, messaging, marketing & branding for Career Professionals


𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥
Guiding Career Professionals in building 6+ figure 💰 Careers by clarifying their positioning & and branding themselves as “Go-To Expert”.


𝐈 𝐚𝐦 𝐚𝐥𝐬𝐨 𝐫𝐞𝐟𝐞𝐫𝐫𝐞𝐝 𝐭𝐨 𝐚𝐬 𝐭𝐡𝐞 👑 "𝐐𝐮𝐞𝐞𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐇𝐢𝐝𝐝𝐞𝐧 𝐉𝐨𝐛 𝐌𝐚𝐫𝐤𝐞𝐭" because my strategies to accessing the Hidden Job Market work, even if you dont like Networking!


👉🏼 If you want to make more money in your career and want to build a successful 6+ Figure Career, contact me directly on LinkedIn today! 👈🏼

taplio

The Battle

Joe Lyons-Rising

Gurpreet Kaur Mann

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