Joeri Billast

𝐓𝐡𝐞 𝐖𝐞𝐛𝟑 𝐂𝐌𝐎 | 🚀 Leading B2B Metaverse & AI Marketing Innovations | 🎧 Host of Top 5% Global Podcast on Web3 | 🎤 Keynote Speaker | ✍️Bestselling Author

You have the technology. The ambition. Maybe even momentum.
But when marketing collides with AI, complexity, and trust, visibility stops being a channel problem and becomes a leadership problem.
That’s where I come in.

My name is Joeri Billast. I work as a Fractional CMO and AI Visibility strategist, helping brands grow when traditional marketing playbooks no longer deliver clarity or impact.

I support leadership teams with:
🧭 Fractional CMO leadership: positioning, priorities, and strategic focus
🤖 AI-driven marketing and visibility systems that compound trust and demand
✍️ Content and narrative frameworks that turn expertise into growth

Alongside my advisory work, I host Web3 CMO Stories, a top 5% global podcast focused on Web3, AI, and strategic brand building. The show brings sharp conversations for founders, CMOs, and senior marketers navigating visibility, trust, and narrative in fast-changing tech environments.

I’m also the author of The Future CMO, described by Philip Kotler as: 
“The best update I’ve read on the role of CMOs. A must-read.” 

And I regularly deliver keynotes based on The Future CMO for leadership teams and conferences exploring how AI, trust, and marketing leadership converge in practice.

You might want to reach out if:
🔹 marketing feels harder despite better tools
🔹 visibility is fragmented across platforms and AI systems
🔹 leadership needs clarity, not more tactics

DM me if this resonates.

Fractional CMO (chief marketing officer)

♈️ For tech scale-ups who don't want to hire a full-time marketing director 
♈️ I help them as a part-time CMO during a couple of days per week or per month

International Women's Day was yesterday, but the reflection continues.

Looking back at the first months of the year, several women have shaped my thinking about marketing, leadership and community.

Sandy Carter (podcast guest, January) 
One point stayed with me: AI projects fail when they start tech-first instead of outcome-first. Start with the KPI. Let the technology follow. That shift in thinking changes how many organizations approach AI.

Melanie Borden (podcast guest, February) 
She drew a sharp line between performative visibility and credible visibility. Trust is not built in posts. It is built in replies, follow-ups and showing up as a human. That reframed how I think about my own presence online.

Lani Dizon (podcast & retreat sponsor)
Someone who supports both my podcast and the Sintra Synergies retreat through RYO Digital this year. A reminder that ideas rarely move forward alone. Community and collaboration make them real.

Grateful for these conversations.

Curious to hear from others: which woman has influenced the way you think about your work or leadership?

#IWD26 #Leadership #AIStrategy

Fractional CMO | AI-driven marketing & visibility for growth-stage and enterprise brands | Author of “The Future CMO” | Host, Web3 CMO Stories

What if the loudest voice isn’t the one people remember?

We sit down with Chris Do, Emmy Award-winning designer, CEO of Blind, and founder of The Futur™ , to rethink how personal brands stand out when AI can churn out endless “average” content.

Instead of chasing volume, Chris shows how clarity, restraint, and lived experience create the kind of mental real estate that algorithms can’t manufacture.

We unpack the risk of going omnichannel before you know your “why,” and why the path to quality runs through consistent reps, not perfectionism.

Chris reframes social media as public journaling that documents your thinking, then explains how to copy in private to learn while avoiding public plagiarism that erodes credibility.

From shelf design to SaaS landing pages, he breaks down taste as a business asset, how packaging, typography, and visual cues shape perceived value and price tolerance long before buyers read a word.

Trust becomes the differentiator in a world of AI-generated media. Chris outlines the trust triangle
▶️ authenticity,
▶️ empathy
▶️ logic
and how to signal each through honest positioning, buyer-first recommendations, and clear reasoning.

When a prospect says “AI can do it cheaper,” he pivots to outcomes and value-based pricing: define the delta you create and align incentives with shared risk.

We also zoom out to disruption dynamics, tracing how Netflix jumped curves while incumbents clung to old models. AI is that next curve, learn to surf it or get pulled under.

If you’re a founder, marketer, or creator wrestling with voice, channels, pricing, or credibility, this conversation offers a practical playbook: speak softly but clearly, practice daily, train your taste, teach generously, and price the change you deliver.

Subscribe to Web3 CMO Stories on Apple Podcasts, Spotify or another podcast audio app, share this with a friend who’s scaling their brand, and leave a quick review to help others find the show.
What single word do you want your brand to own?

Sintra Synergies is coming together beautifully.

Senior marketers. Founders. Brand strategists.
UK, EU, US.

Small group. Strategic depth. No noise.

Mark Schaefer will join us.
RYO Digital is supporting this edition, allowing us to elevate the experience even further.

And as it happens in curated rooms…

One spot just opened up again.

If you’re operating at senior level and value depth over scale, send me a message.

I’ll share the details personally.

Most leaders are focused on the speed of AI.
I’m more interested in something slower. And rarer.

Trust.
Judgment.
Responsibility.

Things no algorithm can automate.

On March 26, I’ll be speaking at TEDxChiado in Lisbon around the theme Humanity 5.0: The Next Upgrade Is Us.

In a world where anyone can scale fast, the real differentiator won’t be your tools.
It will be your integrity.

The machines are ready.
The question is: are we?

#TEDxChiado #Leadership #FutureCMO

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I didn't plan a theme for February. 
One emerged anyway. 
New newsletter👇 👇

Something kept surfacing in February. Across podcast conversations. A walking episode through Sintra. A TEDx invitation that made me stop and think. N

Open article: The Future CMO: What February Actually Taught Me by Joeri Billast • 2 min read

The Future CMO: What February Actually Taught Me

AI agents could build a billion-dollar business... by themselves.
Listen to the latest Web3 CMO Stories podcast episode with Rodrigo Coelho:
https://lnkd.in/ekruM5sD

Melissa Yanpolskyi

Kudos International

-Defined the company’s marketing vision, ensuring alignment with core values and long-term goals.
-Developed and implemented creative branding strategies, giving Kudos its unique voice and driving client loyalty.
-Led a high-performing marketing team, fostering an environment of innovation and collaboration, driving 40% growth in brand engagement.
-Created impactful marketing campaigns, including digital, social media, and PR, resulting in a 30% increase in audience reach.
-Directed website design and development, enhancing user experience and improving monetization strategies.
-Built partnerships with influencers and stakeholders, extending Kudos' reach across new markets.

Chief Marketing Officer

DeLobo Games

-Led and prepared all marketing strategies to attract new players and keep them engaged through various campaigns and activities.
-Created in-game monetization models to boost player interaction, engagement, and revenue streams. 
-Guided UI/UX design, ensuring enjoyable, player-friendly interfaces that enhanced gameplay experiences and early user retention.
-Collaborated with cross-functional teams to ensure marketing, product development, and business goals were aligned for successful game launches.
-Created and refined SOPs, streamlining processes for greater efficiency as the company scaled.
-Led business planning efforts, helping forecast potential revenue, understand market trends, and position the company for growth in a competitive gaming space.

Marketing Director

Go Go X Marketing

-Led multi-channel marketing strategies to drive user acquisition, client onboarding, and increase brand engagement.
-Spearheaded promotional campaigns across digital platforms, social media, PR, and influencer marketing, boosting brand visibility.
-Collaborated with local media and influencers, leading to 30% growth in brand awareness.
-Managed content creation across all platforms, ensuring consistent messaging and a 25% increase in engagement.
-Mentored and guided a marketing team, aligning them with organizational goals and executing day-to-day tasks effectively.
-Analyzed KPIs to continuously optimize campaigns, resulting in 20% improved ROI on marketing spend.

Doctor Frogs®

-Developed and executed integrated marketing strategies, leading to 35% growth in client acquisition.
-Conducted market research, identifying client needs and shaping campaigns that led to a 20% increase in revenue.
-Oversaw multi-channel marketing campaigns, driving brand awareness and positioning Doctor Frogs as an industry leader.
-Managed key partnerships with media and influencers, resulting in increased brand visibility.

The Topps Company

-Delivered exceptional customer service, resolving issues related to NFTs and improving overall user experience.
-Identified and reported UX issues, leading to enhancements that improved customer satisfaction by 15%.

Customer Service Representative

High 5 Games

-Revitalized revenue streams with email marketing and cross-promotional strategies, expanding B2C outreach.
-Led customer experience teams, enhancing engagement with over 1.2 million active users.
-Managed cross-functional teams and developed KPIs, resulting in 30% improvement in brand clarity and customer retention.
-Spearheaded integrated marketing campaigns across social media, driving consistent engagement and loyalty among users.

Integrated Marketing and Customer Experience Lead

Nevada Medicaid Office

NPI: 1386121614
-Provided mental health services to children and adults, focusing on skill development and community integration.
-Delivered trauma-informed care in culturally competent ways, improving societal functioning and individual well-being.
-Performed as treatment director, medical billing and coding, CASII/LOCUS assessments, biofeedback therapy technician, and adhered to HIPAA confidentiality under the clinical director.

Qualified Mental Health Associate (QMHA)

Caesars Entertainment, Inc.

-Engaged guests while promoting casino events, enhancing the customer experience across multiple properties.
-Protected company assets while delivering seamless game experiences to thousands of patrons.

Table Games Dealer

-Built relationships with all guests by advertising new features, issuing complementaries based on gaming, and soliciting information for market research purposes.

Caesars Rewards Representative

I am a passionate and self-motivated Marketing Executive with vast expertise in unique, modern, and innovative marketing strategies that capture the personality and message of companies achieving maximum reach utilizing various channels and modalities.

I have successfully led teams, optimized branding, and increased exposure and patrons by the thousands. My background in Psychology and proficiency in multiple languages make me an excellent leader and problem-solver.

My additional leadership experience includes: project management, market research, statistics, data analysis, customer experience, customer service and the dynamic fields of information technology, live, social online, mobile, and computer gaming.

Melissa Patrick

The cameras are gone. The lights are off. The teleprompter has stopped scrolling. I’m still the host. Only now, there’s no show left to hide inside. D

Open article: THE PILOT THAT NEVER AIRS.
Paracetamol Smile - Part Three.  by Melissa Patrick • 10 min read

THE PILOT THAT NEVER AIRS.
Paracetamol Smile - Part Three.

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