Auki Labs

Auki Labs is creating a decentralized protocol for collaborative spatial computing.

Our decentralized peer-to-peer positioning system will give every cubic millimeter an address, replace the GPS system, and enable a persistent and privacy-preserving metaverse.

We are on a mission to help every person and device find their place in the world. Literally.

Head Of Business Development

Sonar

Sonar enables you to get better insights, faster – by talking to your customers through video, analyzing their feedback, and sharing that across the organization.

The platform can be used by anybody in the organization to design, collect, analyze and share video-based qualitative research that enables you to walk in the shoes of existing or potential customers.

Using the latest in AI and automation the platform speeds up the analysis process across any qualitative research and makes all data and insights fully searchable and shareable across the organization. 

Sonar is born out of UserTribe and is based on 10 years of experience with delivering customer insights to corporates and agencies across the world. The two brands UserTribe and Sonar have now merged into Sonar.

Today we are working with brands such as Danfoss, Arla, Lego, and Danske Bank among others.

https://sonarapp.com/

Account Executive

Userneeds

Relationship and Project Management with Swedens key customers, engaging business and managing successful delivery of online research projects for clients.

Userneeds provides online research programs and has built and maintained market research panels in seven countries. In Sweden, we have circa 100,000 active panel members.

Digital Insights Manager - Sweden / Denmark

Js Canada

Brought JS World Media's concept to the Canadian market.

Responsibility:
Locate and set up office.
Generating, qualifying, contacting, developing and nurturing all leads from start to finish.
Cold Calling
Book meetings
Hold Meetings and sign client
Onboarding new clients

Sales Manager

Validate the Canadian market to ensure viability of the product and concept before opening up an office.

Responsibility:
Generating, qualifying, contacting, developing and nurturing all leads from start to finish on the Canadian market from Sweden
Cold Calling
Book meetings
Hold Meetings and sign client
Onboarding.

Key Account Manager

JS Sverige

Hired by the Swedish HQ to open up an office in Canda. 

Responsibility:
Generating, qualifying, contacting, developing and nurturing all leads from start to finish.
Cold Calling
Book meetings
Hold Meetings and sign client
Onboarding.

PB Branding

Pinyin Studio a French graphic design agency and BranEverest successfully merged in late December 2015 and formed PB Branding. PB Branding is a graphic design and marketing consultancy company that offers graphic design, creative direction, web development and digital marketing services to Chinese and international clients which include Uber and Didi.

Main responsibilities
•	Sales and marketing research, strategy formulation and execution
•	Pitching and presenting to qualified leads
•	Sales management and KPI formulation and tracking
•	Administrative functions
o	Overall Quality Control
o	Finance
o	HR
•	Merger and acquisition
o	Financial calculations

Achievements:
•	Revenue growth of 330% during the first year of PBB operations
•	Expanded the company from 10 to 20 employees in 12 months
•	Identified, pursued and closed successful cooperation with major Chinese and international clients including Uber and Didi.
•	Restructured project management, financial management and HR practices of PB Branding.

Managing Director

RevReal

RevReal is a tool for Chinese consumers to verify the authenticity of their purchases. Responding to the well-publicised pediatric food safety issues in China, RevReal helps parents ensure the safety of the food their children consume from farm to fork. RevReal is an integrated front end/back end and WeChat platform  
In 2015 RevReal secured a 500.000 RMB seed investment for sales and development purposes. However a year later, due to not being able to secure further investment, the project was discontinued.

General Director & Founder

Elanders

Elanders is a multinational printing doing business in more than 10 countries with 5000 employees. The production plant in China service clients such as SONY, Volvo, IKEA and Mercedez.

Following a presentation for Elanders in 2012, I was hired out of school to move to China and establish a personalized printing subsidiary. Together with legal consultants and a small team达拉马 DALAHÄST was successfully established in 2013.

As project manager, I was responsible for a team of graphic designers and business developers to develop the brand, products and marketing material as well as conducting day to day sales activities through out Beijing.

The team was managed in mandarin and all employees were Chinese, communication with HR and Financial departments were also mainly done in mandarin.

Achievements:
•	Established a retail business in Beijing
•	Successfully designed, built and implemented a web shop (http://www.dalama.cn/ currently not accessible) with a functioning order and delivery system. 
•	Recruitment and staff management
•	Managing a team of 6 designers, sales staff and administrative employees as well as a varying amount of employees in production.

达拉马 DALAHÄST was closed down in 2015 due to liquidity issues of the mother company. As manager of the project, I was responsible for closing down the subsidiary and letting the employees go.

Business Development Manager

Länsförsäkringar

Insurance advisor, private sector

I am the Head of Business Development at Auki Labs, a company that is creating a decentralized protocol for collaborative spatial computing. With years of experience in online research, customer insights, and digital innovation, I have a passion for unlocking new possibilities and value for users and businesses.

At Auki Labs, we are on a mission to help every person and device find their place in the world, literally. Our decentralized peer-to-peer positioning system will give every cubic millimeter an address, replace the GPS, and enable a persistent and privacy-preserving metaverse. I lead the strategic partnerships, go-to-market, and growth initiatives for our ConjureKit SDK. This powerful tool allows developers and creators to build and share immersive augmented reality experiences across any device and platform. 

The future of augmented reality is not speculative but inevitable. One day, we will build and inhabit all the castles of the imagination, and Auki Labs is on a mission to lay its foundation. I am excited to be part of this visionary team and to collaborate with partners and customers who share our vision of a more connected, creative, and spatial world.

Johannes Davidsson

Bridgette Borst Ombres

The Commsultant

Professional communications consulting: Media strategy and pitching, PR, communications planning, thought leadership, content marketing and media training. To learn more, please visit www.thecommsultant.com

Principal Consultant

Tigercomm

Senior Counselor, Media Relations

Angle42

Media Relations Strategist

Sonder London

Lead media strategist 

A2U is a national IT services provider dedicated to developing business-optimizing solutions for clients across a wide range of verticals, specializing in healthcare. We are one of about 30 Citrix Platinum Partners in the country. For more information, visit a2u.net

● Serve as company spokesperson and primary point of contact for media.
● Develop marketing communications strategy and oversee all brand touch points. 
● Provide media training to C-suite in advance of media interviews; provide public speaking coaching to executives in advance of speaking engagements. 
● Oversee lead generation through IMC campaigns to support business goals. 
● Write, edit print and digital content for internal and external audiences.
● Manage relationships with vendors, sponsors, freelancers and designers.
● Oversaw new website development and launch.
● Developed company’s first comprehensive crisis communications plan.
● As part of strategic thought leadership program, pitched and secured following industry awards and recognition - 2016 and 2017 Fastest Growing Technology Company in Pittsburgh, CRN Next Gen 250 List, CIOReview Top 20 Citrix Solutions Providers Nationally, Pittsburgh Business Ethics Award Finalist, CEO of the Year Award.
● Supervise marketing staff and interns.

Vice President, Communications and Strategic Partnerships

● Media trained more than 350 spokespeople for print, radio and television interviews.
● Develop communications strategy and key messaging; write communications plans, SOWs, speeches, talking points, op-eds, press releases, media advisories, blog posts, reporter backgrounders and web/social copy. 
● Pitch story ideas to reporters; earning over 1,200 news stories across local, state and national media outlets in less than two years. 
● Spearhead planning of firm’s integrated marketing plan – conducting market research and analysis, improving SEO, driving online engagement and developing digital strategies to achieve firm’s business goals.
● Drive strategic media relationship-building activities; built relationships with 100+ reporters across the country.
● Customized, implemented 12-month thought leadership program comprised of three different components (bylines, whitepapers and conferences) for global wind company’s U.S. president. Program was strategically designed to build brand and visible industry expertise.
● Co-conducted communications audit for national environmental research organization, which involved interviewing 70 staff members and reviewing more than 10 communications products. 
● Provide counsel on crisis communications and issue management; manage press events, track media coverage for regular client reporting.
● Established Tigercomm-U internship program; serve on George Mason University Employer Advisory Board and speak at forums throughout the year hosted by George Washington University and American University. 
● Oversee digital marketing practice, develop proposals and pitch new business.
● Manage relationships with existing news monitoring and media intelligence software partners such as: Cision, Meltwater, iQMedia and LexisNexis.
● Lead execution of scope of work, manage staffing and budgets for client accounts.

Senior Account Executive and Digital Director

University of Charleston

● Help develop the crisis communications plan and annual communications plan as part of the University's Integrated Marketing team. Convey information to key audiences with University President.
● Manage daily social media for University Facebook and Twitter accounts - increased alumni Facebook following by over 60 percent.
● Spearheaded an alumni directory effort that increased physical addresses by 2,400 and email addresses by over 1,000 in University database.
● In collaboration with UC Center for Career Development, established University mentoring program (PASS) and inaugural Professional Development Institute; developed career services programs that drove a 90 percent placement rate of University of Charleston graduates in jobs within six months of graduation; placed more than 500 students and recent graduates in internships or jobs across the country between 2010 and 2014.
● Planned and executed University events including: Homecoming & Family Weekend, regional alumni/donor events, Admissions events, Parent Orientation, speed-networking events and other career services programs.
● Supported fundraising and campaign goals through PR.
● Built thousands of relationships with alumni, donors, parents, students, community members and employers.
● Surveyed students, recent graduates and employers twice a year to collect and analyze data for Graduate Placement Report.

Director of Alumni Communications

Appalachian Children's Chorus

● Developed strategic, integrated marketing communications plan.
● Managed media relations.
● Created video content for social media.
● Served as one of the spokespersons - attending community events and developing partnerships with other organizations to support fundraising initiatives.

Board of Directors, Vice President of Marketing & Development

WTOV News 9

● Built relationships within the community and served as spokesperson for charity events. 
● Shot b-roll and conducted interviews with community members and public officials.
● Reported LIVE and breaking news stories, in addition to pre-recorded news stories.
● Conducted research/due diligence on story ideas, wrote script and edited video at least three news stories for television and website per day.

TV News Reporter

● Planned annual activity calendar for UC students, parents of students, prospective students and their families.
● Managed events such as concerts, comedy shows, educational programs, student fundraisers, awards and scholarship banquets.
● Operated within set budget, and facilitated interdepartmental services for events through catering, security, maintenance and audio/visual departments on campus.
● Supervised over 40 student organizations, and taught University 101-102 (First-Year Experience) course.

Coordinator of Student Programs

About me: Former TV journalist turned global PR consultant helping forward-thinking brands from Silicon Valley to Singapore get in front of customer-facing ecosystems and tell their story. 

Let’s unpack that ☝️

Growing brand awareness for corporate giants and scrappy startups alike, my work in innovative industries has involved: solar farms and sheep grazing, crypto crime detection, a heat brick battery decarbonizing heavy industry across fashion and food, historic steel factories powering the clean energy revolution, an AR company building robots for retail workers and AI voicebots trained to upskill live agents – and more.

Whether it’s a one-off funding announcement or a long-term, strategic thought leadership program – if you want to get noticed, I’ll help you get the right message to the right audience at the right time. 

But, results speak louder than words. 

🏆 12-month thought leadership plan resulted in a 1,400% increase in top exec mentions in online news. This visibility boost translated to more qualified leads, secured speaking opportunities, and significant social media growth.

🏆 Planned/executed with an account team an event in a remote location that attracted the governor and generated coverage by half the stations in a major media market, a 6-hour round trip from the event.

🏆 Consistently land top-tier media interviews with outlets such as Good Morning America, Wall Street Journal, NBC News, Reuters, Bloomberg, Forbes and TechCrunch, as well as priority trade media.

No two days are alike.

One day, I’m handling media interviews at a star-studded event aimed at inspiring climate action with a quarter-million people on the National Mall. Another day, I’m organizing a press conference and tour for state officials at a new wind farm at a historic cattle ranch in rural Arizona. Sometimes I hole away in my office to translate an SME’s geek speak to street speak, or write talking points, an op-ed or speaker/award nominations. 

Big project? Need more hands? I’m skilled at assembling account teams of marcom experts. 

Get in touch at bridgetteborst@gmail.com.

=========

🫣 Want to hear my story in Biz Insider on the pressures of motherhood + hustle culture? https://bit.ly/4fmMsJY

⭐ Trying to refocus and level up in your career? Here’s my advice: bit.ly/4d54X3s

💓 The one reason I pivoted from my vp of comms role mid-pandemic (hint: she’s 6-years-old and headed to school this fall): https://bit.ly/4daXHmE

😵‍💫 Are you trying to figure out how to effectively communicate on organizational change? I’ve been there: https://bit.ly/4fe74DQ

taplio

The Battle

Johannes Davidsson

Bridgette Borst Ombres

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