After working with over 50 business owners as their Fractional CFO, I noticed how some consistently broke through their growth ceilings, while others remained stuck. 

The difference? The ability to understand and ACT on the numbers.

The biggest shocker here is that most businesses still rely on a basic P&L and some messy sheets to track their performance and plan ahead. We're putting a stop to that. With our best-in-class financial models and forecasts, we don't just put our clients back in control, we provid the direct actions to take to run your business without the constant guesswork

Joey Wit

Exactly 5 months out from my first Iron Man.

Ramping up now to 15+ hour training weeks. Schedule and nutrition dialled in. Weekly training session with my coach.

Definitely underestimated this beast. But life isn't fun without big goals.

Joey de Wit

Founder of AgenCFO - ROI-obsessed CFO services for agencies and eCom | 50+ clients served | Building own portfolio along the way | Ironman prep 7’26

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Onboarded a new client this week doing $130K/mo.

Absolute killers who scaled their agency super quickly to this point.

But on the backend they still operated across multiple entities and had no complete view of their numbers.

Seeing this with a lot guys from outside the US. Multiple entities across countries are a pain to deal with.

The problems this creates:

• Margins can drop 10-15% and you won't notice until it's too late
• Near impossible to exit the business with no clean structure
• Required to spend hours tracking & reviewing numbers

Plus big issue now is that no AI is useful with bad data.

We're now consolidating everything into one management view.

Automating it all to get near real-time margins and metrics like LTV, churn, CAC, and client profitability.

These guys will scale to $300K/mo while holding 50%+ margins.

With a proper view you don't have to guess anymore. Or waste time.

Lot of power in seeing the truth.

We've worked with 50+ agencies.

Most pay themselves far too little, or way too much.

If you want to make your agency work (and get rich doing so), you need to pay yourself right.

This template tells you exactly how. Comment "Comp" and I'll DM it (no sign-up).

Main reason why your agency's profits aren't growing:

Your hiring trigger is broken.

See all the time how agencies add new hires at the same rate as they get clients.

Team is always busy, and "bad" clients are always taking too much time.

The answer isn't adding more headcount when revenue doesn't support it yet.

Each team member and pod must be justified, or something is broken.

First step is knowing your client profit & team capacity.

Fix this & you fix your profit.

The agencies winning in 2026 won't be signing the most clients.

They'll be keeping AND scaling them.

Most still don't realise how much extra $ you'd make by improving retention by a few %.

This area is getting me so excited, as now with AI you can genuinely do sooo much more to nail this.

It's also the answer to your rising CAC problems and roller coaster revenue months.

You won't survive long if you're just churning & burning through them (think churn rates above in 10% - 15% range).

Goal is to get all our clients now to 5% (we're at sub 3% ourselves).

Becoming the partner they can't afford to lose.

LTV is the name of the game.

AI can now get your agency to 7/8 figures with 80% gross margins

May not last forever, but first movers are winning big.

But only if you approach it right.

I'm now seeing lots of agencies spend tens of thousands to:

• Save an hour a week on reporting
• Create summaries of call transcripts
• Help with creative analysis (and just have more insights)

All are great. 

But efficiency ≠ more cash.

To get more CASH you actually have to:

1. Get your team to cover more clients
2. Lower your team cost per client
3. Charge more for the same thing
4. Sign a bunch more clients

All can be ENABLED by AI. But AI won't actually do it for you.

If you actually want to hit 80% margins and get more incremental profit, you need to fundamentally change your business model.

That requires knowing in detail where you are actually at.

Capacity, churn rates, LTV, CAC, client level profitability etc. 

Once you know where you're at, you can find out which areas to really focus on.

Not to make them 10% more efficient, but to completely transform them.

Will require hard conversations and real planning.

Doing work faster is just the start. Don't stop there.

This is what we do it all for!

Jason West 🇬🇧🇦🇪 is going places (best agency in the fashion space by a mile).

Here for the ride 🤝

Founder & MD @ Fabrik | We build the systems, stories, and storefronts that power fashion’s next global names

View Jason West 🇬🇧🇦🇪’s profile

Working with a fractional CFO has been transformative for me as an agency owner.


For the longest time, we educated our clients on unit economics, financial literacy, margins, capacity etc. 

We told prospects they needed to have all of this in place otherwise we couldn’t work with them.

And truthfully, we didn’t have this fully in place ourselves. 

Practice what you preach as they say.

At the start of January we began working with Joey de Wit and Elyse de Wit.

Since coming in, along with Jasper Martens  we’ve implemented and identified 

1. Performance driven team bonus structures
2. Competitive company wide salary scales 
3. Precise client profitability 
4. Target Gross Profit Margins
5. Target Revenues 
6. Service pricing that meets the above
7. A full financial dashboard for clarity.

The entire team is now working toward a single goal, with clear visibility into how they can influence profitability for our clients, and therefor for us. 

The more profitable growth they generate our clients, the more they earn, and the more the agency earns in return. 

Clear outcomes, clear levers, and now clear paths for increased earning potential for staff.

We’re now geared up better than ever, to service our clients in line with their own objectives. 

Happier clients, happier staff, happier Jason.

The UAE has been subject to a lot of talk this week, for me it’s head down and push forward. 

LFG 💪🏽

This lazy accounting setup is probably costing you $100K+ every year.

It's also the reason why your P&L swings 50%+ every month.

→ Cash Basis accounting

This only tracks money when it enters or leaves your bank account.

So if you pay some team members late one month, you will now record $0 cost for them in month 1, and 2x the cost in month 2.

Your margins look insane in Month 1, and suck in Month 2, when they're actually stable.

So now you hold off on hiring in month 1 since your P&L tanked.

Or you paused your ads or delayed investments cuz of it.

Then you panic hire in month 2 cuz here you look way more profitable again.

You can't spend hours every month figuring out what's actually happening.

We rebuilt a $200K/mo agency onto accrual (tracking the transactions in the actual months).

P&L swings dropped from 50% to under 10%.

First time they could actually see what was happening in their business.

Your generalist accountant won't raise this. Can DM me if you want a quick check of your P&L.

This is why most agencies never scale from $100K to $500K/mo.

→ Churn Ceiling.

Meaning: as you keep growing, your sales volume isn't strong enough to offset your churn.

Early on with 10 - 15 clients, losing one per month isn't a problem.

You sign 2 new clients and you're still growing. You easily get this from your inbound or referrals.

But at 50 - 100 clients, the math won't math anymore.

Even at a 5% - 10% churn rate, you're losing 5 - 10 clients every month.

Your "sales system" that got you to $100K/mo won't be enough to offset your natural churn.

This is why you plateau aka hit your Churn Ceiling.

Breaking through this requires dialling in your marketing investments.

Few agencies actually spend enough on sales or know how this impacts their margins.

We always models this out in detail. Growth target, churn rate, current margins, cash position. Want to know exactly what you need to invest in sales and how long your business can fund it.

That's how you scale through that $100K/mo - $200K/mo range.

Can DM me if you want to find out what this would look like for your agency.

Co-Founder @ Thoughtleadr | We Go Viral on Command For The Most Exceptional Founders on X | +60M Monthly Impressions For Clients

Hey, I'm Fernando, Co-Founder at RevenueFlow, and we solve the #1 problem killing B2B growth: empty sales pipelines.

We help high-ticket B2B companies flood their calendars with qualified meetings using systematic cold email and LinkedIn outreach - data-driven campaigns that target decision-makers and book meetings on autopilot.

We can help you if:

• You're a B2B founder/CEO who needs predictable pipeline NOW... We'll deliver qualified meetings within 2-4 weeks using proven outbound systems

• You're scaling a 7-9 figure business and tired of inconsistent lead flow... Our cold email + LinkedIn campaigns run 24/7, filling your calendar while you sleep

• You sell high-ticket solutions ($10K+ ACV) and need buyers with real authority and active need... We target the right people with personalized messaging that gets responses

Our approach:

• Clay for data enrichment and hyper-personalization
• HeyReach for LinkedIn automation at scale
• Multi-domain cold email infrastructure for maximum deliverability
• AI-powered message variations to avoid spam filters
• Systematic qualification to ensure meeting quality

We've cracked the code on B2B outbound that actually drives revenue. Predictable meetings, qualified prospects, scalable systems.

If you:

• Sell high-ticket B2B solutions (>$10k contracts)
• Need qualified meetings, not vanity metrics
• Are ready for predictable, scalable lead generation

Let's talk.

Or DM me directly and I'll show you exactly how we're getting these results.

Fernando C.

I'm 26. we've scaled a $3M/year AI GTM company in 2.5 years. Something insane is quietly happening...

In 2025, we burned through $430K+ executing go-to-market strategies. Agencies, freelancers, tech tools, campaigns - you name it, we tried it.

We eventually narrowed down and built a content + outbound marketing channel that worked. Scaled it to $3M/year. At our peak we had a 50-person team, worked with 150+ clients, and we learned how hard it was to scale a labour-intensive service.

Today, AI is so good that it can replace entire teams and workflows. Not one task - entire systems.

Alex Hormozi (Acquisition.com) said it best: "When there is infinite information, the value is in the selection and curation because no one has the time to consume all of it to figure out what's good."

Y Combinator recently put out a Request for Startups calling for AI-native agencies. Their words: "Agencies of the future will look more like software companies. And they'll scale far bigger than any agencies that exist in these fragmented markets today."

That's exactly what we're building...

For the first time ever, we're running every single GTM play we've ever executed at the same time without making a single hire:

1. LinkedIn content engine that generates inbound pipeline
2. Personalized cold email at scale
3. Personalized LinkedIn outbound at scale
4. Signal-based targeting
5. Viral X thought leadership content engine
6. SEO at scale

All running, simultaneously.

All of my co-founders - Tim Carden, Ben Carden, Hosun Chung, and I spend 80%+ of our time living in AI. Vibe coding in the terminals. Testing new GTM tools. Building AI agents that actually work. It's not easy, but for the first time, everything we've ever wanted to build is all possible.

We can do this because we've spent 3+ years doing it all manually. Countless times, hours, and mistakes made. We know what works, what doesn't, and how to build it - because we've ruthlessly tested every single play by hand before automating it.

The tools exist. You can go buy them all yourself. But the strategic curation, the orchestration, knowing what actually works and how to wire it all together so that it ACTUALLY WORKS - that's moving too fast for most business owners and marketing & sales leaders to keep up with.

We are the human layer between you and this wave of AI, your "All-bound GTM partner". We've already tested every play manually, so you get the systems that work without the $430K+ learning curve.

The businesses implementing this are going to be untouchable in 12 months. It's time to build.

Want us to build your GTM infrastructure so you're not left behind? Let's chat:
https://lnkd.in/dCBwpVcF

Co-Founder & CEO at RevenueFlow | AI-Native GTM Partner | 100k+ on X @thefernandocz

The GTM tech powering top sales teams in 2026. 27 tools:

We spent two years trying every GTM tool that crossed my feed. Most of them promised the world and delivered a dashboard.

What I actually learned is that the stack matters less than how the pieces talk to each other. These are the only list of tools to check out:

Lead Gen and Data
Apollo, ZoomInfo, Clay, Findymail , MillionVerifier , Apify, Firecrawl, Serper 

AI and Automation
Anthropic, OpenAI, OpenRouter, Zapier, GitHub

Email Infrastructure
EmailBison, Instantly.ai, Smartlead, lemlist, Zapmail.ai, ScaledMail

Sales and CRM
HubSpot, Salesforce, Close, HeyReach.io, Gong, Outreach, Salesloft 

Meetings and Comms
Cal.com, Inc., Grain, Loom, Slack, Intercom 

Data and Ops
Supabase, Airtable, Notion, Stripe, monday.com 

Content
Figma, Notion, Loom Loom

We have tested or actively use every tool on this list. Some we dropped. Some we built around. The ones that stuck are the ones that did one thing well and got out of the way.

After $93K+ in GTM tooling, the biggest lesson wasn't which tool to pick. It was knowing when to stop adding tools and start connecting the ones you have.

Still figuring out the perfect stack. But this map is where I'd start if I were building from zero today.

Want us to build it for you? See how: https://lnkd.in/dCBwpVcF

London is the B2B tech capital of Europe. This won't change soon. Here are 20 GTM companies changing how businesses go-to-market:

Sales Intelligence:
• Cognism - phone-verified B2B contacts with GDPR-compliant intent data
• Ebsta (now part of Fullcast) - revenue intelligence that predicts deal health and forecast accuracy
• 11x - autonomous AI SDRs handling prospecting, outreach, and booking 24/7

CRM & RevOps:
• Attio - flexible CRM where you define the data model, not the other way around
• Paddle - merchant of record handling global SaaS payments, tax, and compliance
• Omnea - AI procurement orchestration across finance, legal, and IT workflows

Marketing & Content:
• Synthesia - AI video avatars in 140+ languages for enterprise comms at scale
• Dotdigital - cross-channel marketing automation across email, SMS, and chat
• Ometria - retail-specific CDP that builds personalized omnichannel journeys
• Turtl - interactive content platform that attributes reader engagement to pipeline
• JACQUARD - AI copywriting engine generating brand-consistent messaging at scale
• Onalytica - B2B influencer platform matching brands with 700K+ vetted creators
• Passle - one-click thought leadership publishing for professional services firms

Sales Enablement:
• PolyAI - voice AI agents that resolve 50%+ of inbound customer calls naturally
• trumpet 🎺 - digital sales rooms with buyer insights for 28% faster close times
• Cuvama - value selling platform that coaches reps to lead with outcomes
• Jiminny - conversation intelligence capturing calls and auto-logging to CRM

Growth & Referral:
• Mention Me - referral marketing turning customers into advocates at scale
• Engage Hub - AI journey orchestration with real-time triggers across channels

Data & Intent:
• Permutive - privacy-first audience targeting without third-party cookies

All based in London. All building the future of GTM.

Want help using these tools to build your GTM system? See how: https://lnkd.in/d67PR_CW

How I'd close my next 3 B2B clients in 30 days. This is exactly what we did to scale past $3M/year:

Step 1: Get specific on your ICP.
Not "B2B companies." One vertical. One pain point. One buyer you can describe in a sentence.

Step 2: Build a list of 10-30K companies that fit, then find 30K decision makers - founders, VPs, directors - whoever signs the check.

Tools: Clay, Apollo, Sales Nav, Trigify.io, RB2B, Vector

Step 3: Write one cold email with one clear offer.
Not five variations. One offer so good it doesn't need fancy copy. Include a "try before you buy" lead magnet - something that shows how you deliver before they pay.

Tools: OpenAI, Anthropic, OpenRouter, Copy.ai 

Step 4: Send emails from pre-warmed inboxes with one follow-up.
Most replies come from the initial outreach. Don't over-follow-up.

Tools: Instantly.ai, lemlist, Smartlead, HeyReach.io, Expandi Group 

Step 5: The lead magnet IS the offer.
When they respond, show them exactly how you deliver. A free audit, a sample build, a teardown of their current setup. That's what closes.

Tools: Grain, Gong, Slack, Loom, HubSpot, Cal.com, Inc. 

Referrals got you here. Outbound gets you to 3 new clients in 30 days.

Want us to build this system for you? Book a call: https://lnkd.in/dCBwpVcF

Fernando Cao

Most sales leaders spend $400K+/year on SDRs doing work that AI handles in seconds. Here's what the new model looks like:

Traditionally, SDRs would manually build lists, find emails, verify contacts, research companies, and log activity in CRMs.

Tools (old model): ZoomInfo, Outreach, Salesloft, lemlist, Smartlead, Close, Pipedrive, Intercom 

Here's what the new model looks like:

1. AI sources leads matching your exact ICP criteria
2. Every lead gets verified, enriched, and scored automatically
3. Outreach goes out across pre-warmed inboxes with domain health monitoring
4. Your team only touches leads that reply

The entire pipeline from "define ICP" to "booked meeting" runs without a human touching it.

One SDR handles warm follow-ups and LinkedIn. AI handles everything else.

Tools (new model): Clay, Apollo, Instantly.ai, OpenAI, Anthropic, HeyReach.io 

This is the exact system that we use to book 60+ qualified meetings per month for our GTM agency.

Want to see if we can do the same for you? Book a call: https://lnkd.in/dCBwpVcF

Sales teams in 2026 don't need 10 SDRs anymore. AI replaced them. Here's the new structure:

The old sales team had 10 people doing what 3 can do today.

Here's what the new setup looks like:

SDR - Old Way vs New Way

• Old: 5-10 SDRs manually prospecting, building lists, writing emails, and booking calls. $80K/year each doing $15/hour tasks.

• New: One SDR handles LinkedIn outreach and warm follow-ups. AI does the rest - sourcing, enrichment, email finding, verification. All automated.

Tools: LinkedIn, HeyReach.io, Cal.com, Grain 

GTM Engineer - Old Way vs New Way

• Old: This role didn't exist. You had ops people duct-taping tools together. Half the stack didn't talk to each other.

• New: One GTM Engineer runs the entire outbound engine. Le Firecrawl ad sourcing, enrichment, email infrastructure, deliverability - managed from a single system. Thousands of leads processed per hour.

Tools: Anthropic, Supabase, Firecrawl, Serper, OpenRouter, Cal.com

AE - Old Way vs New Way

• Old: AEs split time between prospecting and closing. Half their day wasted on admin and lead research.
• New: AEs only take qualified meetings. Zero prospecting. Zero list building. Just selling.

Tools: Grain, Loom, Cal.com, LinkedIn 

That's the entire team. Three roles.

AI handles everything between "define ICP" and "take the meeting." It finds your buyers. Validates them against your ICP. Finds and verifies emails. Sends outreach across pre-warmed inboxes. Monitors domain health in real time.
Tools: Apify, Findymail, MillionVerifier, EmailBison, Zapmail.ai, ScaledMail 

60 qualified meetings booked last month for our agency. On autopilot.

In 2.5 years, we scaled our GTM agency to $3M ARR with this exact model. Want us to build it for you?

Book a call: https://lnkd.in/dCBwpVcF

Insane image from the new Anthropic labor market impact report.

But the real takeaway is a bit different from what most people are posting. It's not just that AI can do a lot.

It's that there's still a huge gap between what the tools can already handle and what companies have actually built into the way they work.

That's the part that matters, especially for B2B companies.

Most teams are still running marketing, sales, and client acquisition in a very manual way.

• People are still doing hours of research manually or basic GPT searches
• Still moving information between tools
• Still writing first drafts from scratch or with AI slop
• Still spending time on work that used to matter more than it does now

The companies that win are quietly rebuilding their workflows and company culture around it.

Marketing gets faster. Sales gets more focused on actual conversations.

Client acquisition stops feeling like brute force and starts feeling like true, scalable GTM infrastructure.

That's where the gap opens. And honestly, your competitor doesn't need to become some AI lab to get ahead.

They just need one better workflow. One tighter loop. One system that compounds faster than yours.

That alone can create a real edge over the next 12 months.

Want to build your AI-native GTM infrastructure so you don't get left behind? Let's chat:
https://lnkd.in/d67PR_CW

Absolute banger cooking up. Amazing hosts Romans Ivanovs and Kristina Radeva. Thank you so much for having us!! Can't wait to watch it

You built a $1-5M agency business. We make it run without you (with systems and AI).

Recorded an absolutely mind blowing conversation with Fernando C. and Hosun Chung about how they went from 50+ team to a lean and fully AI-native agency!!!

If there's anyone who's truly building for the future it's these guys!

Out soon. 😎 

Fun fact:

they generated 3 billion views for their clients and 1 billion for themselves with content marketing on X.

🚨 BREAKING: $31 BILLION wiped from IBM's market cap after Anthropic announced that Claude can streamline COBOL code

A 115-year-old company just had its worst stock day since 2000 because of a single AI blog post.

Anthropic showed that Claude Code can map COBOL dependencies, document workflows, and identify risks across thousands of files. Modernization timelines went from years to quarters.

I've heard this exact sentence from old school business leaders we speak with. "We've always done it this way." "Our relationships already bring us enough deal flow." "Why change what's working?"

And then they see what AI-native GTM actually looks like and the reaction is always the same.

I spoke to an M&A firm last week. They'd been relying on broker networks and paying 0.5-1% origination fees because "cold outreach doesn't work." We showed them how signal-based targeting actually finds sellers with intent, not just a list of names. Their exact words were "okay, this is real deal."

That's the disruption pattern playing out everywhere right now. Legacy moats don't hold when AI compresses the value chain. IBM found out in one trading session. Legacy consulting found out the same day.

The question is whether your go-to-market is next.

Companies building AI-native GTM infrastructure now are going to have an absurd compounding advantage over the next 12 months. Everyone still running the old playbook is going to feel it the same way IBM felt.

Want to build your AI-native GTM infrastructure so you don't get left behind? Let's chat: https://lnkd.in/d67PR_CW

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The Battle

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