Auki Labs

Auki Labs is creating a decentralized protocol for collaborative spatial computing.

Our decentralized peer-to-peer positioning system will give every cubic millimeter an address, replace the GPS system, and enable a persistent and privacy-preserving metaverse.

We are on a mission to help every person and device find their place in the world. Literally.

Head Of Business Development

Sonar

Sonar enables you to get better insights, faster – by talking to your customers through video, analyzing their feedback, and sharing that across the organization.

The platform can be used by anybody in the organization to design, collect, analyze and share video-based qualitative research that enables you to walk in the shoes of existing or potential customers.

Using the latest in AI and automation the platform speeds up the analysis process across any qualitative research and makes all data and insights fully searchable and shareable across the organization. 

Sonar is born out of UserTribe and is based on 10 years of experience with delivering customer insights to corporates and agencies across the world. The two brands UserTribe and Sonar have now merged into Sonar.

Today we are working with brands such as Danfoss, Arla, Lego, and Danske Bank among others.

https://sonarapp.com/

Account Executive

Userneeds

Relationship and Project Management with Swedens key customers, engaging business and managing successful delivery of online research projects for clients.

Userneeds provides online research programs and has built and maintained market research panels in seven countries. In Sweden, we have circa 100,000 active panel members.

Digital Insights Manager - Sweden / Denmark

Js Canada

Brought JS World Media's concept to the Canadian market.

Responsibility:
Locate and set up office.
Generating, qualifying, contacting, developing and nurturing all leads from start to finish.
Cold Calling
Book meetings
Hold Meetings and sign client
Onboarding new clients

Sales Manager

Validate the Canadian market to ensure viability of the product and concept before opening up an office.

Responsibility:
Generating, qualifying, contacting, developing and nurturing all leads from start to finish on the Canadian market from Sweden
Cold Calling
Book meetings
Hold Meetings and sign client
Onboarding.

Key Account Manager

JS Sverige

Hired by the Swedish HQ to open up an office in Canda. 

Responsibility:
Generating, qualifying, contacting, developing and nurturing all leads from start to finish.
Cold Calling
Book meetings
Hold Meetings and sign client
Onboarding.

PB Branding

Pinyin Studio a French graphic design agency and BranEverest successfully merged in late December 2015 and formed PB Branding. PB Branding is a graphic design and marketing consultancy company that offers graphic design, creative direction, web development and digital marketing services to Chinese and international clients which include Uber and Didi.

Main responsibilities
•	Sales and marketing research, strategy formulation and execution
•	Pitching and presenting to qualified leads
•	Sales management and KPI formulation and tracking
•	Administrative functions
o	Overall Quality Control
o	Finance
o	HR
•	Merger and acquisition
o	Financial calculations

Achievements:
•	Revenue growth of 330% during the first year of PBB operations
•	Expanded the company from 10 to 20 employees in 12 months
•	Identified, pursued and closed successful cooperation with major Chinese and international clients including Uber and Didi.
•	Restructured project management, financial management and HR practices of PB Branding.

Managing Director

RevReal

RevReal is a tool for Chinese consumers to verify the authenticity of their purchases. Responding to the well-publicised pediatric food safety issues in China, RevReal helps parents ensure the safety of the food their children consume from farm to fork. RevReal is an integrated front end/back end and WeChat platform  
In 2015 RevReal secured a 500.000 RMB seed investment for sales and development purposes. However a year later, due to not being able to secure further investment, the project was discontinued.

General Director & Founder

Elanders

Elanders is a multinational printing doing business in more than 10 countries with 5000 employees. The production plant in China service clients such as SONY, Volvo, IKEA and Mercedez.

Following a presentation for Elanders in 2012, I was hired out of school to move to China and establish a personalized printing subsidiary. Together with legal consultants and a small team达拉马 DALAHÄST was successfully established in 2013.

As project manager, I was responsible for a team of graphic designers and business developers to develop the brand, products and marketing material as well as conducting day to day sales activities through out Beijing.

The team was managed in mandarin and all employees were Chinese, communication with HR and Financial departments were also mainly done in mandarin.

Achievements:
•	Established a retail business in Beijing
•	Successfully designed, built and implemented a web shop (http://www.dalama.cn/ currently not accessible) with a functioning order and delivery system. 
•	Recruitment and staff management
•	Managing a team of 6 designers, sales staff and administrative employees as well as a varying amount of employees in production.

达拉马 DALAHÄST was closed down in 2015 due to liquidity issues of the mother company. As manager of the project, I was responsible for closing down the subsidiary and letting the employees go.

Business Development Manager

Länsförsäkringar

Insurance advisor, private sector

I am the Head of Business Development at Auki Labs, a company that is creating a decentralized protocol for collaborative spatial computing. With years of experience in online research, customer insights, and digital innovation, I have a passion for unlocking new possibilities and value for users and businesses.

At Auki Labs, we are on a mission to help every person and device find their place in the world, literally. Our decentralized peer-to-peer positioning system will give every cubic millimeter an address, replace the GPS, and enable a persistent and privacy-preserving metaverse. I lead the strategic partnerships, go-to-market, and growth initiatives for our ConjureKit SDK. This powerful tool allows developers and creators to build and share immersive augmented reality experiences across any device and platform. 

The future of augmented reality is not speculative but inevitable. One day, we will build and inhabit all the castles of the imagination, and Auki Labs is on a mission to lay its foundation. I am excited to be part of this visionary team and to collaborate with partners and customers who share our vision of a more connected, creative, and spatial world.

Johannes Davidsson

BEETc

The MarTech Summit is a leading conference series across APAC and EMEA, organised by BEETc. It brings together top marketing technology leaders through virtual and in-person events. Since 2020, the summit has welcomed over 20,000 senior-level attendees from 100+ countries across 6 continents.

Advisory Board Member

MyRepublic

Leads the P&L, commercial strategy, and growth of MyRepublic’s Consumer division, spanning Broadband and Mobile (Mobile to Jul 2025). Oversees a 35-member team across Product Marketing, Sales, MarCom, Performance, Customer Value Management, and eCommerce, driving revenue growth, market leadership, and innovation.

P&L & Commercial Leadership – Full ownership of the Consumer P&L, delivering sustainable revenue growth and profitability..

Go-to-Market & Product Innovation – Launched market-leading products and bundles, including HyperSpeed and GAMER 10Gbps, Mobile 5G, cementing MyRepublic’s position as Singapore’s challenger telco.

Customer Experience & Value Management – Implemented data-driven customer lifecycle strategies to optimize retention, increase ARPU, and enhance engagement across all touchpoints.

Digital Transformation & eCommerce Growth – Scaled eCommerce and digital channels, driving measurable improvements in acquisition, upsell, and operational efficiency.

High-Performance Leadership – Built and led a cross-functional team of 35, fostering a culture of accountability, innovation, and executional excellence.

Key Achievements:

Propelled MyRepublic to #1 Best Fixed Network in Asia (Ookla/Speedtest.net) and multiple consumer choice awards including Best MVNO (2021–2024, HardwareZone), and Best Customer Service (2024, Straits Times).

Delivered consistent year-on-year growth while launching award-winning campaigns and expanding digital value-added services portfolio.

VP Consumer

Brought in to transform MyRepublic’s Enterprise marketing engine, driving lead generation, digital performance, and brand positioning across key B2B segments including  connectivity, cybersecurity, SaaS, and event broadband.

Demand Generation & Funnel Optimization – Reengineered the digital marketing program, delivering a 44% increase in inbound leads within the first 3 months and building a scalable lead-to-revenue funnel.

Digital & Performance Marketing – Optimized digital channels and introduced new marketing programs to drive higher engagement, quality traffic, and conversion rates.

Product & Sales Enablement – Designed and executed GTM strategies for a new enterprise product line, driving the first wave of customer acquisitions and building a pipeline for sustained growth.

Thought Leadership & Content Marketing – Launched a content-led marketing strategy that positioned MyRepublic as a credible leader in the cybersecurity and enterprise connectivity space.

Event Broadband Growth – Revamped the lead-generation program for the Event Broadband business, quadrupling sales-qualified leads (SQLs) and expanding market penetration.

Key Achievements: Established a data-driven, scalable enterprise marketing framework that strengthened MyRepublic’s positioning in the B2B space and delivered measurable commercial impact.

VP Enterprise Marketing

MyRepublic ID

MyRepublic is one of the fastest growing fiber internet operators in Indonesia and boasts a 3000+ person team. Responsible for up to 22 FTEs over four departments with dotted line to an additional 35.

Integrated Marketing & Sales Growth – Designed and executed a data-driven marketing program that delivered a 63% increase in monthly sales.

Digital & SEO Leadership – Positioned MyRepublic as the most visible ISP in Indonesia on Google Search, while quadrupling digital leads and increasing web traffic by 40%.

Innovation & Partnerships – Launched Indonesia’s first ISP cloud gaming and console partnerships, enhancing brand differentiation and unlocking new revenue streams.

Multi-Channel Campaign Management – Directed digital, ATL, BTL, PR, and creative teams to deliver consistent campaigns across 12 regional branches, maintaining alignment with shareholders and investors.

Key Achievements:

Elevated MyRepublic to top-of-mind ISP status in a competitive market.

Secured Digital Popular Brand Awards in 2019 and 2020, reinforcing the brand’s position as a leading digital innovator.

VP Marketing, Gaming, and Digital

Drove the product and content strategy for Residential and SME subscribers, managing a US$3M+ content budget while expanding MyRepublic’s portfolio of broadband, TV, and value-added services.

Product Roadmap Leadership – Piloted the broadband, TV, and VAS product roadmap to enhance offerings for residential and SME markets.

Gaming & Esports Partnerships – Created new cloud gaming and esports partnerships, establishing MyRepublic as an innovator in the digital entertainment space.

Content Partnerships – Spearheaded relationships with linear and OTT content providers, strengthening the company’s content ecosystem and driving subscriber engagement.

Budget Oversight – Managed a multi-million-dollar content budget to maximize ROI and support strategic product expansion.

Key Achievements:

Delivered a 30% reduction in content costs while maintaining and expanding partnership quality.

Positioned MyRepublic as a pioneer in gaming and content integration in Indonesia’s broadband market.

VP, Marketing, Product, and Content

General Manager, Product and Content

WPIC Marketing + Technologies

Oversaw strategy, execution, and operational build-out for a rapidly scaling digital agency serving Fortune 500 and global brands including Danaher, Honeywell, Lululemon, and Disney. Led a 40-member team of strategists, analysts, developers, designers, and account managers, driving agency growth, product innovation, and client success.

Agency Build-Out & Leadership – Scaled the agency from a boutique operation into a multi-million-dollar performance business by building out teams, processes, and client management frameworks.

Client Strategy & Delivery – Designed and executed integrated digital campaigns across paid search, SEO, social, content, and media buying, ensuring measurable ROI for enterprise clients.

Product Development & Innovation – Spearheaded the development of proprietary tools, including a web analytics platform, an SEO ranking tool, and a programmatic data collection engine, enabling data-driven decision-making for clients and internal teams.

Business Development & Pitches – Developed and delivered high-impact pitches, securing engagements with category leaders and expanding the agency’s enterprise portfolio.

Talent Development – Recruited, trained, and mentored a high-performing team, establishing a culture of accountability, innovation, and excellence.

Key Achievements:

Scaled the agency from under $1M to several million dollars in annual revenue, growth that resulted in an acquisition offer from a Big 4 agency.

Created Chinalytics and Discripto, proprietary products that grew to contribute 40% of total revenue.

Delivered a comprehensive digital audit for a Fortune 100 client in China, optimizing digital strategy and execution for 32 business units.

Led a digital market research project for an FMCG category leader, achieving sales projections within 5% of actual first-year results.

General Manager

China Freight Assist / Voyager Logistics

Established and led the China marketing function for Freight Assist, a subsidiary of Voyager Logistics, a global leader in express logistics services. Built the regional business unit from the ground up, creating the foundation for market entry and growth.

Market Entry Leadership – Spearheaded the launch of the China business unit, building local marketing operations, processes, and partnerships to support regional growth.

Digital Marketing Enablement – Developed digital marketing assets and a scalable framework to support the sales and marketing teams across B2B channels.

Performance Tracking & Coordination – Monitored and analyzed sales performance metrics while ensuring alignment with UK headquarters to drive consistent strategy and execution.

Key Achievements:

Successfully launched and established Freight Assist’s presence in the China market.

Delivered marketing systems and frameworks that enabled sales teams to achieve early revenue traction.

Regional Marketing Manager

Hsin Productions (MBA Startup)

Founded and operated an entertainment company specializing in live events while completing a full-time MBA program. Organized, marketed, and executed dozens of for-profit and charitable events, engaging thousands of attendees across Taiwan.

Entrepreneurship & Leadership – Built a profitable event management startup from the ground up, balancing academic demands with business growth.

Digital Marketing Execution – Led digital campaigns across social media, print, and email marketing to drive attendance and brand visibility.

Partnerships & Network Building – Established a strong network of venues, talent, and sponsors, enabling consistent event delivery and audience growth.

Team Management – Recruited, trained, and led national event teams to ensure operational excellence.

Key Achievements:

Achieved 90% profitability across dozens of events with thousands of attendees.

Earned Taiwan’s National Volunteer Award for a non-Taiwanese citizen for charitable event contributions.

Founder

Nexxt Alloy Industrial Co.

Drove commercial turnaround and growth for one of Taiwan’s most advanced aluminum extrusion and forging facilities, securing partnerships with global brands such as KTM, Fox Racing, and Black Diamond.

Revenue Growth & Account Acquisition – Transformed company performance by acquiring two of the top three accounts, driving significant revenue growth.

Digital Strategy Implementation – Developed and executed a digital strategy that generated a substantial increase in qualified inbound leads.

Sales Leadership – Led and developed a five-member sales team, creating pitch materials and delivering tailored proposals to win and maintain key accounts.

Cross-Functional Collaboration – Partnered with engineering, quality control, and operations teams to champion production timelines and ensure on-time delivery for global clients.

Key Achievements:

Turned the company from a struggling operation into a profitable, growth-focused business with a stronger global client portfolio.

Built scalable sales and marketing frameworks that continued to drive pipeline growth beyond tenure.

Sales and Marketing Manager

Johnson & Johnson

Supported finance and operational excellence for LifeScan, a Johnson & Johnson company dedicated to improving the quality of life for people with diabetes. Collaborated across finance, marketing, and operations teams while driving systems innovation and process efficiency.

Financial Operations & Systems Management – Managed critical financial and marketing systems, ensuring accurate reporting and seamless cross-departmental operations.

Process Improvement & Training – Designed and implemented innovative training programs rolled out organization-wide to enhance financial and operational efficiency.

System Upgrade Leadership – Coordinated the planning, testing, and training phases for enterprise systems upgrades to minimize disruption and maximize adoption.

Key Achievements:

Recognized for leading the fastest credit renewal across all J&J brands in Canada.

Exceeded targeted ratings in the quadrennial Process Excellence Report, earning company-wide recognition for operational performance.

Finance Associate

Service Corporation International

Joined SCI, North America’s largest provider of funeral, cremation, and cemetery services, to support financial operations with a focus on trust accounting and process efficiency.

Financial Reconciliation – Set a new internal benchmark for weekly trust account reconciliations, improving both accuracy and timeliness.

Policy & Compliance Accounting – Managed accounting for end-of-life settlements and policy changes, ensuring adherence to financial regulations and internal controls.

Process Optimization – Partnered with the department manager to streamline reconciliation processes, driving measurable gains in efficiency.

Key Achievements:

Established a new performance standard for reconciliation accuracy and speed.

Contributed to operational improvements that enhanced reporting consistency and reliability.

Accounting Associate

Envision Financial, a division of First West Credit Union

Worked at Envision Financial, a leading Canadian credit union, providing retail banking and financial services to individuals and businesses. Delivered exceptional customer service while driving sales performance and operational efficiency.

Sales & Customer Engagement – Consistently exceeded sales targets, earning recognition for highest monthly sales performance.

Transaction & Cash Management – Handled daily cash transactions and international transfers with accuracy and efficiency.

Cross-Department Coordination – Collaborated with mortgage and financial planning teams to successfully close new business opportunities.

ATM Operations – Maintained and refreshed ATM cash and resolved technical issues to ensure uninterrupted customer access.

Key Achievements:

Recognized for top sales performance, contributing to branch revenue growth.

Maintained high accuracy in cash handling and transaction processes, ensuring compliance and customer trust.

Financial Services Representative

Currently heading up the consumer broadband and mobile business for MyRepublic Singapore - one of the fastest growing broadband and mobility providers in APAC. 

Cross-functional leader across Online Marketing, Sales Management, Marketing Strategy Development, Marketing Communications, Marketing Analytics, Product Management and Development, Digital Transformation, and Innovation. 

MBA in Global Marketing and Business Intelligence (honours) from NCTU, Taiwan. 

Delivery of Results 
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
► Revamped digital, retail, and product strategy leading to 16% increase in MoM sales for MyRepublic Singapore Consumer
► Spearheaded 44% increase in leads for MyRepublic Singapore Enterprise
► Contributed to 63% increase in monthly sales for MyRepublic Indonesia 
► 3x increase in revenue at performance marketing agency, WPIC
► Developed successful startup during full time MBA
► Received National Volunteerism Award from Government of Taiwan
► Awarded for multiple initiatives at Lifescan, Johnson and Johnson

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Johannes Davidsson

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