Auki Labs

Auki Labs is creating a decentralized protocol for collaborative spatial computing.

Our decentralized peer-to-peer positioning system will give every cubic millimeter an address, replace the GPS system, and enable a persistent and privacy-preserving metaverse.

We are on a mission to help every person and device find their place in the world. Literally.

Head Of Business Development

Sonar

Sonar enables you to get better insights, faster – by talking to your customers through video, analyzing their feedback, and sharing that across the organization.

The platform can be used by anybody in the organization to design, collect, analyze and share video-based qualitative research that enables you to walk in the shoes of existing or potential customers.

Using the latest in AI and automation the platform speeds up the analysis process across any qualitative research and makes all data and insights fully searchable and shareable across the organization. 

Sonar is born out of UserTribe and is based on 10 years of experience with delivering customer insights to corporates and agencies across the world. The two brands UserTribe and Sonar have now merged into Sonar.

Today we are working with brands such as Danfoss, Arla, Lego, and Danske Bank among others.

https://sonarapp.com/

Account Executive

Userneeds

Relationship and Project Management with Swedens key customers, engaging business and managing successful delivery of online research projects for clients.

Userneeds provides online research programs and has built and maintained market research panels in seven countries. In Sweden, we have circa 100,000 active panel members.

Digital Insights Manager - Sweden / Denmark

Js Canada

Brought JS World Media's concept to the Canadian market.

Responsibility:
Locate and set up office.
Generating, qualifying, contacting, developing and nurturing all leads from start to finish.
Cold Calling
Book meetings
Hold Meetings and sign client
Onboarding new clients

Sales Manager

Validate the Canadian market to ensure viability of the product and concept before opening up an office.

Responsibility:
Generating, qualifying, contacting, developing and nurturing all leads from start to finish on the Canadian market from Sweden
Cold Calling
Book meetings
Hold Meetings and sign client
Onboarding.

Key Account Manager

JS Sverige

Hired by the Swedish HQ to open up an office in Canda. 

Responsibility:
Generating, qualifying, contacting, developing and nurturing all leads from start to finish.
Cold Calling
Book meetings
Hold Meetings and sign client
Onboarding.

PB Branding

Pinyin Studio a French graphic design agency and BranEverest successfully merged in late December 2015 and formed PB Branding. PB Branding is a graphic design and marketing consultancy company that offers graphic design, creative direction, web development and digital marketing services to Chinese and international clients which include Uber and Didi.

Main responsibilities
•	Sales and marketing research, strategy formulation and execution
•	Pitching and presenting to qualified leads
•	Sales management and KPI formulation and tracking
•	Administrative functions
o	Overall Quality Control
o	Finance
o	HR
•	Merger and acquisition
o	Financial calculations

Achievements:
•	Revenue growth of 330% during the first year of PBB operations
•	Expanded the company from 10 to 20 employees in 12 months
•	Identified, pursued and closed successful cooperation with major Chinese and international clients including Uber and Didi.
•	Restructured project management, financial management and HR practices of PB Branding.

Managing Director

RevReal

RevReal is a tool for Chinese consumers to verify the authenticity of their purchases. Responding to the well-publicised pediatric food safety issues in China, RevReal helps parents ensure the safety of the food their children consume from farm to fork. RevReal is an integrated front end/back end and WeChat platform  
In 2015 RevReal secured a 500.000 RMB seed investment for sales and development purposes. However a year later, due to not being able to secure further investment, the project was discontinued.

General Director & Founder

Elanders

Elanders is a multinational printing doing business in more than 10 countries with 5000 employees. The production plant in China service clients such as SONY, Volvo, IKEA and Mercedez.

Following a presentation for Elanders in 2012, I was hired out of school to move to China and establish a personalized printing subsidiary. Together with legal consultants and a small team达拉马 DALAHÄST was successfully established in 2013.

As project manager, I was responsible for a team of graphic designers and business developers to develop the brand, products and marketing material as well as conducting day to day sales activities through out Beijing.

The team was managed in mandarin and all employees were Chinese, communication with HR and Financial departments were also mainly done in mandarin.

Achievements:
•	Established a retail business in Beijing
•	Successfully designed, built and implemented a web shop (http://www.dalama.cn/ currently not accessible) with a functioning order and delivery system. 
•	Recruitment and staff management
•	Managing a team of 6 designers, sales staff and administrative employees as well as a varying amount of employees in production.

达拉马 DALAHÄST was closed down in 2015 due to liquidity issues of the mother company. As manager of the project, I was responsible for closing down the subsidiary and letting the employees go.

Business Development Manager

Länsförsäkringar

Insurance advisor, private sector

I am the Head of Business Development at Auki Labs, a company that is creating a decentralized protocol for collaborative spatial computing. With years of experience in online research, customer insights, and digital innovation, I have a passion for unlocking new possibilities and value for users and businesses.

At Auki Labs, we are on a mission to help every person and device find their place in the world, literally. Our decentralized peer-to-peer positioning system will give every cubic millimeter an address, replace the GPS, and enable a persistent and privacy-preserving metaverse. I lead the strategic partnerships, go-to-market, and growth initiatives for our ConjureKit SDK. This powerful tool allows developers and creators to build and share immersive augmented reality experiences across any device and platform. 

The future of augmented reality is not speculative but inevitable. One day, we will build and inhabit all the castles of the imagination, and Auki Labs is on a mission to lay its foundation. I am excited to be part of this visionary team and to collaborate with partners and customers who share our vision of a more connected, creative, and spatial world.

Johannes Davidsson

ProQure

Proqure.io seamlessly transforms traditional packaging into a powerful, interactive digital channel that enables brands to deliver personalized product experiences, enhance customer engagement, and gain real-time insights, all through a fully integrated platform designed to bridge the physical and digital worlds through engagement and standard implementation like DPP or GS1 Link.

Business Development Europe

Infosys Consulting XTI

Managing the EMEA Digital platform and Connected Commerce offerings at Infosys Consullting XTI.  Developing the AI Marketing strategy blueprint for CMOs. At XTI, We enable enterprises who want to grow their business by being smart with the latest digital technologies and ways of working. We facilitate the profound changes required to reimagine and reinvent their business

Associate Partner

Datawords Group

Part of the Management Team and responsible Business Development in Datawords Group Switzerland. I work with the Datawords team to deliver digital transformation, connected experiences and experiential commerce projects to clients in Switzerland and around the globe.

We see technology from a multicultural point of view, which is why our agency creates and proposes cutting edge solutions and innovations that scale quickly to any market.

We always aim to offer the best multicultural digital experience to our clients, and have acquired several agencies with specific expertise in recent years: Whatsquare, an innovative AI based Chatbot solution provider, Vanksen, a digital strategy company and 87seconds, a creative video agency. In a world driven by disruption, we constantly challenge ourselves to improve our solutions and technology, such as Wezen.

Vice President, Business Development 

Valtech

Part of the Management Team and responsible Business Development in Valtech Switzerland. I work with the Valtech team to deliver digital transformation, connected experiences and experiential commerce projects to clients in Switzerland and around the globe.

Valtech creates Digital value through technology. 

We are a new breed of technology and marketing digital agency. We are full service and operate across all stages of a project lifecycle from strategy and consulting to design, conception, development and optimization of business critical digital platforms. 

We are hybrids. 

We are passionate about what technology changes for our clients’ businesses, helping them being more productive. We are passionate about what technology changes for brands, helping them being more attractive. We do IT and we do marketing. We are marketing technologists. 

We are global. 
We have 34 offices in 16 countries. Present in Switzerland since 5 years, Valtech has become a leading agency on the Swiss market, with top reference customers in luxury, healthcare, finance and retail.

Director for Business Development

The Nuance Group

Within the CCO team, manages the global digital roadmap and the development of new digital related retail solutions for the business  

- Assess & prioritize needs from commercial teams as well as from regions
- Manage mandates for effective development & roll-out of the Global E-commerce solution
- Benchmark with competition and scout for new Digital marketing related solutions (e.g. mobile apps)
- Understand the existing digital marketing situation across all regions & ensure consistency
- Interact, collect and prioritize needs from commercial teams as well as from regions
- Manage program development by ensuring link with vendors, agencies and IT Infrastructure
- Develop/ensure training solutions for all new tools and key users per region/country
- Manage global Digital team within the company

Head of Digital Commercial Account

Cross Systems

Project Director, managing very large web, e-commerce and CRM & BI  projects, focusing on strategy definition, IT project direction, vendor management, process optimization and business development, overseeing senior managers and managers working on client engagements within practice 
Customers include Syngenta, Swiss Broadcasting Corporation, Orange and HP.

Management of the integration strategy of the TSR – RSR (Swiss Television & Radio) multimedia & web (architecture, new data center, development, implementation, Service Support definition and implementation) 
Management of B2B Global Portal development and deployment for Somfy
Management of Orange’s BI EMEA Audience Mobile Tracking & Measurement Program
New Intranet services at  Richemont eServices 
Managing the Online Porfolio Management Solution product development for HSBC Private Bank Europe

Project Director

Dell

Part of the management team of the Worldwide B2B solutions group
Responsible for the definition of the global B2B roadmap and implementation of the web service strategy for the retail channels at Dell.
Drives key partnerships with Ariba, SAP, and Microsoft in the B2B area. Drives increase of B2B  exchanges with Dell EMEA global customers

Global B2B & Premier Global Product Data manager

Part of the management team of the Worldwide Internet Corporate marketing group.
Responsible for the worldwide Internet publishing strategy and architecture.
Defined and realizes the strategy to implement new e-marketing and e- commerce web based tools that support HP revenue and profit goals in 72 countries in the B2B and B2C markets. Sample programs include management of the EMEA product and services catalog, management and integration of web properties from HP recent acquisitions (like Indigo or Mercury).
Unit PMO, managing budget, programs status, programs roadmaps and communication with the senior executive team on Internet marketing campaigns. Overviewed vendor  management, Internet ROMI and metrics definition, managed virtual teams of more than 70 based in Europe, US and India.
Recipient of numerous awards for the quality and innovative nature of his contribution to Internet projects, including the One Voice Marketing Award for the most innovative B2C HP site.

ebusiness  manager

At ProQure Europe, I drive the evolution of packaging into interactive digital experiences, seamlessly merging the physical and digital worlds to enhance AI-powered customer engagement.

With a background at Infosys Consulting XTI, I specialize in digital platform strategy, connected commerce, and large-scale transformation across EMEA. Passionate about AI, digital innovation, and business model transformation, I thrive on designing and delivering scalable, future-ready solutions that empower brands in an increasingly digital world.

Always open to discussing smart packaging, AI-driven commerce, Martech and the future of digital innovation—let’s connect!

taplio

The Battle

Johannes Davidsson

Eric Leroy

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