AgenCFO

Reporting & Fractional CFO Services.

We provide a range of financial services to fast-growing agencies. The typical clients we work with can be described as “visionary entrepreneurs”; they know where they want to go and have the business acumen to get there. 

All they need is a trusted partner on their side who takes care of the numbers, keeps their operation lean, and helps them maximise their ROI.

Founder & CEO

More Than Scaling

Fractional CFO

Scalable CFO

Accelerate your growth with expert CFO support—from accurate budgets to high-impact financial strategies, we help entrepreneurs scale their businesses.

Standard Chartered Bank

Credit Analyst responsible for the coverage and credit risk assessment of European corporates and global subsidiary companies.

• Produced comprehensive reports based on financial performance, risk factors, industry outlook and the threat of competition in order to determine the creditworthiness of corporate clients. 

• Met with companies and worked closely with the Relationship Managers as part of periodic reviews, new onboardings and the deal closure process. 

• Produced in-depth financial models and forecasts in order to better understand company structure and potential future performance. 

• Presented analysis and liaised with Credit Risk Officers in order to approve lending to companies.

Associate Credit Analyst

DBRS Morningstar

Responsible for creating and maintaining cash flow models for key structured finance transactions in order to assign a credit rating. 

• Performed sensitivity analysis and stress tests for each cash flow projection to understand possible cash dynamics over time. 

• Liaised with senior management and lead analysts in order to resolve and discuss legal documentation and to set the final credit rating.

Credit Rating Analyst

Kempen Capital Management

Produced sector recommendations to be used in the investment strategies for private banking clients. 

• Determined the outlook for a range of sectors in Europe and the US through the use of Bloomberg, financial models and industry experts.

• Developed a program in Python monitoring the risks and trends for the selected sectors to be used for the recommendation.

Investment Research Intern 

bloomon

Worked in a fast-growing flower delivery business to identify inefficiencies in the information processes.

• Developed a tool with Google Scripts and Python to provide insight into the flower buying process (supplier availability, quality and cost).

• Visited flower growers and the manufacturing facility to better understand the business operations.

Process Improvement Intern

Ahold Delhaize

Converted to full-time, continuing to work with the Project Manager and further support the Supply Chain Director in order to seek out cost efficiencies in the logistical processes.

Project Management

• Worked with the Project Manager to support the planning and execution of new and existing projects
• Visited stores and liaised with store managers to understand and improve the logistical processes

Project Management Intern

Germaco B.V.

Germaco is a Dutch, family-owned, tulip grower that started in 1988. Over the years it has grown to a large-scale enterprise with 190 hectares of fields and a capacity of over 100 million tulips a year.

All-round Employee

Founder & CEO of AgenCFO, providing fractional CFO services to fast-growing Agencies; with a core focus on improving profitability, supporting growth and saving time and energy by taking full ownership of the finance function.

Former Financial Analyst, analysing multi-billion dollar companies like Accenture, Coca Cola and Mercedes-Benz.

Joey de Wit

SaaS Savvy

SaaS Savvy is your unfair advantage in tech sales🔥

SaaS Savvy helps tech Sales, Presales, & Success ditch the imposter syndrome and gain the technical knowledge to sell big, earn bigger, and unlock limitless opportunities in tech.

Speak Software, Sell Smarter is the signature course teaching AEs, SCs, and CSMs to talk tech - not code it - so they can sell any business SaaS, developer tool, or cloud platform.

Unlike others, this course is built *specifically* for Go-To-Market professionals who need to be able talk about tech to tell revenue-generating stories of software that convert - big time.

Instead of learning to code, you’ll get technical through:

- Tech history for context and credibility.
- Core concepts in sales-ready language
- Real-world scenarios that bring it to life
- Curated insights from VCs and tech industry leaders

Because in tech sales, getting technical isn't about memorizing API endpoints.

It's about knowing your tech so you can finally elevate that damn conversation!

Be the trusted tech advisor customers want to buy from - and every company wants to hire.

#GetSaaSSavvy and become an unstoppable "full stack" tech sales professional 👇
—

💻 Join Speak Software, Sell Smarter: www.saassavvy.io
👥 Enroll Your Team: [www.saassavvy.io/teams](http://www.saassavvy.io/teams) 
💁🏼‍♀️ Follow me to talk tech - without the code.

Founder & Educator - Speak Software, Sell Smarter

Zendesk

No big deal - the job that changed my life. Forever not worthy.

TL;DR: I rose through ranks of the Presales org and did a stint in technical Product Marketing:

- 2017 - Associate Presales Solutions Consultant, West Coast
- 2018 - Presales SC, San Francisco
- 2020 - Senior Presales SC, UK Fintech
- 2021 - Senior Product Marketing Manager
- 2022 - "Dropped out" to found SaaS Savvy

Here’s more of my story:

PRESALES
- Ranked top 5 SC in terms of MRR generated + top 3 sales pods worldwide (2019)
- Highest value new business revenue for EMEA NW Ent and Commercial (Q4 2020).
- UK’s first dedicated Fintech SC - won EMEA's largest fintech deal to date (2020).
- Designed a 3-month onboarding program for Presales + Professional Services - focused on product, technical concepts, and industry insights for well-rounded consultants.

TECHNICAL PRODUCT MARKETING
- Researched and developed Tech Academy - an internal course helping 1K+ GTM Zendeskians go from 0 to 60 in the technical concepts key to selling the value of Zendesk products and services.
- Collaborated with product managers + platform architects to translate technical functionality to customer marketing that resonated.

LEADERSHIP
- Founder of the Presales Women of Zendesk ERG + quarterly speaker series.
- Partnered with Presales leadership to define and align to DEI commitments.
- MC at internal company events such as Product Leadership Roundtables.

Presales Solutions Consulting & Platform Product Marketing

Xola

My next job in B2B SaaS.

The company was a Series A start-up  making cloud-based reservation software for tourism companies. This meant everything from global bike tour operators to mom n’ pop tour shops running crystal healing sessions in Sedona.

Biggest learning: Smaller businesses can be way more complex than the big boys.

I wore many hats across customer success, implementations, and customer education:

- Mapped tour offerings to our software so customers could sell and market tours online.
- Led onboarding webinars and on-site training workshops for clients in the US + Mexico.
- Led instructional design and content creation for our Zendesk customer help center.

Customer Success Manager & Trainer

Guidebook Inc.

My first EVER job in tech.

The company was a Series B, B2B SaaS company that with a platform for building mobile apps for large-scale events, from real-estate conferences to Lego robotics competitions.

My role was a mix of technical customer support, implementations, and customer training. 

- Mapped a wide range of large-scale events to our events software.
- Launched “Enlightenment”, an internal newsletter for Customer Success that highlighted tips and tricks for using our software effectively and efficiently.
- Led weekly customer onboarding and education sessions.

Customer Success Associate

Various

Lead ESL Coach
Guatemala City, Guatemala
- Led FedEx's “Mastering the Language of Business” seminar for women entrepreneurs across Central America seeking to expand into English-speaking markets.

Enrollment Coordinator
NYC
Guided thousands of parents in English, French, and Spanish through the application, lottery, and enrollment processes for Success Academy Charter School network.

Copyeditor
Brussels, Belgium
Edited the website for a multinational language travel company.

Editorial Assistant
Brussels, Belgium
Edited articles at an EU policy journal with 100,000+ readers.

Hat Attack
Bronx, NY
My first job out of college was doing anything and everything in a hat factory.

Scholarship Recipient
New Orleans/Brussels
- After graduating with a degree in French + linguistics in the francophone state of Louisiana, I won a scholarship from the French-speaking region of Belgium to do an extra year of study on the government's dime. Laissez les bon temps roulez!

My Life Before Tech (Transferrable Skills Abound!)

Hi, I'm Alice Egan, founder of SaaS Savvy. While at Zendesk, I went from rookie Solutions Consultant to closing $1M+ deals with San Francisco tech companies and UK fintechs.

But at the start of my Presales career, I didn’t know APIs from AWS! I was constantly anxious I’d be exposed as - dun dun - an imposter. And worse, that I’d miss my targets because I didn’t truly “get” the software or API-based integrations I was selling.

In a futile attempt to “get technical”, I tried learning to code. Not only did I find it boring, coding didn’t give me the words to confidently talk to customers about our software, platform, and API - aka tech sales 101!

So I came up with Concepts Over Code, my own method of mastering foundational tech terminology and concepts without learning to code. 

This completely changed the game for me. 

Teaching myself to talk about software helped me confidently - and intelligently - elevate product pitches and demos while connecting to the broader tech landscape. The result? Three promotions in three years and alignment to the most lucrative territories in SF and UK Fintechs.

Learning to talk tech - not code it - also helped me:

- Buy a home
- Pay off my college loans
- Secure a job transfer to London
- Gain the financial freedom to quit corporate and start SaaS Savvy

Today, my mission is to equip AEs, SCs, CSMs, and Go-To-Market teams with the technical foundations in software you need to sell big, earn bigger, and unlock limitless career opportunity in tech sales.

—

Outside of SaaS Savvy, I’m a proud college French and linguistics major, 2x study abroader (Paris + Dakar), and avid reader of historical fiction. I’ve been lucky to call New York, New Orleans, Brussels, San Francisco, London, and (currently) Berlin home.

I’m obsessed with voice notes from friends, my dad’s Boomer WhatApps, my mom’s emoji game, when my brother and sister find crossover material, my brother’s dog Butters, my boyfriend’s jokes, freshly popped popcorn, WWII anything, low-fi house music, and walking wherever I can.

taplio

The Battle

Joey de Wit

Alice Egan

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?