Joe Lyons-Rising

Data Gives Back Inc.

Corporate Trainer | Mental Health Advocate

Founder & Chief Empathy Officer

Seasons Centre for Grieving Children

Grief Facilitator

Executive Grief Ambassador 

8th & Walton

We were thrilled to partner with the leading Walmart training and consulting company in Canada and the US, 8th & Walton, starting in May 2023. 

FACT: To work on the Walmart Canada account as a Vendor, you need specialized training.

Due to the complex nature of available data and steps to run reports and analysis in Retail Link® via DSS, training is essential.

In my 10+ years of experience working on the Walmart account, first as a Category Advisor, then as Director of Insights, I can't stress enough how much you can increase your partnership and business sales with Walmart through data.

There really isn't another retailer in Canada that requires this level of data understanding and insights to successfully manage your day-to-day business.

And the big cherry on top? 🍒

8th & Walton is also a certified B Corp like us at Data Gives Back Inc., also "Doing Good with Data" by donating 10% of their revenue to children's charities 😊 💓

👉 Book a free chat with me in the comments below to learn more about their incredible Walmart Canada vendor training courses, offered monthly.

Business Development Lead - Canada

Centennial College

Member of the Program Advisory Council (PAC): Business Analytics and Insights Program

Sofina Foods Inc.

Director, Customer Insights

Senior Category Manager

McCain Foods

Walmart Category Advisor (April 2014 - September 2014)
Supporting Walmart category buyers, with weekly performance reports and competitive ad tracking, listing/de-listing recommendations, adhoc support and full modular builds.

LCL Vendor Advisor (Feb 2012 – March 2014)
Supporting LCL Value and Conventional Frozen Potato buyers, with pricing and promotional recomendations, POG creation, weekly performance reports, weekly competitive ad tracking, listing/de-listing recommendations, adhoc support, bi-weekly Vendor Advisor meetings

Customer Information Manager

CMI Insights

Client Advisor

NielsenIQ

Executive Analyst: June 2010 - April 2011
Market Analyst (Sr. & Jr.): Jan 2007 – June 2010
Data Specialist (Sr. & Jr.): Feb 2005 – Dec 2006

Account experience includes: Jamieson, Novartis, Pinnacle, Storck, High Liner, Ferrero, Ronzoni, Clover Leaf, SCA, Dr. Oetker, Mattel, Lego, Revlon, Combe, Linsey Foods, AMO, Cadbury (Confection & Beverages), Parmalat, Wrigley, JM Smuckers, Heinz, ED Smith, Playtex, Sara Lee, Jergens, Sunstar Butler, Merisant, Meow Mix & Cavendish.

Executive Analyst

Enzomedia/2Do Waterloo

Co-Owner & Project Manager

SunLife

Financial Advisor 

Chief Empathy Officer @ Data Gives Back | B Corp | Corporate Training Maestro in Analytics, Category Management & Storytelling | CPG | Foodservice | Executive Grief Ambassador | DJ

Hello! I'm Joe, and at the heart of my journey is the core belief: “Data is still about people.” 

With 20 years in the CPG and Foodservice category management, analytics and storytelling sector, I've dedicated myself to empowering professionals through specialized training while also channeling the power of data for community good.

🌐 Why Connect with Me?

• Proven Training Expertise: From mastering MS Office technicalities to Fact-Based Storytelling, I've designed courses that have fostered growth in priority areas across many departments.

• Real Impact, Real Results: My clients frequently cite "significant uplifts in confidence and competency levels" post-training.

🗣️ Testimonials:

• "Joe's expertise in the CPG sector is unmatched. His guidance has been instrumental in our business growth." 
• "From insights to action, Joe has been our pillar of strength. His commitment to giving back is truly inspiring." 
•  "Working with Joe has given us clarity, direction, and most importantly, results." 

🌟 Distinguishing Highlights:

• Founder of Data Gives Back: A Stouffville-based social enterprise, we're on a mission to blend business acumen with social responsibility, living by our tagline “Do Good With Data”.

• Certified B-Corporation (May 2023): Our commitment to upholding the highest of social and environmental standards is critical to our business. We are always striving to do better. 

• Award-Winning Impact: Honored with the “People & Professionals” accolade by the Stouffville Chamber of Commerce in 2023 for our outstanding contributions.

• Volunteer Executive Grief Ambassador with Seasons Centre for Grieving Children (Since 2020)

💼Specialized Training Courses:

• MS Office Technical Skills
• Category Management (14 modules, including Fact-Based Storytelling, The Analytic Process, and more)
• Leadership Skills
• Walmart Canada Vendor Training via 8th & Walton

Having faced adversity early in life, I've realized the profound importance of giving back, especially to initiatives like Seasons Centre for Grieving Children. Beyond corporate success, my purpose lies in driving change, fostering empathy, and support for those in need.

Ready to take your team's skills to the next level? 

Let's connect and find the perfect training solution for you: Send me a DM or email: joe@datagivesback.com

Circana

Solution Enablement, Consultant

GELMOMENT INC

Gelmoment is a Canadian company which offers DIY, high quality, specially formulated gel polish without the hassle of a base or top coat.  Convenience of a full cure within 45-60 seconds. We offer fun tools and accessories so you can make your manicure dreams come to life. Gelmoment has expanded outside of gel polish and offers Face and Body care too.  It’s safe, even for children. It’s eco-friendly, non-toxic, latex-free, lead-free and more. Over 130 colours to choose from. It’s easy! It’s fast and last up to 14 days.  No need to leave the comfort of your home to enjoy a mani or pedi of your liking. Plus, you can change it up as often as you want. Our special formula ‘Flake Off’ makes polish removal fast and simple.   

Visit me at http://theshannonfiles.gelmoment.com to learn more or to Shop.

Independent Distributor

Product Consultant

Nielsen

Led Retailer Output work stream and provided subject matter expertise to successfully transition retailer and manufacturer solutions onto the Nielsen global data platform, Connect Express and/or Adhoc Web.

Operations, Retail Transformation Enablement Manager

Managing a dedicated team focused for the delivery and support for core retailer services and driving the collaboration with Canadian Retail leadership, by leading the Operations and Technology groups towards meeting our strategic initiatives.

Operations, Retail Client Delivery Manager

The transition from Product Leadership to GBS Operations did not change my role. However, reporting to the GBS Operations Canadian Portfolio leader strengthens the planning, communication and teamwork necessary to facilitate the successful and flawless execution of business initiatives.

Operations, Retail Measurement Client Service Executive

Reporting to the VP of Retail Consumption, I support the Canadian Retail Measurement Product leadership team by coordinating the internal resources necessary to execute on Product initiatives (Operations, MSci, Decision Support, Application Development, Technical Support, Pricing and Contracts, Professional Servces) and enhancements for products and services for Retailers and Manufacturers. RMS products include: MarketTrack Gold, MarketTrack Classic, Strategic Planner, Toy*Track, Category Review, FastTrack, Walmart MarketView, StoreView, and more) . I am also responsible for creating and maintaining product documentation for internal and external clients and supporting Professional Services. Identifying opportunities for process improvements and collaborating with all departments to communicate and execute the changes is key to this role. 
Expert knowledge of key tools and platforms such as, but not limited to: Nielsen Answers Desktop, Nielsen Answers, Infact and relational databases, and Workstation Plus

Product Leadership, Client Service Executive

Ipsos Interactive Services

Responsible for building and supporting the IIS business strategy towards developing the online business of ASI within Ipsos North America. Establish and maintain positive business relationships with key stakeholders. Identify business opportunities and new product ideas.  Create awareness of  IIS products and capabilities assisting various teams with marketing and sales materials.  Define the added value proposition and develop tactics to drive strategies. manage critical business situations between client and internal departments. Build pricing policies associated with offerings. Faciliate communications between cross departments.

Director, Client Service - NA ASI

Responsible for the development and leadership of a team comprised of managers, copywriters, graphic designers, and web developers to support the Ipsos I-Say panelist survey communications, website, and incentives programs in North America and Europe.

Director, Global Online Communications & Incentives

Ensures that the IT Infrastructure organization effectively utilizes ITIL compliant processes for change management to effectively and consistently deliver services and reducing risks to the technology environment
-Provides Leadership in implementing Change Management 
-Defines ITIL compliant processes 
-Creates and administers processes to facilitate continual process improvement and evolution as related to ChM
-Creates presentations/in-house training to educate Infrastructure associates on ChM procedures
-Oversees the implementation, training, and rollout of integrated ChM toolset (processes, roles, systems)
-Serves as the coordination point of the ChM processes across the Service Delivery teams
-Monitors and measures the effectiveness of ChM
-Facilitates Change Control sessions with the Service Delivery teams, in which planned Changes will be reviewed, prioritized and scheduled
-Liaison to Release and Configuration Managers to ensure full integration of processes

Infrastructure Change Management Lead - North America

Secretarial Support to VP Client Development
Administrative Support to VP Client Development
Data Analyst (renamed to Client Service Representative). I was chosen as first CSR as pilot role which expanded to a variety of roles throughout the years.)
Sr. CSR - Team SELECT (original team)
Decision Support Services - Technical Support Hotline
DSS - Workstation Plus Software Trainer
DSS - Workstation Plus Syndicated and Client Application Building
DSS - Workstation Plus Software Quality Assurance and Technical Writer
DSS - Manager of Quality Assurance - Workstation Plus
DSS - Manager of Quality Assurance and Technical Support

Client Development & Decision Support Services - Various roles

Responsibilities included:  
defining the vision and setting strategic direction for the newly formed Solution Implementation team
Plan and manage cross-departmental/functional operations to ensure and enforce client servicing standards and process efficiencies.  
Requirements validation, coordination of user acceptance testing, communication, deployment, process definition and conformance, and standardization of:
•	Client facing business solutions delivered through Nielsen proprietary online portal (Nielsen Answers) 
•	Solution Technology 
•	Security Administration (Client Setup, Order Fulfillment, Database Access, etc).
Liason between business and technical consultants, to ensure high quality, secure and maintainable online (on demand and prescheduled) solutions for both retail and manufacturer clients.

Decision Support Services- Manager, Online Solutions

Responsible for leading the Canadian product management of Nielsen's key desktop software and online technologies. Accountabilities included:
gathering, documenting and validating business requirements
prioritizing and negotiating local needs versus global product needs with the Global Product Marketing Team
coordination of user acceptance testing
validation of design specifications and development releases to business requirements
identifying & communicating any gaps, 
documentation and installation set creation and distribution, communication to internal and external clients

Decision Support Services - Sr. Marketing Specialist

About me & key skills:
-Loyal, detailed, people person
-Proactive and accountable
-Brings light heartedness, humour and compassion to the table
-Collaboration with cross functional teams
-Strong technical aptitude with the ability and willingness to learn and become SME 
-Process Management & documentation
-Relationship building and negotiation across all levels of the organization
-Project Management

My Passions:
-my kid, family and friends
-gardening of the flower kind 🌷
-Client advocacy and translating client needs to various stakeholders (Technology, Product, Operations, Data Sci)
-Customer Experience
-Supporting strategic and tactical operational and product design and implementations
-Focus on end to end quality and user experience
-Problem solving and designing solutions to address client challenges
-Any Data (POS, eCommerce, Loyalty, Surveys) that leads to insights and action

Technical Stuff:
-proficiency with Microsoft Office Suite, Google Suite, BI MicroStrategy, SQL databanks, SSO, Cognos, and Data Extracts
-Expertise with Nielsen proprietary software and digital tools:  Workstation Plus, Answers Desktop,  Connect Express,  Adhoc Web,  Answers portal, and INFACT
-applied knowledge of Software Development Life Cycle
-working knowledge of Salesforce, Access, Machine Learning, Smartsheet, and more.

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Joe Lyons-Rising

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