Building and evolving brands

Hi, I'm John, Chief Creative Officer at Herman-Scheer, a strategic and creative brand consultancy. We believe the businesses that prioritize connection over transaction are the ones that succeed. 

Since 2010, Herman-Scheer has helped change the way businesses make people feel. We have big heart and daring instincts. A sunny disposition and assertive gait. 

I consider myself a people-people kind of person, enamored by how brands connect to people and how people connect to brands. I love working with businesses that—put simply—keep people healthy and happy.

My career journey has been about embracing the idea that friction makes fire. 

I believe in mixing the intuitive and familiar with the audacious and novel, creating a healthy tension to captivate and engage. This friction, this interplay of ideas, is where I believe brands find their true voice and distinctive edge.

Alongside Chapin, (The Herman to my Scheer), we’ve built an agency with a strong POV: great health and self-care brands create narratives and identities aimed at changing behaviors—experiences so compelling that customers stick with a product or service even before they see the tangible benefits.

If you're in the wellness industry looking to evolve your brand toward lasting impact, let’s talk shop.

Feel free to reach out here or email me at john@herman-scheer.com.

John Scheer

Roughly 3 years ago, Chapin Herman and I were on a road trip -- he turned down whatever podcast we were listening to and said something along the lines of...

"John, I think we should go all in on this health & wellness space. It aligns with our own values, the work we've been doing already, and I am really bullish on where the industry is headed..."

The potential of closing off the door to the amazing variety of work I assumed we would miss out on kinda bummed me out at first...

After a wee bit of rumination, I realized this was the opportunity to help build and transform the brands that keep people healthy and happy.

Purpose!

And personally, I had just had my kids, my folks were getting older and battling disease, middle age breathing down my wife and I's neck...

I was in.

Fast forward to today. 

Our business has never been healthier, nor have I! 

The companies that work with us are no longer comparing and contrasting us to a bunch of other great agencies with amazing-looking portfolios. 

Instead, they're making a decision to start on third base. 

A choice to work with people who have completely immersed themselves in the world of healthcare, self-care, and well-being.

Who deeply understand the psychographic profiles of early adopters of preventative health modalities, to the mother of 3, juggling life through the aisles of mass market retail.

We’ve now helped dozens of businesses at all different inflection points navigate and grow within this growingly competitve and complex space.

And dare I say we’ve had some fun doing it...

If you’re ready to pull the future of health care, self-care and wellbeing forward…give us a shout and stay tuned with my posts :)

Building and transforming the brands that make generations healthier.

If you've had your finger on the pulse of D2C marketing at all in the last ten years or so, you've no doubt heard of my friend, Nik Sharma...

After years of reading his trusted weekly newsletter, shared clients and fun event run-ins -- I finally got the chance to chop it up with him and talk shop on his podcast Limited Supply. 

Nik asked me about my POV on branding, what it really means - specifically at Herman-Scheer.

If you don't have the time to listen, I've asked Chat to TLDR(L) our convo; 

📌Branding isn’t your logo. It’s your clarity.

In the latest Limited Supply episode, Nik Sharma and John Scheer break down what branding actually means — and it’s not just colors and fonts.

✅ Branding is strategic, not cosmetic
✅ It’s about clarity: who you are, who you serve, and why you matter
✅ Great branding starts before design or marketing
✅ Your brand strategy should align with your business goals
✅ Skip this, and you’ll pay for it later in confusion, wasted spend, and weak positioning

Your brand is the foundation, not the finishing touch. Build it with intention...

Open article: S15 E3: How to Actually Think about Branding by open.spotify.com

S15 E3: How to Actually Think about Branding

My sophomore year of high school, I had a history teacher who would make us all read Newsweek and write a current affairs report. 

If he's still teaching 22 years later ( 🤮 )...perhaps his students will include my quotes from this week's article on Efficacy and transparency being essential for health brands to succeed in today's market. 

Thanks for a great conversation with reporter Lauren Giella - we got a chance to talk about the trends we're seeing with our clients here at Herman-Scheer

Open article: Efficacy and transparency are essential for these trusted health brands by newsweek.com

These Health Brands Lead in Trust—Transparency and Efficacy Are Why - Newsweek featured image

Efficacy and transparency are essential for these trusted health brands

Thanks for browsing by, allow me to introduce myself! 

I am:
- An agency owner
- Multi-vertical investor
- Brand strategist
- Marketing nerd
- AI enthusiast
- Dog lover
- Nature seeker
- And most importantly a dad

I help founders:
- Craft personal brands 
- Accelerate corporate growth

In the past I:
- Spent 4 years as marketing director for my family manufacturing business that experienced rapid growth and ultimately was acquired.
- Spent 11 years as partner and lead strategist at a marketing agency that built national brands.

Today, at BrandDog:
- I provide vision, focus and ambitious motivation to a team of rockstar marketers and artists.
- We help likeminded founders enhance brand perceptions and punch above their weight

Ask Me Anything:
- I’ve already blocked off the time to meet you, and I can’t wait!
- Book time to ask me anything about your marketing strategy and get real-time feedback. We can review metrics, tactics, and any growth campaigns you’ve been considering.

My ask of you:
- Before you hire your next marketing partner consider BrandDog. You’ve spent years building your business and your reputation, your brand online deserves the polish of seasoned professionals.

_____________________

Don’t just take it from me:

"For years, Matt has been my go-to marketing resource. His team's knack for fine-tuning our brand and breathing life into our social media presence has been crucial for our growth."

B Patel, Green Harvest Capital

“We have seen immediate traction in the changes we have made as result of BrandDog’s efforts and could not be happier with the level of service they provide. It’s been a fun, collaborative and refreshing experience.”

Jesse Rathner, Van Aken District

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