Joeri Billast

𝐓𝐡𝐞 𝐖𝐞𝐛𝟑 𝐂𝐌𝐎 | 🚀 Leading B2B Metaverse & AI Marketing Innovations | 🎧 Host of Top 5% Global Podcast on Web3 | 🎤 Keynote Speaker | ✍️Bestselling Author

You have the technology. The ambition. Maybe even momentum.
But when marketing collides with AI, complexity, and trust, visibility stops being a channel problem and becomes a leadership problem.
That’s where I come in.

My name is Joeri Billast. I work as a Fractional CMO and AI Visibility strategist, helping brands grow when traditional marketing playbooks no longer deliver clarity or impact.

I support leadership teams with:
🧭 Fractional CMO leadership: positioning, priorities, and strategic focus
🤖 AI-driven marketing and visibility systems that compound trust and demand
✍️ Content and narrative frameworks that turn expertise into growth

Alongside my advisory work, I host Web3 CMO Stories, a top 5% global podcast focused on Web3, AI, and strategic brand building. The show brings sharp conversations for founders, CMOs, and senior marketers navigating visibility, trust, and narrative in fast-changing tech environments.

I’m also the author of The Future CMO, described by Philip Kotler as: 
“The best update I’ve read on the role of CMOs. A must-read.” 

And I regularly deliver keynotes based on The Future CMO for leadership teams and conferences exploring how AI, trust, and marketing leadership converge in practice.

You might want to reach out if:
🔹 marketing feels harder despite better tools
🔹 visibility is fragmented across platforms and AI systems
🔹 leadership needs clarity, not more tactics

DM me if this resonates.

Fractional CMO (chief marketing officer)

♈️ For tech scale-ups who don't want to hire a full-time marketing director 
♈️ I help them as a part-time CMO during a couple of days per week or per month

STEM Founders: Ditch the Business Dread 🟠 Coaching & Training For Founders 🟢 Innovation Director @ Oxford Innovation 🔵 Telegraph NatWest 100 Female Entrepreneurs To Watch 🟣 Ask Me About My Fave Biscuit 🍪

If you’re a founder who loves what you do but feels buried by everything else - you’re not alone.

Most of the people I work with never planned to run a business. They just wanted to do great work - build, create, teach, design, innovate - and somehow ended up juggling marketing, sales, finance, operations, and about a hundred daily decisions.

And that’s where things start to feel overwhelming.

✨ I work with hands-on founders who are doing too much and are ready for structure, clarity, and support that actually fits how they work.

Whether it’s marketing that keeps getting pushed down the list, systems that only exist in your head, or growth that still relies entirely on you - there’s a calmer way to run a business (and even enjoy it again).

-- HOW I HELP --

🟠 Free Community
A calm, supportive space for founders who want connection, gentle prompts, and a little accountability.

🟡 Membership
For founders who want more structure, expert guidance, and live sessions that make running a business simpler.

🔵 Podcast
Real, honest conversations about the messy middle of running a business - marketing, systems, money, mindset, and the occasional chaos.

🟣 Coaching
90-minute sessions dedicated to you and your business, so I can give you dedicated and hands-on support.

Find out more or join in at 👉 creatingthecurve.co.uk

-- GET TO KNOW ME --

💼 With 25 years of experience helping businesses grow - from startups to brands like GAME and Tesco - I now focus on supporting founders who want to make running their business feel calmer, clearer, and more sustainable.

🎙️ I’m the host of Creating the Curve, a podcast for hands-on founders who love what they do but find the business bits overwhelming.

📣 I’m also a speaker and co-author of The Most Amazing Marketing Book Ever, and I’ve shared insights at events including BrightonSEO, Re:Connect, and You Are The Media.

-- ICE BREAKERS --

Talk to me about:

🎮 Gaming – Currently playing Stray & Palworld (also regularly found in Roblox or Minecraft with my son)

🎵 Music - from 80s pop to modern rock, currently loving Erasure, Esoterica, and Bad Omens.

🍪 You can usually find me with a biscuit in hand. In fact, my most popular posts on LinkedIn have been biscuit related. 

-- 

👉 Curious about how to run your business without running yourself into the ground? Or just share opinions on custard creams? 

Give me a shout on DM or anna@creatingthecurve.co.uk

taplio

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Joeri Billast

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