SaaS Academy

Director of Demand Generation

Just casually helping build the world's best coaching program for SaaS founders. NBD.

Growth Marketing Manager

Helping you get clear on how to turn marketing into revenue.

Creating alignment between brand x product x marketing x tactics x dollars

Reach out to see if I'm a fit for your needs.

Marketing Strategy Consultant

SeamlessMD

Healthcare SaaS solution built for health systems scaling and standardizing surgical recovery to save time and money.

First Demand/Growth marketing hire. 

Building out B2B Demand Generation playbook from the ground up to generate revenue across medium to enterprise health systems across North America.

Blackbaud

Blackbaud is the world's leading world's leading cloud software company powering social good. Top-down sales led growth.

First Demand Generation hire in Canada marketing a portfolio of 30+ SaaS solutions made for mission-driven organizations.

Built the national DG go-to-market strategy and execution across verticals including healthcare, education, fintech, and more. Supported revenue and pipeline generation across SMB to Enterprise. 

During my tenure, Canadian business unit was fastest growing unit in the organization.

Principal Demand-Generation Marketing Manager

Grassriots Inc.

Innovative Mission-driven Digital Marketing Agency helping social good brands evolve their marketing strategies.

Oversaw digital marketing department and executed omni-channel campaigns for mission-driven organizations across the globe. 

Clients included: Amnesty International, Doctors Without Borders, Humane Society International, OXFAM Canada, University of Toronto, Environmental Defence Canada, Mercy Home for Boys and Girls, The Centre for Addiction and Mental Health Foundation

Marketing Manager

Digital Strategist

Nonprofit Digital Marketing Agency helping social good organizations raise funds and grow their audience through  marketing campaigns.

Executed omni-channel digital marketing campaigns for mission-driven organizations.

Clients included:  American Heart Association, Canadian Cancer Society, St. Joseph’s  Health Centre Toronto, Camp Ooch, Trillium Health Partners Foundation, CAMH  Foundation, Toronto General & Western Hospital Foundation, War Child Canada

Marketing Specialist

CauseForce, LLC 

The industry leading peer-to-peer fundraising agency.

Field Marketing supporting recruitment via email, phone, and events & trade shows for Princess Margaret Cancer Foundation's Ride to Conquer Cancer.

Community Engagement Specialist

Crepe Delicious

International Food and Beverage Franchise.

Ran integrated marketing campaigns leveraging digital, print, OOH, radio, and events & tradeshows to build brand awareness and drive direct purchase conversions at  13 locations across Canada.

Marketing Manager @ SaaS Academy

I’m not a copywriter, designer, paid ads expert, or funnel architect.

Sure, I have those skills.

But they’re just tools in the belt.

Companies come to me when they have a marketing problem.

Maybe they think they need better emails.
Maybe it’s LinkedIn content.
Maybe it’s a full-scale campaign with ongoing support.

At the core, it’s always about solving a business challenge.

So as a marketer, my job is to:

✅ Diagnose the real problem
✅ Present a solution that drives results
✅ Use whatever tools get you there the fastest

If you're stuck on a marketing problem and need a clear, effective path forward...

Let’s talk!

Joe M.

Esgenio

Head of Growth

Constant Method

Co-Founder and Principal Consultant of Constant Method, a business consulting firm that focuses on the tech-for-good space. 
We help the companies who sell to and support nonprofits through training, fractional employment opportunities and business strategy consulting across marketing, business development, sales, customer success and operations.

Co-Founder & Principal Consultant

Operate Fit

Provide strategic guidance on market expansion and growth strategies for Operate Fit, focusing on scalable opportunities and optimizing sales strategies. Additionally, collaborate with the leadership team to align business objectives with actionable strategies, leveraging experience in revenue generation and market research.

Strategic Advisor

DonateStock

Providing guidance on market expansion and growth strategies through targeted go-to-market initiatives. My focus is on identifying scalable opportunities, refining positioning, and optimizing sales and partnership strategies to drive sustainable growth. Working closely with the leadership team to align business objectives with actionable strategies, leveraging my experience in revenue generation, market research, and strategic partnerships.

Lexykon Consulting

Founded a consulting practice specifically designed to tackle prevalent go-to-market challenges encountered within the nonprofit technology sector.

Specialized services offered encompass fractional sales leadership, partnership strategy development, comprehensive market research, efficient go-to-market execution, and executive coaching.

Founder & Principal Consultant

⚡ GoodUnited ⚡

Leading the development and execution of partnership strategies to drive growth and market expansion for GoodUnited, our partners while helping our customers drive results. Passionately focused on our partner's and customer's success as a core pillar of the GoodUnited partner program based on the belief as quoted by Howard Shultz - “Success is best when it’s shared”.

Strategic Consultant 

NPact

Business consulting services including sales and partnership strategy, training, and mentorship.

Strategic Consultant

MUSC Children's Health

Implemented a new volunteer program called MUSiC where bedside performance and musical interaction were delivered in the patient rooms at the hospital.  This program ran for almost 14 years until the post covid protocol restrict patient visitation. 

Served on the Volunteer Advisory Committee (VAC) for over 2 years, where I assisted in efforts to identify opportunities for improvement of the volunteer experience, raise funds and grant funding to special projects within the hospital.

Volunteer

Virtuous

Responsible for identifying new business opportunities to achieve overall company objectives. Requires a 'hands on' leadership approach with established credibility in the nonprofit/technology sector, as well as deep understanding of customer needs and current insight to competitive landscapes.

Spearheaded a dynamic partner strategy focused on developing a vibrant partner ecosystem. Instilling a ‘Partner First’ culture across the company and deploying synergistic co-marketing, co-selling, and go-to-market initiatives powered an influx of leads and significantly impacted Annual Recurring Revenue (ARR) growth. Over a two-year span, drove a 234% increase in referring partners, resulting in a 340% surge in primary sourced pipeline and an impressive 540% growth in closed ARR.

Developed and launched a Systems Implementer program with the objective for certified partners to deliver up to half of all new client migrations. This initiative generated over $800k in business for our partner companies while supporting the company's ability to maintain sales velocity and scalability, and successfully serving more customers as a result. 

Established and led the initial Revenue Enablement team at Virtuous. This program was instrumental in driving sustainable sales team growth by providing subject matter experts to demonstrate the power of the solution, support sellers with ongoing education, industry knowledge, onboarding, and documentation.

Vice President of Strategic Growth and Partnerships

Rein and Shine

Proudly served on the Board of a fantastic non profit, providing equine therapy serving children and adults disabilities of all kinds. Providing an environment where they can learn, grow and heal through working with horses.

taplio

The Battle

Joe M.

Kevin Kreamer

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