SaaS Academy

Director of Demand Generation

Just casually helping build the world's best coaching program for SaaS founders. NBD.

Growth Marketing Manager

Helping you get clear on how to turn marketing into revenue.

Creating alignment between brand x product x marketing x tactics x dollars

Reach out to see if I'm a fit for your needs.

Marketing Strategy Consultant

SeamlessMD

Healthcare SaaS solution built for health systems scaling and standardizing surgical recovery to save time and money.

First Demand/Growth marketing hire. 

Building out B2B Demand Generation playbook from the ground up to generate revenue across medium to enterprise health systems across North America.

Blackbaud

Blackbaud is the world's leading world's leading cloud software company powering social good. Top-down sales led growth.

First Demand Generation hire in Canada marketing a portfolio of 30+ SaaS solutions made for mission-driven organizations.

Built the national DG go-to-market strategy and execution across verticals including healthcare, education, fintech, and more. Supported revenue and pipeline generation across SMB to Enterprise. 

During my tenure, Canadian business unit was fastest growing unit in the organization.

Principal Demand-Generation Marketing Manager

Grassriots Inc.

Innovative Mission-driven Digital Marketing Agency helping social good brands evolve their marketing strategies.

Oversaw digital marketing department and executed omni-channel campaigns for mission-driven organizations across the globe. 

Clients included: Amnesty International, Doctors Without Borders, Humane Society International, OXFAM Canada, University of Toronto, Environmental Defence Canada, Mercy Home for Boys and Girls, The Centre for Addiction and Mental Health Foundation

Marketing Manager

Digital Strategist

Nonprofit Digital Marketing Agency helping social good organizations raise funds and grow their audience through  marketing campaigns.

Executed omni-channel digital marketing campaigns for mission-driven organizations.

Clients included:  American Heart Association, Canadian Cancer Society, St. Joseph’s  Health Centre Toronto, Camp Ooch, Trillium Health Partners Foundation, CAMH  Foundation, Toronto General & Western Hospital Foundation, War Child Canada

Marketing Specialist

CauseForce, LLC 

The industry leading peer-to-peer fundraising agency.

Field Marketing supporting recruitment via email, phone, and events & trade shows for Princess Margaret Cancer Foundation's Ride to Conquer Cancer.

Community Engagement Specialist

Crepe Delicious

International Food and Beverage Franchise.

Ran integrated marketing campaigns leveraging digital, print, OOH, radio, and events & tradeshows to build brand awareness and drive direct purchase conversions at  13 locations across Canada.

Marketing Manager @ SaaS Academy

I’m not a copywriter, designer, paid ads expert, or funnel architect.

Sure, I have those skills.

But they’re just tools in the belt.

Companies come to me when they have a marketing problem.

Maybe they think they need better emails.
Maybe it’s LinkedIn content.
Maybe it’s a full-scale campaign with ongoing support.

At the core, it’s always about solving a business challenge.

So as a marketer, my job is to:

✅ Diagnose the real problem
✅ Present a solution that drives results
✅ Use whatever tools get you there the fastest

If you're stuck on a marketing problem and need a clear, effective path forward...

Let’s talk!

Joe M.

SiteTuners

VP of Growth and Strategy

At SiteTuners we improve conversion rates via best-practices redesigns, and landing page testing for over 1500 companies including Google, Nestle, Intuit, Paychex, eHarmony, Canon, Symantec, AutoDesk, Rhapsody.

Lead the planning, development and execution of all marketing activities and its multiple product/service offerings. Deliver strategic online marketing initiatives that build awareness and drive revenue, including:

- Development, oversight and implementation of integrated marketing plans for all business segments 
- Planning, creation, management, and syndication of content 
- Community building through social media
-  Manage paid search
- Improve SEO and grow organic traffic. 
- Manage landing page optimization efforts to improve SEO ranking, conversion and ROI.
- Work with, web development, and web designers on building new sites and optimizing funnels.
- Build and A/B testing
- Optimize clients funnels and marketing campaigns on lead generations, and e-commerce sites.

Director of Optimization

Sales and Marketing Manager for international territories (Latin America, Europe, Australia, Africa) and West Coast of the United States. 

Responsible Digital Marketing campaigns on acquisition channels including, PPC, SEO, Social, Email etc.

Generating a consistent lead flow for the marketing agency from mom and pops/startups to Fortune 500 businesses. 

Managing marketing and sales teams with the goal of increasing quality and quantity of leads as well as reaching sales goals. 

Data-driven approach to marketing and sales as well as hands-off approach when individual team members have proven themselves for optimal growth for both company and individual.

Sales and Marketing Manager

In my role as Business Development Associate I play a key role in developing business for the West Coast of United States and Europe. Managing clients on all five continents, small, medium and enterprise businesses.
 
6-digit deals to Fortune 500 companies such as Google, Facebook Symantec, Western Digital etc. 

Consistently met sales goals over $1 million every year for the last three years. 

Specialize in sales, marketing and conversion funnels to help generate millions of dollars for clients.

Wireframes specialist through Mock Flow as well as generating revenue through meeting the needs of both existing and prospective customers in target industry sectors. 

Ensure that the business meets both its short and long-term business objectives as well as setting targets and goals for sales and management teams.

Frequently represent the company at industry functions and networking events whilst entertaining new clients and identifying new markets.

Ensure that I present business strategies and common goals clearly to work colleague and play a active part in the writing up of all marketing literature.

I enjoy seeking out and identifying new business opportunities and raising the company’s profile and profit within the market place.

Business Development Associate

Relationships 901

In my role as CMO I am responsible for both digital and traditional marketing such as Internet, TV and Radio.

Manage the development and implementation of website, landing pages, conversion flow, Analytics and Conversion tools. 

Drive traffic through Social, PPC, SEO, Remarking, Retargeting, banner ads, etc. as well as leading a team of 6 based in San Diego. 

Drive business volume through new product creation, innovative branding, effective merchandising and expansive communication distribution to increase profit growth.

Have recently introduced and capitalized on marketing automation tools to improve market share. 

Have a proven ability to mentor and to develop leaders within an organization and can build consensus that consistently creates momentum to implement strategic initiatives.

Chief Marketing Officer

CrowdPep

In my role as CEO and founder I created a mobile payment and delivery app for sports stadiums and concert venues.

Developed the Mobile Application for IOS and Android which meant that it could be used by more people across the country. 

Led a team of 4 in sales, marketing and development assignment to a virtual team around the globe. 

Put together a well-versed team to build and sell the application. 

Played a key role in pitching at events and funding rounds. 

CrowdPep is mobile payment and delivery app for sports stadiums and concert venues. We deliver food and merchandise directly to your seats via a mobile application. Order and pay from your phone and get it delivered directly to your seat so that you do not miss a minute of the game or concert. Our goals are to make a greater experience for the venue attendees. This will results in an overall greater experience for everyone involved from the players on the field to the attendees, organization and staff at the stadium.  

http://www.crowdpep.net/

http://crowdpep.com/

Coastwise Capital Group, LLC

In my role as Research Analyst I was responsible for assessing financial data and researching investment opportunities and give recommendations on different type of paper assets. 

Facilitate forecasts on various companies.

Regularly formulated press releases with financial information

Research Analyst

Vaparcero

I founded this Online Travel Website as I noticed a niche in the market. I successfully created an online marketplace for purchasing flights and booking hotel / car rentals for South America.

I assessed projections, market data and investment opportunities in the launch region to ensure that we were targeting the right customers/users.

I managed a team of 4: front and back end developers, Graphic Designers and Customer Service Agents.

Founder and Partner

Procan

This company started off as a school project and quickly grew into a viable business. I was able to liquidate the business for a profit. I was able to earn enough to be able to go to college in the United States.

Founder and CEO

I am a passionate digital marketing professional and highly experienced business strategist with clear thinking. I’d describe myself as a skilled director of optimization, having 10+ years of experience in marketing, conversion rate optimization (CRO), AB testing, User experience, and E-commerce optimization.

My knowledge and experience include 

Developing digital campaigns to engage customers to your brand 

Turning operations into profit by building a strong digital structure

Leveraging data to understand consumer behavior

Helping create revenue by increasing conversions

My main focus is to help e-commerce and SaaS companies increase revenue streams by leading and planning marketing efforts and product/service offerings. In addition, aiming to implement strategic online marketing plans to those starting a new business.

During the massive online traffic and rapidly changing work environment, digital marketing is not as simple as using multi-channel campaigns, rather than strategically creating a structure and a blueprint using proven tactics and methodologies.

To discuss more, I am always happy to answer and have a quick chat.

taplio

The Battle

Joe M.

Alexander Svensson

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?