Joe Lyons-Rising

Data Gives Back Inc.

Corporate Trainer | Mental Health Advocate

Founder & Chief Empathy Officer

Seasons Centre for Grieving Children

Grief Facilitator

Executive Grief Ambassador 

8th & Walton

We were thrilled to partner with the leading Walmart training and consulting company in Canada and the US, 8th & Walton, starting in May 2023. 

FACT: To work on the Walmart Canada account as a Vendor, you need specialized training.

Due to the complex nature of available data and steps to run reports and analysis in Retail Link® via DSS, training is essential.

In my 10+ years of experience working on the Walmart account, first as a Category Advisor, then as Director of Insights, I can't stress enough how much you can increase your partnership and business sales with Walmart through data.

There really isn't another retailer in Canada that requires this level of data understanding and insights to successfully manage your day-to-day business.

And the big cherry on top? 🍒

8th & Walton is also a certified B Corp like us at Data Gives Back Inc., also "Doing Good with Data" by donating 10% of their revenue to children's charities 😊 💓

👉 Book a free chat with me in the comments below to learn more about their incredible Walmart Canada vendor training courses, offered monthly.

Business Development Lead - Canada

Centennial College

Member of the Program Advisory Council (PAC): Business Analytics and Insights Program

Sofina Foods Inc.

Director, Customer Insights

Senior Category Manager

McCain Foods

Walmart Category Advisor (April 2014 - September 2014)
Supporting Walmart category buyers, with weekly performance reports and competitive ad tracking, listing/de-listing recommendations, adhoc support and full modular builds.

LCL Vendor Advisor (Feb 2012 – March 2014)
Supporting LCL Value and Conventional Frozen Potato buyers, with pricing and promotional recomendations, POG creation, weekly performance reports, weekly competitive ad tracking, listing/de-listing recommendations, adhoc support, bi-weekly Vendor Advisor meetings

Customer Information Manager

CMI Insights

Client Advisor

NielsenIQ

Executive Analyst: June 2010 - April 2011
Market Analyst (Sr. & Jr.): Jan 2007 – June 2010
Data Specialist (Sr. & Jr.): Feb 2005 – Dec 2006

Account experience includes: Jamieson, Novartis, Pinnacle, Storck, High Liner, Ferrero, Ronzoni, Clover Leaf, SCA, Dr. Oetker, Mattel, Lego, Revlon, Combe, Linsey Foods, AMO, Cadbury (Confection & Beverages), Parmalat, Wrigley, JM Smuckers, Heinz, ED Smith, Playtex, Sara Lee, Jergens, Sunstar Butler, Merisant, Meow Mix & Cavendish.

Executive Analyst

Enzomedia/2Do Waterloo

Co-Owner & Project Manager

SunLife

Financial Advisor 

Chief Empathy Officer @ Data Gives Back | B Corp | Corporate Training Maestro in Analytics, Category Management & Storytelling | CPG | Foodservice | Executive Grief Ambassador | DJ

Hello! I'm Joe, and at the heart of my journey is the core belief: “Data is still about people.” 

With 20 years in the CPG and Foodservice category management, analytics and storytelling sector, I've dedicated myself to empowering professionals through specialized training while also channeling the power of data for community good.

🌐 Why Connect with Me?

• Proven Training Expertise: From mastering MS Office technicalities to Fact-Based Storytelling, I've designed courses that have fostered growth in priority areas across many departments.

• Real Impact, Real Results: My clients frequently cite "significant uplifts in confidence and competency levels" post-training.

🗣️ Testimonials:

• "Joe's expertise in the CPG sector is unmatched. His guidance has been instrumental in our business growth." 
• "From insights to action, Joe has been our pillar of strength. His commitment to giving back is truly inspiring." 
•  "Working with Joe has given us clarity, direction, and most importantly, results." 

🌟 Distinguishing Highlights:

• Founder of Data Gives Back: A Stouffville-based social enterprise, we're on a mission to blend business acumen with social responsibility, living by our tagline “Do Good With Data”.

• Certified B-Corporation (May 2023): Our commitment to upholding the highest of social and environmental standards is critical to our business. We are always striving to do better. 

• Award-Winning Impact: Honored with the “People & Professionals” accolade by the Stouffville Chamber of Commerce in 2023 for our outstanding contributions.

• Volunteer Executive Grief Ambassador with Seasons Centre for Grieving Children (Since 2020)

💼Specialized Training Courses:

• MS Office Technical Skills
• Category Management (14 modules, including Fact-Based Storytelling, The Analytic Process, and more)
• Leadership Skills
• Walmart Canada Vendor Training via 8th & Walton

Having faced adversity early in life, I've realized the profound importance of giving back, especially to initiatives like Seasons Centre for Grieving Children. Beyond corporate success, my purpose lies in driving change, fostering empathy, and support for those in need.

Ready to take your team's skills to the next level? 

Let's connect and find the perfect training solution for you: Send me a DM or email: joe@datagivesback.com

Continuing to leverage world-class data insights to help FMCG and other industries to drive sales, share, and broader business success. I particularly love supporting startups/SMB CPG/non-profit/non-CPG organizations who drive social impact/sustainability

CPG SMB (Small/Medium Business) Client Business Partner

Use world-class data insights to help FMCG and other industries to drive sales, share, and broader business success. I particularly love supporting startups/SMB CPG/non-profit/non-CPG organizations who drive social impact/sustainability

CPG SMB (Small/Medium Business) Strategic Insights

Use world-class consumer insights to help FMCG and other industries to drive sales & share. 

Particular passion for using insights that drive sustainability and social impact. If this is something that interests you too, let's talk!

Consumer Insights Consultant

Supported a major Canadian retail client to make better business decisions through data and consulting support, including around social impact and sustainability.

Retail Insights Consultant

Our Better Selves

Our Better Selves is a community of change agents who are focused on building their careers & lives around values of personal development, service and impact. They are sick of the status quo but get overwhelmed by the noise in the world around us. In this community, they find a place to ignite their journey surrounded by quality people who care and share their values.

Each community member will do things in their own way: leveraging different skillsets, passions, and social impact issues. However, everyone is united by the need to align our individual flourishing with the flourishing of the world around us.

Given all the challenges we face, the best time to have started this community would have been 10 years ago, but the next best time is today. If this is of interest to you, message me!

Looking forward to meeting you!

Founder

Independent

Have supported a set of clients from the US and Canada in strategic planning, market research, leadership development training, and leadership and personal coaching. 

Specific experience includes:
-consult on curriculum development and evaluation
-understanding the audience, and preparing forms of needs assessments
-delivering to a variety of audiences, ranging from ages 18 to 60

Independent Facilitator, Trainer and Coach, Consultant

Building upon my previous role, this role has higher expectations of client satisfaction, actionable insights, and creative problem solving to drive client growth strategies in an ever-changing and exceedingly difficult CPG market. This includes more interactions with the client and more senior internal stakeholders.

Currently, I work directly with insights, marketing, and category management departments at Shoppers Drug Mart (SDM) to drive actionable analytic insights. I leverage a variety of data sources, including Nielsen MarketTrack and Homescan to help drive share for SDM.

Market Analyst - Retail Services

• Work in Continuous Analytics supporting a variety of consumer goods manufacturers on an on-going basis
• Leverage research from Nielsen (such as MarketTrack, Homescan, etc) and beyond to drive actionable insights and recommendations for clients
• Deal with a range of business issues, including promotional effectiveness, product assortment, distribution strategy, consumer segmentation and innovation

Associate Analyst

WLU Students' Union

Responsibilities and Competencies:

•Responsible for strategic direction of the organization
•Supervised a management team of six Vice-Presidents  and a Chief Operating Officer/General Manager
•Advised the Board of Directors on matters of governance policy to enhance organizational efficiency and accountability to stakeholders
•Responsible for creating, managing and maintaining a multi-million dollar operating budget

Major Accomplishments:

•Through a research-intensive and consultative process, I led a multi-site governance and operational structure review, and implementation of the findings
•Through advocacy efforts along with internal organizational changes, I led the process to reverse the poor performance of the food service operations at Laurier
•Led the creation of an innovative first-in-country program at Laurier which would provide comprehensive counseling advice on numerous matters ranging from mental health and diet to legal and financial advice
•Reformed several programs which were performing unsatisfactorily

President and CEO

The world needs people to stand up and solve problems.

I am focusing on two main things to do this in 2024:
1) I will continue to build out my Our Better Selves Community: a community of change agents working on themselves, supporting each other, and re-orienting their careers & lives to work on important social impact issues.
2) Given my interests, skills, and professional work, I will be a catalyst for driving health and sustainability in the CPG/FMCG industry. In particular, I see myself supporting the up and coming David's (vs Goliath's)

For more information on Our Better Selves: check out our website: ourbetterselves.org

To keep up with my work around driving sustainability in CPG, you have a few options:
1) Follow me here on LinkedIn
2) Reach out to me if you just want to chat about these issues, or you think I can help. I love jamming on these issues, and learning along the way!

We have a tough road ahead of us in 2024, but such an opportunity to build a better world. I hope you will join me.

Nick Gibson

Are you in the health policy world? 



Government, non-profit, research, think tanks... you name it...

NielsenIQ Canada has something for you: we are running a webinar on December 11th at 1pm ET called "The Health Shift: What Consumers Want & How Policy May Help" 

If you have been paying attention to much of what I have shared over the last couple years, you will have noticed that health-conscious trends are accelerating. And in my conversations with policy makers and advisors - it is clear that folks are taking notice. 

This webinar explores the state of consumer priorities around health and wellness, grounded in actual purchase data, and how policy makers and advisors can support further shifts towards healthier living. 

This is great for anyone in the health policy world who wants to get the ground truth on what consumers are thinking and what they are actually buying in order to formulate sound policy.

If you are interested: 
-Like this post
-Comment: "I'm in"
-Fill out our quick registration form in the comments

Perhaps you can tag a friend or colleague that you think would be a good fit!

Pierre-Marc Denault and I look forward to hosting you in a couple weeks!

Unleashing David's (vs Goliath's) in CPG & Trying to Solve Big Problems in the World

As you are managing your way through these new regulations (and adjusting strategy as consumer behaviour shifts), NielsenIQ is here to help.

We are already tracking this roll out, and will have some preliminary findings by the end of the year. 

DM me or Pierre-Marc Denault for more

Starting Jan. 1, 2026, foods high in sugar, sodium or saturated fat will require new front-of-package warnings. Here’s what retailers and suppliers need to know about compliance, enforcement and how these changes could affect sales.
https://ow.ly/Gr9t50Xq4c0

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