SaaS Academy

Director of Demand Generation

Just casually helping build the world's best coaching program for SaaS founders. NBD.

Growth Marketing Manager

Helping you get clear on how to turn marketing into revenue.

Creating alignment between brand x product x marketing x tactics x dollars

Reach out to see if I'm a fit for your needs.

Marketing Strategy Consultant

SeamlessMD

Healthcare SaaS solution built for health systems scaling and standardizing surgical recovery to save time and money.

First Demand/Growth marketing hire. 

Building out B2B Demand Generation playbook from the ground up to generate revenue across medium to enterprise health systems across North America.

Blackbaud

Blackbaud is the world's leading world's leading cloud software company powering social good. Top-down sales led growth.

First Demand Generation hire in Canada marketing a portfolio of 30+ SaaS solutions made for mission-driven organizations.

Built the national DG go-to-market strategy and execution across verticals including healthcare, education, fintech, and more. Supported revenue and pipeline generation across SMB to Enterprise. 

During my tenure, Canadian business unit was fastest growing unit in the organization.

Principal Demand-Generation Marketing Manager

Grassriots Inc.

Innovative Mission-driven Digital Marketing Agency helping social good brands evolve their marketing strategies.

Oversaw digital marketing department and executed omni-channel campaigns for mission-driven organizations across the globe. 

Clients included: Amnesty International, Doctors Without Borders, Humane Society International, OXFAM Canada, University of Toronto, Environmental Defence Canada, Mercy Home for Boys and Girls, The Centre for Addiction and Mental Health Foundation

Marketing Manager

Digital Strategist

Nonprofit Digital Marketing Agency helping social good organizations raise funds and grow their audience through  marketing campaigns.

Executed omni-channel digital marketing campaigns for mission-driven organizations.

Clients included:  American Heart Association, Canadian Cancer Society, St. Joseph’s  Health Centre Toronto, Camp Ooch, Trillium Health Partners Foundation, CAMH  Foundation, Toronto General & Western Hospital Foundation, War Child Canada

Marketing Specialist

CauseForce, LLC 

The industry leading peer-to-peer fundraising agency.

Field Marketing supporting recruitment via email, phone, and events & trade shows for Princess Margaret Cancer Foundation's Ride to Conquer Cancer.

Community Engagement Specialist

Crepe Delicious

International Food and Beverage Franchise.

Ran integrated marketing campaigns leveraging digital, print, OOH, radio, and events & tradeshows to build brand awareness and drive direct purchase conversions at  13 locations across Canada.

Marketing Manager @ SaaS Academy

I’m not a copywriter, designer, paid ads expert, or funnel architect.

Sure, I have those skills.

But they’re just tools in the belt.

Companies come to me when they have a marketing problem.

Maybe they think they need better emails.
Maybe it’s LinkedIn content.
Maybe it’s a full-scale campaign with ongoing support.

At the core, it’s always about solving a business challenge.

So as a marketer, my job is to:

✅ Diagnose the real problem
✅ Present a solution that drives results
✅ Use whatever tools get you there the fastest

If you're stuck on a marketing problem and need a clear, effective path forward...

Let’s talk!

Joe M.

Product Marketing Manager

- Assist teams develop and implement go-to-market strategies for new products, including positioning, messaging, and launch planning to ensure successful market entry and adoption.

- Content Creation: Craft compelling marketing materials highlighting the platform's unique features and benefits.

- Product Launches and Campaigns: Lead product launches and marketing campaigns, ensuring they align with the company's goals and resonate with the target audience.

- Collaboration with Sales and Development Teams: Work closely with sales and product development teams to ensure product offerings meet market demands and customer expectations.

Product Marketing Consultant

Create marketing collateral for medium to enterprise companies for Canada
Work with the Product Marketing Director to help create marketing strategies and processes
Present new product features through sales training and webinars
Create go-to-market plans for upcoming product launches
Collaborate and assist with cross-functional teams to ensure product messaging is consistent


About ADP:

For 69 years, ADP has served as a trusted human resources, payroll and benefits partner to employers around the world. ADP serves approximately 740,000 worldwide clients in more than 140 countries, ranging from small, start-up businesses with a handful of employees to large, multinational companies with thousands of employees spanning the globe.

Product Marketing for ADP Canada

LifeWorks

Collect, evaluate and report data in order to increase sales & marketing productivity
Help create marketing collateral for meetings and conventions
Create sales reports and dashboards in Salesforce for the sales team and senior management
Present results to key stakeholders in order to support informed business decisions
Provide support to the US, Canadian and UK sales & marketing team
Conduct research into competitive companies and the surrounding market

About LifeWorks:

A Global Employee Engagement Platform (EEP) serving 50,000 companies with over 15 million users. LifeWorks’ mobile employee engagement and wellness platform puts the employee at the heart of its business. LifeWorks combines an action-oriented solution with functionality spanning across employee recognition, employee assistance, wellness, social communications, rewards, perks and employee engagement analytics. For the first time, employers can offer their workforce a single and compelling mobile-first digital platform.

Sales And Marketing Specialist

Ceridian Canada

Ceridian is a global human capital management technology company serving over 25 million users in more than 50 countries. Our offering includes the award winning, cloud-based Dayforce HCM, Global Solutions, Small Business Payroll, and LifeWorks Employee Assistance and Wellness programs. Ceridian. Makes Work Life Better™

Medical Place

Assisted in the design and implementation of business model
Drafted business plan proposal for entry into different market segmentations
Provided in-depth industry analysis to strategically position company value proposition
Developed pricing strategies to offer potential tenants
Assisted in the creation and distribution of marketing materials

Strategy Manager

Jarvis Media Group

Developed early stage business development strategy
Engaged with early adopters to refine and improve the business through qualitative interviews
Provided in depth demonstration and attracted on average 5 new clients per month 
Developed various marketing strategies to attract traffic to the website
 Monitored the progress of the business to ensure sale goals met

Business Development

Ryerson University

Restocked over 500 books weekly
Responsible for giving out any fixing any hardware equipment to students
Answering inquiries from students requiring library services
Responsible for doing training sessions to faculty and students on library
resources

Library Circulation Assistant

As a Product Marketer, my focus is on devising and implementing effective marketing strategies for B2B products, enhancing brand visibility and driving business growth. 

My expertise, creativity, and passion for innovation are key in supporting sales, engaging customers effectively, and boosting revenue. Additionally, I actively cultivate relationships with industry influencers and stay with market trends, thriving in an environment that values innovation and collaborative efforts.

taplio

The Battle

Joe M.

Duane D.

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