SaaS Academy

Director of Demand Generation

Just casually helping build the world's best coaching program for SaaS founders. NBD.

Growth Marketing Manager

Helping you get clear on how to turn marketing into revenue.

Creating alignment between brand x product x marketing x tactics x dollars

Reach out to see if I'm a fit for your needs.

Marketing Strategy Consultant

SeamlessMD

Healthcare SaaS solution built for health systems scaling and standardizing surgical recovery to save time and money.

First Demand/Growth marketing hire. 

Building out B2B Demand Generation playbook from the ground up to generate revenue across medium to enterprise health systems across North America.

Blackbaud

Blackbaud is the world's leading world's leading cloud software company powering social good. Top-down sales led growth.

First Demand Generation hire in Canada marketing a portfolio of 30+ SaaS solutions made for mission-driven organizations.

Built the national DG go-to-market strategy and execution across verticals including healthcare, education, fintech, and more. Supported revenue and pipeline generation across SMB to Enterprise. 

During my tenure, Canadian business unit was fastest growing unit in the organization.

Principal Demand-Generation Marketing Manager

Grassriots Inc.

Innovative Mission-driven Digital Marketing Agency helping social good brands evolve their marketing strategies.

Oversaw digital marketing department and executed omni-channel campaigns for mission-driven organizations across the globe. 

Clients included: Amnesty International, Doctors Without Borders, Humane Society International, OXFAM Canada, University of Toronto, Environmental Defence Canada, Mercy Home for Boys and Girls, The Centre for Addiction and Mental Health Foundation

Marketing Manager

Digital Strategist

Nonprofit Digital Marketing Agency helping social good organizations raise funds and grow their audience through  marketing campaigns.

Executed omni-channel digital marketing campaigns for mission-driven organizations.

Clients included:  American Heart Association, Canadian Cancer Society, St. Joseph’s  Health Centre Toronto, Camp Ooch, Trillium Health Partners Foundation, CAMH  Foundation, Toronto General & Western Hospital Foundation, War Child Canada

Marketing Specialist

CauseForce, LLC 

The industry leading peer-to-peer fundraising agency.

Field Marketing supporting recruitment via email, phone, and events & trade shows for Princess Margaret Cancer Foundation's Ride to Conquer Cancer.

Community Engagement Specialist

Crepe Delicious

International Food and Beverage Franchise.

Ran integrated marketing campaigns leveraging digital, print, OOH, radio, and events & tradeshows to build brand awareness and drive direct purchase conversions at  13 locations across Canada.

Marketing Manager @ SaaS Academy

I’m not a copywriter, designer, paid ads expert, or funnel architect.

Sure, I have those skills.

But they’re just tools in the belt.

Companies come to me when they have a marketing problem.

Maybe they think they need better emails.
Maybe it’s LinkedIn content.
Maybe it’s a full-scale campaign with ongoing support.

At the core, it’s always about solving a business challenge.

So as a marketer, my job is to:

✅ Diagnose the real problem
✅ Present a solution that drives results
✅ Use whatever tools get you there the fastest

If you're stuck on a marketing problem and need a clear, effective path forward...

Let’s talk!

Joe M.

KenKay Marketing

Founder of The YES Effect Movement

3x Podcast Host with experience creating solo episodes and guests who have relevant experience to share that will benefit those who want to start creating videos to gain more visibility, be seen and heard more and expand their reach so they can help more of their ideal clients through video content.

Podcast Host

KenKay Marketing is an innovative video marketing agency focused on helping growth stage B2B companies create momentum while saving time by starting with video first for all content creation and marketing purposes. 

Using the company goals and existing resources as the starting point, we develop demand strategies unique to each client. 

We help customers step out of the traditional way of thinking about their business and help them leverage today's technology, tools and platforms. These practices help create a content marketing model they use repeatedly especially when new technology releases and platforms evolve.

Whether you want to create videos for YouTube, start a podcast or expand your brand into new markets, we have the experience to prove that consistent organic presence through any media on any platform drives pipeline growth and consistency.  

Long gone are the days of traditional media to attract and convert new customers. Today is about being aware of organic opportunities and investing also in 'Dark Social':  optimize content for how people actually buy - through communities, word of mouth and untrackable channels. 

Marketing has changed. The old playbook from 2005 or 2015 doesn’t work. You need to be doing what’s best for your brand, not what’s easiest to track. 

Get in touch at kenkaymarketing.com or listen to our founder and CEO, Vicki O'Neill, on the Connect the Dots podcast chat with B2B leaders in various industries from across the world as they share their failures, inspirations, pivots and successes - all to help you be a better marketer, sales person, business owner and thought leader.

Founder and CEO

Host of the marketing and sales industry podcast, Connect the Dots. I publish solo and guest episodes each week that include lessons on HOW to connect the dots between marketing and sales - a critical alignment needed for the success of any business in any industry. Subscribe to my weekly episodes via your platform of choice. Or access direct via this link:  connectthedotspodcast.com

Connect the Dots Podcast Host

The Marketing Stream is a live video streaming event that takes place every Wednesday on YouTube at 12p EST. It's a LIVE show where I discuss various topics from marketing strategy, customer journeys, content creation and even do live demos of online tools that are useful for marketing professionals. Subscribe to my channel and Set Reminder for the nect LIVE stream!

The Marketing Stream LIVE Show Host 

One way to learn more about Gen Z is to simply ask! This podcast is co-hosted with my Gen Z daughters Kayla Ropos and Kendra Ropos and we dive into various topics related to education, technology, careers, marketing, buying habits and others to better understand this newest generation.

The Power of 3X Podcast Co-Host

Led marketing and branding projects for start-ups, entrepreneurs and small businesses including creating the startup kit of logo design, website, brochures, business cards and social profiles. I worked with entrepreneurs on a 1:1 coaching basis to facilitate and help with individual growth and business needs.  Small business projects included developing and measuring the marketing and sales strategy and results, creating pipeline opportunities and managing a brand's digital presence. led team on collaboration and on-time project completion, I worked with partners on mobile app development and business growth strategies.

Sales And Marketing Specialist

Vicki O'Neill - YouTube

The official hub for businesses who want video marketing strategies that grow their audience and their business.

YouTube Expert

New Media Dayton

ORGANIZATION CLOSED Core team member responsible for event planning with focus on creating a network environment for Dayton area entrepreneurs that fosters networking, learning about new media and increasing business opportunities. Involvement includes working with the leadership team to plan monthly meetings, choose speakers and sponsors in addition to topics and how to integrate new media into each meeting.

Board Member

AutoHook

Connected with franchise car dealers across the country to educate, build relationships and consult on HookLogic technology solutions. I leveraged my network, cold called and emailed dealers to generate interest, an online demo and ultimately convert to a sale. I maintained relationships with my customers, conducted monthly calls to review reports, present return on investment and implement changes to continue to see an increase in results.

National Sales Manager - OEM

Berry Network Inc.

New Business Director

Dealer Specialties

Direct all marketing initiatives for Dealer Specialties including strategic marketing planning and development, company rebranding/repositioning initiatives, product promotions, media planning, trade show planning, internal and external communications, and working closely with our industry specific public relations firm on all PR efforts.

Marketing Director & Emerging Media Enthusiast

Vivial

Vivial is the new name for the previous employer, The Berry Company. 

I started at this founder of the yellow pages industry as a temporary employee in the marketing department. It was in this role that I learned of my passion for marketing. 

I experienced finding and applying demographic and geographic data to the sales collateral, working with a cross functional team to evolve a home-grown sales automation tool, develop new products, create proposals and devlop training. Customers served were the sales team and executive team (internally) and telephone company partners (externally).

Internet Marketing Manager

Tired of posting videos that don't bring in clients? Frustrated that YouTube feels like another platform with too many moving parts? Not sure how to make your content work for you? Sick of chasing leads instead of attracting premium clients? I've got the solution. It's simpler than you think. https://www.vickioneill.com/yes

Who Am I?
I'm Vicki O'Neill, YouTube Business Growth Mentor behind The YES Effect Movement, empowering 6- & 7-figure women over 40 (just like you) to leverage YouTube to grow their business, build authority, and attract high-quality leads - without the tech overwhelm. 

I live in Cincinnati, Ohio, I'm a mom to two amazing adult daughters, and living my best life with my two polar opposite cats. When I'm not strategizing YouTube growth for my clients, you'll find me in nature, watching movies, and working toward serving 1 MILLION women across the globe. 

I believe visibility = opportunity.
And I believe YOU deserve both.

What I Do
I specialize in simplifying YouTube for high-achieving women who want to make their content count - turning videos into consistent, lead-conversion assets that scale their business without burning out.

Through The YES Effect Framework, I help you:

💎 Build a community of raving fans who know, like, and trust you
💎 Convert views into subscribers and subscribers into paying clients
💎 Create a system that runs 24/7 so you can focus on your business

I've worked with countless clients scaling helping them scale with ease using a system that works. You can too - even if you think you're "late" to YouTube.

How Can You Benefit?
* The YES Effect Movement 
A growing community of women focused on scaling their business with YouTube - with tools, strategies, and mentorship that helps them be seen, heard, and paid.

* The YES Authority Amplifier Lab
My signature program where we setup your YouTube channel as a lead magnet machine - tailored to your business, your audience, and your goals. This is where strategy meets results (WITHOUT you needing to become a YouTuber)

* Speaker and Guest Trainer
Whether live, virtual, or pre-recorded, I light up "on stage" with powerful YouTube strategies that simplify visibility, amplify authority, and drive sales - even with a small channel. Ready to captivate your audience and give them actionable steps? Let's chat.

YouTube doesn't have to be complicated. You just need the right strategy that works for you. And someone who genuinely wants to see you succeed.

Ready to turn YouTube into your business growth engine? Access The Iconic Lane Starter Kit via the link in bio.

taplio

The Battle

Joe M.

Vicki O'Neill

Followers

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