I'm an independent LinkedIn® trainer, offering training sessions, consultations and workshops for individuals and businesses who need support on the latest best practices on LinkedIn. I've researched LinkedIn deeply since 2017 and am now an international speaker, author, podcaster, conference organiser and community manager.

👦🏻🧒🏽  𝗘𝗦𝗣𝗥𝗘𝗦𝗦𝗢+ 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬
Our private community includes two live Q&A calls per month, a discussion group, a video library with 200+ premium pieces of content with captions and transcripts, a podcast, and other member benefits. This is the best place for ongoing learning and support around LinkedIn best practice and online business promotion.
£42/month, no minimum contract

🟦   𝗟𝗜𝗡𝗞𝗘𝗗𝗜𝗡 𝗧𝗥𝗔𝗜𝗡𝗜𝗡𝗚 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦
⚙️   Group training: best for corporations and organisations. Usually works best with up to 12 people on each session but I can train much larger groups on request.
Starts at £799

⚙️   Consultations: best for self-employed business owners.
60 mins: £199
20 mins: £79

🟩   𝗪𝗛𝗬 𝗠𝗘? 
I used to be a software and hardware tester before becoming a technical copywriter and editor, including being a director of the UK's largest membership organisation for editors and proofreaders. I've since specialised in organic visibility on LinkedIn, bringing all of my technical communication expertise combined with a deep knowledge of how the LinkedIn platform works.

I have trained hundreds of clients on LinkedIn best practice, including training other LinkedIn trainers in advanced strategies. I now have 120+ LinkedIn recommendations and 60+ guest appearances on podcasts.

My personal branding handbook Content DNA has 100+ positive ratings on Amazon. First 6 chapters are free on request.

I created and co-host the UpLift Live conference on LinkedIn best practice, the UK's only conference of its type, with 150+ attendees each year.

I'm the host of the Informed podcast, a short weekly show that shares LinkedIn tips. It's the longest-running podcast on LinkedIn best practice, with almost 500 episodes since 2013.

🟧   𝗨𝗦𝗘 𝗠𝗬 𝗦𝗘𝗖𝗥𝗘𝗧 𝗪𝗢𝗥𝗗
1.   Include the word "pineapple" in your invitation to connect.
2.   Accept with your full heart that pineapple on pizza is double delish.

🥶   𝗜𝗖𝗘𝗕𝗥𝗘𝗔𝗞𝗘𝗥𝗦 𝗬𝗢𝗨 𝗖𝗔𝗡 𝗧𝗔𝗟𝗞 𝗧𝗢 𝗠𝗘 𝗔𝗕𝗢𝗨𝗧
🐶   Boxers: the best dog breed
⚽️   Liverpool Football Club
⚔️   The Traitors (BBC)

I used to be heavier: jesp.me/fat
I'm an actual lord: jesp.me/truth

John Espirian

⛔️ "LinkedIn security" is NOT a real account. A lot of people have been asking about comments appearing to come from an official LinkedIn account – except that the account usually has no profile pic and no followers.

It's fake and clearly set up so that it can comment on posts with the express aim of worrying members enough to get them to click on dodgy links. Don't fall into that trap.

LinkedIn should update the company page setup screens to make "LinkedIn" a reserved word that people can't use in a page name.

Also useful would be to prevent accounts with 0 followers from being able to post links, to stop the endless cycle of fake accounts being set up for spam purposes each day.

LinkedIn Help (which is a real account): please do something. We independent LinkedIn trainers are acting as your unofficial support department here.

PS. I'm going to mention the topic on this week's episode 474 of the Informed podcast.

Posted: 6 Jan 2026 at 8.54am (GMT)

Relentlessly helpful® LinkedIn® nerd. Independent LinkedIn trainer & LinkedIn speaker. Creator of Espresso+ community & UpLift Live conference. Host of Informed podcast. Not a douche canoe 🛶

🕥  Some people have asked why I put a date and time at the bottom of my posts. 

1. It's a protest against LinkedIn
The date and time is encoded into the long ID that's baked into the web address of each post. So, LinkedIn definitely have the data but choose not to display it. I think this is wrong. I'm not one to praise Twitter but they've been showing dates and times on tweets for almost TWO DECADES. It's mad that we don't see this basic info on LinkedIn. Instead, we see fuzzy relative times (6h, 2d, etc.).

2. It might help readers
If someone wants to quote something I've written, they know exactly when it was published. It's possibly hubris to think anyone would do that, but I'm just trying to be helpful in the event that I say something worthy of amplification.

———

This post's ID is 7416787304414965760. Sufficiently nerdy people know how to extract the exact date and time of posting from that number. But most don't, hence I put it in plain text at the bottom of my posts, like this …

Posted: 13 Jan 2026 at 10.24am (GMT)

PS. Annoyingly, TikTok also doesn't display a date and time on posts, but again that info is recorded and discoverable.

"Link engagement": this is even more of a reason NOT to put links in comments, as your individual post analytics now reveal how many clicks your links in posts have received.

I'd still avoid links in posts whenever possible, but if you have to include them, at least you can now see how effective they are.

Posted: 30 Jan 2026 at 3.10pm (GMT)

There are only 3 things about you that are shown on every LinkedIn screen:

Your NAME
Your PHOTO
Your HEADLINE

(We'll talk about names and photos another time …)

The HEADLINE is increasingly important because comments are being seen more than ever, and that's where a short, eye-catching line of text can encourage clicks through to your profile, which is where connections are made.

Focus on the first handful of words (~40 characters) of your headline and make a bold statement that will spark intrigue and capture brain space.

Instead of being a comedian – "oxygen consumer", "former baby" – be clear and deliver some relevant truth in the smallest space possible. Set an expectation that you're confident you can fulfil. I often refer to the headline as "the biggest promise you can keep."

My "relentlessly helpful" phrase has done a lot of heavy lifting for me since I came up with it in 2017, and it's why I wrote the book Content DNA. 

If you haven't touched your headline for ages, it's time to refresh it for 2026. If you need help, let's talk about it.

Posted: 8 Jan 2026 at 9.58am (GMT)

Reset The LinkedIn Room, in 4K.

Posted: 14 Jan 2026 at 1.32pm (GMT)

Thanks to everyone who's supported the Espresso+ community since I launched it on 31 January 2022 (while in the middle of a nasty bout of chickenpox!). We made it to four years and counting 😎

I'm currently on the way home to South Wales after delivering a LinkedIn masterclass at Inspire Day in Milan yesterday. Back in the saddle soon with our latest Espresso+ LinkedIn Roundup of all new features and news over the past month, exclusively for members. It's been a busy one!

Posted: 31 Jan 2026 at 11.17am (GMT)

I have no idea whether these numbers are good (what does that even mean?) but on the off-chance that anyone is interested, here's how the Informed podcast is doing. These stats are from Captivate FM, my host for the show.

Latest episode 474 is out today, on the topic of fake accounts. You can listen on Apple and Spotify. 

Posted: 10 Jan 2026 at 3.46pm (GMT)

Thanks to everyone who came to yesterday's open LaunchPad call ahead of the UpLift Live 26 conference, including some past and future speakers. It was a fun session and 16 lucky people out of the 130 who entered won something in our prize draw. 

Top prize was a free ticket to the conference, plus there were consultation sessions and business books being given out. If you won, look out for an email from me this morning.

We have one more LaunchPad call on the way on 20 March, exclusively for conference ticket-holders. We're also soon offering a couple of valuable bonus webinars to ticket-holders.

The main conference is on Thursday 26 March in Birmingham, but there's also a livestream+recordings ticket if you can't make it in person. Prices will be going up soon, so now is the time to hop aboard. 

If you want to level up your LinkedIn knowledge in a day, UpLift Live is the place to be. Please shout if you have any questions, and thanks again to everyone for your support.

Posted: 9 Jan 2026 at 8.56am (GMT)

TEST: posting something off-topic should not get lots of views. Let's see:

Last night's Golden Globes winners

Best film – drama
Hamnet

Best film – musical or comedy
One Battle After Another

Best male actor in a film
Wagner Moura, The Secret Agent

Best female actor in a film – drama
Jessie Buckley, Hamnet

Best television series – musical or comedy
The Studio

Best television limited series, anthology series or television film
Adolescence 

Best television series – drama
The Pitt

Best female actor in a television series – drama
Rhea Seehorn, Pluribus

Best standup comedy on television
Ricky Gervais, Ricky Gervais: Mortality 

Best supporting female actor on television
Erin Doherty, Adolescence 

Best film – non-English language
The Secret Agent

Best film – animated
KPop Demon Hunters

Best director – film
Paul Thomas Anderson, One Battle After Another

Cinematic and box office achievement
Sinners

Best female actor in a television limited series, anthology series or television film
Michelle Williams, Dying for Sex

Best male actor in television limited series, anthology series or television film
Stephen Graham, Adolescence

Best male actor in a film – musical or comedy
Timothée Chalamet, Marty Supreme 

Best female actor in a film – musical or comedy
Rose Byrne, If I Had Legs I’d Kick You 

Best screenplay – film
Paul Thomas Anderson, One Battle After Another

Best original score – film
Ludwig Göransson, Sinners

Best original song – film
Golden, KPop Demon Hunters

Best podcast
Good Hang with Amy Poehler

Best male actor in a television series – musical or comedy
Seth Rogen, The Studio

Best supporting male actor on television
Owen Cooper, Adolescence

Best female actor in a television series – musical or comedy
Jean Smart, Hacks

Best male actor in a television series – drama
Noah Wyle, The Pitt

Best male actor in a supporting role in a film
Stellan Skarsgård, Sentimental Value

Best female actor in a supporting role in a film
Teyana Taylor, One Battle After Another

PS. Saw Hamnet yesterday. Didn't think it was that great. Sorry!

Posted: 12 Jan 2026 at 7.52am (GMT)

The Espresso+ community turns 4 years old next week 🎉 That prompted me to revise the Experience item about it on my profile. 

Did you know that each Experience item can be up to 2000 characters long and have media attached to it?

Here's the new text:

———

Launched on 31 January 2022, Espresso+ is an online community of 100+ small business owners and solopreneurs. 

Membership offers learning, support and accountability for those who want to grow their business visibility on LinkedIn and online in an ethical, organic way.

Community members – "Espressians" – get:

• Private discussion group
• 2 Live Q&A calls per month
• Expert Q&A calls
• Monthly roundup of new LinkedIn features
• Video library & audio podcast
• Premium blog articles
• Audio podcast
• Email updates and offers
• Other member benefits

All video content is captioned along with full written transcripts, and an audio version of all content is available via our private Espresso+ podcast.

Members are based around the world, with community call times organised to cater for as many time zones as possible. 

Approximately one-third of members are LinkedIn trainers/specialists, meaning that Espresso+ is the home for some of the most experienced and knowledgeable power users on this platform; however, people of all technical abilities are welcome in the community. The golden rule is: don't be a douche canoe.

The discussion group is an ideal place to get quick, authoritative answers on common questions about building an effective online presence on LinkedIn and beyond.

The community contains no ads or sponsorships, and members are not asked or expected to support other members' content. To be clear, Espresso+ is NOT an engagement pod!

Membership costs only £42/month, with no minimum contract.

———

As you can see, I don't use the traditional CV-style writing that's typical for the Experience section. As a self-employed business owner, I'm not looking for a job, and so I can use this space to give an indication of the value of the community. 

What will the new AI-powered algorithms make of this? No idea yet. But it's all true and if it moves anyone to find out more about the community, it's done its job.

I hope this post might spur some of you to consider reviewing your own Experience items for 2026(?)

Posted: 21 Jan 2026 at 12.49pm (GMT)

On recommendations and video testimonials as powerful but underused marketing tools.

Posted: 15 Jan 2026 at 10.54am (GMT)

One of the best ways to build trust in your product or service is to get others to do your marketing for you. It's why we look at restaurant reviews r

Open article: LinkedIn recommendations and video testimonials by John Espirian • 5 min read

LinkedIn recommendations and video testimonials

Oh, Bending Spoons, why did you have to come for my beloved Vimeo? 


I've been a Vimeo power user for more than a decade. Now, the platform is likely to go the way of Evernote, StreamYard and WeTransfer, all of which have previously been acquired by BS (a fitting initialism 💩). 

Eventbrite is also moving to BS in 2026, and now the shambles is beginning at Vimeo with layoffs. I'm expecting feature cuts and a tripling of the price soon, which means that I'll have to look seriously at moving my Espresso+ video estate elsewhere.

Not happy at all 😡

Posted: 23 Jan 2026 at 2.00pm (GMT)

🆓 Until 28 February, eligible college and university students can get 12 free months of Microsoft 365 Premium and LinkedIn Premium Career.

Here are the details just posted on LinkedIn Help: 

• You must verify eligibility using a valid college or university email address.
• The offer isn’t available if you currently have or recently had a LinkedIn Career, LinkedIn Business, Sales Navigator, or Recruiter Lite subscription.
• After 12 free months, both subscriptions renew at standard pricing unless cancelled in your Microsoft and LinkedIn accounts.
• Offer available through February 28, 2026, or while quantities last.
• Sign up with your college or university email to redeem this promotional offer.

Get your kids to hop on this in the next month.

Posted: 25 Jan 2026 at 8.10am (GMT)

💾  I've finally got a LinkedIn feature that many people in my Espresso+ community had a couple of months ago: the ability to see how many saves and sends an individual post has had on LinkedIn.

These are useful metrics for understanding how valuable your audience finds your content. They'd be even more powerful if the numbers were shown publicly alongside the stats for reactions and comments. The only possible downside I could think of there (apart from slightly more noise on the screen) is that these stats could give engagement pod users a bad new incentive to maximise the numbers ("make sure you like/comment AND save/send all of my craptacular content").

I'd like to see a combined set of saved and sent posts in the main analytics dashboard, instead of having to click into each post's analytics. That would be an easier way of tracking the perceived usefulness of your content over time.

Thanks to Espressian and UpLift Live 26 speaker Tony Restell for the reminder to check this. I had forgotten all about it!

Posted: 28 Jan 2026 at 9.00am (GMT)

Bonus webinar for UpLift Live 26 ticket-holders on 5 February at 4pm UK time: Illiya Vjestica is going to give us the low-down on how to transform our boring presentations into something memorable and impactful. 

He did an amazing job with Michelle J Raymond's presentation at UpLift Live 25 last year, and now he's going to be sharing his wisdom with everyone coming to this year's event.

Get your in-person or virtual ticket in time for this webinar so that we can invite you to attend (we'll send the Zoom via email). 

Thanks for supporting us, Illiya, and for making the UpLift Live conference even more valuable!

Posted: 22 Jan 2026 at 10.50am (GMT)

On tomorrow's LaunchPad call, we're drawing winners for our prize draw to give away a free ticket to the UpLift Live 26 conference, along with other prizes such as consultations and business books. 

There's still time to enter if you're quick. It's completely free, as is the 30-min Zoom call where the draw is happening. Get your name in and good luck!

𝗘𝗻𝘁𝗲𝗿 𝗽𝗿𝗶𝘇𝗲 𝗱𝗿𝗮𝘄
https://lnkd.in/edAeNsuJ

𝗟𝗮𝘂𝗻𝗰𝗵𝗣𝗮𝗱 𝗰𝗮𝗹𝗹
𝟴 𝗝𝗮𝗻𝘂𝗮𝗿𝘆, 𝟭𝗽𝗺–𝟭.𝟯𝟬𝗽𝗺 𝗨𝗞
https://lnkd.in/ejevFB-f

(If you haven't come across the LaunchPad before, it's a set of calls for ticket-holders to the conference, but our next call tomorrow is open to everyone. So, if you're on the fence about coming to Birmingham on 26 March, this is a great way to see who else is going to be in the room.)

Posted: 7 Jan 2026 at 11.14am (GMT)

Microsoft's latest earnings results (FY26 Q2) relating to LinkedIn:

• Double-digit member growth in LinkedIn, with 30% growth in paid video ads. 
• Strong adoption of LinkedIn Hiring Assistant, with weekly users growing 17% w/w on average.
• LinkedIn Marketing Solutions revenue grew 15% year over year.
• LinkedIn revenue increased 11% and 10% in constant currency driven by Marketing Solutions.
• Microsoft expect LinkedIn revenue growth in the low-double digits.

No news yet on LinkedIn member numbers, though the Q1 results put membership at 1.3 billion. I'll update when I have more. 

Going to be on my travels for a few days now, as I'm speaking at Inspire Day in Milan tomorrow 🇮🇹

Posted: 29 Jan 2026 at 6.35am (GMT)

Episode 476 of the Informed podcast came out on Saturday, where I revealed the name of our final speaker for UpLift Live 26 on 26 March 2026 in Birmingham. 

Listen now to see who's joining us for the UK's original conference on LinkedIn best practice. You'll also find out about a free bonus we're sharing with all ticket-holders.

The weekly Informed show is available on Apple, Spotify and all major podcast platforms. It's only 15 minutes and this week's main tip is about audio pronunciations on your LinkedIn profile.

If you're coming to Birmingham, please grab your ticket now as prices go up soon!

Posted: 26 Jan 2026 at 8.50am (GMT)

This year I want to do more to help people directly with their LinkedIn and online business strategy, so I'm offering 20-minute and 60-minute consultations. For experimentally backed answers without any fluff, grab a spot: tidycal.com/espirian

Posted: 5 Jan 2026 at 9.26am (GMT)

Leverage Up, LLC

"I know my clients are there, I just don't know how to reach them." 

People come to us when they aren't sure how to use LinkedIn to accomplish their goals and they walk away not only seeing a boost in visibility almost instantly using the methods we teach, they also tell us they feel more confident in how they can use the platform to get what they want.

Regardless if the pain point is how your LinkedIn profile should look, where to find the people that you want to start conversations with, or creating good content that gets traction on LinkedIn™ and brands as a thought leader, or all of the above, we can help with our triangle strategy.  

We've worked with our clients to take their LinkedIn profiles from Drab to Dynamic!  We go section by section, explaining what each part is supposed to look like in order to brand properly here on LinkedIn.

Using our UNIQUE engagement strategy, we teach our clients how to engage with the professionals that they want to be connected to by exploring under-utilized avenues of LinkedIn.  Picture a face-to-face networking event that has signs hanging over the conversations that you want to be part of.  That's the best metaphor to use for going to those conversations and strategically engaging with the people you want to be seen by.   

Do you hear crickets when you post on LinkedIn?   We work with our clients to create value-added content and creates conversations, and enhancing that content to be seen by the masses within your industry.

The goal, no matter what you do on the platform, is to build relationships.  

When you work with us, you get someone with experience on the platform, who did it independently, and now works with her clients to customize the game plan.  

We've spoken on global stages and at in person workshop style events, whatever the format, Deanna brings her Leverage Up Triangle Strategy, energy, enthusiasm, and know how!

LinkedIn™ Strategist, Coach, and Global Presenter 

Podcast and LinkedIn Live Guest

Totally Buffalo

Totally Buffalo is a website that celebrates Buffalo.  I was one of only two people who wrote business-centric articles for the site.

Before the pen hit the paper, I sought out those businesses for this inexpensive and extensive advertising opportunity.

That piece was written exclusively by me then distributed to the masses via social networks and email blasts.

Contributor and Sales Representative

Dash Technologies Inc

I took a "cold call" sales opportunity and transformed it into "find out who I am on LinkedIn".  Using the engagement and content strategy, I opened my network and connected with companies across Columbus, Ohio and around the US in regards to introducing the businesses to staffing strategies through Dash.

Primarily, we worked on IT positions from Help Desk positions to web developers to engineers.

After the client expressed interest in working with Dash Technologies, I would then connect them with our recruiting department where the process to fill the positions started.
I began creating content - videos, text posts, and articles on my personal LinkedIn in order to generate leads and engage with my network.

I grew my network from hundreds of followers to thousands in about a year.

Sales Manager

EduKids Early Childhood Centers

I increased EduKids’ social media engagement and presence by 25% during my tenure.

Managed the planning, development and implementation of the organization’s marketing strategies targeting community involvement, events and increasing enrollment at 14 EduKids locations.  

Coordinated two Pay Per Click campaigns for company, managed all social media accounts and weekly, monthly email marketing campaigns that were distributed to hundreds of staffers and parents.

Marketing Manager

Wgrz TV Channel 2

Combined my digital marketing “know how” with sales.  Knocked on doors of Buffalo businesses, made numerous cold calls, and successfully reached quarterly sales goals.

Created custom digital marketing solutions for each of my clients based on their company’s goals and needs.

Not only acquired clients, but retained them for multiple quarters through excellent customer service.

Digital Account Executive

Crusade Against Impaired Driving, Inc.

Created this organization from scratch in memory of my sister who was killed by an impaired driver in 1998 because a WNY organization dedicated to the cause was absent.  

Successfully orchestrated six major fundraisers for CAID that brought in thousands of dollars for the organization.

Spoke to thousands of young adults each year regarding the dangers of DWI using a real life victim perspective with a first hand account of life before and after the crash.  

As Executive Director and chair of the board of directors, I managed all aspects of CAID - from public relations to financial, online and volunteer efforts.

Founder

The Buffalo News

Successfully helped to launch the first citizen journalism and user-generated website for The Buffalo News!

Launched MyBuffalo.com in the summer of 2009 and served as content manager for Buffalo.com.  While at the site, I’m proud to say I wrote numerous articles, blogs and I produced edit photo and video content.  I also co-managed the MyBuffalo viral marketing campaign.

Recruited, supervised and managed 30 volunteer contributors and interns and co-managed the KickApps social network platform integration team.

Online Interactive Manager

Time Warner Cable

Breaking news took on a whole new meaning in this role!  R News is the 24 hour news channel and I produced the late night news, from assigning news crews to stories to writing and orchestrating 8 hours of news, it was a great learning experience!

Television News Producer

WSPA 7News

Produced the morning show at this CBS affiliate, from assigning news crews to stories to writing news stories and teases and also producing breaking news live events.

WKBW-TV

Produced the morning show at this ABC affiliate, from assigning news crews to stories to writing news stories and teases and also producing breaking news live events.

Do you need a simple game plan and strategy for reaching your goals here? 


I can help with that.  

At Leverage Up, my clients understand the power and the necessity of building relationships online and want to build their brand and grow their networks.
 
I teach my clients the foundation pieces necessary for organic growth. 

My services are founded on proven methodologies and processes.  I teach people how to optimize profiles for growth, have strategic conversations that increase visibility to the target audience, help grow relationships, and create content that builds trust.

Here's how I connect "Know, Like and Trust" to LinkedIn: 

People get to know you through your profile.

People get to like you through strategic conversations in the comments. 

People get to trust you through your content.  

Results? Profile views go up and clients come in.  My clients have gone from 10 profile views to 850 a month.  

My clients get inbound clients, "I'd love to see what it looks like to work with you!"

I grew my network on LinkedIn™ , using that triangle strategy, from 400 to 31,200.   

I showcased my triangle strategy in Chapter 17 of The Complete Small Business Growth Guidebook.  It's entitled “Leverage Up on LinkedIn”.  Here's a link to buy it:  https://shorturl.at/oYR6Y

My services:

LinkedIn profile review - One 30-minute session on Zoom to give you advice on every single part of your profile 

1 on 1 triangle strategy - Three sessions on Zoom where I teach you each part of the triangle strategy - Profile, Strategic Engagement, and Content 

Team Consultations - I work with companies to ensure every person on the team is on the same page when it comes to LinkedIn.   I offer 1 on 1 Profile Reviews for every person on your team and group sessions on Strategic Engagement and Content.

Speaker Available - Enthusiastic and informative too! I speak about my LinkedIn™ triangle strategy in a presentation that's gotten rave reviews. 

I'm happily married to my husband (so no need to DM or email me with the "You're beautiful" line), AND the proud mom of 3 kids.  We LOVE to cheer on our Buffalo Bills.

Here’s my gift to you, a free LinkedIn profile checklist: 
https://leverageupllc.kit.com/linkedin-checklist

To book a Zoom call to talk about working with me:
https://calendly.com/deannaatleverageup/30mins

To check out one of the nearly 50 podcasts that I’ve been a guest on and to get more info on my services and my strategy head to leverageupllc.com.

DM me or email me at deanna@leverageupllc.com

Deanna Russo

Being a Buffalo Bills fan is tough.  I'll argue it's tougher than being a fan of any other professional sports franchise.


We’ve had ups and downs and year after year we fall short.

There are heart stopping games.  

There are second half come from behind wins.

There are games like today when we turn the ball over five times.  

There are four super bowl losses.  

Resilience, determination, perseverance…they are traits that I'm made of and all Bills fans have ounces of them in their veins.

Yet it boggles my mind because we keep getting knocked down and we keep getting back up again.

If you need me, I'll be nursing my latest wounds.  I'm allowed to.  

But in the end…

Never say die.

Go Bills!

#Bills #purplesquirrelmagnet #linkedin

➡️ I'm looking for my next opportunity!!!  

I'm very interested in Director of Marketing/Communications roles.  I’m also applying for content marketing, digital marketing strategy leadership positions.

If that hiring manager would love to have someone who built her personal brand here and grew from 400-32,000+ here, coached 200+ professionals, presented to numerous groups big and small, and appeared on 60+ podcasts, I've got that too!

Director of Content and Growth Expert | Strategic Marketing Leader Leveraging Content, Community, and AI to Drive Measurable Revenue Impact

No alternative text description for this image

My minivan hit 180K miles yesterday.



My husband and I are hoping to get another 100K miles out of it. 

We recently retired another car this fall, it had 250K, when we donated it.  

A vehicle is one of the biggest wastes of money.  You build wealth by not wasting money on cars.  We'd rather take that money and invest it elsewhere.  

My teenage daughter was driving our minivan when we hit that milestone .  She was two years old when we bought it.  

What's the mileage on your vehicle?  

#car #purplesquirrelmagnet #leverageup 

➡️ I'm looking for my next opportunity!!!  

I'm very interested in Director of Marketing/Communications roles.  I’m also applying for content marketing and digital marketing strategy positions.  

If that hiring manager would love to have someone who built her personal brand here and grew from 400-32,000+ here, I've got that too!

Go Bills!!!!!!!❤️💙❤️💙❤️💙

I don't care if this is LinkedIn.  There is nothing else worth discussing right now, in my mind at least.  


The Buffalo Bills fired their head coach after nine years.  I think the GM should go too.

Thoughts?

Hey job seekers!!!!  Even if you're not looking for your next opportunity, you might want to read this too.  



Your LinkedIn profile is NOT your online resume.

Your headline is not just a job title.

Your profile picture is not an opportunity to say “look how young I used to be!” 

Your Banner image is not the three shades of gray template.

Your Experience section is not a list of roles or job descriptions.

Your Recommendation section should not have years in between testimonials.  

Want to know what you should do on your LinkedIn profile?

Change how you think about it.  

Toss out that online resume mindset.  

Instead…

Think of it as your online billboard.

It's the best way to brand yourself.

It’s what you want to use to get the attention of recruiters and hiring managers.  

As a job seeker myself, I've updated my profile quite a few times over the past year.  You should never “set it and forget it”.

One more thing…

Your profile SHOULD be combined with strategic engagement and a content marketing plan because what good is that billboard if you don't have cars driving past it?  You have to be visible!  

If you have a really good LinkedIn profile but no one sees it, then what’s the point?  

How can you tweak it today to make it even better?  

#linkedim #jobseekers #leverageup #purplesquirrelmagnet 


➡️ I'm looking for my next opportunity!!! 

I'm very interested in director of marketing/communications, content marketing, and social media roles. I’m also applying and interviewing for digital marketing and commercialization strategy positions. 

If that hiring manager would love to have someone who built her personal brand here and grew from 400-32,000+, coached 200+ clients, and appeared on 60+ podcasts talking about her unique triangle strategy, I've got that too!

"You don't have to see the whole staircase, just take the first step."


Martin Luther King Jr. said that, and it's a quote that is so appropriate in so many circumstances.

Join me for my latest LinkedIn newsletter, won't you?

I have to start with this visual because ever since I chose this month's LinkedIn newsletter topic, I've had the song in my head. Now it can be in you

Open article: Little Steps Can Be Big Leaps by Deanna Russo • 3 min read

When the clock struck midnight last Wednesday, did you resolve to exercise more?


If you did, so did nearly half of the US population.

That's what inspired me to share my story.  Hopefully, it will inspire you.

On March 16, 2020, when COVID shut everything down, I made my own resolution.  I resolved to exercise.  I could feel the anxiety creeping up (seeing the possibility of EVERYONE being home from school and work - UGH!), and I wanted to take an action that could keep my mind focused.

I found YouTube videos helpful for over a year....until my brother-in-law introduced me to the Nike Training Club.

That's when everything got even better. I was able to adjust my workouts based on what I needed - physically, mentally, and emotionally.  

One of the things I like best about doing the FREE NTC app is the variety of workouts.  I can filter for strength, for mobility, and yoga workouts.  I can choose based on equipment - full, basic, or none - and based on the time I have to exercise.  I rarely do less than 30 minutes a day.

I also love how it keeps track of what I'm doing.  It tracks milestones, how many workouts I get in per week, and streaks.   Accountability is everything.  I love that it tracks what I'm doing and how often I'm doing it.

Since 7/14/21, here are my numbers:
805 total workouts
23,362 total minutes
5x a week - 60 times
4x a week - 100 times
3x a week - 180 times

While my weight has gone up and down (within 5-8 pounds, nothing too big) over the past 6 years, I know that my muscles, joints, and bones are stronger than they were when I started.

I'm 50 years old, and my mother had mobility issues beginning in her 60s after a series of falls.   That's one of my motivators.  I'm committed to being mobile and active for years to come.  No, not just years, decades.

So if you're looking to be more active, I recommend finding a routine that offers you a variety, a way to keep you accountable, and will track your progress.

For me, it's the Nike Training Club app.  Have I mentioned it's free?

P.S. This is a very stressful time for me.  Job seeking is not for the weak of heart, so exercise is a great way to deal with that stress.  

What was your New Year's resolution?  

What's your exercise routine?

#exercise #leverageup #purplesquirrelmagnet

➡️ I'm looking for my next opportunity!!! 

I'm very interested in Director of Marketing/Communications roles. I’m also applying and interviewing for digital marketing and commercialization strategy positions. 

If that hiring manager would love to have someone who built her personal brand here and grew from 400-32,000+ here, I've got that too!

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taplio

The Battle

John Espirian

Deanna Russo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Espirian's LinkedIn Performance

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