Building and evolving brands

Hi, I'm John, Chief Creative Officer at Herman-Scheer, a strategic and creative brand consultancy. We believe the businesses that prioritize connection over transaction are the ones that succeed. 

Since 2010, Herman-Scheer has helped change the way businesses make people feel. We have big heart and daring instincts. A sunny disposition and assertive gait. 

I consider myself a people-people kind of person, enamored by how brands connect to people and how people connect to brands. I love working with businesses that—put simply—keep people healthy and happy.

My career journey has been about embracing the idea that friction makes fire. 

I believe in mixing the intuitive and familiar with the audacious and novel, creating a healthy tension to captivate and engage. This friction, this interplay of ideas, is where I believe brands find their true voice and distinctive edge.

Alongside Chapin, (The Herman to my Scheer), we’ve built an agency with a strong POV: great health and self-care brands create narratives and identities aimed at changing behaviors—experiences so compelling that customers stick with a product or service even before they see the tangible benefits.

If you're in the wellness industry looking to evolve your brand toward lasting impact, let’s talk shop.

Feel free to reach out here or email me at john@herman-scheer.com.

John Scheer

College Now Greater Cleveland

Manage scholarship funds for various organizations.
Distribute funds given to scholarship recipients and track their academic progress during the school year.
Assist patrons in the College Now Resource Center with scholarships and the FAFSA.
Create and update multiple scholarship applications on Smarter Select for organizations to utilize for their applicants.

Scholarship and Financial Aid Specialist

Promoted to Special Events Coordinator in March 2015.
Responsible for the organization and execution of a silent auction and luncheon called the Bag Lady Luncheon for 850 women at the Cleveland Convention Center.
Compiled and recorded 900 items into BidPal, an online bidding platform, that resulted in the organization reaching their fundraising goals.
Managed a team of 70 volunteers during the event.
Utilized Raisers Edge Daily to keep track of donor's information.
Executed a smaller event called Invest In Success.

Special Events Coordinator

Committed to help each family worked with find scholarships, complete the FAFSA and the CSS profile, and make the student's transition to college a smoother experience
Taught ACT and SAT prep classes to seniors at Euclid High School, Cleveland Heights High School, and Shaw High School with the Open Doors Program and College Now Greater Cleveland
Developed strong relationships within the school communities to encourage their relationships with the organization

College Advisor

LANVIN

Sell high end luxury clothing, shoes, accessories to men and women
Developed and maintained a strong client book by use of vast knowledge of styling and customer service

Sales Associate

Tory Burch

Sell affordable luxury clothing, shoes, and accessories on a daily basis.
Develop and maintain strong client relationships by utilizing a vast knowledge of merchandising and styling with an active book
Achieve and surpass selling goals on a weekly, monthly, and yearly basis.

J.Crew

Performed as one of the top associates within the store.
Worked one on one with clients to help communicate brand identity and loyalty. 
Maintained company’s merchandising standards making sure the store was aesthetically pleasing and shopper friendly.
Recognized for excellent customer service and meeting sales goals.

Anthropologie

Ensured that each customer received outstanding service by providing a friendly environment.
Trained new associates on how to use the POS system ensuring that each associate was current with the store’s policies and procedures regarding register use.
Participated in a non- commission based environment working as part of a selling team helping the store reach its daily sales goals.
Performed operational duties including loss prevention, inventory, and organizing stockrooms.

taplio

The Battle

John Scheer

Emma Greenes

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