Building and evolving brands

Hi, I'm John, Chief Creative Officer at Herman-Scheer, a strategic and creative brand consultancy. We believe the businesses that prioritize connection over transaction are the ones that succeed. 

Since 2010, Herman-Scheer has helped change the way businesses make people feel. We have big heart and daring instincts. A sunny disposition and assertive gait. 

I consider myself a people-people kind of person, enamored by how brands connect to people and how people connect to brands. I love working with businesses that—put simply—keep people healthy and happy.

My career journey has been about embracing the idea that friction makes fire. 

I believe in mixing the intuitive and familiar with the audacious and novel, creating a healthy tension to captivate and engage. This friction, this interplay of ideas, is where I believe brands find their true voice and distinctive edge.

Alongside Chapin, (The Herman to my Scheer), we’ve built an agency with a strong POV: great health and self-care brands create narratives and identities aimed at changing behaviors—experiences so compelling that customers stick with a product or service even before they see the tangible benefits.

If you're in the wellness industry looking to evolve your brand toward lasting impact, let’s talk shop.

Feel free to reach out here or email me at john@herman-scheer.com.

John Scheer

Hi, I’m Laurenn, marketer, strategist, and business builder with 14+ years driving growth for health and wellness, beauty, and technology brands. 

Over the course of my career I’ve developed category-defining concepts like Yoga Six, launched breakthrough products like the MINDBODY Marketplace, and driven digital innovation for Allergan Aesthetics, evolving Allē from consumer app and loyalty program to robust B2B2C platform. Through this work, I've contributed to brands generating $5M to $200M+ in ARR, and product lines generating 2B+ in aggregate annual revenue.

Across organizations of all sizes—from VC-backed startups to family-owned companies and enterprises—marketing teams face similar challenges. What makes me effective is my ability to quickly spot patterns and opportunities, approach challenges with an operator’s mindset, and distill complexity into clear, actionable strategies tailored to the organization’s growth stage and resources. 

At my core I am a problem solver and storyteller with deep affinity for consumer and non-digital native SMB audiences. I am currently drawn to innovation in health technology, with a focus on women’s health.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘
• Brand Marketing
• Go-to-Marketing (GTM) Strategy and Execution
• Product Positioning and Messaging
• Actionable Insights
• Partnerships and Loyalty
• Consumer, SMB and B2B2C Audience Segments
• Cross-functional Collaboration
• Team Leadership and Development
• Compliance and Regulatory Awareness

𝗧𝗢𝗢𝗟𝗦 & 𝗧𝗘𝗖𝗛𝗡𝗢𝗟𝗢𝗚𝗬
Salesforce, Pipedrive, Tableau, Mixpanel, Asana, Basecamp, Atlassian, Dovetail, Fullstory, Braze, Twilio, Planhat, Klayvio, Mailchimp, Typeform, Slack, Microsoft Office, MIRO, Figma, Google Suite, Generative AI

taplio

The Battle

John Scheer

Laurenn Cutshaw

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?