Auki Labs

Auki Labs is creating a decentralized protocol for collaborative spatial computing.

Our decentralized peer-to-peer positioning system will give every cubic millimeter an address, replace the GPS system, and enable a persistent and privacy-preserving metaverse.

We are on a mission to help every person and device find their place in the world. Literally.

Head Of Business Development

Sonar

Sonar enables you to get better insights, faster – by talking to your customers through video, analyzing their feedback, and sharing that across the organization.

The platform can be used by anybody in the organization to design, collect, analyze and share video-based qualitative research that enables you to walk in the shoes of existing or potential customers.

Using the latest in AI and automation the platform speeds up the analysis process across any qualitative research and makes all data and insights fully searchable and shareable across the organization. 

Sonar is born out of UserTribe and is based on 10 years of experience with delivering customer insights to corporates and agencies across the world. The two brands UserTribe and Sonar have now merged into Sonar.

Today we are working with brands such as Danfoss, Arla, Lego, and Danske Bank among others.

https://sonarapp.com/

Account Executive

Userneeds

Relationship and Project Management with Swedens key customers, engaging business and managing successful delivery of online research projects for clients.

Userneeds provides online research programs and has built and maintained market research panels in seven countries. In Sweden, we have circa 100,000 active panel members.

Digital Insights Manager - Sweden / Denmark

Js Canada

Brought JS World Media's concept to the Canadian market.

Responsibility:
Locate and set up office.
Generating, qualifying, contacting, developing and nurturing all leads from start to finish.
Cold Calling
Book meetings
Hold Meetings and sign client
Onboarding new clients

Sales Manager

Validate the Canadian market to ensure viability of the product and concept before opening up an office.

Responsibility:
Generating, qualifying, contacting, developing and nurturing all leads from start to finish on the Canadian market from Sweden
Cold Calling
Book meetings
Hold Meetings and sign client
Onboarding.

Key Account Manager

JS Sverige

Hired by the Swedish HQ to open up an office in Canda. 

Responsibility:
Generating, qualifying, contacting, developing and nurturing all leads from start to finish.
Cold Calling
Book meetings
Hold Meetings and sign client
Onboarding.

PB Branding

Pinyin Studio a French graphic design agency and BranEverest successfully merged in late December 2015 and formed PB Branding. PB Branding is a graphic design and marketing consultancy company that offers graphic design, creative direction, web development and digital marketing services to Chinese and international clients which include Uber and Didi.

Main responsibilities
•	Sales and marketing research, strategy formulation and execution
•	Pitching and presenting to qualified leads
•	Sales management and KPI formulation and tracking
•	Administrative functions
o	Overall Quality Control
o	Finance
o	HR
•	Merger and acquisition
o	Financial calculations

Achievements:
•	Revenue growth of 330% during the first year of PBB operations
•	Expanded the company from 10 to 20 employees in 12 months
•	Identified, pursued and closed successful cooperation with major Chinese and international clients including Uber and Didi.
•	Restructured project management, financial management and HR practices of PB Branding.

Managing Director

RevReal

RevReal is a tool for Chinese consumers to verify the authenticity of their purchases. Responding to the well-publicised pediatric food safety issues in China, RevReal helps parents ensure the safety of the food their children consume from farm to fork. RevReal is an integrated front end/back end and WeChat platform  
In 2015 RevReal secured a 500.000 RMB seed investment for sales and development purposes. However a year later, due to not being able to secure further investment, the project was discontinued.

General Director & Founder

Elanders

Elanders is a multinational printing doing business in more than 10 countries with 5000 employees. The production plant in China service clients such as SONY, Volvo, IKEA and Mercedez.

Following a presentation for Elanders in 2012, I was hired out of school to move to China and establish a personalized printing subsidiary. Together with legal consultants and a small team达拉马 DALAHÄST was successfully established in 2013.

As project manager, I was responsible for a team of graphic designers and business developers to develop the brand, products and marketing material as well as conducting day to day sales activities through out Beijing.

The team was managed in mandarin and all employees were Chinese, communication with HR and Financial departments were also mainly done in mandarin.

Achievements:
•	Established a retail business in Beijing
•	Successfully designed, built and implemented a web shop (http://www.dalama.cn/ currently not accessible) with a functioning order and delivery system. 
•	Recruitment and staff management
•	Managing a team of 6 designers, sales staff and administrative employees as well as a varying amount of employees in production.

达拉马 DALAHÄST was closed down in 2015 due to liquidity issues of the mother company. As manager of the project, I was responsible for closing down the subsidiary and letting the employees go.

Business Development Manager

Länsförsäkringar

Insurance advisor, private sector

I am the Head of Business Development at Auki Labs, a company that is creating a decentralized protocol for collaborative spatial computing. With years of experience in online research, customer insights, and digital innovation, I have a passion for unlocking new possibilities and value for users and businesses.

At Auki Labs, we are on a mission to help every person and device find their place in the world, literally. Our decentralized peer-to-peer positioning system will give every cubic millimeter an address, replace the GPS, and enable a persistent and privacy-preserving metaverse. I lead the strategic partnerships, go-to-market, and growth initiatives for our ConjureKit SDK. This powerful tool allows developers and creators to build and share immersive augmented reality experiences across any device and platform. 

The future of augmented reality is not speculative but inevitable. One day, we will build and inhabit all the castles of the imagination, and Auki Labs is on a mission to lay its foundation. I am excited to be part of this visionary team and to collaborate with partners and customers who share our vision of a more connected, creative, and spatial world.

Johannes Davidsson

Proptivity

Proptivity is created to deliver the best possible indoor 5G experience, we call this Gigabit 5G. Proptivity is a Neutral Host Service provider, meaning that all mobile operators can join and offer their customers the fantastic Gigabit 5G indoor experience.

Amplified Precision AB

B2B Buying has changed but has your selling ? Companies selling complex solutions have long relied on face-2-face selling as the go-to move but in a world were millennials very much prefer to rather meet digitally or not meet at all (self-research) bundled with the fact that stakeholders involved in decisions are increasing by the minute - how do you change the sales & marketing approach as well as updating you technology stack to match this change of behaviour. These are the questions we are experts in!

CEO & Founder

marakandaSE

Marakanda (10 MUSD start-up) develops customer insight SaaS solutions for Telecom Operators using smartphone data and AI/ML technologies. 
Responsible for leading the new business (Marakanda is spin-off from eBuilder) with team of 25 in both in Stockholm and globally, including product management, engineering, data science, analytics and operations as well as also running the sales & marketing functions. 
Achievements;
•	Created and launched new company (legal + brand + portfolio) in 6 months
•	Designed, launched and sold new solution to first major customer (Softbank Mobile) within 12 months

SVP - Head of Business Unit

eBuilder

eBuilder (20 MUSD scale-up) develops and sell SaaS solutions to mid to large enterprises in the areas of after-sales logistics, procurement, travel management and after-sales support with large well known global customers as main customers.
Responsible for building and leading a new Sales, Marketing and Business Development organization with team of 10 people with focus on transforming product portfolio, sales approach and digitize marketing. 
Achievements; 
•	Signed first new major customer, Telia Company in less than 6 months (who also later became strategic investor)
•	Re-branded and re-launched company in less than 12 months
•	Create a new solution and using paid/earned media as well as account-based campaigns to quickly triple number of leads
•	Personally, secured new major investor

SVP - Chief Commercial Officer

Ericsson Sweden

Ericsson (30 BUSD) is the world largest manufacturer and seller of Mobile Networks, with everything from infrastructure, IT systems and managed services.
Part of management team in Business Unit marketing function with a special assignment to improve way of working between marketing and sales teams globally. 
Achievements;
•	Invented, found sponsor and globally launched new account based sales & marketing tool + way of working, with less than 12 months from start to finish

Director Marketing and Sales

Ericsson Japan

Part of local Ericsson Management team and responsible for a business division key account division (200 MUSD) towards a large Mobile and Fixed Telecom Operator in Japan and a team of 20 direct reports.
Achievements;
•	Increased account turnover with 95% over 3-year period
•	Developed and signed Asia’s largest telecom outsourcing agreement with 1 BUSD revenue and 1200 staff
•	Sold and delivered one of Asia first LTE/4G Mobile networks as well as large high end consulting projects, BSS/IT solutions and managed services
•	Transformed team and operational structures, with 30% increase in motivation

VP - Head of Business Division

Responsible (in addition to being head of business division) to create a new division responsible for Marketing, Customer Engagements, Business Intelligence and Strategy.
Achievements;
•	Built a new 20 people team and hired the 2 managers who later took over responsibility and joined local management team
•	Created a 100 MUSD pipeline of leads in new areas such as shared networks, IOT, IT cloud

VP - Head of Marketing, Customer Engagement and Strategy Division

Member of management team and responsible to build and lead a team of 70 people to support regional sales organization with account driven innovative marketing activities aiming to creating new leads within new and prioritized areas such as Value Creation, Mobile Broadband, Managed Services, Shared Networks, New Communication services, TV & Media and converged networks. 
Achievements;
•	Established new sales opportunities funnel of $2 billion during 2008 and $5 billion during 2009, through heavy early marketing engagements with telecom operator C-suite
•	Consolidated 3 marketing and sales units in company re-structuring with large staff layoff as result, and at the same time built and hired to create new unit with shifted focus and requirement. We came out this process with 25% increase in staff motivation

Head of Customer Business Development

Responsible for sales and profitability in our Eastern region with sales target of $300 million. My responsibility was to manage sales representative offices for Network and Multimedia solutions. We exceeded our targets with over 25%

Sales Director - Eastern Europe and Central Asia

With a globally distributed team of 20+ people I had the responsibility to develop product marketing material for our Multimedia and Service Layer product areas. We also had responsibility to support our market channels with marketing experts on product and solution.

Head of Portfolio Marketing and Sales Support

Ericsson Thailand

Member of market unit management team to build up and hire staff for this new marketing function, develop local marketing and sales plans, managing local partner community and to drive marketing projects to establish new sales. Secured the first large managed services deal in market.

VP - Marketing, Strategy and Business Development

Part of a Key Account sales leadership team with yearly revenues on $200 million. Deputy for the Division VP as well as responsible for running a sales team to secure sales in new business areas. Sold one of the globally largest Multimedia & IT projects during this period. We consistently over achieved on our targets with 30%+ during these years.

Deputy Vice President - Key Account Management

Entrepreneurial executive with 15+ years’ experience of successfully transforming B2B organisations in scale-ups as well as very large companies. Passionate about how to engage with customers and create a "people based sales & marketing" approach that are fast becoming a real possibility in the landscape of digital first world and digital meeting acceptance. Have managed large teams and small teams and done that in both business division, sales, marketing, strategy and product management functions. 

Worked internationally in all roles and have managed remote teams across the globe as well as lived in Asia for 10 years with my family.

taplio

The Battle

Johannes Davidsson

Morgan Curby

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