Joeri Billast

𝐓𝐡𝐞 𝐖𝐞𝐛𝟑 𝐂𝐌𝐎 | 🚀 Leading B2B Metaverse & AI Marketing Innovations | 🎧 Host of Top 5% Global Podcast on Web3 | 🎤 Keynote Speaker | ✍️Bestselling Author

You have the technology. The ambition. Maybe even momentum.
But when marketing collides with AI, complexity, and trust, visibility stops being a channel problem and becomes a leadership problem.
That’s where I come in.

My name is Joeri Billast. I work as a Fractional CMO and AI Visibility strategist, helping brands grow when traditional marketing playbooks no longer deliver clarity or impact.

I support leadership teams with:
🧭 Fractional CMO leadership: positioning, priorities, and strategic focus
🤖 AI-driven marketing and visibility systems that compound trust and demand
✍️ Content and narrative frameworks that turn expertise into growth

Alongside my advisory work, I host Web3 CMO Stories, a top 5% global podcast focused on Web3, AI, and strategic brand building. The show brings sharp conversations for founders, CMOs, and senior marketers navigating visibility, trust, and narrative in fast-changing tech environments.

I’m also the author of The Future CMO, described by Philip Kotler as: 
“The best update I’ve read on the role of CMOs. A must-read.” 

And I regularly deliver keynotes based on The Future CMO for leadership teams and conferences exploring how AI, trust, and marketing leadership converge in practice.

You might want to reach out if:
🔹 marketing feels harder despite better tools
🔹 visibility is fragmented across platforms and AI systems
🔹 leadership needs clarity, not more tactics

DM me if this resonates.

Fractional CMO (chief marketing officer)

♈️ For tech scale-ups who don't want to hire a full-time marketing director 
♈️ I help them as a part-time CMO during a couple of days per week or per month

I transform deep expertise into visible market authority for accomplished professionals—elite consultants, successful founders, senior leaders. Over 25 years across Fortune 500 organizations including Mitsubishi Heavy Industries and LIXIL, I've generated 8,000+ leads, won the Page Society Innovation Award as the single global recipient, and developed the frameworks that now power my clients' authority positioning.

Most leaders have dormant knowledge worth millions in consulting fees, speaking, and board positions. The problem isn't expertise—it's extraction and activation.

InquisitiveLAB™ solves this with complete Leadership Authority Building: 
→ Executive Positioning Architecture Assessment reveals frameworks hidden in your experience that become trademarked approaches. 
→ The WAVE System™ provides architecture: Win Attention → Achieve Visibility → Validate Trust → Establish Influence. 
→ Intellectual Archaeology™ uncovers methodologies you've built unconsciously.

These aren't theories. Recognized as a Propel 100 Most Influential PR Tech Leader Worldwide (2025), PRWeek Dashboard25 AI Pioneer (2023 & 2024), and host of The Trending Communicator podcast (150+ episodes), I bridge practitioner credibility with innovation.

Sixteen years building communications and marketing in Japan—fluent Japanese, led global teams, operate across cultures and markets. This perspective extends to clients navigating international positioning and cross-cultural authority building.

Philosophy: "Never 100% AI, always 100% Human."

Target market: Fortune 500 executives pursuing board roles and industry influence, successful founders systematizing expertise for scale, elite consultants building premium positioning.

Connect: dan@be-inquisitive.com | be-inquisitive.com

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Joeri Billast

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