SaaS Academy

Director of Demand Generation

Just casually helping build the world's best coaching program for SaaS founders. NBD.

Growth Marketing Manager

Helping you get clear on how to turn marketing into revenue.

Creating alignment between brand x product x marketing x tactics x dollars

Reach out to see if I'm a fit for your needs.

Marketing Strategy Consultant

SeamlessMD

Healthcare SaaS solution built for health systems scaling and standardizing surgical recovery to save time and money.

First Demand/Growth marketing hire. 

Building out B2B Demand Generation playbook from the ground up to generate revenue across medium to enterprise health systems across North America.

Blackbaud

Blackbaud is the world's leading world's leading cloud software company powering social good. Top-down sales led growth.

First Demand Generation hire in Canada marketing a portfolio of 30+ SaaS solutions made for mission-driven organizations.

Built the national DG go-to-market strategy and execution across verticals including healthcare, education, fintech, and more. Supported revenue and pipeline generation across SMB to Enterprise. 

During my tenure, Canadian business unit was fastest growing unit in the organization.

Principal Demand-Generation Marketing Manager

Grassriots Inc.

Innovative Mission-driven Digital Marketing Agency helping social good brands evolve their marketing strategies.

Oversaw digital marketing department and executed omni-channel campaigns for mission-driven organizations across the globe. 

Clients included: Amnesty International, Doctors Without Borders, Humane Society International, OXFAM Canada, University of Toronto, Environmental Defence Canada, Mercy Home for Boys and Girls, The Centre for Addiction and Mental Health Foundation

Marketing Manager

Digital Strategist

Nonprofit Digital Marketing Agency helping social good organizations raise funds and grow their audience through  marketing campaigns.

Executed omni-channel digital marketing campaigns for mission-driven organizations.

Clients included:  American Heart Association, Canadian Cancer Society, St. Joseph’s  Health Centre Toronto, Camp Ooch, Trillium Health Partners Foundation, CAMH  Foundation, Toronto General & Western Hospital Foundation, War Child Canada

Marketing Specialist

CauseForce, LLC 

The industry leading peer-to-peer fundraising agency.

Field Marketing supporting recruitment via email, phone, and events & trade shows for Princess Margaret Cancer Foundation's Ride to Conquer Cancer.

Community Engagement Specialist

Crepe Delicious

International Food and Beverage Franchise.

Ran integrated marketing campaigns leveraging digital, print, OOH, radio, and events & tradeshows to build brand awareness and drive direct purchase conversions at  13 locations across Canada.

Marketing Manager @ SaaS Academy

I’m not a copywriter, designer, paid ads expert, or funnel architect.

Sure, I have those skills.

But they’re just tools in the belt.

Companies come to me when they have a marketing problem.

Maybe they think they need better emails.
Maybe it’s LinkedIn content.
Maybe it’s a full-scale campaign with ongoing support.

At the core, it’s always about solving a business challenge.

So as a marketer, my job is to:

✅ Diagnose the real problem
✅ Present a solution that drives results
✅ Use whatever tools get you there the fastest

If you're stuck on a marketing problem and need a clear, effective path forward...

Let’s talk!

Joe M.

Pantheon Platform

Channel Partner Account Executive

Enterprise Account Executive

• Coach sales executives in selling digital solutions, as a part of Blackbaud's extensive and unique portfolio.
• Provide pre-sales support from territory planning to qualified lead through to the close of a sale, working with some of the most prominent non-profit organizations in the United States. 
• Develop custom and personalized discovery sessions, solutions demonstrations, presentations, and proposals. 
• Achieved 160% of 2020 goals
• Serve as a thought leader for Blackbaud, creating and presenting content for internal and public-facing meetings, customer webinars, national conferences, and more.

Senior Solutions Engineer

• Drive the content strategy for Blackbaud’s suite of Marketing & Engagement and Peer-to-Peer solutions
• Establish appropriate personas and shape ways in which our efforts engage professionals according to ever-evolving industry trends
• Foster company-wide collaboration by nurturing partnerships with product marketing, corporate marketing, demand generation, sales, business development, product management, and customer success
• Develop sales enablement resources, including pitch decks and ROI calculators, battlecards, etc
• Design, cultivate, and evolve the inventory of collateral and assets for multiple competencies: datasheets, playbooks, whitepapers, eBooks, industry reports, customer stories, etc
• Cultivate marketing and peer-to-peer thought leadership content for Blackbaud’s blog and podcast
• Orchestrate content/sessions and co-captain booths for Marketing & Engagement, Peer-to-Peer Fundraising, and Consumer tracks for bbcon, Blackbaud's annual 2,200+ attendee conference
• Produce and co-author annual Luminate Online Benchmark Report and Peer-to-Peer Fundraising Study, featuring large scale data analysis and industry insight
• Launched new peer-to-peer product, supporting go-to-market strategy with cohesive messaging framework, deck creation for internal and external consumption, implementation guides, promotions
• Work directly Demand Generation team to craft and implement strategy, content, and campaigns for prospects and existing customers
• Prepare and deliver well-reviewed sessions at company and industry events, conferences, and webinars
• Write and manage website content for related competencies and products
• Standardize launch readiness assets for products and features, including roadmaps
• Use experience as a decade-long nonprofit professional to leverage and predict core needs and behavior of customers

Product Marketing Manager, Content

The ALS Association

• Understand the behavioral patterns of peer-to-peer fundraising participants, in order to anticipate donor and user needs and expectations
• Designed suite of collateral materials for Walk to Defeat ALS: brochure, posters, t-shirts, participant manuals and tools, corporate engagement packets, postcards, email messages
• Constructed innovative and on-brand proposals for corporate sponsorship and major giving opportunities and initiatives, resulting in new partnerships
• Crafted infographics and viral social share images for year-end web and direct mail, ALS Awareness Month, and more
• Developed promotional and instructional manuals for fundraising tools and applications: presentations, product demonstrations, fact sheets, email copy
• Collaborated with non-profit and for-profit organizations on grassroots cause-related marketing campaigns
• Championed the introduction of a support portal for management of day-to-day technical and strategic cases
• Spoke about case studies, trainings, and best practices to peers at industry conferences through session presentations and panel discussions
• Improvements to online user experience led to increased overall revenue of $25 Million+ and online gifts from 33% to 50%+ in Walk to Defeat ALS - during tenure, program showed annual increases, where many Walk programs are decreasing
• Steered technical implementation of Team Challenge ALS endurance TeamRaisers, combining 46 events into a cohesive program, which have collectively raised $5.97 million since 2016 launch
• Pioneered adoption of app for desktop and mobile to increase peer-to-peer fundraising, which surpassed annual internal goals and external benchmarks: positive annual growth of 43%+; new donor acquisition of 64%; cumulative total of over $7 million from February 2011-August 2017

Associate Director, Peer-to-Peer Engagement

Manager, Experiential Marketing

Manager, Marketing and Training

Web Manager, National Signature Events

Internet Marketing Manager

Team Development Coordinator

With a demonstrated history of working in the computer software and non-profit industries, Katie is a creative, loyal, and energetic problem-solver looking to share enthusiasm for social good.

taplio

The Battle

Joe M.

Katie W.

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