Joeri Billast

𝐓𝐡𝐞 𝐖𝐞𝐛𝟑 𝐂𝐌𝐎 | 🚀 Leading B2B Metaverse & AI Marketing Innovations | 🎧 Host of Top 5% Global Podcast on Web3 | 🎤 Keynote Speaker | ✍️Bestselling Author

You have the technology. The ambition. Maybe even momentum.
But when marketing collides with AI, complexity, and trust, visibility stops being a channel problem and becomes a leadership problem.
That’s where I come in.

My name is Joeri Billast. I work as a Fractional CMO and AI Visibility strategist, helping brands grow when traditional marketing playbooks no longer deliver clarity or impact.

I support leadership teams with:
🧭 Fractional CMO leadership: positioning, priorities, and strategic focus
🤖 AI-driven marketing and visibility systems that compound trust and demand
✍️ Content and narrative frameworks that turn expertise into growth

Alongside my advisory work, I host Web3 CMO Stories, a top 5% global podcast focused on Web3, AI, and strategic brand building. The show brings sharp conversations for founders, CMOs, and senior marketers navigating visibility, trust, and narrative in fast-changing tech environments.

I’m also the author of The Future CMO, described by Philip Kotler as: 
“The best update I’ve read on the role of CMOs. A must-read.” 

And I regularly deliver keynotes based on The Future CMO for leadership teams and conferences exploring how AI, trust, and marketing leadership converge in practice.

You might want to reach out if:
🔹 marketing feels harder despite better tools
🔹 visibility is fragmented across platforms and AI systems
🔹 leadership needs clarity, not more tactics

DM me if this resonates.

Fractional CMO (chief marketing officer)

♈️ For tech scale-ups who don't want to hire a full-time marketing director 
♈️ I help them as a part-time CMO during a couple of days per week or per month

Sandoz

📍Doubling Omnitrope Sales for 2 consecutive years (2023 vs. 2022 & 2024 vs. 2023)
📍Best company representative in the Greek rhGH market
📍Received CEO Field Award for top 200 performance among 30k field-based associates worldwide
▪ Meet Assigned Sales Targets for Omnitrope (Somatropin) nationally.
▪ Lead/Support Marketing Activities.
▪ Establish Productive KOL Development & Relationships with (Paedo) Endocrinologists.
▪ Support Initiatives that Ensure Product Penetration, such as Presentations, Advisory Boards and Product Introduction to Hospitals all over Greece.

rhGH Medical Representative & Key Account Manager

Sales Growth Expert | Business Consultant | Seminar Trainer | Mentor

With 20+ years of award-winning success in biopharma and FMCG, I specialize in turning strategies into revenue and teams into top performers. From surpassing sales targets to leading high-impact marketing and building strategic partnerships, I drive real, measurable results. My expertise has earned me multiple recognitions, including the CEO Field Award, ranking among the top 200 out of 30,000 Novartis field associates globally in 2022.

As a Business Consultant, Trainer, and Mentor, I’ve worked with 35+ companies across diverse industries—from biopharma and construction to retail, FMCG, tourism, and tech—training 2,000+ professionals with 800+ hours of hands-on training. Whether you're a startup or a multinational, I design customized solutions in sales, management, and real-life, soft skills to accelerate growth and sharpen competitive advantage.

Collabs with renowned organizations:
- Zisimatos Management (2018 - today)
- Future Business School (2014 - today)
- IST College (2018 - today)
- IEK SVIE (2019)
- ESEE - Hellenic Confederation of Commerce & Entrepreneurship (2017 - 2018)
- Hellenic Management Association (EEDE) (2014 - 2015)

Ready to transform your business and team? Let’s make it happen!

Business Trainer & Consultant

NTZNS

Public Relations & BD Consultant

Pharmathen

▪ Meet Assigned Sales Targets for Omnitrope (Somatropin) nationally. (2016: 25% New Incidents Capture Rate).
▪ Lead/Support Marketing Activities.
▪ Establish Productive KOL Development & Relationships with (Paedo) - Endocrinologists.
▪ Support Initiatives that Ensure Product Penetration, such as Presentations, Advisory Boards and Product Introduction to Hospitals all over Greece.

rhGH Product Specialist

- Meet Assigned Sales Targets for Xoterna (LAMA + LABA) & Tovanor (LAMA) Brands in 12 IMS Territories & 11 Hospitals Across Attica.
- Lead/ Support Marketing Activities in the Assigned Areas or Product Specialty.
- Establish Productive KOL Development & Relationships, exclusively with Pulmonologists.
- Support Initiatives that Ensure Products Penetration, such as Presentations & Round Tables (all over South & West Greece), Product Introduction to Hospitals.
- Constantly Coordinate & Align Synergies with Sales Teams in the IMS Areas & Hospitals of Responsibility.
- Project Leader for Customer Segmentation & New Customer Engagement Model Implementation.

COPD Product Specialist, Respiratory BU

* Areas of Responsibility (IMS Territories & Hospitals):
 - South West 2
 - South West 1A & 1B
 - Athens Central B
 - Lesvos & Limnos
 - Metropolitan, Pediatric "Aglaia Kyriakou" & "Agia Sofia" Hospitals

 * Promoted Products:
 - Beclospin (nebulized beclomethazone)
 - Xozal (antihistamine)
 - Aurid (budesonide nasal spray) 
 - Apilone (modelukast sodium)

 * Specialties Visited:
 Pulmonologists, Pediatricians, Allergologists

Medical Representative, Respiratory BU

UCB Pharma

* ROPE Champion of KEB UCB South East Europe (Customer Facing / Operational Excellence), July - December 2013

* Areas of Responsibility (IMS Territories & Hospitals):
- South West 2
- South West 1A & 1B
- Lesvos & Limnos
- Metropolitan & Athens Naval Hospitals
- Pireaus Central A & B (1/6/2010 - 31/12/2012)
- Tzaneio Hospital (1/6/2010 - 31/12/2012)

* Promoted Products:
- Xozal (antihistamine)
- Inuvair (inhaler, standard combination of LABA & corticosteroid), launched in 2008
- Nootrop (piracetam, till 31/12/2010)
- Somatostatin (till 31/12/2008)
- Kentera (oxybutynin, till 31/12/2007). 

* Specialties Expertise:
Pulmonologists, GPs, Pediatricians, Allergologists, Dermatologists, Otorhinolaryncologists, Gastroenterologists, Surgeons, Urologists

Senior Product Specialist, KEB (Keppra & Established Brands) Business Unit

Minerva Edible Oils Enterprises (PZ-Cussons Group)

*Responsible for Κypseli Group (from 1/6/2007) – Veropoulos s/m (till 31/5/2007): 
- Follow Up of Annual Contract
- Promotion, Handout Agreements & Tailor Made Promotional Activities
- Order Taking
- Implementation of Tailor Made & National Oriented Marketing Activities
- Merchandising.

Key Account Sales Representative, South Greece

Network Marketing Consultant - Amway Affiliate

Owner

Unilever Hellas

- Sales Reports for Carte D’Or, Cornetto Soft, Magic, Solero, Cornetto Multipacks
- Competition Monitoring
- Implementation, Market Visits & Reporting on the 2 Promotional Waves of Cornetto Soft Brand
- Watching & Receiving of the Ordered Ice-Cream Samples from Abroad
- Responsible for Free Sampling concerning Donations.

Marketing Assistant

🔹 Helping Companies Unlock Their Full Commercial Potential Through Tailor-Made Training & Business Consulting

With 20+ years of award-winning experience in the pharmaceutical and FMCG sectors, I specialize in transforming commercial strategies into real-world business growth. As a Sales Trainer, Consultant, and Mentor, I’ve trained over 2,000 professionals across 35+ companies, from startups to multinationals.

🚀 What I bring to the table:

- Corporate Training: Sales mastery, negotiation, leadership, communication, and soft skills
- Business Consulting: Sales growth strategies, team performance coaching, and commercial excellence
- Proven Impact: CEO Field Award (Top 0.6% of 30,000 Novartis associates worldwide)

I’ve designed and delivered more than 800 hours of hands-on training, helping businesses across industries like biopharma, retail, tourism, tech, construction, and more. My approach is practical, results-driven, and fully customized to your team’s needs.

🎯 Whether you're an HR leader aiming to upskill your team or a CEO looking to drive sales performance, I’m here to help you accelerate growth with training that actually sticks.

📬 Let’s connect and explore how we can unlock your team’s full potential.

🔗 More about my services: antonischrysogelos.com

taplio

The Battle

Joeri Billast

Antonios Chrysogelos, BSc

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