SaaS Academy

Director of Demand Generation

Just casually helping build the world's best coaching program for SaaS founders. NBD.

Growth Marketing Manager

Helping you get clear on how to turn marketing into revenue.

Creating alignment between brand x product x marketing x tactics x dollars

Reach out to see if I'm a fit for your needs.

Marketing Strategy Consultant

SeamlessMD

Healthcare SaaS solution built for health systems scaling and standardizing surgical recovery to save time and money.

First Demand/Growth marketing hire. 

Building out B2B Demand Generation playbook from the ground up to generate revenue across medium to enterprise health systems across North America.

Blackbaud

Blackbaud is the world's leading world's leading cloud software company powering social good. Top-down sales led growth.

First Demand Generation hire in Canada marketing a portfolio of 30+ SaaS solutions made for mission-driven organizations.

Built the national DG go-to-market strategy and execution across verticals including healthcare, education, fintech, and more. Supported revenue and pipeline generation across SMB to Enterprise. 

During my tenure, Canadian business unit was fastest growing unit in the organization.

Principal Demand-Generation Marketing Manager

Grassriots Inc.

Innovative Mission-driven Digital Marketing Agency helping social good brands evolve their marketing strategies.

Oversaw digital marketing department and executed omni-channel campaigns for mission-driven organizations across the globe. 

Clients included: Amnesty International, Doctors Without Borders, Humane Society International, OXFAM Canada, University of Toronto, Environmental Defence Canada, Mercy Home for Boys and Girls, The Centre for Addiction and Mental Health Foundation

Marketing Manager

Digital Strategist

Nonprofit Digital Marketing Agency helping social good organizations raise funds and grow their audience through  marketing campaigns.

Executed omni-channel digital marketing campaigns for mission-driven organizations.

Clients included:  American Heart Association, Canadian Cancer Society, St. Joseph’s  Health Centre Toronto, Camp Ooch, Trillium Health Partners Foundation, CAMH  Foundation, Toronto General & Western Hospital Foundation, War Child Canada

Marketing Specialist

CauseForce, LLC 

The industry leading peer-to-peer fundraising agency.

Field Marketing supporting recruitment via email, phone, and events & trade shows for Princess Margaret Cancer Foundation's Ride to Conquer Cancer.

Community Engagement Specialist

Crepe Delicious

International Food and Beverage Franchise.

Ran integrated marketing campaigns leveraging digital, print, OOH, radio, and events & tradeshows to build brand awareness and drive direct purchase conversions at  13 locations across Canada.

Marketing Manager @ SaaS Academy

I’m not a copywriter, designer, paid ads expert, or funnel architect.

Sure, I have those skills.

But they’re just tools in the belt.

Companies come to me when they have a marketing problem.

Maybe they think they need better emails.
Maybe it’s LinkedIn content.
Maybe it’s a full-scale campaign with ongoing support.

At the core, it’s always about solving a business challenge.

So as a marketer, my job is to:

✅ Diagnose the real problem
✅ Present a solution that drives results
✅ Use whatever tools get you there the fastest

If you're stuck on a marketing problem and need a clear, effective path forward...

Let’s talk!

Joe M.

Senior Customer Success Manager - Nonprofits Canada

Trillium Health Partners Foundation

The organization's point person over adoption and use of information systems and tools to their full potential, namely Raiser's Edge, Luminate Online, JustGiving, dataflow integrations, and technology assets. Key responsibilities include database administration and management, security and privacy, asset management, and training and documentation.

Senior Associate Information System/ Technology

Eitz Chaim Schools- Yeshivas Eitz Chaim

• Management of Academic and Development Databases 
• Custom Development: Queries / Reports / Statements / AR Reports / Receipts / Decks 
• Project Management: Multi-year Data Migration (360 to Blackbaud’s EMS+RE+RENXT) 
• Product Management: User Stories / MVPs / Customized Technical Solutions 
• Development Processes: Donor Communication / Roadmapping / Campaign Management 
• Training & Support: Training Sessions / Video Tutorials / Ongoing Team+Client Support 
• Data Health QC: Organizational Best Practices and Procedures (development+implementation)

Database Administrator

The Eglinton Branding Company

• Defined & developed brand messages & brand experiences for clients 
• Supervised projects from start to completion and managed team of designers & developers
• Conducted research, personas, wireframing, prototyping, design, development & testing
• Created branding, rebrands, brand stories, graphic design, package design and websites
• Managed client accounts and communicated consistently with clients, stakeholders & team 
• Trained clients on maintaining consistent branding to make an impact through their brand story

Brand Project Manager

Katan Studios

• Managed and increased sales of photography and design, increasing the studio’s profits
• Communicated continually and effectively with new and existing client relationships
• Directed workflow of sales, booking, events, post-production, design and communication
• Guided the studios team of photographers, videographers, designers & freelancers
• Implemented and managed SCRUM, substantially increasing the studio’s productivity levels
• Defined, developed & activated the studio’s rebrand to influence engagement & profits

Studio Director

Party Magnets

• Executed company from conception to launch
• Designed and developed company website and all brand consistency items 
• Managed client relations and events
•  Created client designs and implemented on-going marketing communications

Co Owner

Beth Avraham Yoseph of Toronto

• Handled the congregations’ membership process, office duties, bookings and facility
• Designed weekly and monthly communications and presentations for members and leadership
• Provided senior level administrative support to the congregation’s leadership and board
• Improved communication between members, office team, facility team, leadership & board

Administrator

US Medical Staff

• Directed & supervised RNs’ immigration & examination schedule working parallel to US attorneys
• Maintained communication with multiple agencies, nursing homes and hospitals throughout US
• Developed and communicated presentations for the company's investors 
• Established steady business relations by coordinating the general and specific cooperation of 
  facility and RN throughout the Recruitment, Immigration, Licensure, Arrival and Absorption process

International Recruitment Coordinator

I use and organize data to provide tools, processes, and training to promote organizational efficiencies and data-driven decision making. Specializing in Non-Profit Organizations and Blackbaud products.

taplio

The Battle

Joe M.

Laya Bisk

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