Auki Labs

Auki Labs is creating a decentralized protocol for collaborative spatial computing.

Our decentralized peer-to-peer positioning system will give every cubic millimeter an address, replace the GPS system, and enable a persistent and privacy-preserving metaverse.

We are on a mission to help every person and device find their place in the world. Literally.

Head Of Business Development

Sonar

Sonar enables you to get better insights, faster – by talking to your customers through video, analyzing their feedback, and sharing that across the organization.

The platform can be used by anybody in the organization to design, collect, analyze and share video-based qualitative research that enables you to walk in the shoes of existing or potential customers.

Using the latest in AI and automation the platform speeds up the analysis process across any qualitative research and makes all data and insights fully searchable and shareable across the organization. 

Sonar is born out of UserTribe and is based on 10 years of experience with delivering customer insights to corporates and agencies across the world. The two brands UserTribe and Sonar have now merged into Sonar.

Today we are working with brands such as Danfoss, Arla, Lego, and Danske Bank among others.

https://sonarapp.com/

Account Executive

Userneeds

Relationship and Project Management with Swedens key customers, engaging business and managing successful delivery of online research projects for clients.

Userneeds provides online research programs and has built and maintained market research panels in seven countries. In Sweden, we have circa 100,000 active panel members.

Digital Insights Manager - Sweden / Denmark

Js Canada

Brought JS World Media's concept to the Canadian market.

Responsibility:
Locate and set up office.
Generating, qualifying, contacting, developing and nurturing all leads from start to finish.
Cold Calling
Book meetings
Hold Meetings and sign client
Onboarding new clients

Sales Manager

Validate the Canadian market to ensure viability of the product and concept before opening up an office.

Responsibility:
Generating, qualifying, contacting, developing and nurturing all leads from start to finish on the Canadian market from Sweden
Cold Calling
Book meetings
Hold Meetings and sign client
Onboarding.

Key Account Manager

JS Sverige

Hired by the Swedish HQ to open up an office in Canda. 

Responsibility:
Generating, qualifying, contacting, developing and nurturing all leads from start to finish.
Cold Calling
Book meetings
Hold Meetings and sign client
Onboarding.

PB Branding

Pinyin Studio a French graphic design agency and BranEverest successfully merged in late December 2015 and formed PB Branding. PB Branding is a graphic design and marketing consultancy company that offers graphic design, creative direction, web development and digital marketing services to Chinese and international clients which include Uber and Didi.

Main responsibilities
•	Sales and marketing research, strategy formulation and execution
•	Pitching and presenting to qualified leads
•	Sales management and KPI formulation and tracking
•	Administrative functions
o	Overall Quality Control
o	Finance
o	HR
•	Merger and acquisition
o	Financial calculations

Achievements:
•	Revenue growth of 330% during the first year of PBB operations
•	Expanded the company from 10 to 20 employees in 12 months
•	Identified, pursued and closed successful cooperation with major Chinese and international clients including Uber and Didi.
•	Restructured project management, financial management and HR practices of PB Branding.

Managing Director

RevReal

RevReal is a tool for Chinese consumers to verify the authenticity of their purchases. Responding to the well-publicised pediatric food safety issues in China, RevReal helps parents ensure the safety of the food their children consume from farm to fork. RevReal is an integrated front end/back end and WeChat platform  
In 2015 RevReal secured a 500.000 RMB seed investment for sales and development purposes. However a year later, due to not being able to secure further investment, the project was discontinued.

General Director & Founder

Elanders

Elanders is a multinational printing doing business in more than 10 countries with 5000 employees. The production plant in China service clients such as SONY, Volvo, IKEA and Mercedez.

Following a presentation for Elanders in 2012, I was hired out of school to move to China and establish a personalized printing subsidiary. Together with legal consultants and a small team达拉马 DALAHÄST was successfully established in 2013.

As project manager, I was responsible for a team of graphic designers and business developers to develop the brand, products and marketing material as well as conducting day to day sales activities through out Beijing.

The team was managed in mandarin and all employees were Chinese, communication with HR and Financial departments were also mainly done in mandarin.

Achievements:
•	Established a retail business in Beijing
•	Successfully designed, built and implemented a web shop (http://www.dalama.cn/ currently not accessible) with a functioning order and delivery system. 
•	Recruitment and staff management
•	Managing a team of 6 designers, sales staff and administrative employees as well as a varying amount of employees in production.

达拉马 DALAHÄST was closed down in 2015 due to liquidity issues of the mother company. As manager of the project, I was responsible for closing down the subsidiary and letting the employees go.

Business Development Manager

Länsförsäkringar

Insurance advisor, private sector

I am the Head of Business Development at Auki Labs, a company that is creating a decentralized protocol for collaborative spatial computing. With years of experience in online research, customer insights, and digital innovation, I have a passion for unlocking new possibilities and value for users and businesses.

At Auki Labs, we are on a mission to help every person and device find their place in the world, literally. Our decentralized peer-to-peer positioning system will give every cubic millimeter an address, replace the GPS, and enable a persistent and privacy-preserving metaverse. I lead the strategic partnerships, go-to-market, and growth initiatives for our ConjureKit SDK. This powerful tool allows developers and creators to build and share immersive augmented reality experiences across any device and platform. 

The future of augmented reality is not speculative but inevitable. One day, we will build and inhabit all the castles of the imagination, and Auki Labs is on a mission to lay its foundation. I am excited to be part of this visionary team and to collaborate with partners and customers who share our vision of a more connected, creative, and spatial world.

Johannes Davidsson

ICA Gruppen

Projektledare Affär - ICA Reklam

Summering:
Projektledare ICA Reklam team Marknad butiks nära kanaler
2020-2022 
Projektledare kampanjer & koncept varumärkesengagemang och butikskommunikation.
Social media coach för butik, butiksimplementation.
Handla med hänsyn , Rosa bandet, Musikfesten mfl

Silver Inhouse galan för Handla med hänsyn 2021 
Musikfesten 2022

ICA Experience Event 2020
Koordinerar, utvecklar o projektledare med fokus på event o upplevelser i butik.

Byrån Kungälv 2018- 2019
interna kunder med koncept, event, butikskommunikation, marknadsföring mm

Projektledare för branding av ICAs nya huvudkontor 7 mån

2016-2018 jobbat med ICAs 100 år o 100-centralen o stöttat handlare i deras firande med mening o samhällsengagemang. 
Branding, Event, Expo, Rådgivning, Dokumentation. 

https://www.ica-historien.se/wp-content/uploads/2018/11/s-firade-ica-100-r-och-framt-ett-ica100magasin-210x270-1.pdf

ICA Reklam Koncern 2014-2018
Arbetade med ICAs centrala kampanjer, koncept, butikskommunikation, event, rådgivning mm

Carl- Hakkon Swensson Stipendiat 2015
Motivering:
Petra får stipendiet för att vidareutveckla och fördjupa sig inom butikskommunikation. Med stipendiets hjälp kommer Petra att kunna besöka ett antal butiker, både inom ICA och hos konkurrenter, för att analysera vilken kommunikation butiken tror skulle kunna öka försäljningen och hur man bäst lanserar nyheter. Kunskaper från detta arbete kommer sedan användas för att vidareutveckla skyltmaterial som tas fram centralt.

Butikstjänster Tema & Kampanj 2013 
Arbetade med ICAs centrala kampanjer med butikskommunikation

Supermarket 2009-2010 +2012 marknadsföring, reklam, rådgivning, facebook, ksm och butikskommunikation

ICA Reklam projekt 2011
Produktionsledare för butikskommunikation för ICAs priskampanj Kompispriser och ICA Basic lanseringen

ICA Reklam summering:

Med fokus på kundresan både b2b o b2c gillar jag skapa engagemang i frågor ang marknadsföring och varumärket mm
Utvecklar arbetet inom byråtjänster o butikskommunikation på ICA Reklam.
Har stor erfarenhet av kampanjarbete i alla kanaler.
Brinner lite extra för vårat varumärkesengagemang och samarbeten på ICA

Projektledare ICA Reklam Kreativ o Innehåll för marknad, kampanj och varumärke

Koordinerar, utvecklar o projektledare på ICA Reklams nya avdelning ICA Experience med fokus på event o upplevelser i butik.

Evenemangskoordinator

IT Grafiska

Försäljning och planering av trycksaks och reklamproduktion

Säljare/Projektledare

Continental

Försäljning av däck och fälj mot direktkund/ företag till personbil och lastbil

Michelin

Koordinator

Tryckeri Lindgren och söner AB

Säljare och projektledare

Olika företag

Jobbade på reproavdelningar på olika tryckerier och en sväng inom tv- produktion och som informatör inom svenska Röda Korset

Grafiker/säljare/projektledare/reception

🔥Brinner för engagemang och kommunikation, försäljning, print, event, retail, fmcg, visuell merchendish/butikskommunikation, koncept, unified commerce och allt inom framtidens butik och hållbar livsmedelsproduktion.

Att vara engagerad i utvecklingen av employer experience för våra ICA butiker och att få bra genomföranden i butik ligger mig extra varmt om hjärtat

Har ett finger i mycket olika saker  som vi gör på ICA och har ett brinnande engagemang som intraprenör på bolaget.

🎞️📸🎥📠 Har en bakgrund inom den grafiska branschen och försäljning som gett mig en trygghet att vara rådgivare till både butiker och kollegor genom åren och en bra samarbetspartner med våra leverantörer.

🥰🌈👩🏻‍🔬Samhällsengagemang och samarbeten ligger mig varmt ocm hjärtat och finner det otroligt givande att ICA är både i den lokalabutiken och centralt engagerade som är otroligt roligt att vara med och arbeta och bidraga till vårat samhäll och forskning.

🔥🍎🥕🥖🍳🥩🍔 Mat intresset är stort och det är ju grunden i ICA vilket gör det extra roligt jobba med projekt inom hälsa och god mat

taplio

The Battle

Johannes Davidsson

Petra Gustavsson

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