Joe Lyons-Rising

Data Gives Back Inc.

Corporate Trainer | Mental Health Advocate

Founder & Chief Empathy Officer

Seasons Centre for Grieving Children

Grief Facilitator

Executive Grief Ambassador 

8th & Walton

We were thrilled to partner with the leading Walmart training and consulting company in Canada and the US, 8th & Walton, starting in May 2023. 

FACT: To work on the Walmart Canada account as a Vendor, you need specialized training.

Due to the complex nature of available data and steps to run reports and analysis in Retail Link® via DSS, training is essential.

In my 10+ years of experience working on the Walmart account, first as a Category Advisor, then as Director of Insights, I can't stress enough how much you can increase your partnership and business sales with Walmart through data.

There really isn't another retailer in Canada that requires this level of data understanding and insights to successfully manage your day-to-day business.

And the big cherry on top? 🍒

8th & Walton is also a certified B Corp like us at Data Gives Back Inc., also "Doing Good with Data" by donating 10% of their revenue to children's charities 😊 💓

👉 Book a free chat with me in the comments below to learn more about their incredible Walmart Canada vendor training courses, offered monthly.

Business Development Lead - Canada

Centennial College

Member of the Program Advisory Council (PAC): Business Analytics and Insights Program

Sofina Foods Inc.

Director, Customer Insights

Senior Category Manager

McCain Foods

Walmart Category Advisor (April 2014 - September 2014)
Supporting Walmart category buyers, with weekly performance reports and competitive ad tracking, listing/de-listing recommendations, adhoc support and full modular builds.

LCL Vendor Advisor (Feb 2012 – March 2014)
Supporting LCL Value and Conventional Frozen Potato buyers, with pricing and promotional recomendations, POG creation, weekly performance reports, weekly competitive ad tracking, listing/de-listing recommendations, adhoc support, bi-weekly Vendor Advisor meetings

Customer Information Manager

CMI Insights

Client Advisor

NielsenIQ

Executive Analyst: June 2010 - April 2011
Market Analyst (Sr. & Jr.): Jan 2007 – June 2010
Data Specialist (Sr. & Jr.): Feb 2005 – Dec 2006

Account experience includes: Jamieson, Novartis, Pinnacle, Storck, High Liner, Ferrero, Ronzoni, Clover Leaf, SCA, Dr. Oetker, Mattel, Lego, Revlon, Combe, Linsey Foods, AMO, Cadbury (Confection & Beverages), Parmalat, Wrigley, JM Smuckers, Heinz, ED Smith, Playtex, Sara Lee, Jergens, Sunstar Butler, Merisant, Meow Mix & Cavendish.

Executive Analyst

Enzomedia/2Do Waterloo

Co-Owner & Project Manager

SunLife

Financial Advisor 

Chief Empathy Officer @ Data Gives Back | B Corp | Corporate Training Maestro in Analytics, Category Management & Storytelling | CPG | Foodservice | Executive Grief Ambassador | DJ

Hello! I'm Joe, and at the heart of my journey is the core belief: “Data is still about people.” 

With 20 years in the CPG and Foodservice category management, analytics and storytelling sector, I've dedicated myself to empowering professionals through specialized training while also channeling the power of data for community good.

🌐 Why Connect with Me?

• Proven Training Expertise: From mastering MS Office technicalities to Fact-Based Storytelling, I've designed courses that have fostered growth in priority areas across many departments.

• Real Impact, Real Results: My clients frequently cite "significant uplifts in confidence and competency levels" post-training.

🗣️ Testimonials:

• "Joe's expertise in the CPG sector is unmatched. His guidance has been instrumental in our business growth." 
• "From insights to action, Joe has been our pillar of strength. His commitment to giving back is truly inspiring." 
•  "Working with Joe has given us clarity, direction, and most importantly, results." 

🌟 Distinguishing Highlights:

• Founder of Data Gives Back: A Stouffville-based social enterprise, we're on a mission to blend business acumen with social responsibility, living by our tagline “Do Good With Data”.

• Certified B-Corporation (May 2023): Our commitment to upholding the highest of social and environmental standards is critical to our business. We are always striving to do better. 

• Award-Winning Impact: Honored with the “People & Professionals” accolade by the Stouffville Chamber of Commerce in 2023 for our outstanding contributions.

• Volunteer Executive Grief Ambassador with Seasons Centre for Grieving Children (Since 2020)

💼Specialized Training Courses:

• MS Office Technical Skills
• Category Management (14 modules, including Fact-Based Storytelling, The Analytic Process, and more)
• Leadership Skills
• Walmart Canada Vendor Training via 8th & Walton

Having faced adversity early in life, I've realized the profound importance of giving back, especially to initiatives like Seasons Centre for Grieving Children. Beyond corporate success, my purpose lies in driving change, fostering empathy, and support for those in need.

Ready to take your team's skills to the next level? 

Let's connect and find the perfect training solution for you: Send me a DM or email: joe@datagivesback.com

Conagra Brands

Team Lead - Category Insights and Analytics 

Senior Category Commercial Manager

element54

Vice President

Colgate-Palmolive

Accountable for Category Development initiatives across Oral Care categories, owner of category analytics. Support LCL with Oral Care category insights; mentor and develop junior team members; 3rd party relationship management.

Retail Category Development Manager

Reckitt

Responsible for delivery of sales and profit targets across our Health and Personal Care brand portfolio at LCL and Shoppers Drug Mart (approximately $16 MM in sales). End-to-end management of all customer interactions, negotiations, and joint business planning

Key Account Manager

As the Category Advisor supporting LCL, responsible for delivering actionable insights that improved category performance and drove retailer share gain. Internally, responsible for being the “category expert” for RB and working with various stakeholders to guide the development of brand and channel strategies.

Category Manager

PepsiCo Foods Canada

Responsible for developing actionable insights that drive healthy category growth across C&G and Drug channels. Manage all corporate reporting tools and act as the subject-matter expert on all Nielsen and loyalty data sources.

- Presented a compelling category story to regain lost distribution at 400 Petro Canada sites (1.2MM in annual sales) 
- When asked to advise on merchandising of Couch-Tard (Mac’s) new private-label potato chips, gained approval on a proposal that grew PFC space by more than 10%, while improving core-brand positioning and overall consumer shopability.
- Led the development and rollout of a new global analytic tool, responsible for the tool’s socialization across the organization.
- Redesigned training agendas and materials used to train new hires on all analytic tools, improving the on-boarding process

- Led a team of 15 sales representatives, acting as a coach and encouraging ongoing professional development
- Managed a multi-channel, high-profile sales territory that exceeded targets on sales and unsalables
- Nominated for 2013 District Sales Leader of the Year in the Toronto West zone

District Sales Leader

Loblaw Companies Limited

- Managed category assortment and developed merchandising strategies
- Responsible for planning promotional activity across 11 banners
- Assisted in the design and implementation of planograms and seasonal programs

Merchant

- Support the attainment of category objectives by providing a wide range of activities.
- Responsible for the execution of promotional plans and pricing, inventory management, O & A activities and reporting.

Associate Merchant

PepsiCo - Frito Lay

- Accountable for the execution of sales priorities, weekly activity features and thematic programs.

Large Account Sales Representative

University of Ottawa

- Assisted in course design and student evaluation. Responsible for organizing weekly workshops and seminars.
- Provided research assistance on several projects funded by the Social Sciences and Humanities Council of Canada, Citizenship and Immigration Canada, and the Metropolis Project. Presented findings at regional, national, and international academic conferences.

Research and Teaching Assistant

Frito Lay

- Gained valuable front-line sales experience by working with several veteran Sales Reps.
- Communicated with written and verbal feedback to full-time Sales Reps after their vacations to assist them with developing sales strategies to capitalize on business opportunities.

Route Relief Sales Representative

I am passionate about helping people and businesses grow

My career has brought me many diverse experiences across CPG, Retail, and Market Research sectors, and these wide-ranging experiences have helped shape me as a leader.

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Joe Lyons-Rising

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