Joeri Billast

𝐓𝐡𝐞 𝐖𝐞𝐛𝟑 𝐂𝐌𝐎 | 🚀 Leading B2B Metaverse & AI Marketing Innovations | 🎧 Host of Top 5% Global Podcast on Web3 | 🎤 Keynote Speaker | ✍️Bestselling Author

You have the technology. The ambition. Maybe even momentum.
But when marketing collides with AI, complexity, and trust, visibility stops being a channel problem and becomes a leadership problem.
That’s where I come in.

My name is Joeri Billast. I work as a Fractional CMO and AI Visibility strategist, helping brands grow when traditional marketing playbooks no longer deliver clarity or impact.

I support leadership teams with:
🧭 Fractional CMO leadership: positioning, priorities, and strategic focus
🤖 AI-driven marketing and visibility systems that compound trust and demand
✍️ Content and narrative frameworks that turn expertise into growth

Alongside my advisory work, I host Web3 CMO Stories, a top 5% global podcast focused on Web3, AI, and strategic brand building. The show brings sharp conversations for founders, CMOs, and senior marketers navigating visibility, trust, and narrative in fast-changing tech environments.

I’m also the author of The Future CMO, described by Philip Kotler as: 
“The best update I’ve read on the role of CMOs. A must-read.” 

And I regularly deliver keynotes based on The Future CMO for leadership teams and conferences exploring how AI, trust, and marketing leadership converge in practice.

You might want to reach out if:
🔹 marketing feels harder despite better tools
🔹 visibility is fragmented across platforms and AI systems
🔹 leadership needs clarity, not more tactics

DM me if this resonates.

Fractional CMO (chief marketing officer)

♈️ For tech scale-ups who don't want to hire a full-time marketing director 
♈️ I help them as a part-time CMO during a couple of days per week or per month

I help revenue organizations make value clear so buyers can buy.

AI removes friction. Value creates conviction.
AI is incredibly effective at eliminating busywork such as research, preparation, prioritization, follow-ups, and execution. But deals do not move forward because things are faster. They move forward when buyers clearly see the value of change, believe the outcomes are worth the risk, and feel confident aligning internally and securing approval.

When deals stall or end in “no decision,” it is rarely because the solution is not strong enough. More often, buyers lack the clarity, confidence, and shared conviction required to justify change, win CFO support, and move forward. That is the real bottleneck, and that is where my work focuses.

I am the CEO of ValuePros.io and a Value Execution Partner to fast-growth and enterprise companies selling high-consideration solutions. We infuse AI into everything we do, not to replace people, but to remove friction so teams can focus on what matters most: helping buyers articulate, quantify, and align around value.

Practically, this means helping organizations:
	•	Create a unified value narrative that aligns Marketing, Sales, Customer Success, and leadership around one clear story of impact
	•	Equip teams and buyers with practical value tools they can use together to build defensible, CFO-ready business cases
	•	Enable consistent execution so value is communicated and reinforced across the entire go-to-market motion

When this is in place, teams gain what we call the Value Edge, the ability to consistently help buyers see, believe, and act on value so decisions move forward with confidence and less friction.

I am a two-time bestselling author and an international keynote speaker. I have worked closely with companies including Microsoft, Adobe, HP, SAP, and Tableau, advising CEOs, CROs, CMOs, and revenue leaders navigating complex, high-stakes buying environments.

My latest book, Inspire Your Buyers: Go to Market with a Story that Sizzles, has sold thousands of copies and earned more than 100 verified five-star reviews. It captures the core philosophy behind my work. Buyers do not buy products. They buy clarity, confidence, and belief in the value of change.

If this resonates, the best place to start is a simple conversation.

Bruce Scheer
CEO, ValuePros.io
bruce@valuepros.io
1-425-444-9595


Bruce Scheer

Down at CES this week as an Industry Analyst, which means I’m not just looking at what’s new, I’m hunting for what’s actually real value.

CES is full of wow-factor tech, but the real signal is where innovation solves real problems and drives real outcomes, not just cooler demos. I’m on the hunt for “step change” value! 

The big tech domains CES is tracking this year:
• Intelligent Transformation – tech that changes how work actually gets done
• Longevity – extending not just life, but quality of life (a big focus for me for 2026!)
• Engineering for Tomorrow – building systems that scale responsibly and sustainably

Here are CTA’s 2026 “big rock” trends if you want to flip through the slides here:
https://lnkd.in/gMBRzrRd

If you’re here at CES, I’d love to compare notes.
And yes—hunting for value in Vegas definitely beats the rain in Seattle ☔️

Bruce Scheer, Value Vitalizer ⚡️

Co-Founder, ValuePros.io | Keynote Speaker | Enabling B2B Revenue Teams to Earn Trust, Inspire Action, and Deliver Measurable Value

No alternative text description for this image

taplio

The Battle

Joeri Billast

Bruce Scheer

Followers

Posts

Engagements

Likes

Performance ScoreBruce Scheer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joeri Billast

Bruce Scheer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bruce Scheer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBruce Scheer's LinkedIn Performance