You’re on LinkedIn, but it’s not paying off. 🤦‍♂️

Maybe you’re posting, commenting, and growing your network. But it’s not generating leads or helping you land new clients. Or maybe you’re not touching it because you’re not even sure where to start.

Either way, the result is the same:

❌ The right people aren’t noticing.
❌ The conversations aren’t happening.
❌ Your pipeline isn’t growing.

Meanwhile, your competitors are everywhere, looking like the go-to experts in your space. 

They’re having the conversations YOU should be having. And every week you stay stuck, you lose ground.

It’s exhausting and it’s not why you’re here.

Now, imagine this:

✅ Waking up to new connection requests from the exact people you want to meet.

✅ Prospects DMing you because your posts made them say, “We need to talk.”

✅ LinkedIn becoming the place where trust builds automatically and your calendar fills up with discovery calls

That’s what I help you create!

Whether you want to learn the system so you can run it yourself, OR have my team manage your entire LinkedIn strategy and execution....I make it happen! 

I work with executives, sales teams, and nonprofits to turn LinkedIn into their most reliable source of inbound leads, clients, and opportunities. When we work together, you’ll walk away with:

✔️ A clear, confident message that gets you noticed 
✔️ A consistent presence that builds trust and authority
✔️ A simple, repeatable system for generating quality conversations
✔️ Confidence you (and your team) know exactly what to do each week to get results

WHY ME?

Because I built my entire consulting business on LinkedIn — 100% INBOUND. Before that, I spent 20 years leading digital marketing at Ducks Unlimited, where my team raised $40M+ online and built a 2M+ social audience. That’s where I learned to earn trust at scale and turn attention into action.

I’ve since helped companies scale their LinkedIn pipeline into the high six figures and turn dormant profiles into a steady flow of inbound opportunities. 🏆

How I can help you:

👉 Ghostwriting & Content Strategy – posts that sound like you and attract the right clients
👉 Coaching & Speaking – clarity, confidence, and a proven system to win on LinkedIn
👉 Sales Team Training – profiles, outreach, and habits that generate real conversations
👉 Employee Advocacy Programs – turn your team into trusted brand ambassadors

📩 DM me “audit” for a profile review, or book a discovery call at ReachAnthony.com.

Anthony Jones

Way Up Strategic Solutions

I don’t just swoop in with ideas. I roll up my sleeves, get ink on my hands, and help you get 'er done.

Contact me for help with: 
•copywriting 
•print and digital communications 
•fundraising strategies 
•planning, advertising and executing events 
•media relations 
•coaching and training 
•board governance 
•crisis management consultation and support

Providing fundraising writing and strategic guidance to 25+ clients across Canada, the U.S., and the U.K.
Clients represent diverse sectors, including healthcare, social services, arts & culture, international development, and nature conservancy. 

Visit my website 💛 www.wayupsolutions 🧡 for more about me. And please feel welcome to reach out with any questions!

Principal (public relations & communications)

BuildGood

The BuildGood Fundraising Academy is a 12-month program for nonprofit leaders who want to build and grow a successful individual giving program.  ​

You'll learn how to create multi-channel campaigns that convert, create stewardship that leads donors toward greater generosity, collect data from your donors that will help you create a winning strategy, and report back to your donors in a way that makes them feel like they're an important part of the team. 
​
Academy members get weekly access (via Zoom calls) to a team of professional fundraisers. There's also an active online forum where you can also post your questions and someone from the team will reply in between weekly calls.
​
You'll get actionable and tactical advice on how to improve your fundraising.

If this sounds like a good fit for you, head to www.buildgood.com and book a free fundraising strategy call with Mike Duerksen to get the ball rolling.

Chief Copy Coach - BuildGood Fundraising Academy (fundraising communications)

Institute for Sustainable Philanthropy

Part of a team of international copywriters and donor retention communications experts tutoring participants in the Certificate in Fundraising Copywriting course through the Institute for Sustainable Philanthropy in the UK. So rewarding! I love helping others build their fundraising copywriting muscles.

Tutor & Copywriter (fundraising communications)

Association of Fundraising Professionals (AFP) New Brunswick Chapter

As AFPNB’s inaugural chapter director, I’m leading chapter administration, member relations, professional development offerings, educational sessions, and advocacy in support of the region’s charities and nonprofits. The Association of Fundraising Professionals (AFP) is the largest international association of fundraising professionals in the world.  

AFP has almost 30,000 members worldwide, with 3,500 of them here in Canada. Learn more about our New Brunswick Chapter at: www.afpnb.org

Chapter Director (professional association management) 

Saint John Regional Hospital Foundation

• Created and executed marketing and communications strategies, ensuring alignment with strategic goals across all channels.
• Led media relations and government relations efforts.
• Managed reputation and crisis communication.
• Designed print and digital fundraising campaigns and promotional materials.
• Wrote and edited diverse marketing and communications content, including media releases, direct mail, newsletters, annual reports, website copy, speaking notes, and social media posts.
• Developed and monitored budgets to achieve fundraising targets and program deadlines.
• Successfully navigated a major funding threat, safeguarding public support.

Manager of Communications (healthcare fundraising)

Envision Saint John: The Regional Growth Agency 

• Managed internal and external operations, including board governance.
• Led media relations efforts.
• Coordinated events and promotional activities.
• Updated the agency’s website.
• Created marketing and technical copy.
• Facilitated the True Growth 2.0 Mayors’ Governance Task Force and Urban Development True Growth 2.0 working group, including subsequent reports.

Communications & Administration Officer (Enterprise Saint John)

Saint John Newcomers Centre

• Managed communications, public relations, issues management, reporting, and budgets.
• Elevated the agency’s brand awareness through strategic event promotion and execution in collaboration with cultural groups.
• Supervised a team of 6 staff members, including employment officers, settlement officers, a volunteer coordinator, and a youth program officer.
• Facilitated a successful transition to a new managing director, who received the Queen’s Platinum Jubilee Medal in 2022.

Interim Project Coordinator and Community Outreach Officer (community development)

Danone North America (formerly Danone Waters of America)

• Led consumer affairs and regulatory compliance efforts for food and beverage products. across the U.S., Canada and Mexico
• Managed all consumer inquiries, liability claims, and product recalls.
• Assisted with brand launches and product divestitures.
• Researched and authored policy, guidance documents, and marketing copy. 
• Coordinated a major complaint management procedure upgrade.
• Established an outsourced call center and supervised staff, including a team of 4 specialists.

Manager, Consumer Affairs & Regulatory Compliance (food & beverage regulation & marketing)

Manager of Consumer Affairs (consumer relationship management)

Bilingual Consumer Affairs Coordinator (consumer relationship management)

Hi! I'm Chris. 

I'm a 𝗳𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲 𝘄𝗿𝗶𝘁𝗲𝗿 and 𝗳𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 based in Atlantic Canada. 🍁

All that donor communications stuff on your massive to-do list... 

I'll help you write it. ✍️

And I'll help you raise more money.


I write fundraising copy that:

💛 Grabs your donor's attention  
❤️ Fills her with love 
-and-
💜 Keeps her connected with your mission 


I'm one of only a handful of people in the world 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗶𝗻 𝗣𝗵𝗶𝗹𝗮𝗻𝘁𝗵𝗿𝗼𝗽𝗶𝗰 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆, 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴, and 𝗟𝗲𝗴𝗮𝗰𝘆 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 with the Institute for Sustainable Philanthropy in the UK. 

🔥 If you're ready to #FireUpPhilanthropy and bring in more money for your mission, hit 🔔 or send me a direct message.

I'm eager to help you do 𝗲𝘃𝗲𝗻 𝗺𝗼𝗿𝗲 good work.

🤝 And if your needs are outside my areas of expertise, I can help you connect with other professionals, too. 𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵! I'm open to new connections and cool conversations!

taplio

The Battle

Anthony Jones

Christine Gilliland, CFRE

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