Building and evolving brands

Hi, I'm John, Chief Creative Officer at Herman-Scheer, a strategic and creative brand consultancy. We believe the businesses that prioritize connection over transaction are the ones that succeed. 

Since 2010, Herman-Scheer has helped change the way businesses make people feel. We have big heart and daring instincts. A sunny disposition and assertive gait. 

I consider myself a people-people kind of person, enamored by how brands connect to people and how people connect to brands. I love working with businesses that—put simply—keep people healthy and happy.

My career journey has been about embracing the idea that friction makes fire. 

I believe in mixing the intuitive and familiar with the audacious and novel, creating a healthy tension to captivate and engage. This friction, this interplay of ideas, is where I believe brands find their true voice and distinctive edge.

Alongside Chapin, (The Herman to my Scheer), we’ve built an agency with a strong POV: great health and self-care brands create narratives and identities aimed at changing behaviors—experiences so compelling that customers stick with a product or service even before they see the tangible benefits.

If you're in the wellness industry looking to evolve your brand toward lasting impact, let’s talk shop.

Feel free to reach out here or email me at john@herman-scheer.com.

John Scheer

Roughly 3 years ago, Chapin Herman and I were on a road trip -- he turned down whatever podcast we were listening to and said something along the lines of...

"John, I think we should go all in on this health & wellness space. It aligns with our own values, the work we've been doing already, and I am really bullish on where the industry is headed..."

The potential of closing off the door to the amazing variety of work I assumed we would miss out on kinda bummed me out at first...

After a wee bit of rumination, I realized this was the opportunity to help build and transform the brands that keep people healthy and happy.

Purpose!

And personally, I had just had my kids, my folks were getting older and battling disease, middle age breathing down my wife and I's neck...

I was in.

Fast forward to today. 

Our business has never been healthier, nor have I! 

The companies that work with us are no longer comparing and contrasting us to a bunch of other great agencies with amazing-looking portfolios. 

Instead, they're making a decision to start on third base. 

A choice to work with people who have completely immersed themselves in the world of healthcare, self-care, and well-being.

Who deeply understand the psychographic profiles of early adopters of preventative health modalities, to the mother of 3, juggling life through the aisles of mass market retail.

We’ve now helped dozens of businesses at all different inflection points navigate and grow within this growingly competitve and complex space.

And dare I say we’ve had some fun doing it...

If you’re ready to pull the future of health care, self-care and wellbeing forward…give us a shout and stay tuned with my posts :)

Building and transforming the brands that make generations healthier.

If you've had your finger on the pulse of D2C marketing at all in the last ten years or so, you've no doubt heard of my friend, Nik Sharma...

After years of reading his trusted weekly newsletter, shared clients and fun event run-ins -- I finally got the chance to chop it up with him and talk shop on his podcast Limited Supply. 

Nik asked me about my POV on branding, what it really means - specifically at Herman-Scheer.

If you don't have the time to listen, I've asked Chat to TLDR(L) our convo; 

📌Branding isn’t your logo. It’s your clarity.

In the latest Limited Supply episode, Nik Sharma and John Scheer break down what branding actually means — and it’s not just colors and fonts.

✅ Branding is strategic, not cosmetic
✅ It’s about clarity: who you are, who you serve, and why you matter
✅ Great branding starts before design or marketing
✅ Your brand strategy should align with your business goals
✅ Skip this, and you’ll pay for it later in confusion, wasted spend, and weak positioning

Your brand is the foundation, not the finishing touch. Build it with intention...

Open article: S15 E3: How to Actually Think about Branding by open.spotify.com

S15 E3: How to Actually Think about Branding

Cubby Beds

Growth and Business Development

PW Acquisitions LLC

Focused on acquiring and operating a small business in the business/home services space.  Concentration on businesses with $300k - $2.5M in EBITDA.

Owner

Sunbeam Growth Advisory

Provide early stage tech companies and SMB's with sales, growth, and business development advisory.

A client once told me I was "1/4 sales consultant, 1/4 management consultant, 1/4 executive coach, and 1/4 therapist" - I thought that was pretty accurate.

HelloFresh

World’s leading meal kit provider

Oversaw the U.S sales and sales ops (B2C and B2B) team with a department of 350+ employees through rapid growth phase and department restructuring due to covid.

Sr. Director of Sales

Inspire

Fastest growing 100% clean energy and smart home technology provider in the U.S. (Acquired by Shell)

Responsible for managing sales department with four direct reports at the Manager/Sr. Manager level and a total team of up to 45 employees in direct sales and support functions.  Through our channel partners my team managed over 500 additional sales reps that brought the power of clean energy and technology directly to consumers.

Director of Sales

Strike Social

Global leader in social media advertising strategy and machine learning technology

Assisted COO (Former COO at HighGround) and CRO with various projects which included scaling the sales team, improving overall sales structure and processes, assisting with fundraising goals, and other growth initiatives.  Hired and built inside sales team to three people before moving to New York to lead east coast sales efforts selling to and managing relationships with Fortune1000 brands and top-tier media agencies.

VP, East Coast Sales & Strategy

Chief of Staff

Commerce Sciences

SaaS A/B testing and web personalization software company based in Israel (acquired by Taboola)

Hired as the first employee in the U.S. tasked with driving overall expansion, growth, and sales development.  Consulted and sold to SMB and Mid-Market business and marketing leaders.

HighGround, Inc.

SaaS Employee Experience platform that combines recognition, performance, and engagement in one powerful solution  (acquired by Vista Equity backed YouEarnedIt - now KazooHR)

Joined the VP of Sales (Previous manager at Echo) as one of the first sales reps and quickly helped build the team to 30 reps.  Grew into a management role and led a team of 12 sales development reps selling to HR leadership in the mid-market and enterprise space.

Manager, Sales Development

Sales Development

Echo Global Logistics

Leading technology-enabled transportation and logistics management provider

Built, managed, and grew over 300 mid-market accounts providing transportation and logistics services.

National Account Manager

Experienced executive with a background in building, scaling, and managing sales, sales operations, and business development departments at high-growth companies.

taplio

The Battle

John Scheer

Peter Wirtshafter

Followers

Posts

Engagements

Likes

Performance ScoreJohn Scheer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

John Scheer

Peter Wirtshafter

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Scheer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJohn Scheer's LinkedIn Performance