Joeri Billast

𝐓𝐡𝐞 𝐖𝐞𝐛𝟑 𝐂𝐌𝐎 | 🚀 Leading B2B Metaverse & AI Marketing Innovations | 🎧 Host of Top 5% Global Podcast on Web3 | 🎤 Keynote Speaker | ✍️Bestselling Author

You have the technology. The ambition. Maybe even momentum.
But when marketing collides with AI, complexity, and trust, visibility stops being a channel problem and becomes a leadership problem.
That’s where I come in.

My name is Joeri Billast. I work as a Fractional CMO and AI Visibility strategist, helping brands grow when traditional marketing playbooks no longer deliver clarity or impact.

I support leadership teams with:
🧭 Fractional CMO leadership: positioning, priorities, and strategic focus
🤖 AI-driven marketing and visibility systems that compound trust and demand
✍️ Content and narrative frameworks that turn expertise into growth

Alongside my advisory work, I host Web3 CMO Stories, a top 5% global podcast focused on Web3, AI, and strategic brand building. The show brings sharp conversations for founders, CMOs, and senior marketers navigating visibility, trust, and narrative in fast-changing tech environments.

I’m also the author of The Future CMO, described by Philip Kotler as: 
“The best update I’ve read on the role of CMOs. A must-read.” 

And I regularly deliver keynotes based on The Future CMO for leadership teams and conferences exploring how AI, trust, and marketing leadership converge in practice.

You might want to reach out if:
🔹 marketing feels harder despite better tools
🔹 visibility is fragmented across platforms and AI systems
🔹 leadership needs clarity, not more tactics

DM me if this resonates.

Fractional CMO (chief marketing officer)

♈️ For tech scale-ups who don't want to hire a full-time marketing director 
♈️ I help them as a part-time CMO during a couple of days per week or per month

DCM Swiss

o Established strategic partnerships with 3 academic institutions, 4 emerging startups, and 4 well-established companies, fostering innovation and collaboration.
o Led the coordination of 12 legal entities to form an EU Horizon consortium; facilitated the development of a $12M business plan proposal.
o Enhanced the Web3 startups network and attracted business partners by speaking at the WOW Summit: 1 of the top Web3 conferences.
o Organized and led online and in-person corporate events, directly contributing to 7 successful investments deals.
o Developed a comprehensive Initial Token Offering (ITO) strategy in accordance with regulations requirements and facilitated creation of marketing and sales materials.
o Developed business and marketing strategies for 1, 3, and 5 years; coordinated cross-functional teams to advance product development and GTM strategy.
o Developed client-facing process models that tripled project efficiency, significantly reducing costs and time to market.
o Designed and launched Read-to-Earn loyalty program on a partners website, leading to increased website traffic, user engagement, and profitability.

Business Development and Project Manager

1World Online

- Coordinated tasks across internal and external teams related to crypto and projects operations.
- Worked with 1World Regional Partners across Europe, USA, and Asia.
- Facilitated exploration and negotiations with crypto exchanges.
- Actively worked with Marketing / PR and Customer Success / Content Teams.
- Identified issues and dependencies in the processes and facilitated resolutions.

Project and Operations Manager

- Created regular benchmarking analyses of the industry and reported results to the CEO and Board of Investors.
- Facilitated establishment of crypto wallets for company's partners, and acted as an emergency contact.
- Suggested and introduced HR Development related projects such as onboarding program to increase efficiency of newcomers and decrease the time required for them to feel confident.
- Conducted ecosystem research and made recommendations to further advance the crypto token of the company - 1WT.

Project Manager

Lake Forest College

Resident Assistant

youbloom

- Conducted research on the business environment.
- Was responsible for processing internship applicants and assisting with making a final decision.
- Designed training and development program for future HR workers.

Human Resources Intern

Russian Academy of Theatre Art

- Created image of GITIS on Chinese social media.
- Attracted Chinese students to university exchange program and improved cooperation with Chinese partners.
- Analyzed business environment, helped to formulate partnership goals and strategy.

Marketing And Public Relations Manager

Egor is a highly-motivated and pragmatic specialist with strategic vision and in-depth structural thinking. His expertise is primarily in the field of Web3 and multi-layer decentralization. By staying on top of the most recent developments and trends across various industries, he is able to bring to the table different perspectives, examine them under different angles, and suggest the best course of action.

Egor focuses on blockchains and crypto, real-world utility NFTs, tokenization (ITO) and governance (DAOs), with consideration of legal and ethical components as well as other decentralization elements. Egor prioritizes constantly expanding his knowledge of different technologies like artificial intelligence, FinTech, and DeFi.

In the capacity of Head of Operations and ITO Lead, Egor repeatedly demonstrated motivational leadership, process organization and optimization, and project and people management abilities.

Egor's coworkers often praise his excellent - and often inspiring - work ethics, and say that he knows how to be "a human in the workplace". He got this reputation partly due to making well-justified and successful critical decisions, supporting and training employees, and efficiently delivering short and long-term results. 

Working in an extremely fast-paced environment proved Egor's ability to consistently perform well under pressure thanks to thorough planning and time-management skills.

taplio

The Battle

Joeri Billast

Egor Plotnikov

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